Seks produkter fra Sony kåret som Europas bedste

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1 Pressemeddelelse 17. august 2009 Seks produkter fra Sony kåret som Europas bedste Endnu en gang er Sony blevet anerkendt for sine nyskabende teknologiske frembringelser af European Imaging and Sound Association (EISA). Således er seks produkter fra Sony blevet kåret til Europas bedste ved at vinde EISA-prisen Best Product inden for deres respektive produktkategori: European Compact Camera (Sony Cyber-shot DSC WX1) European Zoom Lens (Sony mm F4-5.6 G SSM) European Personal Media Player (Sony Walkman NWZ-X1050/1060) European HD Camcorder (Sony HDR-XR520V) European HD Video Editing Solution (Sony Vegas Pro 9) European Video Projector (Sony BRAVIA VPL-VW85) Vi er stolte over at vinde EISA-prisen for bedste produkt i hele seks kategorier og er glade for, at resultaterne af vores udviklingsafdelings arbejde er blevet bemærket af verdens største og mest velansete organisation af multimediamagasiner. EISA-priserne er samtidigt et vidnesbyrd om, at vi har udviklet gode og innovative produkter og giver en forsikring til kunderne om, at forbrugerelektronik fra Sony er et godt valg, hvis man går efter kvalitet, veludviklet teknologi, funktionalitet og kreative muligheder, siger Marcom Manager Torben Søndergaard fra Sony Danmark. EISA er den største multimediaorganisation i Europa, hvis medlemmer tæller godt 50 magasiner fra 19 lande inden for audio, video, foto og mobile produkter. Prisvinderne er udvalgt efter drøftelser i dommerpanelet, som udgøres af journalister og uafhængige tekniske eksperter. Udtalelser fra EISA s dommerpanel

2 EUROPEAN COMPACT CAMERA Sony Cyber-shot DSC-WX1 EISA s dommerpanel udtaler: The Sony Cyber-shot DSC- WX1 is a very compact camera that is equipped with a high quality f/ G-lens with a useful zoom range of mm. It features an Exmor R CMOS sensor that yields excellent image quality while maintaining low noise levels. At the highest resolution of 10 million pixels, the camera can make a series of 10 images per second. Thanks to the extraordinary Sweep Panorama function, you only have to move the camera across a scene to make excellent panoramics that will be stitched together in-camera. Sony s new Twilight mode combines multiple exposures to produce hand-held low light images with very little noise. EUROPEAN ZOOM LENS Sony mm F4-5.6 G SSM EISA s dommerpanel udtaler: This new lens from Sony benefits from a solid construction and ED glass elements to achieve the respected G-type quality level expected of professional lenses. It is one of the lightest lenses in its category, and it features a fast and almost silent SSM motor that allows users to switch instantly between auto and manual focus. Image quality is very good even at full aperture, and the lens displays very low distortion for a zoom of such a wide range. This entirely Sony-designed lens is one of the most positive signs of the commitment this manufacturer has towards the pro-level photo equipment of the future. EUROPEAN PERSONAL MEDIA PLAYER Sony Walkman NWZ-X1050/1060 EISA s dommerpanel udtaler: Looking like a monolith until it s awakened, the NWZ-X1050 needs just one touch on its 3 inch OLED screen to bring it into action. This is the new Walkman X, the world s first media player with noise-cancellation in-ear phones, which effectively cut background noise. Loading files on the unit is easy and transparent. Also easy is to navigate and to play them. In addition there is a Wi-Fi connection for browsing the web, for direct podcast downloading or for watching YouTube while, for example, listening to an FM radio station. The device supports a huge collection of media file formats, such as MP3, Linear PCM and AVC (H.264/AVC). The Sony s engineers have applied special audio treatments to the device such as Clear Stereo, Clear Bass and DSEE in order to improve the sound quality. In either of its two versions, 16GB (NWZ-X1050) and 32GB (NWZ-X1060), this player offers excellent sound, a beautiful GUI and very good video performance. The Sony s Walkman X is a clear EISA winner!

