OEM approach - PackML

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Valdemar Østergaard
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1 OEM approach - PackML Tetra Pak John Christiansen, Automation Manager

2 Formål: Få et billede af interface standarden Tetra Paks interesse i en interface standard Største udfordringer Hvad siger software udviklerne til standarderne og tilhørende software moduler Uddannelse, træning, dialog med øvrige interessenter

siger software udviklerne til standarderne og tilhørende

3 Agenda Tetra Pak a few slides.. towards ice cream market PackML / ISA TR in Tetra Pak Key players Human behaviour Key Learnings Q & A

4 Tetra Pak Two businesses - one team! Tetra Pak Group Packaging Solutions Processing Solutions Dairy Clusters Market Companies Cheese Ice Cream Prepared Food Beverage

5 Tetra Pak in summary, January 2013 Filling machine assembly plants 8 Packaging material and closure plants 42 Countries where Tetra Pak packages are available >170 R&D units 11 Technical training centres 16 Employees 23,425 Net sales mio 11,155 CH/

where Tetra Pak packages are available >170 R&D units 11

6 Local presence with global support 43 Tetra Pak market companies 72 Tetra Pak sales offices around the world

7 Tetra Pak Business Unit Ice Cream Aarhus, Denmark Shanghai, P.R. China CUSTOMERS MARKET COMPANIES BUSINESS UNITS

8 Best-practice Ice cream solutions from Tetra Pak Raw material tanks Tetra Hoyer Promix plant Ageing tanks Tetra Hoyer DeepBlue CK Low temperature freezers Tetra Hoyer Comet filling machines Tetra Hoyer Frigus SF self contained freezers Tetra Hoyer Frigus KF continuous freezers Tetra Hoyer Addus FF fruit feeders Tetra Hoyer Rollo RM moulding machines Tetra Hoyer Flowrap MW wrapping machines Tetra Hoyer Straightline C/F extrusion machines Tetra Hoyer Dino transfer system BUIC Technical Sales & Service Support Conumables

continuous freezers Tetra Hoyer Addus FF fruit feeders Tetra Hoyer Rollo RM moulding machines Tetra Hoyer Flowrap MW wrapping

9 Geographic consumption share Ice cream consumption 2012: 16.5 bill. litres Western Europe 22% Asia Pacific 30% North America 27% Middle East and Africa 5% Eastern Europe 7% Latin America 6% Australasia 3% Source: Euromonitor 2012

10 Ice Cream Company shares 2012 World market shares based on retail value (RSP) 40% 24% 22% 14% Unilever Nestlé Top 50 Other Source: Euromonitor 2012

11 Automation Platform split Ice Cream production lines out of Denmark Allen Bradley Other Siemens

12 Tetra Pak PackML Status

13 Tetra Pak Group, 2012 Machines delivered 1,971 processing units 505 packaging machines 1,721 distribution machines CH/

14 Name of presentation Tetra PlantMaster overview Production Dispatching Production Execution Process Control Production Reporting Production Data collection User Interface Production Tracking Environment Report Branded processing units Production Analysis Maintenance Viewer Filling lines & logistics

collection User Interface Production Tracking Environment Report Branded

15 Proven technology world-wide ~350 Tetra PlantMaster installations ( )

17 Packaging & Processing Packaging: Major focus for future Automation Platform Processing: Interest and awareness in general Processing Business Unit Ice Cream: Mainly implement on Rockwell based platform pilot on Siemens Nestlé requests From PTC in France and wide spreading.

Business Unit Ice Cream: Mainly implement on Rockwell based platform

18 Nestlé: In his conclusion, Dr. Griffen stated that We believe that standardization is imperative to improving our overall equipment effectiveness; PackML is our standard for packaging machine automation. We are fully committed to the PackML strategy, and we continue to support and develop this strategy through active participation in the OMAC Packaging Workgroup. We are developing complimentary tools and specification for application as part of our PackML strategy, these include HMI specifications, communications standards and safety system integration all of which are focused on improving the operability and maintainability of our packaging systems.

19 Hvad skal laves? Egen dokumentation fra Equipment moduler og ned

20 Genkendelig struktur

22 Multiple platforms

23 Key Learnings. PackML Food Chain who eats who?

24 Key Stakeholders PackML players OEMs System Integrators End User Consultants Technology Providers

25 Personadfærd in 10 secs.

26 Dominans Motivation og frygt Motivation Magt og autoritet Udfordringer Resultater Håndgribelige mål D Frygter At tabe Langsommelighed Blødsødenhed Afhængighed

27 Stabilitet - Tempo Motivation Tryghed Tid til forandringer Anerkendelse og service Sikkerhed i arbejdslivet S Frygter Usikkerhed Utryghed Mangel på struktur

28 Compliance - Regler Motivation Faste arbejdsopgaver Logik og præcision Information og retningslinier Ekstra sikkerhed Afgrænset ansvar C Frygter Kritik Modstand Følelser og irrationelle handlinger Tab af indflydelse

29 Hvordan kommunikerer D,I,S,C D: Taler til, aktiv, udadvendt Direkte, præcis, skarp, holder sig til emnet. Træder andre over tæerne. Bedre til at skrive end tale. God, men på stående fod uklar, upræcist, kun lidt detaljer I: Taler med, aktiv, udadvendt Naturlig, inkluderer andre mennesker, deler, kan ikke vente med at fortælle, mere pågående i ord end i handling, diskuterer meget, giver for mange oplysninger, for langtrukken, skødesløs S: Lytter, passiv, indadvendt Meget lidt, meget stille. Direkte, men ikke nok. Foreslår, dårlig til at småsnakke, siger ikke mere end der skal siges C: Skriver, passiv, indadvendt Lurer i kulissen. Spørger kun om det nødvendige, ingen småsnak, undgår at blande sig med andre, holder sig på afstand for at undgå at blive involveret.

30 PackML summary according to our experience End users will gain most OEM s to consider platforms, migration strategy, support from technology providers, competetiveness, consultants. System Integrators at very different level Technology providers excellent components different level of support and listening capabilities. Fantastic standard for future commitment.

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