International Collaboration project

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Birgitte Brandt
6 år siden
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1 International Collaboration project Amalie Overgaard Nordre fasanvej, Frederiksberg om/ Pooya Karimpour Mariandelsvej St, Frederiksberg Mille Emdal Blykobbevej, Kastrup

2 Scope Scope: Guide to London I vores projekt planlægger vi weekendture til London for danske unge i alderen år. Turen er ikke helt billig, men på trods af at vores målgruppe er unge mennesker, så vil unge danskere forvente en tur af kvalitet, og deraf prisen. Med turen er alt planlagt. Om det er hotel, fly, transport eller attraktioner har vi klaret planlægningen. Derudover skaber turen grobund for nye venskaber. For den unge first time visitor er vi det perfekte valg, da man får set Londons mest kendte attraktioner og ikke behøver at bøvle med at finde rundt i Londons gader og undergrund. Vores website skal holdes stilet og enkelt. Websitet skal vise udklip af glade, unge mennesker, Londons attraktioner, natteliv og god mad. Som socialt medie er valgt facebook. Fb er et medie de unge bevæger sig på hver dag, og her har vi god mulighed for at reklamere gratis, eller billigt. Der er også gode muligheder for at de unge også selv kan ligge billeder ud og tagge Guides of London efterfølgende. Herved bruges de unges egne oplevelser også som reklame for firmaet. For spørgsmål og detaljeret beskrivelser af arbejdsopgaver, se følgende workplan, der hænger sammen med WBS numrene.

3 Brainstorm Attractions London eye Big Ben Westminister Royal National Theater Tower of London Buckingham Palace Hyde park London dungeon Campden Town Trafalar Square Nightlife Fabric Club Egg club Koko club Tally Ho Bar Shindig Club Ministry of sound (Club) Barrio Shoreditch (club) Rolling Stock (Club) Brixton Jam (Club) XOYO (Club)

4 Brainstorm Music Smaller concerts is hold in clubs Bigger concerts in arenas Wembley Stadion, The O2 og HMV Hammersmith Apollo. Men hold også øje med Royal Albert Hall City og London Festival Art Madam Tussaud s Voksmuseum Victoria & Albert Museum Tate Modern en af Londons største kunst seværdigheder Transportation Ticket for all public transportations for 24-hours Pris? Hvor Places to stay Theater Der er to udgangspunkter Hvor vil man se stykket? Hvad vil man se? vifqu3sspbwcgxvw_hy72a1a1xeb24fyislhabyijbrvfprocqv7w_wcb Food Nandos Chimi Changa Broadway Fish Bar tiger tiger (restaurant american styled) chop shop (Steak) Les Deux Salons (Bar) The Harp (Bar) Zizzi (Restaurant)

5 Negativ Brainstorm Bipolar Weather Cancelled Flights Queu s too long at club s Overpriced Events Overpriced Tickets (Depending on time of year) Confusing underground system Overcrowded City Extreme Traffic Anti-social People Certain areas can be dangerous City is too big Complex bus system No Wildlife If travelling in winter it s difficult to get around places due to trains and buses not operating Long destinations around London Difficult to get into city centre if you re not staying there No Beach No Water Parks All Theme parks based outside London Attractions mostly separated with a long distance Migraines from constant loud noise Unpleasant people Disgusting Night Life People ruin the city at afterhours Most active attractions are not in London Overpriced restaurants Overpriced Clothes Student discounts don t work most places Bad customer service

6 Mind map

7 AIDA Opmærksomhed Først skal man have modtagernes opmærksomhed. (stopeffekter). Flotte billeder. Heraf unge mennesker der griner, i Londons gader. Derudover et flot billede af et af Londons ikoner London eye og floden. Interesse Derefter skal man vække interesse for produktet hos den målgruppe, man henvender sig til. En fængende tekst som de unge kan identificere sig med. kender du også det er du også træt af. Teksten skal henvende sig direkte til læseren. Ønske Vække modtagerens lyst til at tilslutte sig de ideer, reklamen forsøger at sælge. Under den videre beskrivelse skal læseren have lyst til at blive en del af et fællesskab og opleve London. Handling Endelig skal reklamen opfordre til og resultere i, at modtageren handler og evt. køber produktet eller søger efter mere information om det. Til sidst skal teksten opfordre til at søge mere information via vores webpage.

