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1 SNDSMagazine Catching the moment From the Amazonas to the World Press Photo masterclass and the title second best photographer in the world : Meet Mads Nissen, Denmark Are you ready for Oslo? See the full the programme 4-7 Winners and losers found in the Best of Scandinavian News Design 2010 competition iphone er de unge læseres avis A new design for the Finnish Apu magazine Tapola the Chairman: Tre designlegender 24

2 SWEDEN NORWAY SNDS.ORG Chairman of the Board Anders Tapola SMÅLANDSPOSTEN, S Växjö, Sverige Tel.: Seminars Lars Andersson UPSALA NYA TIDNING, Box 36, S Upsala, Sverige Tel.: FINLAND Communication Petri Salmén HELSINGIN SANOMAT PB 71, FI Sanoma Helsinki, Tel.: Fax: Secretary Sissel Bigset Leira SUNNMØRSPOSTEN, Boks 123, sentrum, N-6001 Ålesund Tel.: DENMARK Vice -President/ Treasurer Frank Stjerne JP/POLITIKENS HUS Rådhuspladsen 37, DK-1785 København V Tel.: Fax: SNDS Secretariat Lone Jürgensen MORGENAVISEN JYLLANDS-POSTEN Grøndalsvej 3, DK-8260 Viby J. Tel.: / Fax: Web-editor Kartin Hansen Morgenavisen Jyllands-Posten Grøndalsvej 3, DK-8260 Viby J. Tel.: / Fax: Best of Scandinavian News Design Chairman of the Competition Committee Flemming Hvidtfeldt Århus Stiftstidende Banegårdspladsen 11, DK-8000 Århus C Tel.: SUBSTITUTES FOR THE BOARD Jørn Broch, JydskeVestkysten, Danmark Pieta Forssell-Nieminen, Keskisuomalainen, Finland Elin Madsen, Bergensavisen, Norge Anna W. Thurfjell, Svenska Dagbladet, Sverige SNDS MAGAZINE 2 Responsible Editor Jørgen Høg Nordvestpassagen 19 DK-8200 Århus N Danmark Mob.: Editor/Art Director Graphic designer Lars Pryds Østerbrogade 158, 3. TH., DK-2100 København Ø, Danmark Tel.: Mob.: Web: Print: Svendborg Tryk Typography: SNDS Magazine is set in Myriad Pro, Myriad Pro Condensed and Adobe Jenson Pro and designed in Adobe Indesign for Macintosh. Articles and ideas for SNDS Magazine and SNDS.ORG are most welcome. Please contact the editors if you have something you want to have published. SNDS Magazine is published four times a year, in March, June, September and December. Deadlines are on the 15th of February, May, August and November. Published by: Society for News Design Scandinavia ISSN The front page Photo from Mads Nissen s book project Amazonas Voyage Into the Wilderness, showing the young prostitute Angela in a quiet moment between costumers in the Amazonas. Read more on pages

3 SNDS Magazine The Editor See you in Oslo in April You never know what can happen in Oslo in April. You might run into a couple of quite interesting international media people. You might also run into a heavy shower or reven a sunny day. You never know what can happen in Oslo in April. If you ask the Norwegian hosts of this year s design seminar, they would easily give you at least 10 good reasons to visit Oslo in April. Who wouldn t go to one of Scandinavias most beautiful cities in the early spring, just to mention one good reason. Of course you will happen to meet some of the best news designers in the world. You might be interested in meeting Mark Porter. He is an editorial selftaught designer, born in Scotland. He has designed a range of award-winning magazines and newspapers including Wired, Colors, Internazionale (Italy), Público (Portugal), Het Financieele Dagblad (Netherlands) and NZZ am Sonntag (Switzerland). Or you should meet Bente Kalsnes, communication advisor at She talks about how to encourage usercreated content and what to give back to your readers. Or why shouldn t you meet Norwegian digital media strategist John Einar Sandvand, who works as at Aftenposten. Among his tasks are exploring new platforms to present Aftenposten s content and trying to find ways to make user payment work for digital products. The speaker list this is long and personally I look forward to meeting some new faces in terms of Scandinavian design seminars. But you never know what can happen in Oslo in April. So of course you are taking a chance if you don t bring your raincoat, because the weather in Oslo in April can be anything from sunny summer heat to winter storm. I have participated in the annual seminar for several years now, and every year I returned to my hometown with at least something in the trunk. Not just any job but also a lot of experience through the many interesting people who work in the Scandinavian media industry. So why would you consider asking your boss to take a few days to Oslo in April - the capitol of Norway with more than 1000 different bars, restaurants and nightclubs. It is probably not exactly the first thing to mention as a reason to spend a few days at a seminar disguised as serious training. But take a second look at the many names on the list of speakers, and above I have mentioned a few. On you can find the complete list, which I find very interesting and varied. You can still reach it. There is deadline for checkin 22nd March. Just tell your boss that you aim to become a better visual journalist, and you have heard that they will talk about new strategies for survival in the news business. Then we can always meet at one of the many bars and have a chat about the evolution of the Scandinavian media. It ll be nice - and remember your raincoat. You never know what can happen in Oslo in April. Jørgen Høg Editor, SNDS Magazine Why are you member of SNDS?»SNDS:n parissa olen käynyt monia kiintoisia alaan liittyviä keskusteluja, saanut konkreettista oppia ja inspiraatiota kollegoilta ja luennoitsijoilta. Toisaalta ihmettelen, miksi kuulun järjestöön, jossa tanskan kielen asema seuran julkaisuissa ja kilpailuissa on hämmästyttävän suuri. Se syrjii meitä suomalaisia aika lailla. SNDS:n ainoaksi kieleksi pitäisi tasavertaisuuden nimissä saada englanti. Me kaikki käsittääkseni maksamme ihan samansuuruisen jäsenmaksun.»i ve had many interesting conversations on our business during SNDS-conventions; concrete learning, inspiration from collagues and lecturers. On the other hand I wonder why to be a part of a society which has Danish as a dominant language. I suggest that English should be shared language. After all, we all pay the same amount as a membership fee. Pieta Forssell AD, producer, Keskisuomalainen, Jyväskylä, FIN»Jeg leder en liten avis. Også små aviser må jo holde seg oppdaterte på hva som skjer innen nyhetsdesign. SNDS er den opplagte løsningen for meg. Sveinung Tvedt Redaktør i Askøyværingene. 3

