2016 MEDIA INFORMATION

Transkript

1 2016 MEDIA INFORMATION

2 Motor-magasinet Close to the auto industry Motor-magasinet draws on 47 years of history as an independent news provider for the entire auto industry. Motor magazine goes close to the auto industry, which we follow through own coverage at Christiansborg, company visits both at home and abroad, fairs, annual meetings, general meetings, receptions, motor sports events and so on - we try to be present when the industry is - across all interest groups. Each week sets Motor magazine focuses on a variety of subjects, including more than 40 different themes and expanded specialized newspapers and specialized magazines in particular layout. We published every week of the year, 44 times a year, as well as on the Internet news every day. Focus and special correspondents Our editorial of four staff journalists has deteriorated, and with a network of specialist correspondents around the whole country, we try to put relevant journalistic focus on highly topical issues of industry and technical nature. In addition, covered the national and European political fabric of our regular employee at Christiansborg. Editorial Charter Motor-magasinets editorial objective as the largest trade magazine that covers the entire Danish auto industry across all interest groups, is to making independent journalistic orientation to the entire auto industry. Some of our themes We have several themes in each issue, and these themes are of course all based on the auto industry s interests and includes.: Auto Electric & Batteries Auto Glass Auto Recycling Vehicle Inspection Carwash environment Shock absorbers- and Steering Tyre profile Seasonal themes: ex. Air Conditioning & Peng shade or Winter Products / Lights LÆSERPROFIL* Fagarbejderen/ Svenden Ca. 35 år Arbejder på et værksted, typisk på gulvet Erhvervsuddannelse Værkstedsejeren/Den selvstændige automekaniker Ca. 50 år Ejer sit eget værksted (under 10 ansatte) Erhvervsuddannelse Generelt Meget ens interesseområder: passion for biler To tredjedele er under 55 år Alle læsere betragter Motor-magasinet som et førende medie til orientering om branchen I små og mellemstore virksomheder er den primære modtager direktør eller ejer Hos store virksomheder er næsten 1/3 af modtagerne sælgere og 1/5 er mellemledere. Sælgeren/forhandler Ca. 40 år Sælger i en større autoforhandler (over 10 ansatte) Kort, videregående uddannelse *En læseranalyse fra Marketminds (august 2013) 2

3 Circulation 2016 Editorial Charter Nordiske Medier A/S publishes highly skilled trade and specialist magazines, including Motor magazine with an editorial team consisting of an editor in chief and three professional journalists. Together they ensure the closest possible and most current coverage of everything that goes on in the auto industry. In addition a network of special correspondents who put relevant journalistic focus on highly topical issues of a technical nature. In addition, covered the national and European political fabric of our regular employee at Christiansborg. Nyt design Markedsføring Tøbrud Overtagelse VELKOMMEN TIL NYT MOTOR-MAGASINET FÆRRE ANNONCER FRA BILBRANCHEN AUTOBRANCHEN OG SKAT I PARLØB PIRELLI SOLGT TIL KINESISK FIRMA Nyt, moderniseret design på printavisen og netavisen på en helt ny, udvidet online-platform. I de første to måneder af 2015 faldt bilbranchens samlede markedsføring med næsten 23 procent. Skat vil fremover udføre mindre kontrol og trække på hjælp fra branchen om markedsvilkårene. Den italienske dækproducent opkøbt af et kinesisk selskab for 53 milliarder kroner Fredag 27. marts 2015 Nr årgang As the largest trade magazine that covers the entire Danish auto industry across all interest organizations, Motor magazine a goal of making independent journalistic orientation for the entire auto industry. Motor magazine published every week in print and online with daily newsletter. Motor magazine s editorial keen to receive material about news in the industry in the form press releases, photos, brochures, etc.. Be it information about new products, expansions, new employees or other interesting initiatives. Please see contact information on the last page. UDDANNELSE Fremtidens autolakerere skal gennemgå et nyt uddannelsesforløb, der, ud over et nyt navn, også ændrer indhold for at skabe større sammenhæng mellem skole og praktikophold. TEMA AUTOLAKERING Foto: Flemming Larckved A B A S S - Albjerg Brakes ApS tilbyder følgende produkter og services: Afbalancering for industrien - Ventilationshjul - Valser - Propeller, mm. Kardanservice - Nye kardan er - Udskiftning af kryds - Afbalancering, mm. Controlled issue Target group Topstykker - Planslibning - Fræsning og slibning af ventiler - Trykprøvning, mm. Vi løser mange specialopgaver! Kontakt værkstedet i Svendborg med netop din opgave!...og meget mere! Grønnemosevej 9 DK-5700 Svendborg Tlf brakes@maskintec.dk Readership Readership: (Gallup, 1st half 2015) ,2 20 Spark 0 km 79 Der blev 151 kvalitets reservedele fra denne bil Hos os er kvalitet en æressag, og kunden er i centrum! Albjerg Brakes ApS Printed in the period 1st july th june 2015 e er ikk Ophug biler... mle kun ga Afdrejning & Renovering - Bremseskiver - Tromler - Svinghjul - Bremsebelægning, mm. - Dimensioner: L 4 m Ø 1000 mm Vægt 250 kg Odder autodele ApS autodele.dk opdateret hver dag Ballevej Odder Tlf.: Motor-magasinet is distributed to automobile dealers, motorcycle dealers, auto repair shops, retreaders, service stations, refinishers, body shops, the rust preventive skyttelsesfirmaer, autogenbrugere and wholesalers, manufacturers and importers in auto industry. In addition, technical schools and authorities and organizations affiliated with the auto industry. Motor-magasinet is controlled by FMK - Special Media Audit Bureau of Circulation. 3

