Make Copenhagen your personal business. Akademiet for talentfulde unge, 7. august 2014

Transkript

1 Make Copenhagen your personal business Akademiet for talentfulde unge, 7. august 2014

2 Nikolaj Lubanski Ph.d., mag.art. Director - Talent Department nl@copcap.com Direct: Mobile: Direktør - Talent Department Copenhagen Capacity

3 Agenda 1. Generel introduktion til Copenhagen Capacity 2. Smart city solutions 3. Tiltrækning og fastholdelse af internationale talenter 3 Copenhagen Capacity 15/5/2014

4 Copenhagen Capacity hvem er vi?

5 Om Copenhagen Capacity Copenhagen Capacity er den officielle organisation for investeringsfremme, virksomhedsudvikling, talenttiltrækning og klyngevækst i Region Hovedstaden. Vores mission er at styrke Københavns og Sjællands erhvervskapacitet.

6 Who are we? The Danish Capital Region s inward investment agency With a mission to promote the region internationally with the aim of attracting and maintaining foreign companies The services are open to all foreign-owned companies, abroad as well as already located in Copenhagen We work free of charge and in confidentiality The services include: business information access to an extensive network of consultants, authorities and businesses unbiased and unique cost calculation and location tools knowledge sharing and practical assistance during the entire investment process

7 About Copenhagen Capacity Copenhagen Capacity is the official organization for investment promotion, business development, talent attraction and cluster growth in the Capital Region of Denmark. Investment promotion Promote the region internationally. Attract and retain foreign companies. Create jobs within a number of sectors. Attract and retain talent in Copenhagen. Ensure good frame conditions for international talents. Coordinate information and knowledge between actors working with international talent. Talent Cluster development Develop and sustain regional clusters to create growth. Enhance regional collaboration.

8 Copenhagen The place to invest and grow your business

9 Why Copenhagen? Biggest pool of employees in the Nordic region Biggest pool of Scandinavian-speaking employees in the Scandinavian region Most flexible labor market in the Nordic region Biggest number of small / medium size companies in the Nordic region Traffic hub of Scandinavia Cheapest rent

10 Lowest rent level in the Nordic Office Rents in the Nordics (EUR, sqm per annum ) Copenhagen Helsinki Oslo Stockholm Malmö Source: Cus hman & Wa kefield, 2012

11 Most well connected capital in Scandinavia

12 Low Social Security Costs Country Social security paid by Denmark 0,67% Switzerland 6,26% USA 6,58% United 9,37% Norway 14,14% Netherlands 18,42% Germany 19,59% Poland 20,92% Finland 23,51% Austria 31,32% Belgium 31,41% Sweden 31,63% France 51,63% Source: IMD World Competitiveness Year Book, 2013, Table Description: Compulsory contribution as a percentage of an income equal to GDP per capita

13 Your Challenges Our Services INTERNATONAL COMPANY CHALLENGES REGIONALISATION ATTRACTION RETAINMENT VALUE CHAIN DEVELOPMENT COPENHAGEN CAPACITY SERVICES: Benchmarking Facts Knowledge groups R&D capabilities in the region Benchmarking Arguments and analyses Benchmarks Facts Cluster info Business concentration

14 Copenhagen Smart City Opportunities

15 Making the smart city is about: Sustainability, growth and quality of life as foundation Initiating innovative partnerships around developing technologies Use of big data to create future solutions that involve business, supporting institutions and the citizens Using the city as a test facility for new technolgies Attracting investments and talents to the city Copenhagen Capacity Source: Københavns Kommune Klimaplan

16 Copenhagen 2025 Climate Plan City of Copenhagen as a driver for sustainable innovation: Quality of life Safe Diverse Leisure Convenience Sustainability Carbon Neutral Clean air & water Growth Knowledge Innovation Employment Investments 1 6 Copenhagen Capacity Source: Københavns Kommune Klimaplan

17 Challenge Reduction of carbon emissions, become carbon neutral by 2025 While dealing with an expected population increase of 20% Copenhagen Capacity Source: Københavns Kommune Klimaplan

18 Copenhagen 2025 Climate Plan Implementation: First budget in place 500 mio. DKK in projects under implementation Copenhagen Capacity Source: Københavns Kommune Klimaplan

19 Copenhagen 2025 Climate Plan Energy Consumption main initatives Improvement of infrastructure New energy efficient buildings in CPH Dissemination of solar panels Smart city Challenge: Energy consumption over time Copenhagen Capacity Source: Københavns Kommune Klimaplan

20 Copenhagen 2025 Climate Plan Energy Production major initatives 100 new wind turbines by 2025 investments of around 700 mil EURO (Currently 20 turbines installed) Increased use of heat and power from biomass Geothermal, heatpumps and solar heat Waste in the energy system waste treatment and recycling Copenhagen Capacity Source: Københavns Kommune Klimaplan

