Mediainfo. Ambient Media. Copenhagen Stockholm Oslo. Godt håndv

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1 - e Mediainfo 2015 Ambient Media Øko Høj kva Godt håndv Herslev Bryghus er et mindre økologisk gårdbryggeri i den lille landsby Herslev nær Roskilde. gørende for smagen, og vi udvikler løbende Vi brygger øl, som vi kan lide og har et bredt sortiment, som spænder fra pilsner og porter til hvedeøl med asparges og juleøl med gran. Vi dyrker selv det økologiske korn, som vore brygget på, og finder smagsgiver som blan hyben, hø og gran i naturen omkring brygh er terroir - vores landbrug, liv og kultur. Øllet brygges efter enkle principper, hvor godt håndværk, lokale råvarer og skånsom produktion er af- Forhandles hos udvalgte ølbutikker, Aarstid Irma og i bryggeriets egen gårdbutik i Hers Herslev Bryghus Kattingevej 16 Herslev 4000 Roskilde S&B _BO_JAC_omslag.indd 1 o, Read m about ou ore r various other m edia at d gmedia.dk Copenhagen Stockholm Oslo

2 SAS Ambient Media 2015 The SAS passenger Reach people on the move Travel is mainly about getting from point A to point B as quickly as possible. Yet it also involves a fair amount of time sitting still in planes, lounges and behind computers. This is when travelers are often looking for diversion and are highly receptive to advertising messages. We offer advertisers the opportunity to reach people on the move with their messages before, during and after the trip on ground, on board and digital solutions. SAS has assembled a range of attractive travel-related advertising media and promotional opportunities for this purpose. You are welcome to contact DG Media to discuss how Ambient Media can be integrated into your marketing effort and contribute towards getting your message across to the right target groups when and where it counts. Facts and figures about SAS In 2014, more than 2.3 million passengers traveled with SAS per month SAS flies to more than 120 different destinations SAS launched 50 new routes in 14- and plans to launch 15 more in 15 SAS has approximately 1,080 flights/day (Mon-Fri) worldwide Number of passengers Total: 28.5 million Norway: 9,800,000 Sweden: 7,300,000 Denmark: 7,600,000 Rest of the world: 1,400,000 The Scandinavian 5+Travellers are modern and well-educated people in all ages who travel a lot. Gender Male: 60% Female: 40% Age Can be found in all age groups high affinity in Interests Business Travelling Sports Culture 42% 50% 48% 48% 88% 40% 48% Skiing Business Wine / winetasting Foreign policy Holidays abroad Exercise New technology 42% 38% 60% 44% 34% 36% Trying new products Tax questions Personal finances Education Fashion news Theatre Geography Primarily in larger cities and suburbs Income/Education Higher income and education than average Opinions Pays for quality Open-minded Career-focused Life values Curious Strong-willed Unbound Advertising sales Denmark DG Media as Store Kongensgade 72 DK-1264 København K Tel epost@dgmedia.dk Norway DG Media as Universitetsgaten 14 NO-0164 Oslo Tel epost@dgmedia.no Sweden DG Media Sales ab Tysta gatan 12 SE Stockholm Tel mail@dgmediasales.se

3 ON BOARD ed SAS Breakfast Box Serving your message Place your message in a breakfast box in front of your audience. You can take full advantage of the surprise element by having your ad in the form of a gift voucher, a taste sample or a mini guide to your product service. Opportunity No of units Frequency Rate in SEK SE 25,000 2 weeks 150,000 NO 60,000 2 weeks 239,000 DK 27,500 2 weeks 110,000 INT SE 12,000 2 weeks 48,000 INT NO 5,500 2 weeks 22,000 INT DK 40,000 2 weeks 159,000 Deadlines Booking deadline 20 working days prior to event start. 15 working days prior to activity start, a dummy of the product must be presented. 