Showrooms. during Copenhagen Fashion Week 157_

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1 Showrooms during Copenhagen Fashion Week Bruuns Bazaar, Silkegade 8, 1113 København K. Gant, Jens Schirmer A/S, Hjortholmsvej 5, 2800 Lyngby Hugo Boss, Støberigade 12, 2450 København Cottonfield, InWear og Matinique, Kedelsmedien, Danneskiold Samsøes Allé 55, 1434 København K. Jackpot, Raffinaderivej 10, 2300 København S ONLY, Pieces, Vero Moda, Outfitters Nation, Vila, Very og Object, Bredgade 26, 1260 København K. Selected er både repræsenteret i Bredgade og på Galionsvej 39 på Holmen. Redgreen, Nicolai Eigtveds Gade 36, 1402 København K. Superdry, Prags Boulevard 49, Bygning 2, 3. sal., 2300 København S. The Fashion Gallery, Vermundsgade 19, baghuset/ stuen: Hunkydory, Braez, Örjan Andersson med flere. På CPH Vision udstiller The Fashion Gallery med Odd Molly. Tommy Hilfiger, Strandgade 98, 1401 København K. Trend House Gruppen, Øster Alle 48, 4. sal: Emporio Armani Underwear/loungewear, Brooks Brothers, Mavi JEANS, BIKKEMBERGS, Blauer U.S.A, Bomboogie, Customized For The Crowd, Customized For The Crowd KIDS, For The Few Cashmere, For The Few Vintage Army Parka Coats, Vintage Converse. Flere af mærkerne vises også på Gallery i Forum. Se også afsnittet om showrooms på Lindgreens Allé 12 Listen er ikke komplet, men bygger på de oplysninger, NU har haft til rådighed ved redaktionens slutning. Bemærk, at flere aktører har dagene booket med kundeaftaler. Det er derfor en god idé at kontakte de enkelte leverandører i forvejen. Leverandører, der i næste udgave af NU ønsker at komme på listen over showroom-aktører, kan sende en mail til info@modebranchen.nu 157_

2 Showroom activities in Copenhagen Hele København syder af mode den første uge i februar. Det gælder ikke blot på de fem modemesser og i Copenhagen Fashion House i Bella Center, men i høj grad også andre steder i den danske hovedstad. Copenhagen is all about fashion in the first week of February. This is not only true for the five fashion fairs and in Copenhagen Fashion House in Bella Center, but also for other parts of the Danish capital. HUGO HUGO BOSS Nordic ApS Phone Flere modeaktører holder modeuge i deres egne showrooms, hvor dagene er booket med kundeaftaler det gælder blandt andet for Trend House Group, LEGO Wear, REDGREEN, Gant, Hugo Boss og Tommy Hilfiger. Også nogle af de store danske producenter holder egne messedage, det gælder f.eks. en række brands fra Bestseller- og IC Companys-koncernerne. På Københavns Rådhus og i andre arkitektonisk smukke omgivelser afvikles det ene modeshow efter det andet. Nogle aktører går i anledning af modeugen sammen om at arrangere fælles aktiviteter og minimesser. Det gælder f.eks. på NIMB i Tivoli, hvor en række leverandører i luksussegmentet står bag både shows og events. Magasinet NU har i dette afsnit samlet en række artikler om nogle af de leverandører, der har valgt at holde modeuge uden for det etablerede messe-regi. Læs om blandt andre Hugo Boss, Superdry, ONLY og Bruuns Bazaar samt om de mange spændende aktører, der har samlet sig i det nye fashion district omkring Lindgreens Allé i København. Several agents, producers and distributors celebrate the fashion week in their own showrooms, where the days are booked with customer appointments. That goes for brands such as Gant, Hugo Boss, LEGO Wear, REDGREEN and Tommy Hilfiger. Also some of the larger Danish producers such as a number of the Bestseller and IC Companys brands organise their fair days independently. At Copenhagen City Hall and in other architecturally beautiful surroundings, different fashion shows are held, one after the other. On the occasion of the fashion week, some participants collaborate in arranging common activities and mini fairs. This is true for NIMB in Tivoli, where suppliers in the luxury segment arrange different shows and events. In this section, the magazine NU has brought together a number of articles about some of the suppliers that have chosen to organise their fair days independently from the established fashion fairs. Read about Hugo Boss, Superdry, ONLY, and Bruuns Bazaar as well as the many exciting participants that have gathered in the new fashion district in Lindgreens Allé in Copenhagen. _158

