Wi-Fi Business Landscape

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Gregers Astrup
4 år siden
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1 Wi-Fi Business Landscape HITEC June 23, 2004 Mark G. Haley, CHTP The Prism Partnership, LLC 1

2 WiFi Business Landscape Wi-Fi Penetration Accelerates Business Drivers Residential Adoption Centrino Laptops Hotspot Proliferation Low Cost Relative to Wired Solutions 2

3 WiFi Business Landscape Business Inhibitors Shifting Standards Competing Technologies Perceived Security Risks Lack of Roaming Services 3

4 WiFi Business Landscape Casualties MobileStar RIP, 1999 Assets acquired by T-Mobile Cometa RIP, 2004 Wayport Moved to wholesale model 4

5 WiFi Business Landscape Winners McDonald s Wayport Starbucks T-Mobile Wayport & T-Mobile = 95% commercial hotspots 5

6 WiFi Penetration - Hotels Area US Hotels w/ WiFi W/W Hotels w/ WiFi WiFi Users 12 M Take Rates 15-20%* 6 Source: Pyramid Research * Marriott International

7 WiFi By The Brands: Multi-Segment Megabrands Brand Marriott Hilton Starwood IHG WiFi Penetration 1200 of 2700 props. 4/1/04 majority of 1600 hotels 1/3 of North American hotels 100% of US by end 2004 Varies; Free in select service Varies; Free in HGI Varies Fees Free HI, HIEX; varies Source: Forbes.com 7

8 WiFi By The Brands: Upper/Luxury Brands Brand Fairmont Hyatt Omni Wyndham WiFi Penetration 100% in public space 100% by end 2004 pub. Sp. 100% end % of 165 properties Varies; free for elite members Varies Free Fees Free to WBR members Source: Forbes.com 8

9 WiFi By The Brands: Economy Brands Brand Best Western Microtel WiFi Penetration 100% US 9/1/04 100% end 2004 Free Fees Free, including free voice Source: Forbes.com 9

10 The General Manager s Perspective Survey of hotel general managers in progress Preliminary findings regarding: Penetration & Coverage Technologies Fees Satisfaction 10

11 The General Manager s Perspective 58% of respondents report offering HSIA in both meeting rooms and guest rooms Another 25% have firm budget for 2004 to install HSIA Penetration Mtg & Gst Rooms Budgeted 2004 No Budget/No Offer 11

12 The General Manager s Perspective 60% of GMs deliver HSIA to ALL guest rooms 25% service <25% of rooms Rooms Coverage All Rooms 50-99% of Rooms 25-49% <25% 12

13 The General Manager s Perspective 25% of respondents deliver via WiFi 30% use BOTH wired and wireless service Delivery Methods Cat 5/5e Shared Pair WiFi Both Wired & WiFi 13

14 The General Manager s Perspective 80% of offer HSIA as a free amenity Only 15% expect to be able to charge for it in 2005 Do you expect to be able to charge for HSIA in 2005? No Yes

15 The General Manager s Perspective 37% of hotels report take rates greater than 20% of occupied rooms! Reported Take Rates <5% 5-10% % 15-20% >20% of OR

16 The General Manager s Perspective Respondents generally satisfied with service provider performance: Poor Fair Good Exc. Guest Service 6% 12% 59% 24% Staff Service 0% 18% 53% 29% Technology 0% 29% 29% 41% 16

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