4 Sponsored by About Aftenposten About the venue About Oslo 4 Infomaker is one of Scandinavia s leading partners for newspaper and media companies. The software solutions of the company include Pickup for managing ads and images, XLibris for archiving articles, pages and images, and Newspilot for editorial work. Infomaker serves more than 110 newspapers in Sweden, Norway and Finland. Facebook: Opera 2010 Website: Aftenposten is Norway s largest subscription newspaper (by circulation), wholly owned by Schibsted. Founded in May 14, years this year. It is based in the Postgirobygg (often referred to as «the ugliest building in town») in Central Oslo, right behind The Opera House. Two daily editions. The morning edition has a circulation of 247,000. The evening edition has a circulation of 124,800. is our internet edition. The site was awarded Site of the Year 2009 (in Norway), and has over 1 million daily users. The newspaper has approximately 830 employees. Editor-in-chief is Hilde Haugsgjerd. Thon Hotel Opera was opened in 2001, after much debate because of its location near the waterfront and Oslo Opera House. It is located in the heart of Oslo, close to the Airport Express Train Terminal at Oslo Central Station. Some of Oslos main landmarks, such as the Akershus Fort, the Opera House and the Royal Palace is in walking distance of the hotel. The location is also a convenient base for shopping, restaurant visits and nightlife. A large terrace offers views of the Oslo Fjord and the Oslo Opera House. Thon Hotel Opera is a nine storey building, with 434 rooms of various sizes. Oslo is a vibrant capital with outstanding museums, restaurants and nightlife. It has more than 1000 different bars, restaurants and nightclubs. The city was originally founded in 1049 by King Harald Hardråde (Harald Hard-Ruler). The population is around , while the metropolitan area of Oslo is home to around 1.4 million. Oslo is the fastest-growing Scandinavian capital. In 2002, Oslo was nominated the most expensive city in the world, but in 2009 Oslo has fallen to fifth place, below Paris and Copenhagen.

5 Lecturers Storytelling in a Multiplatform World How things we do have been forever altered and how to bring print and digital components in greater unity. Wild Storytelling Caviar How micro-visual journalism and multimedia integrated newsrooms will save our newspapers. What Makes the Weekend Spin A look around the world Weekend history, weekend now, weekend trends, weekend-fatigue? Make the Public Work With You How to encourage user-created content and what to give back to your readers. Channel Surfing: Editorial Design for Modern Media As our job grows and embraces technology, interface design and branding, is there still space for us to be art directors and journalists? Dr. Mario R. García Juan Antonia Giner Anna Thurfjell Bente Kalsnes Mark Porter Dr. Mario R. Garcia is CEO and founder of Garcia Media. Mario has 39 years of Design and teaching experience and has redesigned over 550 newspapers/publications/websites worldwide. Presently, Dr. Garcia helps media houses worldwide to rethink their products to survive in a multiplatform world. He is author of a dozen books including his most recent, Pure Design. He served as Professor at Syracuse University (New York) and the University of South Florida; and, since 1984, has been a faculty member at The Poynter Institute for Media Studies, St. Petersburg, Fl., where he founded the visual journalism department, and has conducted Eye Track Research with Dr. Pegie Stark- Adam, and is now a member of the Institute s National Advisory Board. He has won numerous awards from the Society of News Design as well as receiving the First Lifetime Achievement Award for his work as a newspaper designer. PEOPLE Magazine included Mario Garcia on its 2007 list of the 100 most influential Hispanics in the world. Mario posts a daily blog. See TheMarioBlog, Juan Antonio Giner (Barcelona, Spain) is the president and founder of INNOVATION International Media Consulting Group and he is based in the UK. He was the first European Director of the SND, founder of the SND Spanish Chapter and the Malofiej Awards. As a consultant he has done work for more than one hundred media companies in Europe, America, Asia and Middle East. His last work was the creation of I, the new compact and compelling Portuguese dailynews-magazine, and the relaunch formula of Libération in Paris. Editor since 1999 of the INNOVATIONS IN NEWSPAPER Global Report published in Paris by the World Association of Newspaper (WAN). He was called «An Outspoken Fan of Newspapers» by the Harvard University Nieman Journalism Lab. Read his blog on Anna W Thurfjell has worked as an editorial newspaper designer since 2000 with the majority of that time spent as Art Director of Svenska Dagbladet. During that period she had the opportunity and trust to develop the 125 year-old quality newspaper to a modern contemporary newspaper. When it re-launched in November 2004 it was considered a role model in the Nordic newspaper market. Anna has also been a judge at newspaper design competitions: European Newspaper Competition, Berlin 2009, SND, Syracuse, US 2009 and SND/S, Billund, Denmark Her latest work was the re-launch of SvD in August 2009, the redesign is both the daily and weekend paper and all supplements. Bente Kalsnes is a communication advisor at Origo is a Norwegian social network which offers people digital tools for group blogs, image sharing and advanced calendar features. Origo is also the community tool for 50 local and regional newspapers in A-pressen, a Norwegian media concern. Kalsnes is writing a technology column for the Norwegian weekly Morgenbladet, and before joning Origo, Kalsnes worked as a freelance journalist in Brussels, writing about technology and the EU. She has a Master of Arts degree in communcation technology from Georgetown University, Washington DC. She has also written for Dagbladet, Morgenbladet, Mandag Morgen, Dag og Tid, Dagens Næringsliv. Mark Porter is an editorial designer. He was born in Scotland and studied modern languages at Oxford University. Initially self-taught, he learnt from some of London and New York s best art directors. He has designed a range of award-winning magazines and newspapers including, Wired, Colors. Internazionale (Italy), Público (Portugal), Het Financieele Dagblad (Netherlands) and NZZ am Sonntag (Switzerland). He joined The Guardian in 1995, and in 2005 he masterminded the seminal Guardian relaunch, which has become a benchmark of contemporary newspaper design. He then oversaw the redesign of, and now divides his time between print and digital projects for the Guardian and other clients. He has been awarded the top honours in the industry, including World s Best Designed at the Society for News Design, a gold medal from the Society of Publication Designers, and a black pencil in the D&AD global awards. continues 5

