Læseliste 3hhg Marketing og Kommunikation

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1 Læseliste 3hhg Marketing og Kommunikation 1. Across the line: Short short stories: Whitmore, Orvis and Cohen Me and Mr Harry, Bataya S. Yaspur Nostalgia, Stacy Eidigevicius This be the Verse, Philip Larkin The Fury, Stan Barstow Kill the White Bastard, S. E. Hinton The Way up to Heaven, Roald Dahl A Christmas Carol (film) Nightmare before Christmas (film) Indledende emnekreds med træning i tekstanalyse (plot personkarakteristik, tema) 2. Sprogligt og kulturelt område Intro til Hofstede( løgdiagram + 4 dimensioner) Crash filmanalyse, temadag Tværsproglig gloseøvelse, kulturspil Udtaleøvelser, fokus på lyd Bager-Jørgen, dansk humor i engelsk oversættelse Foredrag ved lektor Christian Bjørnskov: Hvorfor er danskerne så lykkelige. Foredrag ved Richard Gesteland: Cultural understanding. Tværfagligt med dansk og tysk. 3. Introduction to Poetry and Art Rumi, The Minute I Heard 47 Emily Dickinson The Trees, Philip Larkin My Grandmother, Christopher Rush The Anthromorphic Cabinet Dali 1936 Take Care of Yourself, Sophie Calle 2010 Gruppepræsentationer af sangtekster selvvalgte Litterære teknikker er gennemgået via analyse af sangtekster. Side 1 af 5

2 4. Images of the Future AVATAR (film) 2010 What the future looks like, Martin Rees, The Guardian, 26 May 2009 Harrison Bergeron, Kurt Vonnegut Jr Dokumentar: The Vanishing of the Bees 2010 Sekundær: Pas på du ikke ser et insekt det kan være et våben, Politiken 25/ Klassedebat om sci-fi, om genre og fremtidsforskning (fremtidens krigsførelse), gruppepræsentationer af tema. Hofstedes kulturteorier anvendt i analysen. 5. Aspects of America USA and me history quiz The American Promise, speech by Barack Obama. Documentary on 9/11 The Day the world changed, I did too, Newsweek October /11 Random Notes, September 11, Paul Auster Understanding Americans, America in Close-Up. The history of the American Flag, Native American History Sitting Bull biography Jon Stewart on Occupy Wall Street 19. Oct 2011 Dokumentar: America s farligste bande Lecture on American values by Albert Elam, Senior Lecturer Analyse af tale, essay skrevet om US consumer groups. Gruppepræsentationer om : The Frontier Myth, The Tea Party, Barack Obama, How to become President of the US, the American Dream, American Life style, Hispanics. Side 2 af 5

3 6. It takes a village to raise a child The battle hymn of a tiger mother, Amy Chua, Chapters 10, 11 and 16. Parenting guru Bryan Caplan prescribes less fuss and more fun, The Observer 15/ news interviews with Amy Chua Documentary: Spell-bound, 2005 Sekundært: Niels Lunde: Hvis du vil forstå udfordringen fra Kina, læs her Politiken 5/ Hofstede and children præsentationsopgave. 7. To tell a war (tværfagligt med tysk) WWII films: Pearl Harbour, Letters from Iwo Jima, Dresden WWI: (poetry) Freeman, Happy is England now, 1914 McCrae, In Flanders Fields, 1918 Housman, Here Dead we Lie Owen, Anthem for the Doomed Youth, 1918 Extract from Gallipoli (film) I denne emnekreds er krigsfortællingen analyseret som tema. 8. Donor Unknown Documentary: Donor Unknown, Redbird, Jerry Rothwell, Etisk debat om donorbørn. Side 3 af 5

4 9. Company Profile: Primark Prada? No. Top Shop? No. It s Primark, darling, Marketing Week 2006 Profits snipped by price-cutting rivals, Guardian 12/ Primark fires child worker firms, BBC Retail 2010: Primark. Family spending falls as cash-strapped households tighten their belts Tuesday 30 November 2010 Sekundært: DVD om CSR, Youtube: The Primark Haul 10. UK Prince Harry Nude Photos Frenzy, CNN 22 August 2012 Olympics showed a happy, confident multiethnic image of UK ; Observer 19/ Private schools warned: share your sports, Observer 19/ British Life and Institutions : People FOCUS: UK Riots 2011 (Tale, debat) England in film: This is England, Trainspotting, The Queen. Themes: The Eyes of the Soul (Michael Faber) and poverty. British politics. My son the fanatic (Hanif Koureshi) and racism. Britain and India The River Underground and immigration Doing business with the British. Set afsnit af Jamie Oliver s school dinners. 11. Fiction Five people you meet in heaven Mitch Albom (roman) Bruce the almighty, film. Emnekredsen er perspektiveret til Sci-fi emne. Side 4 af 5

5 12. New segments X,Y, Z: Three youth generations, How brands stay cool, Behrer 2011 Marketing to Generation Y,X, boomers and seniors, Baby boomers key to brand segmentation, Marketing Week, Dec 2011 Appeal to baby boomers active live lives to grab a piece of their buying power, May Pausell, MSBTDC Jan Adverts The Circle on Susan Maushart. Interview. Mum unplugs teens for six months Fox News. Multitasking at MIT, Statistics on the use of Facebook, Graphicsms 2011 I øvrigt: DIO Africa (i.ø, dansk, engelsk, historie) Forelæsninger af bla. Prof. Holger B. Hansen, lektor Anya W. Petersen om eurocentrisme og afrikansk kolonisering og økonomi, samt læsning af novellen The Guilt af Rayda Jacobs og filmene Kapringen og Grand Torino. Handelskorrespondance og basisgrammatik. Side 5 af 5