8 Product BS 1. IC Project 1.1 Fb Page 1.2 Web page Fb account Create phote post Splash/frontpage Itinerary (travel plan) Tourist information Pricing information Sign up form Daily plans

9 Work BS 1. IC Project 27h 1.1 Detailed plan 1.2 Build Web 1.3 Build fb page 1.4 Go live 10h 11h 3h 3h Choose Dates 1h Select Transport 1h Select Accommodation 3h 1.1.4Decide Visits 5h Acquire Domain 0.5h Choose tools 0.5h Create page structure 4h Fill in page info 6h Create account 1h Create daily posts 2h Decide go live schedule 2h Go live web 0.5h Go live IG 0.5h Choose themes 0.5h Write page info 4h Make pictures PS 2h Readyness check 2h

10 Workplan

11 Detailed plan: Deliverables: Must deliver dates for 2 weekends in spring and fall. When will it fit with the cheapest price? Constraints: Must use info from Which transport will they use? Schedule Planned start: Planned finish: DP Responsible: Amalie DP Participants: Mille Amalie

12 Detailed plan: Deliverables: Must find the most cheep/easiest way to get from Copenhagen to London. Must find best dates. Must find the cheapest/easiest way to get from station/airport to hotel Must find the easiest way to get around in London. Which tickets should be bought? What will It cost? Where should we go Constraints: Must use info from Must use info from to rind transport to hotel Must use info from to find transport to visits. Schedule Planned start: Planned finish: DP Responsible: Amalie DP Participants: Mille Has to be the same who got 1.1.1

13 Detailed plan: Deliverables: Must find the best hotel at the price. Has to be quite big. Must be located at central London, close to restaurants, shopping and more Constraints: Must use info from Must use info from to find transport to hotel Must use info from to find transport to visits. Schedule Planned start: Planned finish: DP Responsible: Amalie DP Participants: Mille

14 Detailed plan: Deliverables: Must Plan all visits and find prices Must contain visits to attractions, theaters, restaurants and more. Constraints: Must use info from to se locations Schedule Planned start: Planned finish: DP Responsible: Amalie DP Participants: Mille, Amalie

15 BW: og Deliverables: Must choose domain name and theme in Word Press Constraints: Must use WP Schedule Planned start: Planned finish: BW Responsible: Mille BW Participants: Mille

16 BW: og og Deliverables: Must choose domain name and theme in Word Press Must create WP structure Structure: Frontpage, Travel plan (with dayily plans), Tourist information, Pricing information, Sign up form Constraints: Must use WP Schedule Planned start: Planned finish: BW Responsible: Mille BW Participants: Mille, Amalie

17 BW: Deliverables: Must write and fill in information at all sites. Use information from research. Constraints: Must use WP Schedule Planned start: Planned finish: BW Responsible: Mille BW Participants: Mille, Amalie

18 FB: 1.3 Deliverables: Must create Facebook page. Must look smooth, and precise. Must contain young people having fun/laughing Must link to website Constraints: Must use fb Schedule Planned start: Planned finish: Fb Responsible: Amalie Fb Participants: Amalie

19 Fb: Deliverables: Must create pictures for the Facebook page. Must look smooth, and precise. Must contain young people having fun/laughing with the background of London. Constraints: Schedule Planned start: Planned finish: Fb Responsible: Amalie BW Participants: Mille

20 Go live: Deliverables: Every part of the website must be checked on different computers. Text must be re-read and checked for spelling mistakes. We must upload WBS with more on fronter also, so It will be possible to see the planning Constraints: Schedule Planned start: Planned finish: GL Responsible: Amalie GL Participants: Amalie, Mille, Pooya

21 Gantt

22 Mock-up af fb page

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