6 continued #twjourn Expand Your Newsroom With 140 Characters How a small newspaper found readers around the world, got more unique international content and beat BBC in their own backyard twice (you can do it too). Subject to be announced Infographics Without Boundaries It is time to break down the barriers! Presenting information beyond the printed page, using interactivity, video, photography, dynamic databases, and anything else that exists in the digital world. Visions of Future Ubiquitous Media Services Researchers and nine Swedish newspapers worked together to envision future media services bringing readers and advertisers closer to the newspaper. 10 Ideas to Save Your Newspaper 6 Kinga Sanden Ally Palmer John Grimwade Carina Ihlström Eriksson and Maria Åkesson Kinga Sanden is international news editor and reporter at the regional Swedish daily Sydsvenska Dagbladet. She won the Bonnier Great Journalist Award, Renewer of the Year 2009, for her way to use the microblog twitter to research, find new sources, involve readers in the journalistic process and publish. She reported on twitter in real-time from Teheran during and after the Iranian election (but rescued the last fax machine from the garbage by faxing her last article to the newsroom after the internet and the mobile network were shut down). Kinga Sanden started working as a journalist in She came to Sydsvenska Dagbladet as a domestic news reporter in 2006 after working at Dagens Nyheter and Quick Response. Ally Palmer is founding director of Palmer Watson. Ally has been a consultant for over ten years, and has a record of creating internationally acclaimed designs for newspapers across the world. Before becoming a consultant, he was an award-winning group art director with The Scotsman s titles in his home town of Edinburgh, Scotland. In recent years he has been involved in launches, redesigns and relaunches across Europe, South America, Africa and Russia. Four of Palmer Watson s projects, The Scotsman (Edinburgh), The European (London), The Herald (Glasgow) and Politiken (Copenhagen) have been included amongst the World s Best Designed Newspapers at the Society of News Design. Facebook: Opera 2010 John Grimwade is Graphics Director of Condé Nast Traveler magazine, and has his own information graphics business. It is surprisingly named: John Grimwade Information Graphics. He has freelanced for over 30 other magazines. Before moving to the U.S, he worked for 14 years in newspapers in London (including 6 years as Head of Graphics at The Times in London). He co-hosts the annual Malofiej Show Don t Tell infographics workshop in Pamplona, Spain, and has lectured at many conferences around the world. Carina Ihlström Eriksson is Associate Professor at Halmstad University. She is research leader of the Media IT research group ( and has been project leader of several research projects with the Swedish newspaper industry, e.g. DigiNews, UbiMedia and LoCoMedia. She wrote her PhD thesis called The Evolution of a New(s) Genre about the establishment of online newspapers and has published over 50 articles at international conferences and journals. Maria Åkesson is Assistant Professor at Halmstad University. She is a researcher in the Media IT research group ( and has been engaged several research projects with the Swedish newspaper industry, e.g. DigiNews, UbiMedia and LoCoMedia. She wrote her PhD thesis titled Digital Innovation in the Value Networks of Newspapers about the digitization of news media and the associated opportunities and challenges. Her research has been published in international journals and conferences. Website: Jacek Utko Jacek Utko, Polish designer, based in Warsaw. After obtaining an architectural degree, he began his career as an architect. After a few years, he became the art director for Puls Biznesu (a newspaper run by Swedish Bonnier Business Press), and then later advanced as the design director for the whole BBP group for eight Central European countries. Despite working with small newspapers with small staffs and small budgets, he collected more than forty awards in various design competitions for front pages, redesigns, and individual portfolio. Two of the papers he redesigned, Poland1s Puls Biznesu and Estonia1s Aripaev, were named 3World1s Best Designed Newspaper2 by Society for News Design. In 2009 he was a speaker at TED conference in Long Beach. Recently he was a speaker for various conferences around the world.

7 Registration Repackaging Content for New Products Preparing for the future, newspapers need to launch a continuous stream of new digital products, many of them reusing existing content. Changing Journalism in a Changing World The impact from trends and forces surrounding the media are causing changes in journalism and editorial products. Editorial Design: Make Them Look and make them enjoy, be entertained and informed. A survey of devices and techniques for grabbing the reader. The event will be held at Thon Hotel Opera in Oslo, Christian Frederiksplass 5, phone Thon Hotel Opera is located at the Airport Express terminal at Oslo Central Station. All public transport can be found right outside the door. The hotel has a great view of the Oslo Fjord and the Opera House in Bjørvika. John Einar Sandvand John Einar Sandvand works as digital media strategist at Aftenposten. Among his tasks are exploring new platforms to present Aftenposten s content and trying to find ways to make user payment work for digital products. Sandvand has long editorial experience a variety of positions, including being Asia correspondent, assistant managing editor for editorial production and responsible for building up Aftenposten s travel web site. He happily discusses digital media trends on his blog BetaTales and on Twitter Jens Barland Jens Barland will elaborate about these trends and pick examples from his research project concerning changes in journalism. Jens Barland (43) is a PhD candidate at the University of Oslo, researching on journalism. His professional background is from media management and newsrooms, holding positions as deputy editor in Aftenposten ( ), editor-in-chief and CEO in Stavanger Aftenblad ( ), and various positions in Dagbladet ( ). Another major engagement for Barland is involvement in international cooperation concerning press freedom. Luke Hayman Luke Hayman was born in Hertfordshire, England and studied graphic design at Central St. Martin s School of Art, London, graduating with honors in He has lived and worked in New York City since He joined Pentagram as a partner in December Hayman has wide-ranging expertise in the design of magazines, books, identities and exhibitions. His work has been recognized by the American Society of Magazine Editors, the Society of Publication Designers, the American Institute of Graphic Arts and the Art Directors Club. His tenure at New York culminated in 2006 and 2007 with a prestigious National Magazine Award for excellence in magazine design from the American Society of Magazine Editors. New York was also twice named Magazine of the Year by the Society of Publication Design and received an award from British Design and Art Direction (D&AD). Hayman has served as the vice president of the Society of Publication Designers and currently sits on the board of the New York chapter of the American Institute of Graphic Arts. He teaches at the School of Visual Arts. Participation Fees Participation and fees are divided in four alternative groups: SNDSs members: 795 EURO including the total program and meals from Thursday to Saturday. Non-members: 895 EURO including the total program and meals from Thursday to Saturday. Such participation will include one year membership and the fee for members at the next year s SNDS workshop. One day ticket: 390 EURO, for members and non-members, includes the conference program and lunch Friday April 23. Dinner is not included. One day ticket for students: 125 EURO includes the conference program and lunch Friday April 23. Dinner is not included. Register online at Opera 2010 is sponsored by Infomaker is one of Scandinavia s leading partners for newspaper and media companies. The software solutions of the company include Pickup for managing ads and images, XLibris for archiving articles, pages and images, and Newspilot for editorial work. Infomaker serves more than 110 newspapers in Sweden, Norway and Finland. 7

