The magazine is aimed FOR ALL WHO ARE INSPIRED BY THE SEA

Transkript

1 MEDIA KIT MEDIA KIT & PRICES 202 & PRICES 202 Denmark s largest retail Denmark s largest retail boating magazine. boating magazine.

2 Key account manager Lennart Le Févre Tlf Mobile FOR ALL WHO ARE INSPIRED BY THE SEA is Denmark s largest retail and most widely-read boating magazine with information about boats, boating equipment and the maritime lifestyle. The magazine is aimed towards those for whom the sea and sailing is a lifelong passion. Life on the water, on the boat and in the harbour is of great interest to them. has two editorial keywords usefulness and credibility. Our articles must be useful - literally. We hope in this way to help boat owners get more out of their boats and equipment, and so increase their boating pleasure. That s why a trip description is always both credible and entertaining, with lots of practical information. But it isn t all an idyllic dream. We give a realistic picture of conditions in the harbours, on the boats and among the sailors. If there is a lack of berths in the marinas, we ll cover it. If more and more people are kayaking, then of course we ll write about kayaks. We describe the boating world as it is, not as we think it should be. In short, magazine is full of valid and useful advice on everything from engine checks, repairs, triing rigs and sails, to using marine electronics. We test and review new and secondhand boats, and of course we offer sound advice on buying and selling second-hand boats. And our starting point is always the sailors, themselves. We tell Danish sailors how it really is, so they are better prepared for buying and selling, and for life on board.

3 SOCIAL READING HABITS Denmark s largest retail boating magazine. FOR DENMARK S BOATOWNERS s target group includes all of Denmark s boating enthusiasts - whether motor or sail, recreational or professional. This is a highly attractive target group their household income is at the high end of the scale, and they are modern and individualistic. In other words, they strive for the good life, they have dreams and wishes for themselves, and the finances to realise these dreams. Age wise, the target group ranges from young couples, for whom sailing is a mutual family interest in which family members participate, to the slightly older age group, where men tend to predominate the yachting scene. But regardless of age, the target group consists of passionate sailors for whom life on the sea is, and always will be, an integral part of their daily lives, which is why they prioritise it so highly. They are successful, well-informed and involved in many activities. They are interested in the world around them, and generally have very active lives. For advertisers with boating products, is the obvious medium. It goes straight to the heart of our readers interests. The men and women who comprise our readership are open to relevant counication that can help increase their joy in boating. And for advertisers who mainly market products for men, is also a highly relevant medium. FACTS 202 CIRCULATION 7.000* EDITOR Morten Brandt ISSUED 4 issues per year WEBSITE baadnyt.dk *Source Gallup Index Denmark, 2 & 3. Quarter 20. An attractive target group with the financial means to fulfill their dreams. LÆSERPROFIL 74% men 26% women All readers HOUSEHOLD INCOME All persons over 2 years readers Modern 6.0% / Modern social 0.0% / 83 Modern Individualist 4.0% / Social.0% / 00 Individualist 0.0% / % 0 % 0 Traditional social.0% / 0 Traditional individualist 0.0% / years years years years years years 2-9 years *Source Gallup Index Denmark. Part of the year 20 < low income middle income *Source Gallup Index Denmark. Part of the year 20 > high income NET REACH Do not know / will not answer 250 INFO Index D/Gallup Marketing H 20 Control group All persons (000), samples 2623 Traditional 5.0% / 5 Target Group 73 (000), samples 752 AFFINITY % 0 BN 468 BN 467 BN 466 BN 465 BN 464 BN 463 BN 462 BN 46 BN 460 BN 459 BN 458 BN 457 BN 456 BN 455

