At formidle et behov Om diversitet i brugen af et værktøj. Esben Alfort Head of Research, Ankiro / CBS

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1 At formidle et behov Om diversitet i brugen af et værktøj Esben Alfort Head of Research, Ankiro / CBS

2 Intelligent søgning Ankiro Nordisk sprogteknologi siden 1999

3 Intelligent søgning Semantisk søgning

4 Intelligent søgning Semantisk søgning Jobsøgning med ontologier

5 Intelligent søgning Semantisk søgning Jobsøgning med ontologier Kursusportal

6 Brugerintentioner pædagog københavn

7 Brugerintentioner pædagog københavn iphone no sound

8 Brugerintentioner Hvordan klassificerer man intentioner?

9 Brugerintentioner Hvordan klassificerer man intentioner? Andrei Broder 2002: Transaktion Navigation Information

10 Brugerintentioner Hvordan klassificerer man intentioner? Andrei Broder 2002: Transaktion Navigation Information Lingvistisk analyse

11 Hvad refererer søgestrenge til?

12 Hvad refererer søgestrenge til? Stadie 1 Problematisk situation Søgning Stadie 2 Ønsket situation Ex. iphone ingen lyd iphone problemer iphone lyd Ex. jeg er utilfreds utilfreds kunde opsigelse privatkunde

13 Work In Denmark

14 Work In Denmark S1 fra S1 spanish poland young unemployed

15 Work In Denmark S1 fra S1 spanish poland young unemployed spanish engineer french russian farm english

16 Work In Denmark S1 fra S2 no experience biology java spanish speaking

17 Work In Denmark S2 fra S1 student job seasonal work Copenhagen

18 Work In Denmark S2 fra S2 driver cleaning farm pig

19 Target-analyse Work In Denmark 1% 11% 9% 16% 8% S1 from S1 - Who am I? S1 from S2 - What can I do? S2 from S1 - What do I need? S2 from S2 - What am I looking for? Complex queries and other modes Unclassifiable 55%

20 Stage-based Intent model Work In Denmark er et simpelt eksempel

21 Stage-based Intent model Work In Denmark er et simpelt eksempel

22 User intent Motivation Source Trigger Subject Object Aim Goal Objective

23 Stage 2 Stage 1 User intent Motivation Source Trigger Subject Object Aim Goal Objective Følelse og refleksion

24 Stage 2 Stage 1 User intent Motivation Source Trigger Subject Object Aim Goal Objective Opfattelse og bevidsthed

25 Stage 2 Stage 1 User intent Motivation Source Trigger Subject Object Aim Goal Objective Rationelle beslutninger og overvejelser

26 Stage 2 Stage 1 User intent Motivation Source Trigger Subject Object Aim Goal Objective Målrettet handling

27 Target-analyse Work In Denmark 1% 11% 9% 16% 8% S1 from S1 - Who am I? S1 from S2 - What can I do? S2 from S1 - What do I need? S2 from S2 - What am I looking for? Complex queries and other modes Unclassifiable 55%

28 Target-analyse 0% 0% 0% 0% 1% 6% 2% 1% 3% 10% 8% 7% 30% Work In Denmark 0% 9% 0% 8% 0% 8% 1% 2% 4% 1% Udgangspunkt Interesser Oprindelse Situation Erfaring Kompetencer Skoling Vidensfelt Behov for Arbejdsmetoder Geografisk arbejdssted Arbejdsforhold Søgt stilling Arbejde med Arbejdsrammer Branche Kombinerende typer Fortæl mig om Find tekst Find dokument Hjælp mig med at Komplekse udtryk Ikke klassificerede

29 Work In Denmark Oprindelse Kompetencer Vidensfelt Behov for Geografisk arbejdssted Søgt stilling Arbejde med Arbejdsrammer Branche

Oprindelse 7 % nationaliteter 1 % geografiske Omformulerer 25 hyppigste 25 lavfrekvente spanish kineser french koszalin russian latinoamerica english letisk italian Macedonia polish makedonska german

30 Oprindelse 7 % nationaliteter 1 % geografiske Omformulerer 25 hyppigste 25 lavfrekvente spanish kineser french koszalin russian latinoamerica english letisk italian Macedonia polish makedonska german mexicano finnish nordmand portuguese Poish chinese polih japanese rumania spansk russen arabic russiak dutch slovakisk china soviet union russia spnai japan swdish turkish turkj English tysker poland ukrsine swedish ungary hungarian ungrn romanian welsh German zaukraine tysk zurich

31 Kompetencer 6 % formåen 2 % viden Giver op uden at læse Omformulerer 25 hyppigste 25 lavfrekvente java php c oracle.net cad GIS linux autocad C cnc gis catia network sql office mainframe javascript forklift photoshop 3d asp.net abap cobol Java tsm turkish speaking tysk talende udfoldelse af produktet uml urban palning Urban Planning usablity use experience utility validaton VFX vibration turbine video coding VSAT wealth manangement web dynpro wind mechanical engineering windchill windkraft WINForms wózki widlowe wte qa qc xml, java, sql zk