8 Skottar gör om Skånetidningar Ally Palmer Skottarna har till sist brutit den svenska redesignvallen. Den första erövringen är Skåne. Fast det är en fredlig invasion, försäkrar Ally Palmer och Terry Watson. Anders Tapola Palmer&Watson ska nämligen redesigna tidningarna inom Skånemedia AB: Kristianstadsbladet, Ystads Allehanda, Trelleborgs Allehanda och City samt även Helsingborgs Dagblad. Däremot inte Sydsvenska Dagbladet som köpt Skånemedia, och numera ingår i Sydsvenskankoncernen. Sydsvenskan redesignades ganska exakt för ett år sedan. Initiativet togs av Rickard Frank, numera chefredaktör på Trelleborgs Allehanda, tidigare designkonsult tillsammans med Jacob Nordström i Nordström&Frank, duon som låg bakom redesignen av just Sydsvenskan. Det berättar Lars Johansson, chefredaktör på Helsingborgs Dagblad: Rickard tog kontakt med dem för Trelleborgs Allehandas och Skånemedias räkning och undrade om vi ville vara med. Han visste att vi planerade en omgörning. Vad är syftet med omgörningen? En uppsnyggning. Vi vill bland annat ha tydligare avdelningsingångar, större kontrast mellan viktigt och oviktigt, ordning på kortisarna och lite mer lekfullhet och liv i tidningen. Vi kommer samtidigt att anamma Sydsvenskans och Skånemedias griddar och mallar. Det gör att Palmer&Watson kan koncentrera sig på enbart layouten. Det förbilligar projektet för oss. Så ni är den främmande fågeln i detta projekt. Dessutom den tidning som kommer att göra störst förändring? Ja, antagligen är det så. Vi är den enda tidning som har ett renodlat designprojekt. För Kristianstadsbladet och Ystads Allehanda handlar det också om att införa Newspilot och In- Design för att harmonisera med övriga tidningar i deras koncern. The Aliens Ally Palmer och Terry Watson har redan gjort besök på samtliga tidningar och arbetet har startat. What are you going to do, Ally Palmer? We will be looking at a full Terry redesign of Helsingborgs Dagblad. Watson For the other project we will be mainly concentrating on the typography, colours, graphic details and section headings. How come Palmer&Watson were invited? We were asked to be part of a workshop recently where all the papers met and after that we were invited by both groups to work on the redesigns. And because they are concentrating most on the individual papers being distinctive within the same region, it makes sense for one studio to have an overview. Some may think this is an alien invasion of Scottish design consultants. All we say is: We come in peace. Take us to your Ledare page Beware: The Scotsmen have finally broken the Swedish design boarder! Palmer & Watson are going to redesign (almost) every newspaper in Skåne, the southernmost province in Sweden. 8 Lars Pryds No response, and no comments. Not even a single one. That was what I got from my last column in the magazine, Anders Tapola wrote me in an . And it was even a provocative one News designers do not exist was the headline. The only place people post comments these days is on Facebook, I replied, shouldn t we create a profile for SNDS on the book? Tapola thought that was a great idea, and so it happened. The SNDS Facebook Page is alive and kicking! It s not meant to be a replacement for, of course, but important updates to our official website will be announced on Facebook, and hopefully it will be a place for productive discussion and dialogue about the things we love and do news design and visual journalism. Because, unlike Anders claimed in the headline, we do exist! The support has been great in the first week after the page was created, the numbers of fans reached 300. May the growth continue and with your help, it will: Do a Facebook search for SNDS, become a fan, and invite all your friends! See you out there!

9 NEWSPILOT MAKES ONLINE AND PRINT PUBLISHING EASY Newspilot is a modern content publishing platform for both print and web, integrated with Escenic, Polopoly and Drupal for online publishing. Newspilot Whiteboard lets you visually plan your newspaper easier than ever before. Create great design that lets reporters write-to-fit in Newspilot Writer with state-of-the-art language tools. The planning and design is also flexible for fast and easy re-planning. April 22 Oslo at SND/S April Infomaker Scandinavia AB Sweden: , Finland: , Norway: ,

10 Skarprettere på arbejde En udvidet netjury, et rekordstort antal bidrag i redesign og færre avissider satte præg på fem dags juryarbejde i Billund. AWARDS GIVEN (Total: Gold, Silver, Bronze, Award of Excellence) Danmark 17: 0, 4, 3, 10 Finland 16: 0, 2, 5, 9 Norge 24: 0, 2, 11, 11 Sverige 32: 0, 3, 7, AHA Flemming Hvidtfeldt Søndag middag den 7. februar 2010 slog fem hårdkogte jurymedlemmer sig ned i et lille lokale på Hotel Legoland i Billund i Danmark. De åbnede deres medbragte computere. Tilsluttede sig netværket og var klar til knap fire dages hårdt arbejde. Juryformanden, danske Kim Pedersen, ridsede konditionerne op. Det største antal web-bidrag i SNDS Best of Scandinavian News Design konkurrence skulle vurderes. Samtidig i et andet rum på hotellet forberedte konkurrencekomiteens tre medlemmer sig på at sortere over 700 bidrag i den mere traditionelle del af den årlige konkurrence. Den del, der stadig er papirbåren. Den del, hvor der stadig skal åbnes læssevis af kuverter. Den del, hvor de mange bidrag skal sorteres i kategorier. Den del, der er meget fysisk. Her fandt planlægningen af slagets gang de næste fire dage også sted. Med 11 forskellige kategorier var der nok at se til for de mindst lige så hårdkogte medlemmer af papir-juryen, der tog fat på deres del af jobbet søndag aften. Her blev øjnene brugt på at se avissider på papir. I det andet rum så man på netsider på de bærbare skærme. To vidt forskellige medietyper samlet i den samme konkurrence. Det er en ting. En anden og nok så væsentlig er, hvor megen tid, de otte medlemmer af papir-juryen skal have til at vurdere bidragene. Størst hovedbrud i den forbindelse var, hvor megen tid, der skulle sættes af til de ikke færre end 34 bidrag i kategorien redesign. Det endte med, at juryen brugte halvanden dag på netop den kategori. Opdelt i landshold gennemgik jurymedlemmerne hver eneste af de 34 bidrag. Skrev kommentarer og vurderede. Her kom jurymedlemmernes ekspertise, vurderingsevne, erfaring, forskellige kompetencer og ikke mindst evne til at skære igennem virkelig til sin ret. Overordnet set var det ganske heldigt, at det samlede antal bidrag var faldet en smule sammenlignet med tidligere år. Det gjorde nemlig det samlede arbejde for papir-juryen noget lettere. Fra søndag til sent onsdag blev der arbejdet intenst både i web-juryen, der, fordi antallet af bidrag hertil nærmest er eksploderet, har fået meget mere at se til, og i papir-juryen. Dog afbrudt af den tid, der var nødvendig til at spise, sove og skrive de mange indlæg til den bog, der også bliver resultatet af konkurrencen. Web-juryens arbejde sluttede onsdag middag, hvor den endelige vurdering blev foretaget. Her trådte de fem webjurymedlemmers evner som skraprettere i karakter. Her blev der sorteret, så de usikkerheder, der var i den første gennemgang af de mange indsendte bidrag, kom helt frem i lyset. Tvivlen kom ikke mange af bidragene til gode. Men sådan skal det også være. ONLINE Three of the jury members for the online categories discuss whether a website should win an award this year. From left to right: Linda Constenius, Kim Pedersen, Jussi Lähdesmäki. Photo: Lars Aarø Printjuryen havde en dag mere at gøre godt med. Men også her blev det tid for den endelige vurdering. I første omgang havde man fundet frem til ikke færre end 100 bidrag, der fortjente en udmærkelse i form af hæder, bronze, sølv eller guld. Alt imens print-dommerne arbejdede, blev alle de bidrag, der i første omgang havde fundet nåde for juryens kritiske øjne, fotograferet. En hård, men retfærdig proces Torsdag formiddag var det så tid til at foretage den endelige vurdering. 100 præmierede bidrag var for meget. Det var der stor enighed om. Men hvilke skulle ud? Og var den første vurdering rigtig? De 100 bidrag blev gennemgået igen. En for en blev det diskuteret, om et bidrag skulle have præmie eller skulle 10 Online awards 2010 Award of Excellence Bronze Silver Gold AHA Total Danmark Finland Norge Sverige

