100 years of genuine craftsmanship. Fra Unika til Serieproduktion

Transkript

1 Fra Unika til Serieproduktion Jesper Hejselbæk, Technical Director Product Technology, J. Hvidtved Larsen A/S 100 years of genuine craftsmanship Established in 1915 by Mr. Jacob Hvidtved Larsen as a forging shop First sewer cleaning unit manufactured in 1956 Sole focus on sewer cleaning units since % export 20% domestic market 200 employees Maj Invest majority shareholder since reference markets more than 1500 units 1

2 Our focus markets HQ and factory Sales office Agent / dealer Service / service partner Historical milestones 1915 J. Hvidtved Larsen is founded 1956 Our first sewer cleaning is tanker built 1968 Our first combination sewer cleaning tanker and high-pressure jetting unit is built 1996 Company becomes a joint-stock company 2000 FlexLine is introduced to the market 2002 RECycler is introduced to the market 2003 MaskoFlex is introduced to the market 2006 CityFlex is introduced to the market 2006 LD Equity (now Maj Invest) buys controlling interest in J. Hvidtved Larsen A/S 2008 FlexVac is introduced to the market 2008 Søren Hvidtved Larsen cedes position of CEO to Brian Stage and takes a place on the board of directors 2009 Subsidiary J. Hvidtved Larsen AB is founded in Eslöv, Sweden 2011 Subsidiary J. Hvidtved Larsen UK Ltd. in Coalville, England is founded 2013 Subsidiary J. Hvidtved Larsen Australia Pty. Ltd in Sydney, Australia is established 2013 The subsidiary J. Hvidtved Larsen US in Chicago, USA is established year anniversary More than 150 units to be delivered 2

3 Hvor kommer vi fra (før 2008) Vores kernekompetence er unika Finanskrisen Omkostningsreduktioner (medarbejdere, lokaler, processer) - Kontrol over salgsled - Analyse af indtjening - Aktive fravalg (markeder, kunder og produkter) - Udviklingsfokus (optimering på pris, kvalitet og vægt) - Etablering af prototype værksted - Ansættelse af udviklingsingeniør - Modularisering systematiseres og forstærkes - Idé konkurrencer blandt medarbejderne - Lavt hængende frugter høstes 3

4 Ny strategi 2011/12 ABC konceptet Systematik Kreativitet C Unika-produkter Special-design Bygges til indfrielse af køberens drøm Lav dokumentationsgrad Individuel løsningssalg Høj vægt Dyre B A Standard-produkter Koncept-design Konfigurering af standardløsninger Høj dokumentationsgrad Varenummer-salg Vægt-optimerede Billigere Håndværk Opbygning Adskille Male Samle Beholder Chassis Male Male Industri Samle 4

5 ABC konceptet A biler (A, B, C koncept) 5

6 Continuous recycling of the jetting water - five steps cleaning process Step 1 A rotating, hydraulically-driven coarse filter mounted in the rear-end cover cleans the surface water in the sludge tank. The coarse filter is equipped with a strainer, scraper, and internal jetting nozzle to clean the filter. Step 2 A hydraulically-driven raw water pump sends the water onwards to cleaning chambers mounted on the side of the tank. The water is centrifuged in the chambers to separate heavy solid particles. The solid particles are continuously led back to the sludge tank. Step 3 Solid particles are precipitated by gravity in the front tank. Step 4 The water runs through a hydraulically-driven fine filter mounted in the front tank. The fine filter is equipped with a hydraulically rotating brush and exterior jetting nozzles. Step 5 Traditional water filter mounted on the suction side of the high-pressure pump. Efficiency and the environmental perspective hand in hand Low fuel consumption Low CO 2 emission Low water consumption Less driving Low pressure loss in high pressure piping means using power where it is supposed to in the sewer! High volume, due to movable partition Save 1 million litres of water each year with a JHL RECycler unit... 6

7 RESULTATET Salgspris slutkunde -14,5% Direkte produktionstimer -40,0% DB pr. time +58,0% Use the innovation space PARADIGM (Mental model) INNOVATION PROCES PRODUCT Incremental = do better Radical = do different POSITION [Bessant et al: Innovation space the 4P s of Innovation] 7

8 Use the innovation space PARADIGM (Mental model) FlexLine Modulbaseret slamsugeranlæg Modularisering INNOVATION PROCES PRODUCT Incremental = do better Radical = do different Key accounts Komplet standardiseret produktprogram Modulbaseret slamsugeranlæg POSITION [Bessant et al: Innovation space the 4P s of Innovation] Future improvements Stronger modularization Mass customization Optimizing workflows Move into production lines C-units should be build on A-base Lean (tact, JIT etc.) Cost as driver 8

9 Diskussion - Hvordan sikres det at innovation og udvikling ikke er synonym med produktudvikling - Hvordan mindskes træghed i produktudvikling, produktionsmodning, markedsføring og afsætning PRODUKT UDVIKLING PRODUKTIONS MODNING MARKEDS FØRING ORGANISATIONS UDVIKLING INNOVATION 9