4 Foto: Flemming Larckved Albjerg Brakes ApS tilbyder følgende produkter og services: Afbalancering for industrien - Ventilationshjul - Dimensioner: - Valser L 4 m Ø 1000 mm - Propeller, mm. Vægt 250 kg Kardanservice Topstykker - Nye kardan er - Planslibning - Udskiftning af kryds - Fræsning og slibning af ventiler - Afbalancering, mm. - Trykprøvning, mm. Afdrejning & Renovering - Bremseskiver Vi løser mange - Tromler specialopgaver! - Svinghjul Kontakt værkstedet - Bremsebelægning, mm. i Svendborg med netop din opgave!...og meget mere! Hos os er kvalitet en æressag, og kunden er i centrum! Albjerg Brakes ApS Grønnemosevej 9 DK-5700 Svendborg Tlf brakes@maskintec.dk Ballevej Odder Tlf.: FORMATS: Print Hit the spot with your marketing Advertise in our printed media palette gives visibility to great effect against most decision makers in a specific industry, as newspapers have more readers than any other trade media. Print Ads has a long-acting effect and has great branding value, so even though there has been a significant development in online advertising, we believe that the print ads will account for a large share of total advertising budgets for many years. Print ads are also in the electronic ipaper and the PDF version. Both versions used by both PCs or tablets and are also newspaper readers newspaper archive. We are constantly working to optimize warehouse, so we hit the target groups index less than deeper and more accurate than other media can offer. We do this, of course, for all the time to offer targeted advertising opportunities. Additionally, we work also with great flexibility in formats; including creative formats to increase the possibility for greater attention - text and pictures do not always alone. It is possible to place the ad in conjunction with relevant editorial content, for example. in sections and themes that help to give your marketing increased credibility and ensure that it is being read, not just seen. CAMPAIGN LEADERBOARD 930x180 pixels - animeret banner (max. 20 sek.). Max. 70 kb. Ads test: Generel: Forsiden/artikel kr./md. We help you get the most out of your marketing. We do this by testing the impact of the announced message, and demed you get evidence about the ad SKYSCRAPER 160x600 pixels is effective. - animeret banner (max. 20 sek.) Max. 70 kb. Generel: Forsiden/artikel kr./md. Joining and optimize your ads, so you are sure that in future you get the most out of your marketing CAMPAIGN budget. 300x250 pixels - animeret banner (max. 20 sek.) Max. 40 kb. Generel: Forsiden/artikel kr./md. SKYSCRAPER BLIV MEDLEM AF Bumper ad: Get your ad on the front page of the newspaper a sticker that is easy for the reader to go out and save. It provides optimum visibility on the day of your tactical campaign is a good idea for promoting goods and services with short booking process as klistemærket example. can be placed on the table or in the car. Inserts: Get your printed brochures distributed with one of our publications and ram beneficiaries and decision-makers in SMEs. Release simultaneously In press: Motormagasinet Use one of er our autobranchens publications samlingspunkt to achieve significant på nettet visibility og med with et log-in an impression. får du alle Your muligheder message, press for at the profilere number dig of direkte pages ind i the hjertet magazine, af din målgruppe there is a need. with cumbersome data collection or let us link your base with ours. og skabe de relevante kontakter. The impression comes in contrast to plug around to several readers until it hits MEDLEMSFORDELE An insert gives high visibility to the reader who opens the newspaper and it the one who has the interest and take impression out and save it. An impression is possible to segment the east and west as well as per. industry. 9 9 is read Log-in up til to alle 5 faciliteterne times more på (based portalen. on circulation and readership). Virksomhedsprofil, søgeord og link til hjemmeside. Last but not least, saving in costs and resources for handling, enveloping 9 An Indrykning impression af egne can also nyheder be used i nyhedsbrevet as editorial under in which Nyt fra we medlemmerne. can offer to assist with 9 Indrykning af messedeltagelse. and ports. editorial and journalistic experience and knowledge as well as setup and production of your impressions. 9 Indrykning af jobopslag, der samtidig indrykkes på Jobindex og Jobnet. Mobil Popup kr./md. 9 Indrykning af kurser. 320x320 pixels Max. 30 kb. 768x768 pixels Max. 100 kb. 9 Annoncering til medlemspriser. Banneret ligger alene. 9 9 This Indrykninger saves the kan costs suppleres kurvertering med billeder, and katalog postage, og video. achieve savings press and release the Indrykning brand for af all annoncer the work på that Anlæg, comes Udstyr with og the materiel charge og of Rådgivning, the actual management. PRISER/TILBUD Service mv. E Højre. Max. 30 kb. ANNONCE r./dag 5 pixels. 0 kb. ANNONCE r./dag 5 pixels. 0 kb. Nyt design VELKOMMEN TIL NYT MOTOR-MAGASINET Nyt, moderniseret design på printavisen og netavisen på en helt ny, udvidet online-platform. 2 Basismedlemskab 995 kr./md. inkl. support Fredag 27. marts 2015 Nr årgang Bumper ad Markedsføring FÆRRE ANNONCER FRA BILBRANCHEN I de første to måneder af 2015 faldt bilbranchens samlede markedsføring med næsten 23 procent. Nyhedsbrev 4 branchen om markedsvilkårene. Portalen 8-9 for 53 milliarder kroner. 10 Top kr. Leaderboard kr. Midt kr. Skyscraper kr. Bund kr. Campaign kr. Mobil UDDANNELSE Fremtidens autolakerere skal gennemgå et nyt uddannelsesforløb, Banner kr. der, ud over et nyt navn, også ændrer indhold for at skabe større sammenhæng mellem skole og Popup kr. praktikophold. TEMA AUTOLAKERING A B A S S - Ophug er ikke kun gamle biler... Tøbrud AUTOBRANCHEN OG SKAT I PARLØB Skat vil fremover udføre mindre kontrol og trække på hjælp fra Spark 1, km 790 Odder autodele ApS autodele.dk opdateret hver dag Overtagelse PIRELLI SOLGT TIL KINESISK FIRMA Den italienske dækproducent opkøbt af et kinesisk selskab eller Kampagne inkl. medlemskab & support Klassisk 12 mdr. banner + 6 annoncer kr./md. Favorit 12 mdr. banner + 12 annoncer kr./md. Pro 12 mdr. banner + 24 annoncer kr./md. Samlet Pris Tilbuddet gælder i 14 dage fra den: Der blev 151 kvalitets reservedele fra denne bil Kunde: kr. Support omfatter hjælp til op til 20 indrykninger og telefonisk kontakt 4-6 gang pr. år. og deler plads med op til 4 andre. Bannere afleveres som jpg, gif eller swf filer. Alle annoncer i nyheds- Distribution of recipients of Motor-magasinet: Fordeling af modtagerne af Motormagasinet. Autoværksteder Bilforhandlere Salg af reservedele/tilbehør Teknisk afprøvning/analyse Fremstilling af motorkøretøjer Tekniske skoler mv. Diverse Nordjylland Midtjylland Nordjylland Syddanmark Midtjylland Sjælland Syddanmark Hovedstaden Sjælland Hovedstaden Smedeholm 12-14, 1th Herlev Tlf