3 Superdry in separate showroom during Copenhagen Fashion Week SMAC A/S har sit skandinaviske hovedsæde i Danmark, hvorfra virksomheden distribuerer det britiske livsstilsbrand Superdry. SMAC står for Scandinavian Modern Apparel Company og har ansvaret for distribution til Danmark, Norge, Sverige og Finland. Der er luft under vingerne hos SMAC A/S, og ikke mindre end fire nye Superdry-butikker blev indviet i slutningen af 2011: En stor ny flagshipstore i Helsinki, samt yderligere tre i Danmark i Bruun s Galleri i Aarhus, på Fisketorvet i København og i Ro s Torv i Roskilde. På verdensplan sælges Superdry i mere end 30 lande. - Brandet byder på en bred kollektion til såvel damer som herrer. Ud over beklædning er Superdry også fodtøj, tasker, solbriller, briller, bademode, parfume med mere, forklarer Louise Agerlund, ansvarlig for kommunikation og marketing hos SMAC A/S. Superdry har vækstet støt de seneste år, og mange kendte mennesker deler passionen for Superdry og spottes derfor i tøjet; Samuel L. Jackson, Paris Hilton, Leonardo DiCaprio, Jamie Oliver og Kate Winslet, samt i Danmark også Casper Christensen og Helena Christensen. Der er stor international interesse for Superdry, som bruger den kendte fotograf Jacob Sutton. Han har skudt flere kollektioner for bl.a. Hermes, Bubberry, Y3, Adidas & Stella McCartney etc. The Scandinavian headquarters of SMAC A/S is located in Denmark. From here, the company distributes the British lifestyle brand Superdry. SMAC, which is short for Scandinavian Modern Apparel Company, supplies Denmark, Norway, Sweden, and Finland with the Superdry brand. The company has really spread its wings and in the end of 2011, no less than four new Superdry stores were opened: One large Flagship Store in Helsinki, and another three stores in Denmark in Bruun s Galleri, Aaarhus, in Fisketorvet, Copenhagen, and in Ro s Torv, Roskilde. Superdry s products are sold in more than 30 countries worldwide. - The brand offers a wide collection for both men and women. Apart from clothing, Superdry is also about footwear, bags, sunglasses, glasses, swimming wear, perfume etc., says Louise Agerlund, head of communication and marketing at SMAC A/S. In recent years, Superdry has increased steadily. This is partly a result of a high involvement of celebrities who share the passion for the brand and who therefore often can be seen wearing Superdry: Samuel L. Jackson, Paris Hilton, Leonardo DiCaprio, Jamie Oliver, Kate Winslet, as well as the Danish celebrities Casper Christensen, and Helena Christensen. Superdry is an internationally acclaimed brand. Superdry uses the famous photographer Jacob Sutton, who has shot several collections for Hermes, Bubbery, Y3, Adidas, and Stella McCartney etc. During the fashion week, Superdry presents the entire concept in its showroom located at Prags Boulevard 49, Building 2, 3rd floor, 2300 Copenhagen S. Opening hours: From Thursday, February 2 through Saturday, February 4, with lounge atmosphere and presentations. NU s readers can set an appointment with Superdry s sales manager, Thor Enevoldsen by telephone. Contact information: _ _