3 EUROPEAN HD CAMCORDER Sony HDR-XR520V EISA s dommerpanel udtaler: With its new HDR-XR520V Sony has managed a big step forward, upgrading all the camera s components. This Full HD camcorder features a super-sensitive Exmor R CMOS sensor with 6 megapixel resolution and a new high-quality G Lens, with 12-times optical zoom, which is perfectly tailored to complement the resolving power of the Exmor, even in dark scenes. Thanks to the 240GB hard disk drive combined with a sophisticated AVCHD algorithm, the HDR-XR520V allows an impressive 101 hours of video in Full HD resolution at high bit-rates. It s also well equipped, with features like Smile Shutter, automatic face detection with skin tone correction, and a highly efficient Optical Image Stabilizer. Finally, a GPS tracking function allows the user to log the position of recorded movies anywhere on earth where there s satellite coverage. EUROPEAN HD VIDEO EDITING SOLUTION Sony Vegas Pro 9 EISA s dommerpanel udtaler: At a price that s affordable for amateur video enthusiasts, Sony s Vegas Pro 9 gives you full professional editing solution. It is easy to use, and at the same time covers an unlimited number of audio/video tracks and a large range of video formats, including DV, HDV and variety of AVCHD formats. Additionally Vegas Pro 9 handles professional formats like XDCAM, SD/HD-SDI and RED 4k. You can mix 5.1 audio, and for thorough colour grading you can extend your editing suite with an AJA breakout solution, showing the video picture on a real TV screen. The software works smoothly on a normal, powerful PC. And if price is still an issue, you can choose one of the much cheaper Vegas Movie Studio packages with limited specifications, yet sharing the same professional, but still easy, user interface. EUROPEAN VIDEO PROJECTOR Sony BRAVIA VPL-VW85 EISA s dommerpanel udtaler: Seeing is believing says Sony, and that has never been more true than with the new BRAVIA VPL-VW85. Using three latest generation SXRD panels with 1920x1080 pixels each, it produces smooth and crisp High Definition images. In conjunction with a revised dynamic iris control, these deliver a stunning in-picture contrast, resulting in lifelike and rich images of previously-unseen depth and clarity. Sony s unique Motionflow

4 algorithm has also been updated and offers the right mode of motion compensation for every source material and viewer s taste, including the option to insert black frames for a really cinema-like presentation. The combination of all these technologies results in a picture performance that sets new standards in the home theatre experience. Billeder: Produkt- og livsstilsbilleder kan hentes på: 959O-zwE# Produkttest: Hvis du som journalist er interesseret i at teste Sony produkter, så kontakt Mikkel Buhelt hos PressOffice. Pressekontakt: Sony Danmark Marcom Manager Torben Søndergaard Tlf.: Mail: torben.sondergaard@eu.sony.com PressOffice PR-rådgiver Mikkel Buhelt Tlf Mail: mikkel@pressoffice.dk Om Sony: Sony er en førende global udvikler af produkter inden for lyd, video, kommunikation og informationsteknologi til både forbrugere og professionelle markeder. Sony er kendt for sine audiovisuelle produkter såsom BRAVIA LCD High Definition (HD) TV, Cyber-shot digitalkamera, Handycam videokameraer og Walkman MP3-afspiller, samt VAIO computere og professionelt HD udstyr til broadcasting såsom XDCAM HD. Sony har en samlet HD værdikæde og er i kraft af elektronik, musik, billeder, spil og online aktiviteter et af verdens førende brands inden for digital underholdning og beskæftiger godt personer på verdensplan. Gennem langsigtede partnerskaber inden for fodbold, herunder som officiel sponsor for UEFA Champions League frem til 2012, officiel FIFA Partner frem til 2014 og global sponsor for verdensmesterskaberne i fodbold i 2010 og 2014, inspirerer Sony til en følelse af spænding hos millioner af fodboldfans over hele jorden. Sony, WALKMAN, VAIO, Cyber-shot, Handycam, BRAVIA og XDCAM er registrerede varemærker eller varemærker tilhørende Sony Corporation. Alle andre varemærker eller registrerede varemærker tilhører deres respektive ejere.

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