AKTORER + NETVÆRK + MOTIVATIONER

Transkript

1 AKTORER + NETVÆRK + MOTIVATIONER

2 Metodiske tilgang En kort historie: historien om cyklen Designer og Aktor netværk Motivationer Øvelse Nicola Morelli Design theory and methods

3 Metodiske Tilgang

4 Metodiske tilgang Objective-rationalistic Subjective-relativistic Nicola Morelli Design theory and methods

5 Metodiske tilgang Methodological approach Operative paradigm is derived from a methodological approach in relation to a general type of study area or an actual specific study area. This more practical paradigm is a toolbox that includes methods and tools to solve real problems Theory of science Methodology Study area Nicola Morelli Design theory and methods

6 Metodiske tilgang Ultimate presumptions: reality as a system Paradigm: Systemic Thinking Theory of science Methodological approach Analytical approach/system approach/actors approach Operative paradigm Methodology Study area Design of Product and Services (PSS) Nicola Morelli Design theory and methods

7 Metodiske tilgang Metodiske tilgang Service som aktør netværk Nicola Morelli Design theory and methods

8 Organizations Technology People Products (material or immaterial) Knowledge

9 En kort historie: historien om cyklen

10 Nicola Morelli Design theory and methods Den sociale konstruktion af cyklen

11 Nicola Morelli Design theory and methods Den sociale konstruktion af cyklen

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13 Steering Hobby Machine Pushing/ Muddy Feet Aristocrats Sport and recreation

14 Nicola Morelli Design theory and methods Draisienne

15 Draisienne Transportation Postmen Steering Draisienne Pushing/ Muddy Feet Aristocrats Sport and recreation Nicola Morelli Design theory and methods

16 Nicola Morelli Design theory and methods McMillan Bike

17 McMillan Bike Transportation Steering McMillan Bike Pushing/ Muddy Feet Aristocrats Sport and recreation

18 Nicola Morelli Design theory and methods Michaux s bike

19 Michaux s bike Transportation Vibration Steering Michaux s bike Stability Aristocrats Athletes Producers (first serial production) Sport and recreation

20 Nicola Morelli Design theory and methods Ariel (Ordinary)

21 Michaux s bike Non Users Vibration Steering Michaux s bike Stability Athletes Athletes (Machos) Producers (e.g. Starley & Hillman) Sport and recreation

22 Nicola Morelli Design theory and methods Sport riders and non users

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25 Ariel Bicycle Non Users Vibration Women Steering Ariel bike Stability Athletes Athletes (Machos) Producers (e.g. Starley & Hillman) Sport and recreation

26 Products and relevant social groups Non Users Women Athletes (Machos) Ariel bike Producers (e.g. Starley & Hillman)

27 Determining relevant social groups Social Group Social group Social Group Product Social group Social Group

28 Focusing on problems Vibration Steering Stability Athletes Athletes (Machos) Sport and recreation

29 Focusing on problems Solution Solution Problem Solution Solution Solution

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31 Postmen Women Dress Transport Safety Tricycle Elderly People Producers

32 Nicola Morelli Design theory and methods

33 Other models

34 Nicola Morelli Design theory and methods Lawson

35 Nicola Morelli Design theory and methods Rover

36 Nicola Morelli Design theory and methods

37 hvorfor fortælle jeg denne historie? Innovation inden for teknologi (og tjenester) er resultatet af en proces, hvor teknologi og sociale fænomener er flettet sammen Nicola Morelli Design theory and methods

38 Nicola Morelli Design theory and methods Service som aktør netværk

39 MAP Metodiske tilgang Ultimate presumptions: reality as a system Paradigm: Systemic Thinking Theory of science Methodological approach Systems as network of actors Operative paradigm??? Methodology Study area Design of PSS Nicola Morelli Design theory and methods

40 Ultimate presumptions: reality as a system Paradigm: Systemic Thinking Theory of science Methodological approach Systems as network of actors Operative paradigm Analytical tools Design tools Study area Design of PSS Methodology Nicola Morelli Design theory and methods

41 Metoder og redskaber

42 Kortlægning af touchpoint Product/service Producer/ provider Customer/user Rules/conditions Context (social/ technological) Roles /Functions Nicola Morelli Design theory and methods

43 Nicola Morelli Design theory and methods Kortlægning af relevante sociale grupper

44 Kortlægning af relevante sociale grupper Relevante sociale grupper Designers/managers Serviceudbbyder Brugere leverandører / andre aktører Relevante teknologiske systemer Fysiske sammenhænge (rum / produkter) Logiske sammenhænge (virtuelle rum) Teknologiske infrastrukturer (Informationssystemer) Nicola Morelli Design theory and methods

