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1 Competitive Intelligence Analysis Seminars København 23. maj maj 2007 Intelligence and for the Strategy Process - Learn practical understanding of how to apply the methods. Understanding the future is a key issue in strategic thinking and strategic planning. Yet, many organisations do not have the tools or the processes to master this. Today s fierce global competition demand that your organisation has the capability to identify important strategic themes and understand how they might have impact you industry and your own organisation. The seminars are for strategists, business developers, intelligence professionals, market researchers and information specialists and all others who contribute to the process of making the organisation more aware of the future. Seminar 1 Strategy and Industry landscape analysis Onsdag, 23. maj 2007 kl Understanding and outperforming the competition Torsdag, 24. maj 2007 kl Seminar leader Hans Hedin Vice President Business Development Novintel VidenForum er en afdeling i A9 Consulting der er et uafhængigt market research firma som har skandinavisk såvel som international erfaring i at finde og analysere business information. A9 Consulting leverer skræddersyet market research og information brokerage services. A9 Consulting er baseret i Danmark og samarbejder med kunder såvel lokalt som internationalt inden for en bred vifte af industrier.

2 Technology Intelligence, Markedsovervågning, Business Intelligence, Konkurrentovervågning og Competitive Intelligence er nogle af de betegnelser, man støder på i jagten på viden om, hvordan man skaffer sig viden. Vi har her brugt Competitive Intelligence som et samlende begreb for alle disse elementer. Ønsker du at skabe et forbedret overblik over det ydre forretningsmiljø at finde kritisk vigtig information og gøre den tilgængelig for alle, der behøver den at etablere et overvågningsberedskab, der kan gøre beslutningstageren opmærksom på nye muligheder og trusler at analysere informationen til det punkt, hvor den er anvendelig som grundlag for beslutninger at få hjælp til at se din virksomhed udefra, - som andre ser den Så er disse seminarer som skræddersyet til dig Du får centrale værktøjer som du kan anvende direkte i din organisation. Seminarrækken har til formål at give deltagerne praktiske værktøjer til Competitive Intelligence processen, samt at klæde dem på til at få størst mulig udbytte af indsatsen. Der sættes fokus på hvordan markedsanalytikere, informationsspecialister og andre vidensmedarbejdere kan arbejde strategisk med systematisk og professionel Competitive Intelligence. På seminarerne gennemgås hvorfor, hvornår og hvordan Competitive Intelligence kan praktiseres og der vil blive inddraget en række eksempler til belysning af relevante problemstillinger. Seminarerne er baseret på involvering af deltagerne, og de forskellige koncepter der præsenteres vil blive diskuteret og praktiseret individuelt og i grupper.

3 Program Seminar 1 Strategy and Industry landscape analysis Onsdag, d. 23. maj 2007 Strategy To Be or Not to Be From SWOT to Blue Ocean Strategy 50 Years of Strategic Development Intergrated Strategy: From Future Watch to EWS Follow up Future Watch Identifying Key Future Themes Planning Support Foundation for Planning Early Warning Opportunity Systems How to run internal seminars for Future Watch issues Industry Landscape Analysis Porter s 5 Force Analysis Value Chain Analysis Industry Group Analysis Understanding and outperforming the competition Torsdag, d. 24. maj 2007 Competitor Response Profiling SWOT Analysis Benchmarking Positioning Analysis Applying Blue Ocean Strategy Thinking Finding the new territories IT Tools for industry and competitor analysis Group work and discussions will be an important part of the seminars. Documentation Företagets Omvärldsradar, Studentlitteratur, including access to analysis methods website Intelligence for Strategy & Planning, GIA White Paper, 2007

4 Praktiske oplysninger Tid Seminar 1 Onsdag, d. 23. maj 2007 kl Torsdag, d. 24. maj 2007 kl Sted Auditoriet hos Plougmann & Vingtoft A/S Sundkrogsgade København Ø Pris Pr. seminar/dag: DKK (ekskl. moms) Deltagelse i flere seminarer i seminarrækken Competitive Intelligence for Competitive Advantage medfører rabat: 2 seminarer: 10% 3 seminarer: 15% 4 seminarer: 20% Prisen inkluderer forplejning i løbet af dagen samt materialer. Faktura og bekræftelse sendes efter modtagelse af tilmelding. Afbestilling Ved afbestilling indtil 7 dage før afholdelsen refunderes afgiften minus 20%, og der opkræves evt. korrektioner i rabat. Derefter forfalder hele afgiften. Aflysning Evt. aflysning vil blive meddelt senest 5 dage før afholdelsen, og afgiften vil blive refunderet. Tilmelding Web Telefon Post (+45) A9 Consulting, Alsion 2, DK-6400 Sønderborg Tilmeldingsfrist Hurtigst muligt. Information Tlf VidenForum@VidenForum.dk (+45)

5 Seminar leader Hans Hedin Vice President Business Development, Novintel Hans is one of the most experienced persons in the field of CI consulting/teaching. He has helped many global companies to set up and/or further improve their existing intelligence & market analysis capabilities. With over 15 years in the field of CI ranging from university teaching and research to consulting and training, he is one of the most knowleadgeable persons within this area. Key competence areas Thorough professional experience in international competitive intelligence operations. Strong competence in managing research projects developed through being responsible for Docere Intelligence s Busienss Research & Analysis Unit as well as working with corporate analysis for Nordea (Scandinavia s largest bank). Special expertise areas: o Analysis methods for corporate analysis (Profiling, benchmarking, market signal analysis, trend analysis, scenario analysis, etc) o Team based analysis concepts o Education and training of CI analyst teams Strong competence in the field of intelligence process consulting. Special expertise areas: o Implementing Intelligence Functions o Early Warning Systems o Interaction between intelligence professionals and management o IT-tools for intelligence o Activating internal CI networks for analysis Global contact network within the field of Competitive Intelligence and market analysis through being SCIP Scandinavia chapter co-ordinator as well as being co-ordinator for the Global Intelligence Alliance and previous position as associate professor at Lund School of Economics & Management, Lund university, Sweden ICT industry insight gained through a number of research projects in the telecommunications, internet and e-business sectors. Strong teaching and knowledge development skills through teaching intelligence at Lund university and CI/market analysis training programs for companies in the telecom sector as well as for open courses organised by Docere Intelligence. Extensive conference and seminar assignments from organisations such as SCIP, AGSI, Institute for International Research, the Information Society and other organisations Extensive publishing of CI related articles in journals as well as conference proceedings such as the Journal of Agsi, Competitive Intelligence Review, Journal of Competitive Intelligence, the Daily Industry, etc.