Digital + culture = (r)evolu2on

Transkript

1 Digital + culture = (r)evolu2on

2 Hvorfor Digital + culture = (r)evolu2on 5-8 % vækst, nu 2% Jobs ecer uddannelse Nye kultur former læring cultural heritage Nye måder at interagere med publikum på Kan give fordele i den kommende media literacy society demokra2, sustainable etc.

3 - Hvorfor Danmark og Sverige? Firma profiler - god DNA Vi har brug for hinanden Kultur fælleskab voksende arbejdsfælleskab En generel vækst i verden vi kan komme med En stor mulighed hvis vi satser På begge sider af Øresund er der organisa1oner og strukturer, der kan samarbejde for at skabe digital vækst Der er store kommende markeder indenfor digital indholdsproduk1on, vi endnu ikke har set udfolde sig (teater, byrum, koncerter, turisme etc.) De digitale kompetencer kan i frem1den være med 1l at hjælpe de modne industrier samt være afsæt 1l at løse kommende samfundsudfordringer i et s1gende digitalt samfund

4 nya jobb kommer ac skapas i den danska app- industrin inom fyra år när omsäcningen växer från 2,5 +ll 8,5 miljarder danska kronor. Det visar en prognos som tagits fram av Dansk Erhverv, Jyske Bank och Børsen baserat på en ny EU- rapport. Användningen av appar växer snabbt e1erhand som smartphones blir vardag för allt fler människor. EU- kommissionen spår i sin nya rapport a@ omsä@ningen i den europeiska app- industrin fram 2ll 2018 kommer ax växa med motsvarande 340 miljarder danska kronor och skapa tre miljoner nya jobb uppger Børsen. Av dessa väntas jobb skapas i Danmark. Även i Sverige och Finland väntas en stark jobbmllväxt inom app- industrin. Det blir en blandning av helt nya jobb och arbetsuppgi1er som övertas från övriga it- branschen. De nordiska appmllverkarna dominerar ännu så länge branschen. Fem av de Mo största appmllverkarna på den amerikanska och europeiska marknaden finns i Danmark, Sverige och Finland uppger Børsen. I Danmark är det Aarhusföretaget Kiloo med spelet Subway Surfers som finns med på top- 40 listan över appmllverkare. I Sverige finns fem företag med på topplistan med med Kings Candy Crash Saga som toppsäljare. ( News Øresund, d. 17. februar 2014)

5 Det digitale er det nye normale Interac+ve Denmark Digitale, interakmve medier med computerspilsbranchen i spidsen er på verdensplan inde i en rivende udvikling. Det samlede globale marked for spil er alene 400 mia. danske kr. Forventningen er, at virksomheder inden for alle digitale, interak2ve områder opnår årlige vækstrate på 5-8 % de kommende år globalt set. De kreamve digitale erhverv, herunder computerspil, indholdsprodukmon & computere har især gode vækstbemngelser pga. den fortsa@e globale udbredelse af smartphones, tablets og bredbånd, som forstærker e1erspørgslen e1er indhold. Små nystartede krea2ve digitale virksomheder, der agerer og leverer hur2gt er de typiske vindere på dexe marked. Vi er i Danmark endnu ikke effekmve nok i1. at markedsmodne de mindre selskaber og skabe bæredygmge successer. Omsætningsvæksten for digitale, interak2ve selskaber er ifølge de seneste tal 2 % årligt, hvor den globale markedsvækst er 5-8 % årligt. Vi har mulighederne for højere vækst og flere arbejdspladser, men det kræver at flere danske selskaber får hjælp Ml deres forretningsudvikling og internamonalisering.

6 Who am I? From Zentropa interac2ve games, films, museum exhibi2ons. - Interac2ve experience expert develop and produce. Ex: Finland, Na2onal broadcaster, crea2ng new tv formats with games methods. Sweden military UFO archive online toolbox for gedng into the documents by normal users to explore the mystery Denmark/ Sweden - classical concerts with mobile phones Israel sound of torture, refugees and rutes of immigra2on online universe. Switzerland teater play and city game and film in one. Denmark 6 cultural heritage projects in one Kulture region Fynen. 2 roles: crea2ve director, Malmø University, MEDEA, collabora2ve media ini2a2ve. Develop, test etc. - travel around the world and see what types of cultural projects the different countries make.