45 Løsninger Brugervenlighed Oplevelse Forventninger Aktører Subjects Vaner Kompetencer Normer Roller Contekst Nicola Morelli Design theory and methods

46 Bijkers kriterier for aktører analyse Goals behovene hver gruppe ønsker at opfylde kravene i forhold til specifikke aktiviteter Key problems de problemer, der anses som relevant i forhold til specifikke aktiviteter Problem solving strategies tilladte strategier til at løse de vigtigste problemer Requirements to be met by problem solving strategies antagelighed og effektivitet kriterier for problemløsning strategier Current theories teoretiske viden støtten til det enkelte gruppes aktivitet i at opstille mål, identificere / vælge problemer og foreslå problemløsning strategier Tacit knowledge praksis-baseret viden, hvorpå hver gruppe afhænger i sætte mål, identificere og vælge problemer og foreslå tilladt problemløsning strategier Testing procedures at vurdere effektiviteten af problemløsning strategi Design methods and criteria metoder og parametre, der anvendes for at foreslå teknologiske løsninger på nye behov Users practice brugernes holdning til eksisterende løsninger til det nuværende behov Perceived substitution function produkter, service eller funktionaliteten hver gruppe anser for at være erstattet af det foreslåede PSS Exemplary artefacts produkter og serviceydelser, der bruges som modeller i udviklingen af nye løsninger. Ofte følger af det opfattede substitution funktionen Nicola Morelli Design theory and methods

47 What is my goal? What need do I want to address? Which problems are relevant to me? I would I solve those problems through the new service? How would I think the service should work? I would I solve the problems otherwise? How do I organise my lunch now? What tacit knowledge I use for it? What are my requirements and criteria for success? How do I judge if it is worth using this service? What service/function am I replacing? Is there any existing service I can refer to?

48 Motivationer

49 Motivation Matrix Actor 1 Actor 2 Actor 3 Actor 4 Actor 5 Actor 6 Actor 1 Why takes part Actor 2 Why cooperate s with A1? Why takes part Why cooperate s with A3? Why cooperate s with A4? Why cooperate s with A5? Why cooperate s with A6? Actor 3 Why takes part Actor 4 Why takes part Actor 5 Why takes part Actor 6 Nicola Morelli Design theory and methods Why takes part

50 Motivation Platform Motivation Matrix Map gives to organic food manager meal producer appliances producer software producer packaging producer platform organic food manager meal producer appliances producer software producer packaging producer platform. find and move to new prospectives to develop activities and services in the field of organic food. food processing expertise. catering management expertise. competences in food processing. new tools for enhance the value of offering organic food. convenience packaging solutions. environmentally correct packaging solutions. enter in an upper scale business, finding new market opportunities. become a food solution provider. organic brand identity differentiation. organic food expertise. selling channel. find new areas of business as: - new contexts of use - better fit of special customer s needs. new competences in food processing. set up criteria for designing new convenience food. new tools for producing personalised food. professional dietary expertise identity. convenience packaging solutions. expertise in materials and food preservation. usability. enter in new business channels, by sharing organisation, structures and expertises. organic brand identity. organic food market expertise. food preparation expertise. dedicated recipes and processing. find new application fields for advanced cooking and preserving solutions. new tools for designing and setting appliances for special food needs. smart interaction system with appliances. become a food solution provider. organic brand identity. organic food market expertise. food processing expertise. food with special nutritional requirements. interacting solution for communicating/ managing nutritional qualities. enter in nonmedical markets. open and finalise new areas of research. develop labelling systems. communication ideas for nutritional qualities. enter in an upper scale business, finding new market opportunities. acquire expertise in catering manag.. organic market access. new convenience food solutions. inputs for adding convenience interactive values in pakaging. inputs for adding information in the packaging concept. develop new convenience solutions. develop new sustainable solutions. find new business channels. offer total food solutions. brand identity as high guaranteed organic system. expertise and portfolio in organic supply management. food processing competences. CPU. logistic points. expertise in catering. food processing competences. convenience appliances and devices. brand identity. medicalprofessional dietary expertise. specialised brand identity. expertise in packaging solutions. environmentally correct packaging solutions. provide healthy, convenient, meals in different context, for people with reduce access to food

51 en lille øvelse