4 / Media kit & Priser 202 / JSL A/S Prices & Specifications Advertisements Format Price (DKK) Double-page (450 x 297 )* Full page (225 x 297 )* ½ page (225 x 48,5 / 2,5 x 297 )* ¼ page (2,5 x 48,5 )* Back page (225 x 297 )* Page 2 (225 x 297 )* Cover fold-out (225 x 297 )* Placement in first ¼ of magazine Other special placements 5% 0% , ,5 2,5 48,5 48,5 225 *All measurements in excl. 5 trim allowance Website Online Ads Format KB Monthly Price (DKK) Top banner 930 x 80** st page banner 300 x 250** nd page banner 300 x 250** rd page banner 300 x 250** **Animation and loop by agreement. We accept Gif, Jpg and Flash. Marketplace Guide ads Format Price (DKK) HP (55,75 x 58,75 )*.295 HP 2 (22,5 x 55,75 )* HP 3 (58,75 x 6,5 )* Over 45,000 readers* often or always use the marketplace as a reference point to stay updated on suppliers and products. *Source Panel survey May 200. HP HP2 HP2 Business terms When an offer, booking of ads, deadlines and annulments of an order or ad isplaced the JSL Publications business terms apply read the terms and conditions at Contact Account manager Lennart Le Févre Lennart.lefevre@baadnyt.dk Tlf Mobile REQUIREMENTS FOR ADVERTISING MATERIAL Material must be submitted in PDF file version.3 (generated by Acrobat Distiller) SUBMISSION OF ADVERTISING MATERIAL To be submitted to annoncer@jslpublications.dk MATERIAL All advertising formats must allow for a 5 trim on all four sides of the advertisement. All essential text and image elements should be placed a minimum of 0 within the tried format. IMAGES Images must have a minimum resolution of 300DPI. All images in the PDF file must be defined in CMYK colours.

5 New Business Discount As a new customer at we ll offer you a favourable rate to get you started. Comprehensive Discount If you are interested in advertising in several JSL publications we can offer you a special rate across the board. Loyalty Discount If you choose to extend your previous advertising agreement with us we will naturally offer you a better rate. Frequency discount The more inserts you place with us, the more favourable the rate we can offer you. Quantity discount 2 pages 3-4 pages 5-8 pages 9-4 pages 5-20 pages 2+ pages 5% 0% 5% 20% 25% 30% Advertisements must be inserted within 2 months 2 half-pages equal to page, doublepage equal to 2 pages. Multi-page Ads With the insertion of a minimum 4 consecutive pages in the same issue, we offer a 35% discount on the price of the fullpage advertisement in 4 colours. Key account manager Special rates & publications Lennart Le Févre Lennart.lefevre@baadnyt.dk Tlf Mobile Publications is published 4 times annually Issue Date BN BN BN BN BN BN BN BN BN BN BN Advertising Deadlines BN BN BN weeks before release date AGENCY COMMISSION For security or prepayment % Information reimbursement.5% ADVERTISEMENT SPECIFICATION *Refer to Requirements for Advertising Material for more information. Other advertising formats contact us for more information CREATIVE ADVERTISING Contact us to hear more about bound inserts, glued inserts and other creative options in our range of magazines. DIGITAL ADVERTISING If you d like to hear more about digital advertising, as well as how to optimise the effect of your campaign by combining online and print, contact JSL A/S.

