Copyrights Prof Torsten Ringberg CBS, IDA 2018

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2 Forbered dig på digital disruption

3 Grundene er mange: kompetence mangel, silo tænkning, rutiner, etc. Men en af de væsentligste er ledernes og medarbejdernes manglende evne til at tænke anderledes! MYOPIA

4 Big Data dogma V9 model Viewpoint Promote & Sell Listen & Learn Connect & Collaborate Empower & Engage Volume Variety Velocity Veracity Validity Visuality Volatility Big data implies enormous and exponentially growing volumes of data. It used to be employees, who created data. Now that data also is generated by machines, networks, and human interaction on platforms like social media, the volume of data to be analyzed is massive. Variety refers to the many sources and types of data both structured and unstructured. We used to store data from sources like spreadsheets and databases. Now data comes in the form of s, photos, videos, monitoring devices, PDFs, audio, etc. This variety of unstructured data creates problems for storage, mining, and analyzing data. Big Data Velocity is the pace at which data flows in from sources like business processes, machines, networks and human interaction with things like social media sites, mobile devices, etc. The flow of data is massive and continuous. This real-time data helps researchers and businesses make decisions that provide competitive advantage and ROI if you are able to handle the velocity. Veracity refers to the truthfulness of the data. Is the data that is being stored and mined meaningful to the problem being analyzed? In scoping out your big data strategy your team and partners must work to help keep your data clean and reduce biases, noise and abnormality in data. Validity concerns whether the data is correct and accurate for the intended use. Valid data is key for managers to trust the data and for making the right decisions. Every third manager doubts data on which decisions are made. Visualization helps managers to make sense of Big Data. Dashboards provide a quick and relevant visual overview for making decisions. To manage Visuality you must ask: In what form and to whom are data communicated? In what format? Big data Volatility refers to how long is data valid and how long should it be stored. In this world of real-time data you need to determine at what point is data no longer relevant to the current analysis and when it should be eliminated due to data protection concerns. Figure Copyrights Ringberg, Jacobsen, Rydén 2017 Value (Mutual) Source: Disrupt your Mindset to transform your Business with Big Data - Rydén. Ringberg og Jacobsen,

5 Utallige muligheder, der ligger lige til højrebenet

6 ? Er det så enkelt

7 På trods af at mange virksomheder indsamler rigtigt mange data, er det ifølge magasinet Forbes færre end 0,5 procent af alle data, der bliver genstand for analyse. Så kan med rette spørge om Big Data blot er endnu en kilde til ubrugt data? Et mere realistisk resultat hvis ikke man tænker sig om! En undersøgelse foretaget af MITSloan Review viser at færre end en 1/3 af de firmaer, der introducerer Big Data Teknologien er i stand til at omsætte den til stigende vækst og positiv ROI.

8 Tre vigtige spørgsmål. Er Big Data lig med disruption? Bidrager Big Data automatisk til at tilfredsstille kundens behov bedre, dybere, og mere meningsfyldt end eksisterende metoder? Hvad skal der til for at disrupte eksiterende business models?

9 Disruption kræver et ny mindset

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11 Slå først din mentale autopilot fra

12 Viewpoints Promote & Sell Empowe r & Engage Listen & Learn Connect & collaborate 12

13 Interaction B - to - C B- from - C B with - C B - for - C Strategy Customer approach Business approach Promote & Sell Listen & Learn Connect & Collaborate Empower & Engage Passive Active Proactive Interactive Bombardmen t Retainment Engagement Empowerment Value Attention Intelligence Creative skills Responsibility Time Short-term Long-term Project-based Indefinite Market logic Transaction Relation Innovation Community Copyrights Rydén, Ringberg, Jacobsen Disrupt dit Mindset 2017, DJØF AMAZON DELTA LEGO Whole Food Market 13

14 Mindset Strategy GAP Copyrights Ringberg, Rydén, Jacobsen In Disrupt Dit Mindset 2017, DJØF 14

15 Sammenlign dit, dine kollegaers, dit firmas, og dine kunders mindsets Excerpt from: Disrupt your Mindset to transform your Business with Big Data, DJØF - Rydén. Ringberg og Jacobsen, 2017 Figure Copyrights Ringberg, Rydén, Jacobsen

16 Big Data Teknologi vis-a-vis Mindset Ny Hvilket er det optimale mindset? Teknologisk Transformation Copyrights : Excerpt from Ringberg, Reihlen, Rydén (2018) in Industrial Marketing Management Eksisterende Teknologi Ny Teknologi Eksisterende 2 1 Radical Technological Innovation Incremental Innovation Eksisterende Mindset Mindset Transformation Revolutionary Innovation Radical Mindset Innovation Nyt Mindset 4 3 Nyt Empower & Engage Connect & Collaborate Listen & Learn Promote & Sell 16

17 LET S KEEP THE DIALOGUE GOING Please join our group Big Data Mindset Thank You Prof Torsten Ringberg CBS or visit our homepage -