Fordybelsesseminar Akademiet for Talentfulde Unge. Med VIA Design og VIA Fysioterapi uddannelserne

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1 Fordybelsesseminar Akademiet for Talentfulde Unge Med VIA Design og VIA Fysioterapi uddannelserne

2 Program Introduktion til VIA læring og metoder Sandwich i LunchBoks Workshops Strategic Design Practice Teori og teoretisk refleksion Praktisk øvelse :30 Afslutning

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4 DESIGN - as a way of thinking! = Design Thinking

5 Hvad er design? At designe er et udtryk for den proces, hvorved man formgiver noget. I denne proces overvejer man ofte resultatets æstetiske og funktionelle egenskaber. Design kan også være at give en ting en lyd, f.eks. en el-bil således den ikke er lydløs, dette kaldes skeuomorfisme. wikipedia

6 Design Thinking Design thinking is a rigorous process we use to come up with things that don t exist [It s] synonymous with abductive thinking & characterised by creative leaps & connects things that would otherwise seem disconnected Tom Fisher, dean College of Design. University of Minnesota

7 Design Thinking It is a discipline that uses the designer s sensibility and methods to match people s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity. Tim Brown CEO IDEO Change By Design by Tim Brown

8 Design Thinking The design thinking process consists of these 5 steps: Dschool Stanford

9 Design Thinking Design Thinking er en proces. Det indebærer empati for konceptet af problemet, kreativitet i at generere indsigt og innovative løsninger og rationalitet til at analysere løsninger på problemets kontekst. The Design Community

10 Design Thinking Målet med designtænkning er ifølge Tim Brown, at matcher folks behov med, hvad der er teknologisk muligt og rentabelt som en forretningsstrategi "

11 Design Thinking HISTORY 1969 Herbert Simon: The Science of the Artificial Design as a way of thinking 1970s - Horst Rittel and Melvin Webber write Dilemmas in a General Theory of Planning showing that design and planning problems are Wicked Problems as opposed to "tame", single disciplinary, problems of science Robert McKim: Experiences in Visual Thinking. Design Thinking as a method of creative action 1980s Donald Norman: User-Centred Design. Focus on user interests Bryan Lawson, professor of architecture at University of Sheffield, publishes How Designers Think 1980s Rolfe Faste: First Academic Research Symposium, Stanford

12 Design Thinking HISTORY 1982 Nigel Cross Professor of Design Studies and Editor of Design Studies Journal writes Designerly Ways of Knowing showing Design as its own culture to be taught in schools by contrasting it with Science culture and Arts and Humanities culture. This is based on the idea that "There are things to know, ways of knowing them and ways of finding out about them that are specific to the design area Donald Schön. Den reflekterende praktiker - an epistemology of practice implicit in the artistic, intuitive processes which [design and other] practitioners bring to situations of uncertainty, instability, uniqueness and value conflict 1991 IDEO Founded 1992 Richard Buchanan s article Wicked Problems in Design Thinking is published 2004 Stanford d.school founded

13 Englands first coffeehouse 1650

14 Everyone designs who devises courses of action aimed at changing existing situations into preferred ones. [Herbert Simon, The science of the artificial (1969): ]

15 Design Thinking WHY? In VIA we belive that the future will require extra tools in the skills tool kit like development of T shaped skills, and a more creative approach to innovation, problem solving and decision making.

16 Design Thinking T-shaped skills The concept of T-shaped skills, or T- shaped persons is a metaphor used in job recruitment to describe the abilities of persons in the workforce.

17 Design Thinking PROFIL

18 DTE Det tværprofesionelle element

19 VIA Connect #FoodMaker Online crowdsourcing platform

20 Design Thinking PROFIL Design Thinking: Personlighedsprofil Empati - people first" Integrativ tænkning intuition, logik og fantasi Tim Brown Harvard Business Review 2008

21 Den integrative tænkningsproces som alternativ til den traditionelle problemløsningsstrategi 1. Formulerer problemet 2. Analyser elementerne 3. Forestiller jer løsninger/veje at gå ad 4. Løsning Konventionel tænkning Enkelt fokus på iøjnefaldende problem/ forhindring Analyserer ud fra devisen: Jo mere løsning A, desto større hindring B Bryder problemerne ned og anskuer dem adskilt Træffer et valg. Cost benefit Integrativ tænkning Søger mindre iøjnefaldende, men relevante elementer Prøver at komme udenom enten eller ved at finde fordele ved begge poler holder kompleksiteten Ser helheden: Hvordan hænger problem stillingerne sammen? Prøver at finde løsning, som indeholder vigtigste elementer fra begge poler Kilde: Harvard Business Review 2007

