Session 2 Presentation 2. The Danish Experience Role Models and Recruitment

Transkript

1 Session 2 Presentation 2 The Danish Experience Role Models and Recruitment

2 Lion Project Concept for standardised reception, visitation and treatment of new players in the age group of -9 years Developed over 2 seasons Regular practice times at decent hours Information materials for parents and children Calibrating expectations Parent/club meetings Visibility of the concept (jackets, emblems, diplomas, etc)

3 Kim Staal Road Show Building on Germany 2010 Wanting to capitalize on hockey fever in Denmark Wanting to create an event drawing more children into hockey AND market the positive image of hockey Why Kim Staal? Natioal Team Icon Profile Catching the lucky break Kim out for 6 months with shoulder injury, but still able to be on ice

4 Sponsors National Team Player + Happy Children = WIN Sponsors quickly materialised NOC - AL Bank Honda OK Benzin

5 Media Again: National Team Player + Happy Children = WIN Huge media interest News clips from different stops on the tour

6 The event 3 hours Welcome for children + parents 60 minutes of on ice practice Closing remarks in the dressing room Autographs + pictures, etc. Outside of the ice parents needs to have VIP experience Cliche time: 1st impressions last, never get a 2nd chance to make a first impression, etc. etc. Clear cut agreements of who does what (check-list)

7 Calendar Klub Dag Dato Istid Kontaktperson Mobil Mail 1 Herning Lørdag :00 Erik Petersen eampetersen@sport.dk 2 Rødovre Søndag :30 Charlotte Munch charlotte.munch@hotmail.com 3 Amager Torsdag :00 Steen Bekker steen@bekno.dk 4 Aarhus Lørdag :00 Pia Krarup p.krarup@ik-aarhus.dk 5 Frederikshavn Søndag :00 Kasper Boelsmann Kristensen kasper@kasper-k.com 6 Aab Onsdag :00 Lars Quist Jensen post@aab-is.dk 7 Gentofte Lørdag :00 Inge Nielsen ingniel@yahoo.dk 8 Rungsted Lørdag :00 Margit Böll mab@rik.dk 9 Herlev Søndag :00 Per Friis pmf@hornets.dk 10 Hvidovre Torsdag Lis / Jette lis@hvik.dk 11 Esbjerg Lørdag :00 Ole Hagensen oh@esbjergik.dk 12 Gladsaxe Søndag :00 Ruben Jørgensen rj@dva.dk 13 KSF Søndag :00 Mogens Friborg jensenwillumsen@hotmail.com 14 Silkeborg Lørdag Thomas Lavring tl@itrelation.dk 15 Vojens Lørdag Bo Dietz Larsen bo.dietz@mil.dk 16 Odense Søndag :00 Anders Holst ah@oik.dk

8 Advertising Club Date Onice Advertised Deadline Media 1 Herning Lørdag :00 25-aug 20-aug Herning Bladet 2 Rødovre Søndag :30 25-aug 20-aug Vestegnens Avis 3 Amager Torsdag :00 31-aug 27-aug Amagerbladet 4 Aarhus Lørdag :00 01-sep 26-aug Aarhus Onsdag 5 Frederikshavn Søndag :00 31-aug 26-aug Lokalavisen Frederikshavn 6 Aab Onsdag :00 31-aug 26-aug Vejgaard Avis & Midtvest Avis & Nr.Sundby Avis 7 Gentofte Lørdag :00 07-sep 03-sep Villabyerne 8 Rungsted Lørdag :00 07-sep 03-sep Ugebladet Hørsholm 9 Herlev Søndag :00 07-sep 02-sep Herlev Bladet 10 Hvidovre Torsdag sep 10-sep Hvidovre Avis 11 Esbjerg Lørdag :00 15-sep 10-sep Ugeavisen Esbjerg 12 Gladsaxe Søndag :00 14-sep 10-sep Gladsaxe Bladet 13 KSF Søndag :00 15-sep 10-sep Østerbro Avis 14 Silkeborg Lørdag sep 15-sep Ekstra Posten 15 Vojens Lørdag sep 16-sep Haderslev Ugeavis 16 Odense Søndag :00 22-sep 17-sep Ugeavisen Odense

9 Massive advertising Posters locally Agreements with 2 national broadcasters MASSIVE internet campaign on association and league sites Clubs handle local media (standardised press release) Local tv local papers local sites

10 Follow up 2nd event planned locally Evaluation to the association Evaluate with parent group

11 Results 468 new children under 12 attended Total players under 12 before Road Show was of the 468 who started are still playing = 20 % inscrease of membership for that age group! Massive positive media feed back Sponsors already committed to doing same type of event again Cost for association: 0 (zero) EUR

12 Improving and next steps What happened to the 145 who dropped out from the start to now? How do we focus on our black spots and get people to come? How do we repeat the succes with-out people thinking been there done that? How do we keep the 345 children interested? How do we keep media attention on our recruitment effort