4 HUGO BOSS til den alsidige kvinde HUGO BOSS for women who want to be stylish and unique Den kvindelige side af HUGO BOSS er en opvisning i, hvad kvinder sukker efter til garderoben: Feminin elegance, skarp enkelhed og komfortabel afslapning. The HUGO BOSS womenswear line offers just what women desire: Feminine elegance, sharp simplicity, and comfortable casualness. HUGO BOSS under modeugen HUGO BOSS har hovedkvarter i Metzingen i Tyskland. Det nordiske datterselskab finder du i København på Teglholmen: HUGO BOSS Nordic, Støberigade 12, 2450 København SV. Her er medarbejdere fra sælgere til marke ting og finans samlet under ét tag, så HUGO BOSS Nordic kan følge sine kunder hele vejen. HUGO BOSS linjerne er repræsenteret i butikker spredt på Sjælland, Fyn og i Jylland. Under modeugen er HUGO BOSS Nordic åbent for alle indkøbere. Kom forbi til et uformelt kig fra torsdag til søndag kl Kontakt på womenswear: Johanna Nelson eller Martin Schoop, tlf Suits, tænker du nok. Og skjorter. Nå ja, og slips selvfølgelig. Altså når der bliver sagt HUGO rede looks som denne sommers hindbærfarvede suit, florlette, hvide plisserede nederdel tilsat været med til at skabe de feminine og alsidige designs, som har slået firmaets position fast som BOSS. De tre items er nemlig det, der typisk bliver hvid hørjakke eller armyfarvet buksedragt brugt et af verdens førende luksusbrands. Det gælder nævnt, når talen falder på det tyske mærke. Men under en kort læderjakke med draperede detal- blandt andre belgiske Bruno Pieters. Siden 2007 HUGO BOSS kan mere end klæde herrerne på. Det jer. BOSS Black er det miks af business, glamour har Eyan Allen haft sin gang i huset, i dag som kan også fylde kvalitetsbevidste kvinders klæde- og fritid, der skaber den fuldstændige garderobe. designer af alt rettet mod verdens kvindelige skabe. Siden 1998 har mærket også designet tøj Er lysten til det mere casual, er det derimod fashionistaer. De seneste sæsoner er hans HUGO til kvinder, først med linjen HUGO og siden med BOSS Orange, der skal satses på. Som den se- kollektion præsenteret på et show i Berlin med yderligere to linjer, BOSS Black og BOSS Orange. nest ankomne til HUGO BOSS kvindelige fami- kendisser som Hillary Swank, Elizabeth Jagger Et trekløver, der gør det muligt at ramme både de lie, er BOSS Orange den vildere søster, der ikke og Chloé Sevigny på første række. minimalistiske, de elegante og de casual typer, og er bange for at mikse forskellige print og skarpe I Danmark er kvinder som Sidse Babett Knudsen, som giver uendelige muligheder for at sammen- farver til et intenst og overraskende udtryk. Lige Helena Christensen og Kronprinsesse Mary faldet sætte en personlig stil. nu mest karakteristisk i et blåt blomsterprint på for mærket, og foråret og sommeren er også præ- Siden de tre kvindelinjer blev en del af HUGO BOSS, er de for første gang denne sæson designet af den orange bund, enorme lilla blomsterhoveder tegnet på beige baggrund og løse T-shirts med på- get af dansk islæt, da HUGO BOSS har Danmarks største model, Freja Beha i front på kampagnen Hillary Swank, Eyan Allen og Helena Christensen samme designer, den 40-årige Eyan Allen. Det har givet et homogent udtryk i bredden og forbundet de tre personligheder, der styrer hver linje. trykte fuglevinger. Kendte fans på første række for HUGO. Iklædt en hvid og sort kjole i skarpt snit fremviser hun et par skulpturelle stiletter med plateausål, der fremhæver HUGOs avantgarde- Elizabeth og Georgia May Jagger Som den første kvindelige del af HUGO BOSS kom Det 88 år gamle modehus er opkaldt efter sin udtryk (se kampagnen på side 159). På samme linjen HUGO. En linje fyldt med innovative looks ophavsmand, Hugo Ferdinand Boss, der døde i måde understøttes BOSS Black og BOSS Orange til kvinden, der krydrer fashion med personlig I dag har investeringsfonden Permira ak- af en accessorylinje med tasker, sko, bælter og attitude. Den avantgardistiske linje udfolder sig tiemajoriteten med tyske Claus-Dietrich Lahrs smykker, der er med til at fremhæve netop de ka- lige nu i butikkerne med kropsnære kjoler, skar- i CEO-stolen. Han har tidligere været CEO for rakteristiske kendetegn, der gør de tre forskellige pe jakker og stumpebukser i farverne orange og Louis Vuitton i USA og Managing Director for linjer helt unikke. Og til at vise, at HUGO BOSS er lime som de vilde og sort og hvid som de mere Christian Dior Couture i Paris. meget andet end suits, skjorter og slips. underspillede. På verdensplan har HUGO BOSS butikker Mere klassisk er HUGO BOSS kernelinje, BOSS fordelt på 124 lande, heraf 591 egne butikker. Black. Med et elegant udtryk er det linjen, der Gennem hele HUGO BOSS levetid har firmaet ar- tager kvinden fra arbejde til aften med sofistike- bejdet sammen med skiftende designere, der har _ _