11 Best of Scandinavian News Design 2010 ONLINE JURY MEMBERS Lisbeth From Birkholm,, DK Linda Constenius, Aftonbladet, SVE Jussi Lähdesmäki, Kaleva, FIN Kim Pedersen, Ekstra Bladet Nye Medier, DK Elisabeth Svendby, Dagbladet, NOR PRINT JURY MEMBERS Pål A. Berg, Haugesunds Avis, NOR Lotta Ek, Dagens Nyheter, SVE Agnete Holk, Morgenavisen Jyllands-Posten, DK Lars Jansson, Dagens Industri, SVE Søren Nyeland, Politiken, DK Kimmo Penttinen, Aamulehti, FIN Sami Rissanen, Helsingin Sanomat, FIN Henrik Ulrichsen, Tønsbergs Blad, NOR forkastes. Og det blev, hvis juryen var enig i det, diskuteret hvilken valør en præmie i givet fald skulle have. På tre timer kommer juryens medlemmer atter igennem de 100 bidrag. Da de tre timer er omme, er antallet af præmierede bidrag skåret ned med godt 30. En hård proces for juryens medlemmer. Men retfærdig, og der er efterfølgende ikke tvivl om, at bidrag, der ikke fandt nåde for skarpretternes øjne, heller ikke havde de kvaliteter, der var nødvendig for at få en præmie. Godt fire dages arbejde er omme for de i alt 13 jurymedlemmer. Det er tid til at pakke sammen og komme bort fra Lego-hotellet, der for de flestes vedkommende i fire dage om året er det eneste, de ser, mens vurderingen står på bortset fra sider på papir og på skærm. Der er nemlig ikke tid til andet. For konkurrencekomiteens tre medlemmer står tilbage at få samlet alt materialet til den årlige bog i samarbejde med Lars Pryds, der står for den grafiske udformning, og sikre, at alt er klar, når selve præmieuddelingen finder sted om mindre end 10 uger. Du har mulighed for at møde nogle af juryens medlemmer i forbindelse med præmieuddelingen, der som sædvanligt finder sted i forbindelse med den årlige SNDS-konference. Her er der mulighed for at tale nærmere med juryens medlemmer om arbejdet og måske også om, hvorfor netop dit bidrag slap gennem nåleøjet eller hvorfor det ikke gjorde. Konferencen finder sted i Oslo den april. Se mere om konferencen på side 4-7 i dette magasin, eller på Executioners at work Five days in February, thirteen jury members, three members of the competition committee, one photographer, a graphic designer and a whole lot of pages to judge. The number of entries in the online categories were the highest for many years, as was the number of projects to judge in the category for print redesign. As usual, the selection of winners took place at Hotel Legoland in Billund, Denmark, where the jury members had little time to enjoy the snowy winter landscape outside the hotel being busy making hard but just decisions. For each of the winning entries, a text must be written explaining why this particular design deserves an award. Also, on a long Thursday, all winning pages in the print categories are photographed for the catalogue, which will be published when the winners are announced at the Opera 2010 seminar in Oslo on April. If you attend the seminar, you can ask the judges why your design did or did not win an award this year. Print awards Danmark Finland Norge Sverige

12 12 Using yourself and

13 DRIVEN BY THE GOLD FEVER Venicius Perfira de Sousa came to Eldorado do Juma from the neighbouring state Rondonia almost 50 days ago. At this point he still hasn t earned anything. taking chances 13

