indgangsportalen til virksomhedsvejledning og lokal erhvervsservice.

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2 indgangsportalen til virksomhedsvejledning og lokal erhvervsservice.

3 Konsulent med speciale i:

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5 Carl Beck Kommunikationsekspert

6 David Ledstrup Digital medie rådgiver

7 Majbritt Lund Kommunikationsrådgiver

8 Nick Becker AdWords Specialist, River Online

9 Praktiske ting pause med kaffe og kage slut

10 T H E M A R V E L O U S A G E N C Y

11 A G E N D A Banen vi spiller på Et MRVLS social media landskab En MRVLS strategi Kreativ inspiration & trends

12 B A N E N V I S P I L L E R P Å

13 Har sociale medier ændret os?

14 Sociale medier forstærker vores eksisterende adfærd!!

15 Mød Generation C

16 Det handler om mennesker!

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18 E T M R V L S S O C I A L M E D I A L A N D S K A B

19 S T A T U S ( D K )

20 E T M R V L S S O C I A L M E D I A L A N D S K A B Social Interesse Professionel

21 E N M A R V E L O U S S T R A T E G I

22 S T R A T E G I Analyse Organisation Strategi Mål Indhold

23 F O R M Å L & M Å L G R U P P E

24 F O R M Å L Preference? Service? Branding & rækkevide? Leads / salg? Formål Forretningsudvikling? Relationer? Produktudvikling? Medie håndtering?

25 M Å L G R U P P E

26 A N A L Y S E

27 K P I e r Trafik & konverteringer Fokus på trafikgenererende aktiviteter Primær KPI: CTR Synlighed Fokus på at nå bredt ud med målgruppen for øje Primær KPI: Rækkevide Preference Fokus på at skabe et interessebaseret community Primær KPI: Engagement Rate

28 O R G A N I S A T I O N

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30 I N D H O L D

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32 t: (+45) e: w: A N D R E M E M B E R Y O U A R E

33 ( B O N U S ) K R E A T I V & T R E N D S

34 Women? New mothers? Men? Sponsored Give beige bras a fresh coast of white. Vanish Sponsored Give grubby grows a fresh coat of white. Vanish Sponsored Give vile vests a fresh coat of white.

35 Highlight your brand and products with Carousel format Take you audience one a virtual tour by being creative

36 Play with creative movement

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38 How much time do you really need to tell a story if you just tell the most interesting part?

39 Highspeed that blows you away - with the new Telekom Internet Turbo at home.

40 Facebook and Nielsen found, that up to 47% of the value in a video campaign was delivered in the first three seconds, while up to 74% of the value was delivered in the first ten.

41 Social video recommendations Capture attention quickly. Using colors, themes and imagery that evoke your brand at the start of your video can help people connect the advert to your brand quickly. Consider starting your video with lifestyle and product shots, recognizable spokespeople, action scenes or a vivid background to spark interest. Design for no sound. As most video adverts in the mobile feed are viewed without sound, it's important to convey your message visually. Showing captions, logos and products can help communicate your message, even in silence. Frame your visual story. Producing videos for a small screen requires consideration of dimension and scale. Play with zoom, crop and overall visual composition to make sure that your story is told well on a small screen. Play more. There's no universal solution to building brands or driving actions with mobile video, so keep experimenting, testing and iterating to learn what works for your brand and audience.

42 Mobile feed optimized creative drives real results Original TV spot Simple modifications to Coffee Mate's TV commercial increased key metrics: +7.5pt increase in ad recall +7pt increase in product awareness +20% 10s+ views Optimized for mobile feed

43 On mobile, you need to be fast VISIT OUR WELCOME WEBSITE Click Here 40% of consumers abandon a site that takes over 4 seconds to load. Source: Kissmetrics anayltics infographic:

44 Mr porter

45 Instagram & Facebook creative Play the Loop! Community First Simplicity Matters Inspiring Creativity 47% of content in people s Instagram feeds is from users they don t know 4 5

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48 TRENDS

49 360 Video Capture attention and imagination

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57 t: (+45) e: w: A N D R E M E M B E R Y O U A R E

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59 og nyhedsbrev 4. oktober SEO, AdWords, Analytics og split test 12. og 13. oktober

60 Fremtidige aktiviteter Kundeservice Paul Guldborg 26 oktober

61 TAK FOR I DAG!