Title: Name: City/Country: Size: Category: Passion for RED WEEKS Bruun's Galleri Aarhus, Denmark 32,000 m 2 Consumer and Trade Advertising

Transkript

1 FASHiON FALL sep. Title: Name: City/Country: Size: Category: Passion for RED WEEKS Bruun's Galleri Aarhus, Denmark 32,000 m 2 Consumer and Trade Advertising

2 Creative idea A tribute to RED. The ultimate colour of passion and fashion 2013 HEAT blood LOVE Courage SeDuction DAngER... A tribute to RED Different shades of red had a huge impact on the Fall fashion Bruun s Galleri translated the trend and used it to magnify the Bruun s galleri brand DNA as a fashion rebel with an attitude.

3 idea Translating the Passion for red concept into Campaign photos using styling and props to underline The fashion rebel attitude and the FALL trends 2013 Live the PARty Love The party FoXY lady BE The party ROcK LET s the boat get THE Pippi LANgSTRømPE LOoK

4 MAgAZine 215,000 COPIES distributed in the catchment area AND IN BRUUN S GALLERY. 84 PAGES.

5 OuT DOor Substantial OUTDOOR MEDIA PRESENCE AT ABRIBUS SITES.

6 ADVeRTiSing FULL PAGE PRINT ADS IN SELECTED MEDIA. Yellow FASHiON FALL sep. HverDage KvicKly 8-20 LøR- SØn KvicKly 8-18 Danmarks største citycenter... i hjertet af Aarhus 90 butikker DAme- og herremode sport og fritid bolig og elektronik DAgligvArer underholdning og biograf 1000 parkeringspladser med mere

7 in store ATRIUM BANNER 7.5 X 10 METRES.

8 in store Entracance from the railstation with passion for red look.

9 in store BANNERS FOcusing on the fall trends and concept. The red umbrella is both an underlinig of the concept as well as a reference to the typical Danish weather in the autumn

10 in store Red Instore decoration and installation. Notice that The red umbrella is both an underlinig of the concept as well as a reference to the typical Danish weather in the autumn

11 in store In-store dekoration with a clear link (see styling tips inside the boxes) to the catalogue

12 event Post your Passion for fashion attitude on instagram and win. Red events involving the customers while backing up the dna of Bruun s Galleri

13 workshops Unique LIVe drawing workshop inspiring to be creative and design Inhouse decorations

14 online k ONLINE branding FOCUSING ON FASHION inspiration and promoting RED events and workshops in the center Bruun s Galleri facebook Fashion posts on facebook Kan du ikke se mailen? Så klik her. FALL FASHiON sep. Velkommen til Bruun s Galleris nyhedsbrev Runtia volori rem et magnimolecto quid qui simint que nonse vellaccat adi octatur? Ullorem solorit id exceaquam, ommodit, siminct otaturi tiun- moluptatur? kdaepere Ullorem solorit id, ommodit, siminct otaturi tiundaepere moluptatur? w w se den digitale udgave af kataloget Runtia volori rem et magnimolecto quid qui simint que nonse vellaccat adi occum que verisciis ex Ullorem solorit id exceaquam, ommodit, siminct otaturi tiundaepere moluptatur? Id quam quam quat fugitia voluptat eos. k link til epages Vind GaVekort på kr til Bruun s Galleri på instagram På instagram kan du vinde et gavekort på kr til Bruun s Galleri, hvis du får lidt rød passion med i billedet. Go red, or go dead. we like you a lot imint que nonse vellaccat adi octatur imint que nnse vellaccat adi octatur? Følg os her do it with passion or don t do it at all Hvis det har passion, så er det fashion og særligt hvis det er rødt. For rød er efterårets absolutte must-have farve. Bruun s Galleri har klædt sig i alle mulige variationer af rød, og blandet dem med aktuelle fashionhits. kom selv ind og se. HverDage KvicKly 8-20 LøR- SØn KvicKly 8-18 danmarks største citycenter... i hjertet af Århus Du kan melde dig ud her. fashion updates in mailbox

15 online YOu Tube Small fashion inspiration movies. Perfect for sharing on social media. TV ad with a clear link to the magazine Behind the sceen shortfilm: the bag in the bag in the bag Behind the sceen shortfilm: one shirt. three styles Behind the sceen shortfilm: get the look. make-up movie TV AD