Dagen i dag. Kritik af designopgaver. Forelæsning: Streamline. Introduktion til den næste designopgave: redesign af jeres objekt til Streamline

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1 Dagen i dag Kritik af designopgaver Forelæsning: Streamline Introduktion til den næste designopgave: redesign af jeres objekt til Streamline Studenteroplæg 2: Organic Design

2 Forelæsning STREAMLINE

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4 Kultur / samfund Økonomiske faktorer design Teknologi

5 STREAMLINE - Den teknologiske baggrund Paul Jaray, ungarnsk ingeniør

6 1933

7 Buckminster Fuller Dymaxion car,

8 Paul Virilio Fr. Arkitekt, byplanlægger og filosof Dromologi FARTENS ÅRHUNDREDE

9 Eric Mendelsohn, Schocken KauSaus, 1928

10 STREAMLINE - Den økonomiske baggrund 1927 Økonomisk recession 1929 Krakket på Wall Street 30rnes Depression Øget pres og konkurrencen mellem virksomheder Design = a specialist element within the division of labour implicit in massproduction and sales industrial design in the U.S was born between 1927 and 1929, i.e., right on the eve of the great depression Bill Buxton Its origins can be traced to nineteenth-century studies of natural life, and an appreciation of the efficiency of organic form in fishes and birds John Heskett: Industrial Design, p. 121

11 STREAMLINE - Den økonomiske baggrund Ferdinand Porsche, 1938

12 General Motors Alfred P. Sloan, CEO Introducerer en ny model hvert år som konkurrence parameter La Salle, 1927, design by T. Earl

13 Bill Buxton: Sketching User Experience

14 Art Deco en slags dekorativ modernisme en strømning uden politisk budskab, det handler om at lave dekorative genstande og kunst med vægt på elegance, funktion og et vist opgør med tidligere designideer. Wikipedia Less is more vs Less is a bore, Robert Venturi

15 Raymond Loewy MAYA (Most Advanced Yet Acceptable) How far ahead can the designer go stylewise? This is the all-important question, the key to success or failure of a product. Its satisfactory solution calls for an understanding of the tastes of the American consumer. R. Loewy: Never Leave Well Enough Alone, p. 178

16 Greyhound Lines bus design, 1940

17 Pennslyvania Railroad's GG1 Locomo^ve, 1935

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19 Fra ^l på 5 år Coldspot Refridgerator, 1935

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21 Raymond Loewy MAYA (Most Advanced Yet Acceptable) How far ahead can the designer go stylewise? This is the all- important ques^on, the key to success or failure of a product. Its sa^sfactory solu^on calls for an understanding of the tastes of the American consumer. R. Loewy: Never Leave Well Enough Alone, p. 178

22 Strategisk design

23 Raymond Lowey, 1942

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26 Walter Dorwin Teague Grafisk designer Eastman Kodak Texaco

27 What Apple learned from Kodak

28 Did Apple steal the idea from Kodak? Not at all. Was Apple aware of the Vanity Kodak, and the what and the how of Teague s contribu^on? Without a doubt: Jonathan Ive is an outstanding designer, and the Vanity Kodak is one of the classic examples in the history of industrial design. What Apple did was learn from history, and adopt, adapt, and assimilate past success to current context. That is simply good, intelligent design in ac^on. It is also a very good lesson: an obsession with the new and original, without a deep literacy and apprecia^on for the past, leads to a path of missed opportuni^es. Bill Buxton

29 Bantam Special, 1936

30 Norman Bel Geddes Patriot Radio, 1940

31 Henry Dreyfuss The Measure of Man, Human factor / human- centered design Bell Telephone, 1937

32 Henry Dreyfuss

33 Streamline som symbolsk sprog Formen rummer al^d en symbolsk merbetydning Designobjekter vil al^d udtrykke bestemte designideologier, kommercielle interesser, brand betydning, m.v. Overtale os ^l at falde ind i rollen som forbruger

34 Citroën DS (fr. déesse, deïté) Guddommelig organisme Form glathed Citroën DS Roland Barthes: Mytologier, 1957

35 Hovedtræk Dråbeformer og aerodynamiske former Undgår skarpe kanter Symbolske udtryk for fart, fremskridt, det frie valg og den moderne amerikanske livss^l Dekomponerer ikke objektet i geometriske grundformer som Bauhaus men søger enheden i et aerodynamisk hele Forbruger- og brandorienteret (MAYA)

36 På mandag I arbejder ligesom sidste mandagmed jeres designobjekt Redesign objektet ^l streamline

37 Eliot Noyes Organic Design in Home Furnishing Selectric I, IBM 23 July 1961