7 NEXTLIFE

8 Xpolis a roleplay at a music festival with people, about technology as a unifier or as a creator of dictatorship and anarchy - It had its own fictive newspaper and tv station Dear and Wendy lasted ex. for 3 days Soduko slide Roskilde Interactive dance films

9 Dear Wendy Film + Online - augmented reality game Thomas Vinterberg and Lars von Trier

10 Brede Værk , The National Museum of Denmark Goal: reach another audience, change the experience to more active Formats in between film, games and exhibition, on site and online Interactive Cinemas, living machines and the audience being part of the exhibition Introducing roleplaying, physical storytelling and gamification to the museum experience

11 Northsea Aquarium Commission 7,2 mill. Euro Goal: Change the museum experience 3000 square meters pr. hour peak Passive -> interactive Users as main characters Full narrative concept Heavy scenography/mood Formats: Interactive films, games, installations in the physical space, on web and on mobile,

12 2009 Dec virtual manifest with web,mobile, tv and physical installation.

13 Hvad betyder digitale kulturoplevelser?

14 Hvad betyder digitale kulturoplvelser? Digital = interak2ve All around the world same tendences: The new audience consists of makers, creators, - they expect an interac2ve experience where they take an ac2ve part Normal gatekeepers have changed with the web, you tupe etc. We can all channel content Audience wants to engage with their cultural formats no longer passive audience as we know it from film. No more fixed linear formats interac2ve systems Informa2on is hackable users create experiences themselves Easy spread digital copies ( rights hell) Very complex and diverse field of experience types

15 A few examples of digital experiences Pieces of interac2ve art Interac2ve films immersion in themes/ subjects museum experiences Learning methods with simula2ons/ traning aspects Urban gaming/ entertainment Roleplays Games Ebooks Social aspects games Open formats: api s archives etc structure for your experience you play with data/ informa2on/ content Open digital stages virtual reality city space installa2ons etc. 2 nd and third screen experiences with your tv

16 Hvad er det interak2ve? Et par eksempler: Johnny Cash Run zombie run Ice projektet fra Fyn

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18 The johnny Cash project hxp://

19 The johnny Cash project

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21 The ICE project a sneak peak! InteracMve culture explorers Culture Region Fynen 10 counmes together in an development experiment. I develop and produce with insmtumons, game companies etc. Kids and culture - future armsts/ users of museums and Fynen culture 12 culture insmtumons one proces - masterclass, concepts 3 partners, evaluamon, producmon and test Schools and curriculum ( analyse and quesmonnaire) Technical usage plahorms at school, museum etc. 3 levels of exploramon and learning - Visit to the museum, physical connecmon - Task or tool ( missions etc.) - School task back at the school

22 Artmix Learn basic art tools and concept, while you play and remix Based on the idea of the tradimonel painmng as a story IntuiMve, mash- up and remix/ co- creamon focus social creamon tool Three musems collaborate together with us to create it

23 Artmix 1. Introduc2on to pain2ng, painter, period and significant informa2on 2. Mission: recreate using basic ar2s2c principles 3. Show your result, reflect on choices and compare to the original pain2ng 4. Result 1 hour understanding of basic art principles and can reflect on them

24 Artmix - Favorite 15 min. story about the women and her man and their situamon

25 The Poor House

26 110 years of social history - Magic journalis2c tool for explora2on - Find persons and stories create a story about life on the border of society - Augmented reality, sounds cannons and physical objects and space

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30 2013 Experience: In Case Of Emo2ons Breaking the rules of classical music audience answering the musicians both without words.they choice an emotion and effects the light, the musicians get instant feedback. At the Royal Theater, Copenhagen Det Kongelige Teater