5 FEATURES 2016 No. Publishing Deadline Theme 1 Theme Auto Electricity & Accumulators Replacement Parts Shock Absorbers & Steering Bodywork & Auto Paint SPECIAL SHEET Car Glass IT-Tools Lubricants & Fuel Auto Shop Decoration Video Surveillance/Security ADS TEST Lever Equipment Auto Transporter Tyres Profile SPECIAL SHEET Car Wash Auto Recycling Auto Shop Welding Corrosion Protection Exhaust Systems Auto Paintwork Aircondition & Heating Equipment Trailers & Drawbar Brakes & Clutches Car Maintenance & Provisioning Shock Absorbers & Steering Testing Equipment Exhaust Systems Corrosion Protection Auto Recycling Hand Tools Courses & Education Auto Paintwork Lubricants & Fuel Workwear & Safety Equipment Car Maintenance & Provisioning Lever Equipment Car Wash Corrosion Protection Environment & Safety Exhaust Systems Bodywork & Auto Paint SPECIAL SHEET Lubricants & Fuel Aircondition & Heating Equipment Auto Recycling Automechanika Auto Inspection Electric Cars Auto Shop Decoration Tyres Profile SPECIAL SHEET Winter Products, Lights Car Glass Au2messen Corrosion Protection Auto Paintwork Lever Equipment Supplies Auto Electricity & Accumulators FTZ Fair Shock Absorbers & Steering Brakes & Clutches Investing & Depreciation Testing Equipment Young in the Business Auto Recycling Lubricants & Fuel Exhaust Systems Courses & Education The year in review Year Calendar 5