14 Using yourself and taking chances Once a year World Press Photo invite young talents to meet and work with some of the world s most experienced photographers. Few Scandinavians have been selected for the workshop, held in Amsterdam. In November 2009, Mads Nissen from Denmark was one of the twelve chosen ones. 14 Lars Pryds Photos: Mads Nissen It s a major pat on the back for the young photographers (who must be under 30) to be chosen for the Joop Swart Masterclass, organized by World Press Photo since independent selection committees nominate candidates from all over the world, and the final selection of the 12 participants is based on portfolios submitted by the nominees. For the 16th masterclass there were 179 names to pick from. It certainly has made a great impression on Mads Nissen to have been chosen as one of the twelve. With the sun shining on his face in a quiet corner of Berlingske Tidende s photo studio, he talks quietly, but enthusiastically, about the stay in Amsterdam which lasted only for a week but was so intense that it took him three weeks to recover. The workshop included lectures by Mads Nissen Born Staff photographer, Berlingske Tidende, Copenhagen, Denmark. 2007: Graduated from the Danish School of journalism 2007: Winner of the Best Danish Press Photo of the Year. 2007: Winner of Award of Excellence at POYi (Pictures of the Year International): Issue Reporting Picture Story 2010: Winner of Second Place: Photographer of the Year Newspaper; and Third Place: Newspaper Issue Reporting Picture Story Amazonas Voyage Into the Wilderness is Mads Nissen s long term personal book project, which will be published in All photos shown on these pages are from the Amazonas project. The global financial crisis has sparkled up gold prices, and so, the search for El Dorado continues today. Hidden deep inside the Brazilian Amazonian rainforest lays the continent s biggest illegal gold mine, Eldorado do Juma. What used to be untouched virgin rainforest has turned into a permanent campsite, as an army of poor Brazilians has arrived to give their blood, sweat and tears in the hope of a better life. The men by taking shifts in the mines. The women by working in the bars at night. Joop Swart Masterclass six internationally recognized professionals who shared their secrets, as well as individual sessions where the participants discussed their own work with the masters. But what seems to have been most important to Mads Nissen were the long discussions about the essence of photography about how to use yourself personally to make the best photos. All participants shared the same enthusiasm and this paved the way for an immediate understanding. I have very seldom so fast gotten so close to people I did not know beforehand, says Mads Nissen. From individual to universal As preparation for the workshop each participant were required to submit a photo essay on this year s theme, Touch. Together with the lectures these very personal essays were the starting point for discussions which often lasted long into the night. The individual stories, however, are only really interesting when they can be perceived as universal when you forget where the specific situation is taking place, as if it could really be anywhere. Mads Nissen s photo essay take place in the largest illegal gold mine in Brazil. The photos show human greed and exploration of nature, but just as much what people are able to endure. I explore, then show what I find, and let others draw conclusions or pass judgments. Often I try to show empathy for the bad guys and raise doubts about the heroes. I want to show the built-in dilemmas and leave open the questions of right or wrong. Newspapers could learn something here, Mads Nissen thinks. It would be great if they would dare to take more chances to think out of the box and allow a more personal approach in their visuals. Even though we think we know what the readers want, they probably prefer to be taken by surprise instead. Taking chances Editors could also learn from advertising. Ad departments know that they must take chances in order to get people s attention. It is no longer possible to sell toothpaste by showing a photo af a tube of toothpaste. A lot of advertising photography are images of feelings or of a special atmosphere it s the same I try to convey in my photos. To photograph moods, feelings, a state of mind. Mads Nissen works as staff photographer at Berlingske Tidende, one of the largest daily newspapers in Denmark, and even here the personal approach to photography is important. Of course, it is easier in my personal projects to create images that show a feeling. Photos for the news paper often must have a more specific meaning to make a point not open to discussion. But it is important not to lose yourself in the process. If I find a photo interesting, so does the reader. If we try to take pictures in a way we think people want us to take them, it will be a bad copy of something made by someone else. We must feel the unique story in every situation. A network for life Mads Nissen is both honoured and thrilled to have been part of a Joop Swart Masterclass, but afterwards comes the time to work with both pictures and personalities. It was all very professional. World Press Photo pick us out, take us by the hand for a week, and then they let us go again. Apart from a new shiny entry in the curriculum Mads Nissen now also has new members of his global network to use in new projects. So he is bound to take chances as well as take pictures with atmosphere and feeling in the future. A few weeks after this interview, Mads Nissen won the Second Place award in the prestigious Picture of the Year International (POYi) competition in the category Photographer of the Year Newspaper, so he can now actually call himself the second best photographer in the world. The Amazonas photos were part of his portfolio for this award. Læs artiklen på dansk på

15 THIS MAN was part of the initial group of three who in 2006 discovered gold here. The three guys made a pact of secrecy, but one couldn t keep quiet, and thousands of people arrived to the once so peaceful place. A GARIMPIERO - the Brazilian name for a gold prospector was cut by a machete and later contracted an infection in his finger. WITH A SMALL GROUP of comrades Francisco is digging a tunnel into the mountain. So far it s only 15 meters deep, but it s a hot, dangerous and manual work so it takes time. ANGELA is working as a prostitute in Apuí, the nearest village and supply center to the gold mine. The standard price paid to prostitutes is equal one gram of gold about 18 euro. A CHILD IN A BAR that is also a brothel. Most garimpeiros live a solitary life far away from their family. Very few bring along wife and kids, but children are seen around the bars where their mothers work at night. ALVES DO SILVA is showing his gold teeth. Gold he found himself. He s been working as a garimpeiro for about 30 years. A VENOMOUS SNAKE has entered the dance floor. Nature is one of the major loser of the gold fever: Pristine rainforest is being cleared and rivers put to death by toxics such as mercury and also contamination. THE TRANSAMAZONICA HIGHWAY cuts through the rainforest. 3/4 of all forest clearings are within 30 km of a public road, but rivers are also used as transportation to bring the garimpeiros to untouched places. 15