31 Diago a training tool for families with diabetes

32 Hvorfor os? Små agile firmaer med rexe profil ( kunst/ kultur i DK, mere mobil/ tech i Sverige) Dyg2ge 2l projektledelse Har strukturen 2l det mangler et led i fødekæden Ikke fundingen på plads løser den nye verden med gamle redskaber Siloer mellem kultur og erhverv støxe Vi kunne skabe kultur eksport sammen

33 Digital + culture = (r)evolu2on Hvad kan det skabe? Læring Jobs Nye kulturformer være med 2l at skabe dem og eksportere dem Teknologisk og kulturel innova2on Give modne industrier kompetencer/samfunds spørgsmål Der er en stor interna2onal vækst, vi kan komme med i Udfordringer: - Størrelse pris kontra publikum - Firmaerne mangler et led de tager 2l udlandet - Viden, vi prøver at løse det samme i siloerne - Nye måder at støxe på - essen2elt - Fokuseret indsats viden plus investering - Det skal ske snart

34 Hvad kan vi få ud af det i kommunerne? Kommunerne større mængde arbejdspladser Bedre indkøb af digitale produkter ( fællesindkøb, samarbejder) På sigt en stærk branche der kan konkurrere med udlandet At vi har firmaer der er i stand 2l at stand løse frem2dens samfunds digitale udfordringer I Skåne, ser vi det allerede sustainable projekter, demokra2 som i UK.

35 Interak2v kultur Prototype fond mellem Danmark og Sverige - StøXe nye innova2ve kultur formater - Skabe grobund for vækst af digitale indholdsproducenter - Allerede mange clustre og ini2a2ver der kan bygges videre på i Danmark og Sverig - Samle viden og give fælles funding - Hjælpe kommuner med fælles indkøb - StøXe de små agile firmaer og lukke hullet i økosystemet - Hjælpe med at løse den digitale opgaver der pt. løses indenfor alle områder ( film, museer, læring etc.) - Lave fælles Horizon ansøgninger.

36 1 month ago in Geneva, I was at a conference for digital culture and economy where I looked at the big European picture this is what I see What is the significance and power of digital culture and behavior sum- up Huge changes in how we fund and develop ( other team types, methods for building the experiences, other ways to fund ) Huge poten2al for bigger usage of cultural content new rebirth for museums and cultural ins2tu2ons archives new superstar The crea2on of more ac2ve, reflec2ve genera2ons media and technology literacy and power to create and change ourselves. Poten2al for unique cultural experiences for each country / region - export instead of import Need for focused investment and collabora2on

37 - Tak for tålmodigheden- The grave of the Viking King ICE project launches in summer missions schools and families Parents as acmve curators 3D live model built on archeological data

38 E1erspil et lille indspark fra UK og deres erfaringer med digital kunst udvikling

39 From the rapport: Vi skal ind i kampen om digitale kulturprodukter sammen UK experiences from Sally Luton In 2008 the Arts Council in England set up a three year Digital Opportuni2es Programme to act as a catalyst to increase ar2sts and arts organisa2on s engagement with digital technologies. In doing so the Arts Council recognised that specific strategic inimamves and funding opportunimes were necessary to boost acmvity and build the confidence of organisamons wishing to engage. The program contained traning, development and research programme which established a benchmark for levels of online engagement amongst the country s 700+ revenue funded arts organisamons and also explored the characterismcs of online audiences and barriers to engagement. Short sum- up of experiences: a) bring armsts and technology experts together and create opportunimes for them to generate and refine ideas over Mme - a good focus is to see how technology is providing a solumon to a specific audience need or demand b) build up an infrastructure of digital leaders who can sustain acmvity - I am on the Board of one such organisamon, Watershed, in Bristol which is a pioneering organisamon with a track record of successful digital collaboramons and projects both in England and abroad. Result : a 7m Research and Development Fund for the Arts created to support collaboramon between organisamons with arts projects, technology providers, and researchers. The Fund was parmcularly interested in projects that use digital technology to enhance audience reach and/or develop new business models for the arts sector.