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PM JVV3_pri 208x280_Sama.indd lisburg_dk.i ndd kr. 64,95 3 M vtesm-.mom del er en... ler. im Den ult uel! ative D /06/ bmw s beds m tagazines arge t Hjortenes hert ug Måge på måg Velkoen til digital opti Måg estellet Tæt k på spanske AYA /09/ essen.dk 28/09/ RJ PH HU RYHU ou OGHU IRU NXQG 7LOEXG J BK BK nærmeste forhand ilekspr EoGH dk HU JRGW IRU E\GH ORJL KYLONHW QHWRS QX WLO W 6WRS WHNQR UVD NDQ YL FLHQQLWHW /(; RJ 6WDU EHU HQ Q\ &R X PHG HFR) J KYLV GX N U ± XDQVHW ERS O RJ DQ RGHOOHU IoV Q I NRQRPL 2 J PRWRU UVWH o $OOH YRUHV P LQ EU QGVWR UVD PHG R NU L GHW I LO NXQ PLOM HW RJ G OGHU LNNH &R IRUVLNULQJ W NU 7LOEXG J 2SHO So GLJ HQ G HQ VHOYULVLNR d BE9 Cover.ind For more information please contact Ronni Jacobsen, account manager MFM. Tlf or ronni.jacobsen@jslpublications.dk. You can also call the ad department on tlf d Udskudt BE9.ind JAGT, Vildt & Våben / jvv.dk Denmark s leading hunting magazine with 98,000 readers Nr årgang 20 64,95 kr. Stortest af 3 riffelpatroner uden bly Portræt af FT spaniel Hunden, der er parat til det hele VINTERGOLF VEJEN TIL ALLE LANDETS ÅBNE GREENS GOLFMAGASINET NR Så gode er de faktisk Nr årgang 20 64,95 kr. for the enjoyment of readers, for the benefit of advertisers oplyser piëch package you reach one target group with four titles and get your message across where the target group enjoys to watch at and will respond to it. Bil Ekspressens is released 2 times a year and the other titles 4 times a year, which will give you, with an ad in MFM, a continuous affect on the target group. JSL A/S ue range rover evoq é Mini coup audi a5 og s5 asse MErcEdEs M-kl e flere... og mang Pris 64, hybrid a netop nu Opel Cors Tilbud på TRE SUVERÆNE SØBANER I BERLI N peugeo t VINDE THE OPEN AT YEN? Ea Gad for jægere ren ny skotsk tøjet vandtæt r skydejakke, uld med vandafv, vindtæt men r SVÆRT PÅ AMA tillader samtidig Skydejakke isende Teflon modelleknicker kr ,behandlet kroppen at ånde. R EXKES CLAR Mange lækre Skydevest s kr ,ecoFL ROYAL GOLF ny kr..999,detaljer. SVING SportsjTYSK ER e Cap kr. 599,DET akke kr.kval vores v OASE SIMPELT NOK TIL 3.499,- ITET prøen I STORB PAR KØB OG S 0003 Kom og vs /4/ 35 AM Gadgets Elvstrøm/Kjæ genistregrulffs Nyt kamera giver ndd HER ER DE BED STE kr. 49,95 Pris 49,95 5 i i40 kan hyundasat slå vw pas? Aphrodite 0 Pris 59.95,- Opel forsikring til kun.000 kr.* et 7 for år! HELLERE EN MAJORJagtEN med D RYDER CUstilP BKBK BK BN453_forside.i PUTTERE UNDER LUP MFM is in that way a strong brand, that gives a good coverage of a well known target group to a cost efficient price. With the MFM 337 large Ny serie freezer Haugaards Aluine 35 Mig & min båd Kim anken 800 info@mars Fjern lugten, rens holdingt frem NY SEJLER Gør-det-s trandelv Ynglingerne stormer klasser s.com Klubber & yacht yachts.com Targa.indd indd BN456_prima. GM3_0_P AF_ATL_GOLF_208X rima.indd 280_GM_DIN.indd 27/09/ bmw m coupé /30/ AM. 39.qxd Guide til riffel jægeren GOLF Nr Pris 49,95 kr. MAGASINET STOR guide til LANGE PUTTERE JAGT, Vildt & Våben 24 udsøgte Race to Dubai-finalen HER KÆMPER ANDERS OG THOMAS OM MILLIONERNE Italienske lækkerier Luke Donald & Co Reportage fra havet Laksen Limited Edition er en eksklusiv tøjserie til damer og herrer. Serien omfatter et