16 16 Helga C. Theilgaard: De Rodløse 72 sider, stort format, illustreret. Pris: DKK 198,00 Jørgen Høg Bag de 30 nærgående billeder af danske hjemløse står fotografen Helga Theilgaard, der med de tankevækkende portrætter ønsker at sætte fokus på hjemløses liv og vilkår, og nu foreligger portrætterne også i bogform. Jeg har altid haft en grundlæggende undren eller nysgerrighed over, hvad det er for mennesker, der lever på gaden. Jeg tror, vi er mange, der kender følelsen af, at man egentlig ikke bryder sig om at se hjemløse i gadebilledet og får lyst til at gå over på det andet fortov. De hjemløse er udstødte, og derfor satte jeg mig for at gøre afstanden til de hjemløse mindre ved at sætte ansigter på og fortælle deres historier, fortæller Helga C. Theilgaard, der i vinteren 2008 opholdt sig blandt hjemløse, og inviterede dem ind i sit studie for at fotografere dem og høre deres historie. PATRICK ZIMMER- MANN, 22 ÅR Patrick Zimmermann er født i Ishøj og blev i 2004 udlært som maler. Der var problemer derhjemme, og forældrene smed ham ud, da de mente, at han var gammel nok til at klare sig selv. Patrick boede rundt om hos nogle kammerater og kom senere på et forsorgshjem, hvor han boede et år og fandt en kæreste. Nu bor han på Kirkens Korshærs herberg i Hillerødgade i København, er hashmisbruger og synes, at det er svært at komme videre med sit liv. Foto: Helga C. Theilgaard Ny fotobog om udsatte I januar og februar har man kunnet se fotoudstillingen De Rodløse på Kgs. Nytorv i København. Fakta om hjemløse I Danmark er der hele tiden cirka 5000 hjemløse ifølge en opgørelse fra efteråret 2009 fra SFI - Det Nationale Forskningscenter for Velfærd. Henover et år berøres mennesker af hjemløshed og det tal har været uændret i flere år. Der er flest unge og midaldrende blandt de hjemløse - kun fem procent er over 60 år. Langt de fleste (78 procent) er mænd De hjemløse er på alle måder en udsat gruppe: 70 procent af de hjemløse har misbrugsproblemer og 37 procent lider af psykiske sygdomme. Der kommer stadig nye hjemløse til, men 1 4 af de hjemløse i undersøgelsen har været hjemløse i mere end 2 år. Kilde: Lars Benjaminsen: Hjemløshed i Danmark National kortlægning. SFI Det Nationale Forskningscenter for Velfærd Udstillingen De Rodløse kan efter København ses i følgende byer: Esbjerg, Phototek Esbjerg d. 4/3-27/ Århus, Store Torv d. 28/4-31/ Aalborg, John F. Kennedys Plads d. 1/6-30/ Odense, Platanpladsen d. 1/7-1/ Fotografiske modsætninger Filter er et magasin for fotografi anskuet historisk, dokumentarisk og eksperimentelt. I det aktuelle nummer det fjerde i rækken arbejdes ud fra temaet forsvindinger. Et begreb, der umiddelbart kan opleves som en modsætning til fotografi som dokumenterende medie, men som i denne sammenhæng fungerer som en øjenåbner på flere niveauer. Via ni portfolios eller enkeltpræsentationer vises eksempler på, hvordan foto som kunstnerisk medie kan indgå i bevidst personlige udtryk. Eksemplerne er vedkommende på grund af deres indbyrdes forskellighed og tidsmæssige forankring. Fra den ældste (født 1927), til den yngste (født 1978) fornemmes et fornemt og inciterende spring i visuelle observationsposter. Dertil kommer seks artikler, hvori begrebet forsvindinger yderligere perspektiveres. Med referencer til den kemiske forsvinden, den historiske manipulation og den digitale udgrænsning er de med til at indkredse foranderlige genrer inden for fotografi med medie. Teksthæfte på engelsk medfølger. LiT Filter for fotografi #4 124 sider, DKK 90,- Masterclasses The participants in the 16th Joop Swart Masterclass (among them Mads Nissen, see pages 12-15) all brought with them a photo essay they had prepared on the 2009 theme, Touch. An edit of these essays has been put together in an impressive hardcover photo-book, entitled Touch, which gives the full context of each story, and also lets you in on each photographer s ideas and approach to the project. You can buy Touch on its own, or as a set together with two previous Joop Swart Masterclass books, Balance (2008) and Fragile (2007). pryds Touch 96 pages, Touch, Balance & Fragile Special offer

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18 iphone er de unge Den danske avis Politiken er gennem halvandet år udkommet på iphone. Det iphone-tilpassede nyhedssite er nået ud til en helt ny gruppe unge avisbrugere. En bruger undersøgelse peger på, at det er sket som følge af effektiv co-branding. 18 Søren Nyeland Today Apple is going to reinvent the phone! Således lancerede Steve Jobs Apples chef og grundlægger gennembrudsteknologien iphone i sommeren Jobs selvsikre budskab bredte sig til resten af verden, og i Danmark eskalerede opmærksomheden, da den første iphone iphone 3G kom på det danske marked 11. juli På Politiken blev opmærksomheden straks omsat til en konkret idé et iphone specifikt site. Den 15. juli 2008 udsendtes en pressemeddelelse med overskriften Politiken lancerer iphone-tilpasset nyhedssite. Den spontane tilpasning til et fremmed produkt var motiveret af en forventning om at kunne ride low-budget med på den bølge af begejstring og pr, der fulgte med den danske lancering af den nye iphone. En sådan manøvre kaldes populært co-branding, hvilket betegner, at et brand læner sig op ad et andet brands værdier. Sitet blev tilpasset iphones teknik og design som led i co-brandingen. Det digitale produkt fik tilsigtet subdomænenavnet, hvor et lille i blev tilføjet foran den sædvanlige Politiken- URL. Dette i skulle bevidst fungere som et symbol på samarbejdet med Søren Nyeland Designchef på Politiken, København, Denmark Denne artikel er skrevet på basis af en masterafhandling kaldet i om co-brandingen mellem og iphone, begået af Søren Nyeland på Center for Designforskning ved Kunstakademiets Arkitektskole. Politikens iphone-site iphone, som er et sub-brand, der ligesom en lang række andre sub-brands fra Apple-koncernen har et lille i som begyndelsesbogstav. Hvem er brugerne? Den store forventning til co-brandingen mellem iphone og Politiken viste sig at holde stik. Det nye site i.pol. dk fik dokumenteret høje besøgstal straks fra sin lanceringsdato i sommeren Men i begyndelsen af 2009 måtte Politiken samtidig erkende at man reelt ingen viden havde om brugerne ud over gode de besøgstal. Derfor valgte Politiken i foråret 2009 at lave en undersøgelse af, hvem brugerne er og hvordan de oplever Politiken på iphone. I samarbejde med Telia, som på undersøgelsestidspunktet var eneforhandler i Danmark, og analyseinstituttet WebPol fandt Politiken frem til fem repræsentative superbrugere fire mænd og en kvinde i alderen 19 til 45 år. En undersøgelse fra Telia viste at 87 procent af dem, der ejer en iphone, er mænd. Samtidig befandt 78 procent sig i aldersgruppen 19 til 45 år. De fem superbrugerne blev enkeltvis dybdeinterviewet af Webpol s neutrale interviewer og deres input udgjorde hovedvægten i undersøgelsen sammen med en efterfølgende spørgeskemaundersøgelse af 105 brugere. Interviewene med superbrugerne indledtes med at spørge til deres følelser for iphone. Dette skete inspireret af psykologen og designeksperten Patrick W. Jordan som gennem forskning hos bl.a. elektronikgiganten Philips har påvist at design i særdeleshed er et af de få områder, hvor en producent kan skaffe sig konkurrencefordele ved et moderne produkt. Derfor skal man ikke bare undersøge et produkts funktion og usability, men også kende de nydelser og glæder, som et produkt/brand kan give brugeren. Jordan siger: Emotional benefits are those pertaining to how a product affects a person s mood. Superbrugerne beskrev en genstand, som er unik, funktionel og gennemdesignet og som man skal passe på eller sagt med en af superbrugernes egne ord: En Nokia kaster man med det gør man ikke med iphone. Dernæst bevægede interviewet sig videre ud i en afdækning af de emotionelle aspekter ved den co-branding altså afsmitning af værdier der er foregået fra iphone over på Politiken. Det var et første øjenåbnende resultat, at ingen af de fem superbrugere abonnerede på en papiravis, men at de alle opfattede iphone som deres