6 FORMATS AND PRICES: Print advertisment Selected formats Prices other formats A. W: 266 mm H: 360 mm 1/1 PAGE A. Full Colour: DKK 22,950 HIGH FORMAT A4 B. Full Colour: DKK 17,950 E. W: 131 mm H: 180 mm B. W: 176 mm H: 270 mm F. W: 86 mm H: 120 mm 1/4 PAGE E. Full Colour: DKK 10,450 MODULE FRONT PAGE F. Full Colour: DKK 8,450 C. W: 131 mm H: 360 mm 1/2 PAGE HIGH FORMAT C. Full Colour: DKK 16,950 1/2 PAGE CROSS FORMAT D. Full Colour: DKK 16,950 G. W: 176 mm H: 40 mm D. W: 266 mm H: 180 mm H. W: 86 mm H: 180 mm MODULE BACK PAGE G. Full Colour: DKK 6,450 H. Full Colour: DKK 9,950 Text page ads pr. mm. DKK Back page pr. mm. DKK Job and Profile incl. 4c - pr. mm. DKK Field incl. 4c (<300 mm.) DKK Special placement + 15% All prices are excl. VAT. Advertisement produced with 1 revision from DKK 600 Colour charges - Full Colour < 300 mm (pr. mm) DKK 6 > 300 mm DKK 1,800 Formats Newspaper format Tabloid Column height 355 mm 1 column 41 mm 2 columns 86 mm 3 columns 131 mm 4 columns 176 mm 5 columns 221 mm 6 columns 266 mm 1/1 page 266 x 360 mm 2 x 1/1 page (poster) 546 x 360 mm Paper quality newspaper Avis, 49 gram Number of columns 6 To the edge Not possible Discount I. W: 131 mm H: 100 mm J. W: 86 mm H: 100 mm K. W: 86 mm H: 200 mm L. W: 86 mm H: 100 mm Do you want to order multiple ads, please feel free to contact us for a good deal. Please see contact information on the last page Selling by the piece COMMERCIAL SPACE, Example of size: I. Full Colour: DKK 3,750 J. Full Colour: DKK 2,750 Other sizes are possible, call for futher information! All prices excl. VAT, unless otherwise stated. We make reservations for printing errors and adjustments in prices. JOB AND RECEPTION ADS Example of size: K. Full Colour: DKK 5,200 L. Full Colour: DKK 2,600 Banner advertising See Online, or Per unit DKK 34 Inserts A good supplement to your marketing. Please phone us for further details. Subscription Annual subscription: Incl. online access: DKK 995 The subscription is VAT exempt Tel abonnement@motormagasinet.dk 6