21 Copenhagen 2025 Climate Plan City Administration major goals and initiatives for 2025 Reduce energy consumption in municipal buildings by 40% All public vehicles on el, hydro or biofuels (currently at 15%) Halfen energy used for street lighting m2 of new solar panels Copenhagen Capacity Source: Københavns Kommune Klimaplan

22 Hvorfor internationale talenter? 2 2 Copenhagen Capacity 15/5/2014

23 Virksomhedernes udfordringer Ca. 50% af HR-ansvarlige oplever stigende behov for medarbejdere med kendskab til udenlandske markeder og globale konkurrenceforhold. Ca. 25 % har svært ved at finde medarbejdere med de efterspurgte kompetencer. Ca. 20 % rekrutterer i stigende grad medarbejdere fra udlandet for at få dækket deres kompetencebehov. En global rundspørge blandt arbejdsgivere, viser at 35 % af disse har problemer med at finde de rette talenter til stillinger.

24 Danmarks udfordringer I 2030 vil Danmark mangle kloge hoveder (DI prognose) Adgang til veluddannet arbejdskraft er den vigtigste faktor, når internationale virksomheder vælger at slå sig ned i hovedstadsregionen (KPMG). Men vi er langt fra så gode til at tiltrække som andre steder i Europa. 24 Copenhagen Capacity 15/5/2042

25 Tiltrækning Velkomst Arbejde & leve På gensyn Talent Capacity focus areas

26 Ny samlet strategi 26 Copenhagen Capacity 7/8/2014

27 Talent Capacity Talent Attraction Copenhagen Talent Bridge For yderligere information :

28 Talent Attraction Denmark Materialer og kampagner til at markedsføre Danmark overfor internationale talenter TALENT ATTRACTION

29 Et Employer Place Branding projekt Copenhagen Capacity/Københavns Kommune/Region Hovedstaden International Community/Aarhus Kommune/Region Midt WorkLiveStay/Region Syddanmark

30 Fokus på virksomhedernes behov The Toolbox and the materials will add great value in our effort to recruit international talents. The Campaign track will help us expose our jobs beyond Denmark, where we often face difficulties in reaching the right recruitment target group. Mikal Thorborg, Recruitment Specialist & Employer Branding Consultant, Oticon A/S Mere end 50 virksomheder har bidraget med input og inspiration under udviklingen

31 Gratis markedsføringsmaterialer En Toolbox for virksomheder i Danmark med internationalt rekrutteringsbehov Marketing materialer om Danmark og regionerne (Place Branding) som et addon til virksomhedernes egen Employer Branding Kan tilpasses virksomhedernes egen visuelle identitet (CVI) Gratis og intuitiv at bruge på virksomhedernes egen kommunikationsplatform

32 Alt indhold på engelsk Videoer Brochurer Infographics Foto Faktabokse Tekst Link samling

33 Videos Personlige historier fra Expats Uden manuskript Highlights 5 central topics Work Life Social Life Family Life Spouse Life Young Professional

34 Gratis international rekrutteringskampagne Markedsføringskampagne, hvor Danmark brandes som attraktiv karrieredestination Baseret på virksomhedernes rekrutteringsbehov Call to action = at generere mere trafik på virksomhedernes egne karriere hjemmesider Målrettet passive internationale jobsøgende via direkte og indirekte markedsføring for at nå specifikke rekrutteringssegmenter Fremtidige kampagner vil blive udviklet imod september 2015 Målgruppe: Internationale talenter Kampagne side: Sektor specifik Job feed fra Work in Denmark Branding af Denmark Mulige kanaler: Professionelle tidsskrifter Expos og konferencer Alumni netværk LinkedIn Igangværende kampagner: IT-sektoren

35 Youth Goodwill Ambassadors som markedsfremmere og eksport facilitatorer TALENT ATTRACTION

36 Youth Goodwill Ambassador Corps 350+ Youth Goodwill Ambassadors Youth United Nations med 50+ repræsenterede lande International PR på 38 markeder 76 youth ambassadors ansat i danske virksomheder (studiejobs + fuldtid)

37 Let s meet them

38 Interships som internationaliserings-redskab SkatePro fra Hinnerup ansatte Elsa, en Youth Goodwill Ambassador, til at lave finsk eksportfremstød Opnåede unik førstehåndsindsigt i markedet Praktikperiode passede med market entry period Personer, som kommer direkte fra uddannelsessystemet, medbringe ofte ny viden og er stærkt motiverede for at vise deres evner Investeringen er relativt lille, så hvis projektet fejler har udgifterne været begrænsede SkatePro har i dag en velfungerende forretning på det finske marked 38 Copenhagen Capacity 15/5/2014

39 Tak! Tag gerne kontakt: Nikolaj Lubanski Director - Talent Department nl@copcap.com Direct: