CONTENT. Background and product information. Marketing activities. focus areas. advertising, print & online. other activities

Transkript

1 Fall 2012

2 CONTENT Background and product information Marketing activities focus areas advertising, print & online other activities POS material SiS

3 BACKGROUND NEWS 1 We build further on those products and categories that perform well and where we see potential. We build further on the category gift ideas. A lot of people prefer to give a small thing instead of flowers 3 news in the category storage the storage series from RIG-TIG won the Red Dot Design Award 2012! 1 new product in the mixing bowl series that has already been extended with lids and salad spinner 2 new products within gift ideas typical products for the desk that generate impulse buying 2 We have introduced 2 new colours lighter and more feminine Warm grey Soft blue Fine pink True black Heavy grey Sheer white Dust green Cream blue

4 Storage box cheese No matter what kind of cheese you fancy type, size and flavour you can now store and serve it with RIG-TIGs storage box for cheese. The size of the box makes it possible to store one large cheese or several small ones in the same box. The box has a stylish design that allows you to bring it to the breakfast-, lunch- or dinner table. Store your cheese in the fridge, bring the box directly to the table, use the base for serving and cut the cheese directly on the base. Design: Troels Seidenfaden Technical data Article no.: Z00016 Colli: 4 Material: Plastic, WPS (Wooden Plastic Composite) Height: 14 cm (10,5 cm available) Width: 20 cm USP Use it for one large cheese or several small Bring the box directly to the table, use the base for serving and cut the cheese directly on the base Prevents odour from the cheese when stored Dishwasher proof

5 graters 2 pcs for box 6 or 7 Super practical graters that fit the storage boxes from RIG-TIG by STELTON. The set includes two graters a fine and a coarse grater. Use them as they are or in combination with RIG-TIG storage box 6 or 7. Place one of the graters on top of the storage box and grate e.g. your vegetables directly into the box serve for dinner and store the leftovers in the refrigerator. Design: Troels Seidenfaden Technical data Article no.: Z00010 Colli: 4 Material: Stainless steel, plastic Width: 10 x 20 cm USP Includes two graters -a fine and a coarse grater Graters fit the RIG-TIG storage box 6 or 7 Grate e.g. your vegetables directly into the box and serve for dinner or store in the refrigerator Dishwasher proof

6 StickerS for Storage boxes With these practical stickers you can easily recognize the content of your RIG-TIG by STELTON storage boxes. You get 10 different icons for different content and each icon has 3 shades of black and grey. This makes it easy for you to store 3 types of pasta, 3 types of nuts, 3 types of sugar etc. and still remember what s in your boxes. The icons are transferable stickers that give a nice and smooth look on the box. The stickers are dishwasher proof. Design: Troels Seidenfaden Technical data Article no.: Z00011 Colli: 6 Material: Transferable foil USP For easy identification of the content in your RIG-TIG by STELTON storage boxes 10 different icons for different content 3 shades of each icon enables you to have 3 types of pasta, 3 types of flour etc. Dishwasher proof

7 Mini bowls 4 pcs Extension to the series of mixing bowls! RIG-TIG presents a set of four fantastic mini bowls in light, inspirational colours. Use them for serving anything from nuts, olives, dip, vegetables etc. or use them for e.g. your yoghurt. The bowls come in 1, 2, 3 and 4 dl. and the measure is indicated by a line on the inside of the bowl. The mini mixing bowls are made from bamboo melamine where 30% bamboo fibers have been added to the melamine. Design: Jens Fager Technical data Article no.: Z00207 Colli: 4 Material: Bamboo-melamine USP Set of high quality bowls of bamboo-melamine Use for cooking or snacks, dips, yoghurt etc. Indication of measure printed on the inside of bowl (1, 2, 3 and 4 dl.) Dishwasher proof

8 pot holders No, RIG-TIG has not gone crazy and made a pair of flip-flops for the hands... This is simply a pair of very cool pot holders that gives a funny touch to all kitchens. Avoid mixing your potholders with all your other laundry enjoy a pair that is extremely easy to clean. Just wash them in your sink with the rest of your dishes or simply put them in the dishwasher machine. The holders have punched holes for easy hanging. Design: Murken Hansen Technical data Article no.: Z00044 Colli: 6 Material: Silicone USP Super cool design for every kitchen Very easy to clean Hole in holders for hanging Tolerate 230 degrees Dishwasher proof

9 Spaghetti MeaSure Are you also in doubt about how much spaghetti to cook? And do you always end up cooking too much just to be sure..? Say no to spaghetti-waste! RIG-TIG offers a smart and simple spaghetti measure that helps you cook the right quantity simply choose 1, 2, 3 or 4 portions. The spaghetti measure doesn t take up much space when stored. Design: Francis Cayouette Technical data Article no.: Z00066 Colli: 6 Material: Silicone, plastic USP Use the right quantity of spaghetti Measures 1, 2, 3 or 4 portions Doesn t take up much space when stored