32 Vidensfelt 5 % opnåede titler 4 % akademiske felter Giver op uden at læse Omformulerer ikke Bruger lang tid 25 hyppigste 25 lavfrekvente engineer civil engineer mechanical engineer chemistry biology electrical engineer engineering chemical engineer law biotechnology chemical engineering statistics economics physics geology molecular biology mechanical engineering process engineer technician psychiatry psychology microbiology civil engineering structural engineer anthropology Social Science SOCIAL SCIENCES Social scientist Sociolog Software build engineer Software ENgineer software testengineer soiology speech logopedi Speech Pathologist STATISTICS statistics and econometrics stuctural engineer support engineer tandem systems engineer Technical chemistry technical health ambiental technical ingeneer Traffic engineer transmission line engineer vaccinology vas Engineer vibration measurement engineer water enginneer wind expert

33 Behov for 1 % vage betegnelser Gennemser mange resultater Bruger lang tid Omformulerer ikke 25 hyppigste 25 lavfrekvente trainee jobsa student job junier junior labopr job løntilskudjob entry level msproject work paid internship student jobs PHD POSITIONS all phd vacant position labour post doctoral job jobs postdocrotral intership semi-faglært arbejde any Sommerferieafløser student assistant student ass*stant Internship student assistance internships Student Helper all jobs student position spawacz student weekend praktik Studentermedhjælper hot jobs Students Jobs labor totti lavori student helper Trainee program studentjob trainee programme entry volunteer jobs any job whatever graduate programm wor

34 Geografisk arbejdssted 4 % stednavne i Danmark Gennemser mange resultater 25 hyppigste 25 lavfrekvente aarhus kolt aalborg kopenhagien copenhagen Kopenhgagen odense koppenhagen herning lejre horsens lønstrup esbjerg mid jutland Aalborg Midjytland Aarhus midylland kolding Næstved vejle ondense Copenhagen praesto Kopenhagen rinkiobing danmark rømøarhus skærbæk århus skørping Odense soendebrorg denmark sonder-felding viborg sonnenborgh randers south denmark Horsens strue fredericia Them. Midtjylland Herning thyboron sonderborg tisted roskilde veholstebro

35 Søgt stilling 26 % stillingsbetegnelser 5 % arbejdsopgaver Få giver op Bruger lang tid 25 hyppigste 25 lavfrekvente driver cleaning student assistant teacher nurse architect internship chemist designer cleaner accountant welder waiter cook lawyer dentist electrician graduate project manager worker chef doctor carpenter analyst wach disses washing-up watresing weaving Web Design WEB DESIGNER WEB DEVELOPER web deweloper web programør Webdesigner welder. welding manager welfare aid Welter werlder wind farm control window cleaner windows fitter windows system adminsitrator wine salesman wine somielier work site manager workew workwr wraiters

36 Arbejde med 7 % Produkter Materialer Arbejdsfokus Giver op Omformulerer 25 hyppigste 25 lavfrekvente water susi food suvenior pig swimming pool quality Tand security texlite clothing pigs thatched roofs soil tide music tobacco mink tool cnc software trash supply chain uninterruptible power cow vedligeholdelse art veje electronics vending machines sustainability Veterinar medicine car villa wind vod computer wind composite sushi WINDOWS AND DOORS safety wood furniture innovation wood house wind turbine woods fish workforce textile x-yachts strategy yogurt

Arbejdsrammer 3 % firmanavne 4 % arbejdssteder Klikker på få opslag Få giver op Omformulerer (40 %) 25 hyppigste 25 lavfrekvente farm toshiba hotel trustpilot warehouse Trustpilot ApS restaurant

37 Arbejdsrammer 3 % firmanavne 4 % arbejdssteder Klikker på få opslag Få giver op Omformulerer (40 %) 25 hyppigste 25 lavfrekvente farm toshiba hotel trustpilot warehouse Trustpilot ApS restaurant Trykkeri bank trykpresse factory ujságos vestas újságos cisco ukraine Alfa laboratory unidrain kitchen Universities maersk university of aalborg lab ursing home NGO Vejle Business College bar verigy library veterinary office pig farm vmax pigs farm vw siemens warenhous hotels web shop farms weber pharmacy westas lego WIND FARMS airport wirehouse dairy yard lager zos

38 Branche 8 % sektorer og brancher 3 % afdelinger og aktiviteter Mere end hver tredje giver op Gennemser mange resultater Bruger lang tid Omformulerer ikke (hver fjerde) 25 hyppigste 25 lavfrekvente marketing finance agriculture it IT communication design energy sales HR legal environment environmental construction architecture logistics accounting tourism hr administration media telecom education fashion transport process industry Psy public works QA and Testing rchitecture sales and customer care sales, procurement, purchasing sales,purchase and marketing Sales,purchase and Marketing (69) sanitary seefahrt service teknik shiping and logistics shipping hseq shipping/receiving Shoe Industry Spa and beauty Tele telekomunication telephony textile business træ industri transpor veterib Werkzaamheden op de productie van

39 Loganalyse Work In Denmark Source 24% Trigger 0% Goal 68% Aim 0% Subject 5% Object 3%

40 Loganalyse Work In Denmark Source 24% Trigger 0% Source 1% Goal 23% TDC Trigger 0% Subject 29% Goal 68% Aim 0% Subject 5% Object 3% Aim 22% Object 25%

41 Loganalyse Alle værktøjer bruges på mange måder.

42 Loganalyse Alle værktøjer bruges på mange måder. Vær forberedt på diversitet og variation.

43 Loganalyse Alle værktøjer bruges på mange måder. Vær forberedt på diversitet og variation. Forskellige brugere skal hjælpes på forskellige måder.

44 At formidle et behov Om diversitet i brugen af et værktøj Esben Alfort Head of Research, Ankiro / CBS

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