5 Résumé Suits, you might be thinking. And shirts. Oh yes, and ties of course. When someone says HUGO BOSS, that is. Those three items are typically what one associates with the German brand. Not only can HUGO BOSS provide men with garments. It can also fill the wardrobes of quality-conscious women. Since 1998 the brand has also designed womenswear. The HUGO brand was the first women s collection of HUGO BOSS, and it was later followed by BOSS Black and BOSS Orange; a trefoil that attracts the minimalistic, the elegant, and the casual segments, and offers boundless possibilities of creating a personalised style. This season, for the first time since the launch of the three womenswear brands, all three brands have been designed by the same designer the 40 year old Eyan Allen. That has added a homogenous characteristic to the range of products and furthermore unified the three personalities behind each brand. The BOSS Black and BOSS Orange brands include an accessories line with bags, shoes, belts, and jewellery, which helps highlighting the features that makes the three different brands unique. The line also shows that HUGO BOSS is much more than suits, shirts and ties. The 88-year-old fashion house is named after its instigator, Hugo Ferdinand Boss, who died in Today, HUGO BOSS is owned by the investment fond, Permira with German Claus-Dietrich Lahrs as CEO. He has previously been the CEO of Louis Vuitton in the US and Managing Director of Christian Dior Couture in Paris. HUGO BOSS sells its products in 124 countries worldwide. It operates more than 1,500 mono-brand stores, 591 of which are HUGO BOSS own retail stores. HUGO BOSS three womenswear lines HUGO, launched in 1998: with its clear-cut design, HUGO is the most avant-garde HUGO BOSS line. The style is simple and innovative with minimalistic suits and dresses, which mixes the feminine with the pure. BOSS Black, launched in 2000: Elegant and sophisticated. BOSS Black is for both work and play with its feminine suits, its jackets with beautiful features, and its seductive 591dresses. BOSS Orange, launched in 2006: HUGO BOSS casual line that mixes casualness with big city fashion. Here are colourful and gushing T-shirt and dress prints, but also simple jerseys, knitwear, and jeans to fill a basis wardrobe. Behind the scenes Would you like to go behind the scenes of HUGO s fashion show? Want to get fashion tips for both casual and formal wear? And see HUGO BOSS newest accessories as soon as they are announced? Follow Miss HUGO BOSS at HUGO BOSS blog at _ _

6 Designer Marieke Beemsterboer: The ONLY girl is quirky, daring, flirty, personal and most of all very real Head of design Marieke Beemsterboer from the succesfull Bestseller-brand ONLY gives her point of view on fashion and design. 1) What is the design-dna of ONLY? Each item we design is denim-infused, meaning it has a denim attitude, even if it is not made in a denim fabric. We give each product the love it needs, which shows in the little details, the prints, treatments and washings. We design favorite pieces.., items you simply want to hold on to and keep wearing. Always styled and updated according to the latest trends. 2) Who is the typical ONLY-end-user? The ONLY girl is quirky, daring, flirty, personal and most of all very real. We design clothes for real girls, and we definitely don t dictate. We think it s far more interesting to look into how our ONLY girl would style her outfit on the street, in a young, fun and quirky way.., than to achieve a perfect catwalk look. About Marieke Beemsterboer Marieke Beemsterboer is 34 years old. She lives in both Amsterdam and Brande. Marieke Beemsterboer has been working in the fashion industry for 12 years, and she calls herself a real denim junkie. The designer has been working for various denim brands - among others Scotch & Soda and Hilfiger Denim - since she finished her education at the Amsterdam International Fashion Academy. 3) Can you give some headlines for ONLY for Autumn 2012? The motocross tendencies that we have picked up on are important for us, including the quilting and cut lines that come with it. Very Rock and Roll and tough, styled with vintage inspired rock band tees. And besides that we also feel very strong about the BIBA-like bohemian look, inspired by the Biba movement of the late 1960 s, early 1970 s. Bestseller during Copenhagen Fashion Week The new collections from ONLY as well as the Bestseller brands Pieces, Vero Moda, Outfitters Nation, Vila, Very and Object: Bredgade 26, 1260 Copenhagen K. ONLY 4) Which trends in society and counter attitudes will influence fashion of tomorrow? We are noticing a big change in the shopper s mentality. There is a tendency visible that girls prefer to buy one piece that is really made with love and can enhance their personality and quirky style, than to buy a bag full of anonymous articles that could be anything and anybody. A very nice and inspiring challenge for us. It fits perfectly with our new ONLY Mantra. Name It exhibits at CIFFKIDS in Bella Center stand no. H-074. Selected: Bredgade 26 and Galionsvej 39. _ _

7 Well cut, understated and precise Bruuns Bazaar The new Bruuns Bazaar is a testament to iconic fashion, classic and sexy with a grown up sensibility that are both streamlined and essential. Rather than being too arty or conceptual it is fashion as it s really lived with collections that are direct and focused, simple, flattering and attainable. Focusing on modern day wear with luxurious sporty elements, men s wear influenced tailoring, easy separates and reduced evening wear. The collections are the essence of what modern style obsessed men and women wants, with the inner workings being just as important as the outer appearance. Take a look at the new collections from BZR and Bruuns Bazaar in Silkegade 8, 1113 Copenhagen K. BZR _168