Danske Bank Leadership Communication

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Magdalene Ipsen
7 år siden
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1 Danske Bank Leadership Communication Morten Dal - Chief Communications Advisor Info-netværkskonferencen oktober Munkebjerg Hotel Vejle

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4 Agenda slide Background MOVE Feedback reports Workshops MOVE and HR initiatives combined Implementation and effect 4

Purpose of MOVE Skills Improve managers communications skills Efficiency Ensure efficient, clear, aligned and consistent communication down the line.

5 Purpose of MOVE Skills Improve managers communications skills Efficiency Ensure efficient, clear, aligned and consistent communication down the line. Communication responsibility Define and extend managers knowledge of their communication responsibility From production to counselling Strengthen local communication departments cooperation with the business 5

7 Selection for MOVE based on relevant EOS results combined with strategic business importance High Average rating of MOVE relevant EOS questions Low Small Managers with very low EOS ratings are not deemed suitable but are referred to further HR advisory Business impact/strategic importance Large 7

8 As managers you need to communicate Strategy Create a line of sight between overall goals and the individuals day-today job and priorities Day-to-day communication Keep your people engaged, involved and informed, run meetings, provide feedback, be accessible Change Explain, update and deal with employees different reactions 8

9 You are the most important communication channel 1 Manager 2 Team meetings 3 Intra news 4 Top management 5 Magazines Source: Line of Sight internal communication survey

10 Applying strategic focus area in daily work Informed about strategic focus but not by immediate superior, and not discussed in department 31% Informed ny immediate superior but not discussed in department 36% Informed by immediate superior and discussed in department 72% 0% 10% 20% 30% 40% 50% 60% 70% 80%

11 Creating change Action Ownership Accept Involve 1-to-1 Training Meetings Newsletter Video Comprehension Intranet Magazines Attention Inform 11

12 Agenda slide Background MOVE Feedback reports Workshops MOVE and HR initiatives combined Implementation and effect 12

13 Four principles for good leadership communication Model Being trustworthy, consistent and competent Overview Providing the big picture, strategic focus and clear priorities Visible Illustrating progress and being available, visible and open Engage Being present, motivating and articulate 13

Medarbejdernes vurdering 95 50 67 69 71 72 78 77 81 82 72 64 74 79 Redaktionen 2006 Redaktionen 2005 Kommunikation 2006 Danske Bank-koncernen 2006 Tilfredshed & Motivation Loyalitet Troskab

14 Medarbejdernes vurdering Redaktionen 2006 Redaktionen 2005 Kommunikation 2006 Danske Bank-koncernen 2006 Tilfredshed & Motivation Loyalitet Troskab Engagement Som leder skal du være synlig, tilgængelige og åben i din kommunikation. Derudover har du ansvar for sikre at jeres resultater og fremskrift fremstår synligt for alle 7,00 6,00 5,00 4,00 3,00 2,00 1,00 Følger op på beslutninger og synliggør, hvor langt vi er med at realisere dem Giver jævnligt status på, hvordan afdelingen klarer sig Åbne kommentarer fra analysen Mine noter til mit movecard Informerer hurtigt når der sker noget vigtigt Adresserer konflikter og rygter i opløbet Deltager i uformelle samtaler Er tilgængelig og svarer på spørgsmål Er åben over for andre måder at løse en opgave på Tager initiativ til at fejre succeser 1 Skaber en atmosfære, hvor man får lyst til at give sin mening til kende Medarbejder score Egen score 4 Development program Workshop MU/LOS results Pre meassurement 180 survey MOVEcard Toolsite Post meassurement 180 survey Mail invitation MOVE meeting Move Follow up conversation Visible Pilot test Individual initiatives Manager communication 180 survey XXX Manager 15 min. 1½ hour 15 min. One day 15 min. 1hour Communication 15 min. 1 time 1½ hour One day, two trainers 15 min. 1,5 hour HR partner 10 min. 10 min. 10 min. Administration 3,5 hour 4-5 hour 0,5 hour 1,5 hour 14 14

15 Agenda slide Background MOVE Feedback reports Workshops MOVE and HR initiatives combined Effect and implementation 15

21 Agenda slide Background MOVE Feedback reports Workshops MOVE and HR initiatives combined Implementation and effect 21

22 Integrated initiatives - top management tailor-made Description A Change management Taking charge of change the Change Wheel - Drive change - Align organization - Mobilize people - Shape behaviour Agenda B Balanced Manager Building high-performance organization - Management (building high-performance organization) - Leadership (empower people to create value to customers) - The Personal Resources (building on your own powers) - The 4 colour styles and behavioural examples - Clue Cards C Leadership communication MOVE - Model: Being trustworthy, consistent and competent - Overview: Communicate strategic overview and clear priorities - Visible: Communicate performance/results, being visible - Engage: Engage, motivate and inspire your staff 22

23 Agenda slide Background MOVE Feedback reports Workshops MOVE and HR initiatives combined Effect and implementation 23

24 MOVE implementation in numbers Implementation volume 500+ managers have been through the MOVEprogramme or part of it Effect 90% come out with better scores when their employees rate their communication after six months. Satisfaction Average satisfaction score 4.5 out of 5 (1-5 range with 5 best) Knowledge of communication responsibility All new managers in DK introduced to MOVE and communication responsibility at Danske University Recommended MOVE rated 4.7 (on 1-5 range) as highly recommended to other managers

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