komplet sæt beklædning med diverse tilbehør til jagt i al slags vejr. Hvert tøjstykke produ- 9 magiske tricks der skærper dit korte spil Edderfuglejagt omkring Læsø ceres kun i 00 individuelt nuererede eksemplarer. Serien fornys fuldstændig hvert år. Skydejakke og knickers er med CTX membran, som gør tøjet vandtæt, vindtæt og åndbart. GOLFmagasinet / golfmagasinet.dk Denmark s golf magazine with 88,000 readers JULEGAVER TIL GOLF-ELSKEREN Graveringer i verdensklasse Limited Edition 20 Sådan væ du rigtig kal lger iber og kugle JAGT, Vildt & Våben M Colori compositi SIKRE VALG NR. 456 emarin.com.dk BN453_prima.in dd reese@reesemarin 40 ÅR MED BÅDE DIT ecoflex 4F Opel er 20 C Aabenraa Tlf x280 Flybridge NR. 453 The MFM-package contains the men magazines, JAGT, Vildt & våben, GOLFmagasinet and Bil Ekspressen. The magazines are primarily bought and read by modern and quality aware men that have a passion for either boats, hunting, golf or cars. Coon for all of them is that they are strong buyers, highly educated, have a high income and appreciate good quality. Sydhavn r.fi Helsinki. Puh rga.fi 0020 Mars trand Veneentekijäntie, 9, 660 Maalahti. YachtsAb, Pl Marin Kyrko gatan Valmistaja Oy Botnia 67 Mars piti-bull! re det sto spørgs mål Side nr. 9 / novemb 6 LANGTIDS 2FERIXER320 hk Kvinder,VARM GOLF HELEoverskud rå ereren der hadvint sømænd Flybridge galley with i Distributor AuthorizedThe R TYNDT TØJ DER HOLDER DIG ria Sport 3 VARM Bava I VINTERKU LDEN Klue T ,- T35 Som T32 D at være der selv meanmar Tålmodighe s k d bådt læs s gav kæmpe bla te d wa T27. Giv cockpittet r en nge sig tsløftning Billigere forsikrian 20 64,95 kr. BK BK BK kr. kr. 54,95 Pris 54,95 ådsmarked giver Bugnende brugtb VIND BOLDE FRA SRIXON T25. rd? de vægørdet-selv 9 er nu ber 20 kr. 59,95 Nr årgang Md Aer fra G20 A 2 Hva S I? NET Nr årgang 20 64,95 kr. T23. Bundmaling Forbud mod kobber Sejlerkurser KONKURRENCE T42/44 i land LÆG TIL VINTER TRÆNING d Ryg9.ind er. The True fore Advertise inru4nnmagazines and gain a huge combination discount. GOLF IGalap GAN agosg 27 AN anchored in the Nr Pris 49,95 kr. bk foot size HOL SVINGET FleminD g 65, n ov e m ble in 55, 65 and SINET NR Fleming yachts availa GOLFMAGA The Fleming take s you to the plac es you ve only drea med of, with a rang e up to NM, you can cross any ocean in comfort and style... Laksen Shooting Equipment er et registreret varemærke tilhørende Morehouse A/S. Læs mere på eller BK kr. 64,95 Gamebird Skanderborg Tlf Gamefair Nærum Tlf Hubertushuset Ringsted Tlf Kristian O. Skov Bording Tlf Østjysk Våbenhandel Hedensted Tlf JVV4_prima.indd Limited edition_208x280.indd /09/ 20.6 LÆS OM Musikeren Jørgen Thorup og Rose Tre herlige tricks Hundeliv på Kap Verde Stående fuglehunde VI MED HUND 3/20 Nr. 3 /20 54,95 kr. 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Vets No. Choice Cho oice Worldwide MAD&venner Cool jul med Paul Cunningham Julegris på måder Knasende julekager N r MV78 Prima.indd Europa 6 sider fra 8 lande TEMA Paris Boat Show Når kvinder ser på både Vild IRC-racer Ker 40 bygges i Kina Bådnyt / baadnyt.dk Denmark s largest boat magazine with 7,000 readers Godt nyt til hustlere Flybridge Flybridge galley with large freezer Marstrand Yachts Kyrkogatan Marstrand Sweden info@marstrandyachts.com VIND