10 MARKETING ACTIVITIES FOCUS AREAS Other activities

11 FOCUS AREAS 1 Storage the series that won Red Dot Design Award With the headline: What do you store in your storage box? We focus on which content is obvious for which box. Price offers/campaigns POS materials in store exhibition/posters Competitions FB, homepage Advertising print & online Intense PR efforts Communication in the RIG-TIG newsletter 2 Baking Soon autumn and Christmas is coming RIG-TIG has the right equipment for baking Price offers/campaigns POS materials in store posters incl. competition Competition in store, on FB and Intense PR efforts Communication in the RIG-TIG newsletter

12 Displaying storage incl. ZPR 302 Shopping list Oatmeal Spaghetti Pasta Corn flakes Almonds Nuts Sugar - Possibly fresh ginger

13 Other activities Newsletter Exhibition in-store (storage) RIG-TIG TODAY #004 Competitions Win April 2012 foråret er ved at være over os - og hvilket forår! det har bla. allerede budt på en fornem pris til rig-tig by stelton og en lancering af en super flot opbevaringsboks til arla kærgården få rabat på flot og praktisk holder Arla Kærgården findes i de fleste hjem landet over og nu kan vi alle servere den med stil. RIG-TIG by STELTON lancerer lige nu en flot og praktisk holder, som naturligvis passer til den helt nye bakke fra Arla Kærgården med 200 gram. Lige til at tage med fra køleskabet til morgen- frokost- eller middagsbordet. Velbekomme! Fra april til august 2012 er det muligt at få rabat på holderen - det eneste du skal gøre er at medbringe 3 låg fra Arla Kærgården til en forhandler af RIG-TIG by STELTON så får du boksen for kr. 99,95 (normalpris kr. 149,95) vind med arla kærgården Lige nu kan du vinde flotte præmier med Arla Kærgården - du deltager i konkurrencen her fornem designpris til rig-tig RIG-TIG by STELTON har fået den fornemme pris Red Dot Design Award. RIG-TIG vinder i kategorien produktdesign for den hvide, stilfulde og stabelbare opbevaringsserie. Den internationale jury fremhæver serien af bokse for den høje designkvalitet. Også RIG-TIGs kagerulle inkl. bagemåtte er tildelt en flot udnævnelse for fremragende funktionalitet og design. activities, e.g. competitions, recipes Facebook activities Continued utilization of QR codes on packaging movies via YouTube RIG-TIG RIG-TIG RIG-TIG RIG-TIG DK DE UK BLOG e-shop KØB KØB KØB KØB FIND FORHANDLER FIND FORHANDLER FIND FORHANDLER FIND FORHANDLER stelton introducerer: Læs mere om de nye køkkenartikler fra RIG-TIG by Stelton Produkter designere Om rig-tig Kaffeopsamler 8,3 cm coffee collector 8,3 cm Kaffeesammler 8,3 cm forhandlere Presse nyheder nyhedsbrev tilmeld nyhedsbreve Jeg tilmelder nyhedsbrev på Stelton og RIG-TIG: ArT. NO. Z Design: rikke Sønderby tilmeld deltag i konkurrencen design award til rig-tig Z00032_CoffeeCollector_L_90x40mm.indd 1 PR activities TV newspapers a collection of womenand interior/design magazines bloggers patent pending Avoid coffee grounds in your sink and save water Fits to STELTON coffee press by Erik Magnussen Very easy to handle Dishwasher proof 10/10/

14 POS NEWS Logo 10 cm Sticker Logo 18 cm Sticker Logo 30 cm Sticker ZPR 11 ZPR 12 ZPR table display Pot holders / Carafee cleaner Display RIG-TIG - POS, spring 2012Banner 2012 trivets / spaghetti measure Vinduespakke 4 in o ne! Zpr 202 Zpr Tiles Storage Tiles Baking UK Zpr 302 Zpr Zpr

15 POS ZPR 5 ZPR 11 ZPR 12 ZPR 13 ZPR 20 ZPR 30 ZPR 101 ZPR Krog til RIG-TIG SIS Hook for RIG-TIG SIS Haken für RIG-TIG SIS Logo 10 cm Logo 18 cm Logo 30 cm Banner Display Brochure Display - grydelapper / karaffelrenser Display - pot holders / carafe cleaner Display Topflappen/ Karaffenreiniger 4 in on e! ZPR Display - spaghettimål / bordskånere Display - spaghetti measure / Trivets Display - Spaghetti-Maßband/ Untersetzer RIG-TIG - POS, spring 2012 Vinduespakke ZPR 301 Kakler - opbevaring Tiles - storage Kacheln - Aufbewarung Banner 2012 ZPR

16 POS ZPR Kakler - bagning DK Tiles - baking DK Kacheln Backen DK ZPR Kakler - bagning SE Tiles - baking SE Kacheln Backen SE ZPR Kakler - bagning NO Tiles - baking NO Kacheln Backen NO ZPR Kakler - bagning DE Tiles - baking DE Kacheln Backen DE ZPR Kakler - bagning UK Tiles - baking UK Kacheln Backen UK

17 RIG-TIG Shop-In-Shop RPR 1: 90 x 230 x 48 cm RPR 1-1: 90 x 25 cm Top sign RPR 2: 120 x 136 x 464 cm