5 working days prior to activity start, all material must be delivered to SAS. Technical data Flyer dimension: Max. W: 10 x H: 20 cm. For further information, please contact our sales support or material@dgmediasales.se. SAS Inflight Entertainment Your onboard show SAS 13 long-range aircraft Airbus 340/330 is an ideal showcase/window/display area for your advertisement. A new system (fully launched in Q2 2016) allows gate-to-gate entertainment and your advertisement can be displayed already on ground after mandatory safety videos have been shown. In addition, a new GUI display is introduced in September 2015 with unique possibilities for you to have your advert shown from the system home page. Destinations served - and reach per month From Copenhagen: New York, Chicago, Washington, San Francisco, Beijing, Shanghai and Tokyo. Reach: 84,000 passengers. From Stockholm: New York, Chicago and Hong Kong (September 2015). Reach: 24,500 passengers. From Oslo: New York. Reach: 11,500 passengers. A total reach of 120,000 passengers per month. Opportunity Frequency Period Rate in SEK 30 sec. spot One time per flight 4 weeks 82, sec. spot Two times per flight 4 weeks 123, sec. spot One time per flight 4 weeks 134, sec. spot Two times per flight 4 weeks 199,200 Max. no. of advertisers: Three on the same flight Campain Start Order Material May 31 April 20 April 27 June 30 May 20 May 27 July 31 June 18 June 26 August 31 June 29 July 3 September 30 August 21 August 27 October 31 September 21 September 28 November 30 October 20 October 27 December 31 November 20 November 27 Technical data Material to be provided in two formats until May 2016: For old system: Apple proreshq in DD with stereo sound For new system: MPEG-4 Part 10. For further information, please contact our sales support or material@dgmediasales.se. Agency commission Discounts An agency commission (to recognized agencies) 2 months advertising 10% discount of 15% of the net billing is granted for spot advertising. 4 months advertising 15% discount

4 ON BOARD SAS Seat Pocket Placement With SAS Seat Pocket Placement, you get the opportunity to expose your brand or product to SAS passengers in an engaging context. Working as an add-on to other Ambient Media offers, the seat pocket is an excellent place for a product catalog or a topic that requires more in-depth information. The seat pocket is just half a meter in front of the passengers. They are comfortably seated and in a pleasant state of mind. One month distribution Opportunity Frequency No. of passengers No. of units Language Rate in SEK Norway* Monthly 820,000 50,000 Free of choice 330,000 Sweden* Monthly 600,000 54,000 Free of choice 240,000 Denmark* Monthly 630,000 45,000 Free of choice 250,000 Intercontinental Monthly 120,000 18,000 Free of choice 50,000 One round distribution Opportunity Frequency Seatpockets No of units Language Rate in SEK Norway* 1 round 8,000 10,000 Free of choice 79,000 Sweden* 1 round 6,000 8,000 Free of choice 65,000 Denmark* 1 round 5,000 7,000 Free of choice 55,000 Intercontinental 1 round 1,500 2,000 Free of choice 23,000 *Note that due to changes in aircrafts routes the geographical selection cannot be guaranteed Opportunity means domestic flight and flight from origin to rest of Europe Distribution Start Order Material January 1 December 11 December 18 February 1 January 12 January 19 March 1 February 9 February 16 April 1 March 11 March 18 May 1 April 10 April 17 June 1 May 11 May 18 July 1 June 10 June 17 August 1 July 10 July 17 September 1 August 11 August 18 October 1 September 10 September 17 November 1 October 12 October 19 December 1 November 10 November 17 Technical data Max size A4 and max weight 130 gr For further information please contact our sales support or material@dgmediasales.se SAS Onboard Ad Hoc placement Place your product where it all happens. We offer you the possibility of a first-class product placement on the seats of the aircrafts. This is an ideal opportunity to inform about a new product and has plenty of other uses. You can promote a product by having it placed on seats in the aircraft or place a catalogue in the same way. Please contact us for a specific offer.