italienske lækkerier fra Supermarco No nonsense jul med kål, kage og klasse FORSIDE Lun rød salat med friske figner og pigeonæbler Fyld kagedåsen Retrokager der stadig holder Gaveideer til madelskeren Grøn pause... spis lige nogle grøntsager 0 gode i glasset til jul BK The pilot house 59,95 kr. God mad i godt selskab PAUL CUNNINGHAM Dortheavej 59, København NV Info@jslpublications.dk Tlf Fax THERESE KØLBÆK KLAR TIL AT EROBRE USA Flerskrog Ny teknologi Bag succesen i Thailand ipad-bølgen Fed e gadgets BN455_forside.indd BK Pris 59.95,- Gør-det-selv Juster ventilerne / Mig & min båd Bo Detlefsens X-40 Nyt Spændende udstyr fra METS / Kort & godt For sejlere om sejlere Klubber & klasser Sjovere kapsejlads Gør-det-selv Skift din motor / /3/20 0/3/ PM PM Et britisk tvist JSL A/S currently employs a highly competent staff of 30 individuals. NYBAGT DANSK PRO Marex 350 CC OL BN455_prima.indd Nr. 78/20 JULESHOPPING OG GOLF INDE I LONDON SeaCart 26 Nu ruller til hundefolk VMH3_0_Forside.indd WEEKEND-BREAK Eventyr i MÅNEDENS RACE LIVSSTILSMAGASINET TIL OS, DER ELSKER HUNDE *Based on market share by value (list supplied by Symphony IRI Group Limited, 52 w/e October 200). Dry food only in major multiples. Varemærker ejes af Hill s Pet Nutrition, Inc. 20 VMH3_Prima.indd STORE IDEALER BAG VORES ENESTE LINKS Fleming 65, anchored in the Galapagos VINTERTØJ FANØS HISTORIE års Nyt ve! udga NR. 455 JSL A/S engages in powerful media partnerships, and collaborates, for example, with TV2/ Danmark A/S, which owns 30% of Vi med Hund. Giv din hund topprioritet med den rette ernæring 0004 /4/ AM Fleming yachts available in 55, 65 and 75 foot size Masser af lune sager Pris 49, Bag om nyhederne Plads til nye sejlere / / Gør-det-selv Hjælp til urolige motorer / / Brevkassen Gode råd fra eksperterne The Fleming takes you to the places you ve only dreamed of, with a range up to NM, you can cross any ocean in comfort and style... Hill s Science Plan tilbyder nøje afbalanceret ernæring til din hund. Saenlignet med foder* købt i dagligvarehandelen indeholder Hill s foder 34 gange så meget C & E vitamin for at opretholde et stærkt iunforsvar 368 % mindre natrium medvirker til et sundt hjerte, nyrer og blodtryk Vi med Hund / vimedhund.dk Denmark s leading dog magazine with 0,000 monthly readers PROBABLY THE BEST BOAT IN THE WORLD... WHEREVER YOU SAIL TO Hundeskolen JSL A/S is the publisher of Vi med Hund, MAD&venner, GOLFmagasinet,, JAGT, Vildt & Våben and Bil Ekspressen. The publications of JSL are read by a total 477,000 readers (Gallup Index Denmark, 2 & 3 quarter 20). BK /4/ 35 AM JSL A/S is Denmark s ambitious media house, focused on creating successful, target groupvi har givet hunde specific media universes for the enjoyment of its topprioritet i mere end 70 år readers and the benefit of its advertisers. BK kr. 49,95 På jagt efter mule deer i USA Jæger-julegaver Tyrkisk godtkøb Nyt, banebrydende jagttøj Laksen Limited Edition forhandles i Danmark udelukkende af disse butikker Pancetta, pølser, sprød svær og meget mer SVINEGOD JUL PLUS VI TESTER FRITEUSER GUIDE TIL JULEBYEN LONDON FRANSK BISTROMAD /3/ PM MAD&venner / madogvenner.dk Denmark s exclusive food magazine with readers a month Bil Ekspressen / bileskpressen.dk Denmark s best car magazine with 59,000 readers