7 FORMATS: Online Hit the spot with your marketing Get visibility in our popular digital platforms. Transport magazine has its own website, where there are several banner options. A good addition to your tactical campaigns that can help to drive traffic directly to your website and message. At the same time you can with a banner relatively cheaply build a knowledge as you hit many per. Ad crown. We provide ads to the entire industry or segmented on specific areas of interest. Geographically segmented banner: A banner ad will only be exposed to consumers in a particular defined geographical area, which is relevant, if only operating regionally, or if an event takes place only in one province - for example. an Open Day. Newsletter: Motor magazine publishes a daily newsletter with industry-specific news. The newsletter has a large, loyal group of people, and we are constantly seeing an influx of new. A geographically segmented banner allows to optimize and target your marketing. It is possible to get campaign crowns to lend a little longer than other online ad opportunities. It gives fewer impressions with a higher click rate. In this way end up your message directly in our readers inboxes and gives them the option of clicking directly on to your website and current promotions. Advertising in newsletters can be made either in fixed frequency or total campaigns. Subjects segmented banner: A banner ad will only be exposed to consumers in a particular defined fagsegment, which are relevant if you only work with one of our segments. Below: car sales and workshop. Industry Profile: By getting up an industry profile are ensured an inexpensive way to gain exposure to the industry s leading news sites. While it is noted that the function works søgeordsoptimerende. A fagsegmenteret banner allows to optimize and target your marketing. It is possible to get campaign crowns to lend a little longer than the front or Article advertising. It gives fewer impressions with a higher click rate. 7

8 FORMATS AND PRICES: Online Website FRONT PAGE AND ARTICLE PAGES Position Size (WxH) Price excl. VAT 1 - Front page/article pages: Top banner 930 x 180 px 10,000 per month 2 - Front page/article pages: Corner banner 150 x 300 px 6,500 per month 3 - Front page/article pages: Side banner 150 x 175 px 2,000 per month 4 - Article pages: Title banner* 200 x 60 px 11,000 per month 5 - Front page/article pages: Campaign x 250 px 6,500 per month 6 - Front page/article pages: Campaign x 250 px 6,500 per month CONTENT PAGES Positions Size (WxH) Price excl. VAT 1 - Content pages: Top banner 930 x 180 px 5,000 per month 2 - Content pages: Corner banner 150 x 300 px 3,250 per month 3 - Content pages: Side banner 150 x 175 px per month 5 - Content pages: Campaign x 250 px 3,250 per month 6 - Content pages: Campaign x 250 px 2,500 per month 6 Prices above are specified for 25% of the views. Minimum orders DKK 2,000. Banner 1, 2, 3, 5 and 6 rotates automatically by side shift. Banner no. 3 rotates horisontal and vertical. These banners kan be animated. Animationen needs to be within 20 seconds. The file need to be gif or jpg. * Banner no. 4 has a 100% of the views and is only on the article pages. This banner has to be static and jpg or gif. Electronic Newsletter NEWSLETTER Position Size (WxH) Price excl. VAT 1 - Top banner - left 400 x 200 px per. pcs. 2 - Top banner - right 400 x 200 px per. pcs. 3 - Middle banner - left 490 x 147 px per. pcs. 4 - Middle banner - right 310 x 235 px per. pcs. 5 - Bottom banner - left 490 x 147 px per. pcs. 6 - Bottom banner - right 310 x 235 px per. pcs. 1 2 NOTICE: The online prices are for our members. If you are not a member, it is double the price. Online visitor traffic 1st half visitors (based on numbers from Google Analytics). Generel Prices and formats can change without notice but will be definitive from order confirmation Discounts For larger orders, please contact us directly. See contact details overleaf. Newsletter publishing This Is published on all business days for approx. 4,200 readers. 6 Materials Materials are to be submitted to: online@transportmagasinet.dk at least three days before agreed insertion. Banner production (however, not flash) DKK 600. Technical specifications To be submitted as gif(40kb), html(40kb), jpg(40kb) or flash(40kb). (Animation) Looping: Max. 3 times NB It is NOT possible to use Adobe Flash in the Newsletter. Banner space in the newsletter is sold exclusively Visitors i 1st half