5 ON GROUND Placements in SAS Lounges Opportunities No. of lounges No. of visitors/month Frequency Rate in SEK Stockholm International 2 30,400 Monthly 57,800 Stockholm Domestic 1 9,800 Monthly 18,600 Gothenburg International 1 5,500 Monthly 10,500 Copenhagen 2 57,100 Monthly 108,500 Oslo 2 22,800 Monthly 43,300 Helsinki 1 6,500 Monthly 12,400 London 1 27,500 Monthly 52,200 Distribution Start Order Material January 1 December 11 December 18 February 1 January 12 January 19 March 1 February 9 February 16 April 1 March 11 March 18 May 1 April 10 April 17 June 1 May 11 May 18 July 1 June 10 June 17 August 1 July 10 July 17 September 1 August 11 August 18 October 1 September 10 September 17 November 1 October 12 October 19 December 1 November 10 November 17 At 16 different SAS lounges and at 11 airports Stockholm, Copenhagen, Oslo, Gothenburg, Helsinki, Brussels, Paris, Chicago, New York, Trondheim and Tromsoe there is a unique opportunity for close contact with potential consumers. Every year the SAS Lounges are visited by more than 2.7 million travelers. Tastings and product placements are especially effective in a casual lounge atmosphere. Why not use the lounge to place a product or a fact sheet or inform about a new product, perhaps even with a personal demonstration. Events in SAS Lounges Opportunities No. of lounges No. of visitors/2 weeks Frequency Rate in SEK Stockholm International 2 15,200 Every 2 weeks 60,800 Stockholm Domestic 1 4,900 Every 2 weeks 19,600 Gothenburg International 1 2,750 Every 2 weeks 11,000 Copenhagen 2 28,550 Every 2 weeks 114,200 Oslo 2 11,400 Every 2 weeks 45,600 Helsinki 1 3,250 Every 2 weeks 13,000 London 1 13,750 Every 2 weeks 55,000 Booking deadline 20 working days prior to event start. If staff must be present, booking deadline is 13 weeks prior to event start, due to security reasons. Technical data - Placement/Events in SAS Lounges For further information please contact our sales support or material@dgmediasales.se Agency commission An agency commission (to recognized agencies) of 15% of the net billing is granted for display advertising (excluding supplements and inserts). Discounts 5% discount offered to customers purchasing for at least SEK 300,000 a year. 10% discount offered to customers purchasing for at least SEK 500,000 a year. Frequency discounts 2 advertisements 5% discount 4 advertisements 7.5% discount 6 advertisements 10% discount 10 advertisements 15% discount All discounts require a joint order. The advertisements/campaigns must be inserted/started within 12 months.

6 kologisk gårdbryggeri i gørende for smagen, og vi udvikler løbende nye øl. oskilde. Vi dyrker selv det økologiske korn, som vores øl er g har et bredt sortiog porter til hvedeøl hyben, hø og gran i naturen omkring bryghuset. Det brygget på, og finder smagsgiver som blandt andet ran. er terroir - vores landbrug, liv og kultur. ipper, hvor godt håndproduktion er af- Irma og i bryggeriets egen gårdbutik i Forhandles hos udvalgte ølbutikker, Aarstiderne, Herslev. ngevej 16 Herslev 4000 Roskilde 6 BOUrgOgne helt koncentreret SkyhøJ kvalitet DET KONGELIGE BIBLIOTEK HØR MUSIKKEN LIVE september 2014 pris dkk 66,50 eur. 9 gastronomi, vin, forkælelse af danmark og gem sommeren mere end guinness og kartofler Årets ret talentet månedens Vine Øl Grej sving d Ø ren u nika a ffinag e n yt & n yttig t 12/08/ Lønstatistik 6 Kompetenceudvikling 8 Landskabsøkologi 20 Side _JV_6_2014.indd 1 10/09/ september årgang Dansk Psykolog Forening 15 Hold fast i de unge Fest og glæde, sådan er gymnasieårene. Eller var. Mange unge lever nu med angst og depression. SIDE 8 Vi mødes på nettet AUTHORIZED PROFESSIONAL Netterapi sprænger rammerne for psykoterapi. Det er ikke for tidligt at overveje hvad så. SIDE 10 ORIGINAL QUALITY BY GUARANTEED Skizofrene personer har svært ved social kommunikation. Psykolog Vibeke Bliksted vil med sin forskning bidrage til at svare på hvorfor. SIDE 4 Bare ikke geronto THE DERMATOLOGY FOUNDATION Psykologers arbejde med ældre mennesker giver et kick. En psykolog modsiger fordommene. SIDE 14 Somewhere along the journey across the equator, subtle aromas from the old sherry cask soften the aquavit. LINIE DOUBLE CASK AVAILABLE IN NORWAY, COMING SOON TO ALL MARKETS Track your bottle at #linieaquavit Enjoy Linie Aquavit