19 læseres avis TOTAL VISITS ON MOBIL.POL.DK OG I.POL.DK iphone 73 % Nokia 5 % Others 22 % POPULÆR 1 Som supplement til Politikens mobilsite har vist sig at være effektiv. På den danske mobil-top-liste baseret på sidevisninger ligger Politikens mobiltelefontjenester nummer 7. Det er bemærkelsesværdigt, at allerede står for 73 % af den trafik. Dette har betydet en øget annonceindtjening for Grafik: Claus Nørregaard LÆSBAR Designet er tilpasset iphones essentielle egenskaber. Sitet roterer med, når iphone vendes fra vertikal til horisontal skærm, hvilket samtidig skalerer sidevisningen op i størrelse ensbetydende med stor og læsbar typografi. Foto: Rune Pedersen POPULÆR 2 Antallet af brugere af her målt på unikke besøgende er steget støt gennem det seneste halvandet år. Grafik: Claus Nørregaard egentlige avis. Samtidig havde de et indgående kendskab til både og afsenderen Politiken. For dem var iphone som en computer, hvorigennem de 24 timer i døgnet har en direkte kanal til et nyhedssite kaldet De blev dermed repræsentanter for en helt ny kundegruppe. De fem superbrugere havde oplevet co-brandingen mellem de to brands Politiken og iphone som et vellykket og oplagt projekt. De havde hørt om sitet gennem annoncer eller buzz og de forventede, at den nye revolutionerende iphone kan alt, inklusive servicering af seriøse nyheder på dansk i iphonetilpasset format. Hvilket straks fra iphones lancering styrkede s position, fordi kun få danske medier havde et iphone-tilpasset site parat til lancering i sommeren To brands, der klæder hinanden Superbrugerne syntes Politiken og iphone klæder hinanden, og sammenlignede med andre sites, som ikke klæder iphone. De så en overensstemmelse mellem det, de to brands udtrykker og indeholder. Og de så gerne samarbejdet fortsætte ad dette spor. Resultaterne fra de kvalitative interview bekræftede endvidere, at den positive opfattelse af det iphone-specifikke site forplanter sig til moder brandet Politiken. De fem superbrugere mente, at Politiken er innovativ fordi brandet er afsender af En af dem sagde således: når man er med på det nye, så har man en anden kvalitet. Samlet set har undersøgelsen af det lille pionerprojekt peget på, at det kan betale sig at udnytte eksisterende 19

20 Politiken er et 125 år gammelt avisbrand og en væsentlig aktør på det danske mediemarked. Papiravisen udkommer i eksemplarer, og hjemmesiden er en af Danmarks mest besøgte. Journalistikken er seriøs, og holdningerne er kulturradikale. I dag er Politiken en del af mediekoncernen JP/Politikens Hus. Opfinderen: Thomas Hvidt, der er Head of Mobile i JP/Politikens Hus, leder en lille selvstændig udviklingsgruppe på to mænd, som hedder MobilForlaget. Det er MobilForlaget, der udvikler ide, design, navngivning m.v. til Politikens iphone-tilpassede site. DESIGN Farverne, designelementerne og typografien er en fusion af Apple s DNA and Politiken s DNA. F.eks. indholdsknapperne i klassisk iphone design op mod Politikens logotype. ZOOM Navigationen betjenes af den bare hud på én finger eller flere fingre, når læseren vil zoome ind og ud på billeder og brødtekst. er optimeret til at udnytte den brugervenlige iphone-teknologi. Fotos: Rune Pedersen 20 digitale platforme og tænke nyhedstjenesten i den retning, hvor brugerne selv søger hen, og hvor de selv har indflydelse på designet. Besøgstallene vidner om en lille, men markant succeshistorie for et innovativt nyhedssite, primært skabt gennem co-branding. Endelig kan det slås fast, at brugerne ikke står alene med deres bedømmelse af sitets kvalitet. I designsammenhæng er sitet blevet prisbelønnet i designkonkurrencen European Newspaper Award 2009 i online-kategorien. Hvad nu? Men selv om sitet er blevet en succes hos en ny gruppe brugere, så ønsker de samtidig, at sitet skal vedligeholdes og udvikles, så det til fulde udnytter iphones essentielle egenskaber. Politikens iphone-specifikke pionerprojekt står derfor ved en skillevej, fordi det skal besluttes, om det specielle co-design skal leve videre, eller om det skal erstattes af et standardiseret design. På den ene side taler vil det være logisk og rationelt at udvikle et design, der gennem et standardiseret URLsystem flyder ud til alle medieplatforme inklusive iphone. På den anden side har det ikke-standardiserede projekt påvist, at den smarte kombination af design, teknologi og branding kan være inspiration til at gentænke digitale nyhedstjenester. I sidstnævnte sammenhæng er det interessant, at iphone reelt er en frontløber på bølgen af små computere, der placerer sig midt imellem en normal mobiltelefon og en laptop. Den 27. januar 2010 kunne Steve Jobs præsentere den oplagte videreudvikling af iphone: ipad. En 700 gram tung tablet med 3G/mobilt bredbånd. Jobs slog ved den lejlighed fast, at 75 millioner mennesker ved hvordan man bruger en ipad nemlig dem, der har allerede ejer en iphone eller en ipod Touch. Med andre ord kan Politikens erfaringer fra iphone-projektet og brugerundersøgelsen videreføres til denne nye platform. ipad kan hvis avislæserne vil det blive den platform, som aviserne har ventet på for at kunne vælge den elektroniske vej. Et par berøringer på ipad ens touchscreen vil kunne levere Politiken, SvD, Aamulehti eller VG til morgenkaffen. I princippet vil den kunne sælges som daglig App-adgang. Til en pris af f.eks. fem kroner? En mulig fremtid uden tryk, papir og distribution venter lige rundt om hjørnet. iphone is the young readers newspaper Based on his master thesis, design editor Søren Nyeland reveals his newspaper Politiken s work with a news site developped specifically for the iphone and launched only a few days after the introduction of the iphone on the Danish market. is a product that relies on the co-branding between Politiken and the iphone thus taking advantage of the popularity and hype the new iphone technology awaked. A user survey arranged by Politiken confirmed the fact that visitors to the felt a strong attachment to the site and the brand and that the feeling has a strong rub-off effect on the mother brand, Politiken. The results from this survey and the experiences from the project may come in handy for Politiken, now that Apple s successor to the iphone, the ipad, has been introduced as the next generation platform for distributing news.

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