9 Technical specifications & conditions Materials Complaints Specifications Please submit materials to: Compensation Materials compensation according to agreement, however, max. 5%. Cancellation Conditions Cancellation and changes of dates are to be made in writing at least 14 days before date of publishing. If changes in the insertion plan result in the conditions for achieved discounts not being present, the paid discount will subsequently be charged. COLOUR ADVERTISEMENTS: By printing colour advertisements, the newspaper assumes no responsibility for potential minor deviations from the colours of the original materials. The newspaper reserves the right to reject complaints about advertisements for which the materials have been mentioned as being less suitable for reproduction, or for which the submission deadline has been exceeded. OTHER MATTERS: Please refer to our terms and conditions at www. danskefagmedier.dk or mail from your consultant. LAYOUT-FILE: Indesign for Mac or PC. PDF: PDF file produced by Acrobat Distiller containing all fonts, images, graphic elements and colours defined as CMYK. (Job requisition for Acrobat Distiller can be requested). Please also refer to Trade Standard for Digital Advertising Materials agreed between DRRB, DFF and DDPFF. Miscellaneous descriptions, settings files, etc. can be obtained from IMAGES/GRAPHIC ELEMENTS: Colour: All Photoshop formats and of at least 200 dpi. Black-and-white: All Photoshop formats and of at least 200 dpi. Line drawing: TIFF, EPS of at least 600 dpi. The function overprint cannot be used. Repro If the newspaper does not receive fully com-pleted advertising materials, the completion of the materials is invoiced by DKK 0.5 per mm. Formats Newspaper Tabloid Column height 355 mm 1 column 41 mm 2 columns 86 mm 3 columns 131 mm 4 columns 176 mm 5 columns 221 mm 6 columns 266 mm 1/1 page 266 x 360 mm 2 x 1/1 page (poster) 546 x 360 mm Paper quality newspaper 49 gram Number of columns 6 To the edge Not possible COLOUR: CMYK defined (RGB and Pantone will be separated to CMYK). MEDIA: CD and upload via FTP. Phone us for password. Connected to Ritzau s Media Net. TEST PRINT: A test print, colour print, is to be enclosed. COMPRESSION: Stuffit, Zip. OTHER FORMATS: Phone us. We are happy to help you find a solution. 9

10 10

11 Contact information Motor-magasinet Phone: , subscription: Website: Danske Fagmedier also publishes the following professional journals for Danish business: Licitationen Phone: , subscriptiont: Website: Jern & Maskinindustrien Phone: , subscriptiont: Website: Transportmagasinet Phone: , subscriptiont: Website Magasinet Pleje Phone: , subscriptiont: Website: Mester Tidende Phone: , subscriptiont: Website: Nordiske Medier, København A/S Smedeholm th DK-2730 Herlev Tlf