responsibly NR. 10 // NOVEMBER 2014 // I SAMARBEJDE MED DANSKE REGIONER MAGASINET den perfekte kombination De enkelte lande er uenige LOUISE WOLFF: MOTION KOST V E LVÆ R E LÆS MERE PÅ: PLUS HØRELSEN FODPLEJE SKØNHED BØGER SYNET KRYDSORD magasinet-sundhed.dk Magasinet Sundhed nr indd 1 17/11/ Travel first class through Napa Valley hotel rooms trails and must-have gear FOR THE MODERN TRAVELER FROM SCANDINAVIAN AIRLINES NOVEMBER The Uber revolution good enough Norwegian starchitect, Kjetil Trædal Thorsen plane Økologi Høj kvalitet Godt håndværk smagogbehag september 2014 BO LOUIS JADOT Vind UFOr M e L enkelt, ærligt Og kokken Claus Holm og Hans tjener for en aften (værdi: kr.) med efternavnet Jacobsen serverer sandheden helt uden dikkedarer s Ø nderjylland den oprindelige smag s Y lt dublin guide til meget Jomfruhummer med brian mark hansen JORD & VIDEN September 2014 Nr. 6 Årgang 159 Japan har meget at byde på Scandinavia s largest media house more than 100 media options Effective advertizing Strong media combinations Low contact prices Documented effect THE WINE WINE WEST LIVING IN A BOX The world s tiniest LET IT SNOW! This winter s must-hit EDINBURGH Sizzling with culture literally YOUR PRIVATE DRIVER My dream was to become an artist but I wasn t 6 a WAYS To board Bea Szenfeld is an artistic girl in a material world diamanten 04 oktober-december 2014 UDSTILLING: FABULERENDE FOTOGRAFIER COOPER & GORFER NORDPOLENS DRAGENDE MYSTIK DANMARK SOM POLARNATION OPERA UDEN ORD SIMON STEEN-ANDERSEN SUNDHED // NR. 10 // NOVEMBER 2014 Genfugt din vintertørre hud med den fantastiske Exuviance-natcreme HydraFirm LØB OG YOGA HOLD FRI FRA SORGEN VIND! Produkter fra Beauté Pacifi que SIDE 53 EXUVIANCE Forsker i skizofreni JA, BØRN KAN ARVE SKO SÅ MEGET SKADER ALKOHOL? Søvn er = med succes 14 tip til mental sundhed Terms and conditions Prices and terms of payment All prices mentioned are excl. tax. Every advertisement is billed right after the date of publishing/the campaign start. The deadline for payment is 10 days after the date of publishing/the campaign start. In case the deadline for payment is exceeded, an additional cost of 2% pr. started month will occur. In certain cases, DG Media can demand that the advertisement is prepaid. Discounts are not applicable for extra charges. Complaints DG Media and the publisher are not accountable for errors in advertisements that are booked in agreement with the advertiser s conditions. This is also valid for material received from other media, material not in agreement with the technical data, or in cases where the deadline for material is exceeded. In case of misprint, wrong sizes, dates etc. for which the advertiser or bureau is not responsible, there will be a reduction estimated by DG Media, which cannot exceed the cost of the advertisement and insertion in the media. Complaints due to misprint, wrong colors etc. must be received by DG Media no later than 5 days after the insertion of the advertisement. Should an advertisement be inserted more than once with the same error without DG Media receiving a complaint, only the first insert is subject to a possible discount. In case of incorrect, delayed or missing inserts, DG Media/ publisher cannot be held responsible for compensation claims. Cancellation Cancellation of an order must happen by writing to DG Media no later than 5 working days prior to the deadline for ordering. Advertisements, for which special placements are ordered, cannot be cancelled without prior agreement with DG Media. In case of cancellation, any discount given in conjunction with previous or other advertising, will be adjusted and reduced accordingly on the following invoice. Other terms DG Media reserves the right to reject advertisements that go against the publisher s interests or current rules and regulations. Advertisement orders which contain conditions of referrals through text will be rejected. Any advertisement which can be mistaken for editorial content must, at the advertiser s expense, be supplied with the word advertisement directly above a line stretching the full width of the advertisement. Read more about our various magazines at dgmediasales.se Contact us by telephone, and receive suggestions on how to effectively contact your target market. Denmark Norway Sweden