22 Design Thinking PROFIL Design Thinking: Personligheds profil Empati - people first" Integrativ tænkning; intuition, logik og fantasi. Optimisme - mindst én potentiel løsning er bedre end det eksisterende alternativ. Eksperimenterende - kreativ nye retninger Samarbejde - multi disciplinære teams; ikke det ensomme kreative geni Tim Brown Harvard Business Review 2008

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29 Design en løsning med Strategic Design Practice Wicket problem 1. Hvordan ser fremtidens sunde studie miljø ud, hav især/også fokus på selve arbejdssituationen omkring modtagelsen og forberedelsen af/til undervisning.

30 HIGo

31 Paul J McElheron Se mere om modellen her

32 Praktisk info Sandwich Toiletter 6 grupper Min SDP profil

33 Design Thinking PROFIL

34 Paul J McElheron Se mere om modellen her

35 Paul J McElheron

36 Find Identificere det reelle problem Observere vores brugere Research og undersøgelser Associations mapping Empathy mapping Personas Undersøge teknologiske muligheder Se på fremtiden udfordringer og muligheder

37 Find empati 1. Interview 4min. Sessions ekstern 9 min. 2. Dig Deeper 4min. sessions Noter fra første interview 5xWHY Noter fra andet interview Empathy mapping

38 [STRATEGIC DESIGN PRACTICE 1.SEM 2014] [Eric Ries The lean Startup]

39 Empathy mapping:

40 Research og undersøgelser om temaet Paper: A Pilot Study of the Effects of Accumulating Steps on Health and Fitness Among University Students. Journal of Physical Activity and Health, 2011, 8, Human Kinetics, Inc.

41 Paul J McElheron

42 Frame real needs 3. Capture findings 3min. 4. Define problem 3 min. Needs: Insights: Needs are:.. Supprisingly / because / but.

43 Paul J McElheron

44 Form - generer flere alternativer Husk din problemstilling 5. Lav minimum 5 radikale måder, I kan møde din brugers behov 5 min.

45 Form - generer flere alternativer Husk din problemstilling 6. Del jeres løsninger & få feedback. 8mins(2 X 4 mins.) Lyt og få gaver. Del kommentar med resten af gruppen. Multidisciplinary teams Abductive tænkning Sensemaking Synthesis of ideas Pattern recognition Divergent thinking Be Visual!

46 Form: 7. Reflekter og generer en ny løsning (2 mins.) Skitser din endelige idé, suppler evt. med detaljer

47 Paul J McElheron

48 Fabricate Prototype: build & test 8. Lav en prototype FYSISK 8 minutter

49 Fabricate

50 Fabricate

51 Fabricate Prototype: build & test 9. Præsenter løsning og få feedback 2x 4 mins. + What worked? - What could be improved?? Questions! Ideas

52 Paul J McElheron

53 Fulfill: 10. Customer Co-creation, assumption testing, test launch Customer Co-creation Assumption Testing Test Launch Test Launch at VIA

54 The End or is it the Beginning?

55 Strategic Design Practice 5F

56 Afklare under frokost Hvilken Idé vil vi arbejde videre med?

57 Brown, Tim: Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. HarperBusiness (September 29, 2009) Cross, Nigel: Design Thinking: Understanding How Designers Think and Work Bloomsbury Academic (May 15, 2011) Lawson, Bryan: How Designers Think Routledge; 4 edition (November 30, 2005) Liedtka, Jeanne. Ogilvie, Tim: Designing for Growth: A Design Thinking Tool Kit for Managers Columbia University Press; 1ST edition (June 28, 2011) Lockwood, Thomas: Design Thinking: Integrating Innovation, Customer Experience, and Brand Value. Allworth Press; 1 edition (November 10, 2009) Martin, Roger L.: The Design of Business: Why Design Thinking is the Next Competitive Advantage Harvard Business Review Press; Third Edition edition (October 13, 2009) Norman, Don: Emotional Design: Why We Love (or Hate) Everyday Things Basic Books; 1 edition (May 11, 2005)

58 Video Strategic Design Practice

59 Tværfaglige kompetencer er attraktive Kilde: Soulaima Gourani, Ignite Your Career p 11.

60 Annette Qvistgaard