CIFF KIDS. When? 9-11 August Opening hours Thursday 9am-6pm Friday 9am-6pm Saturday 9am-6pm Sunday 9am-5pm

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1 When? 9-11 August 2012 Opening hours Thursday 9am-6pm Friday 9am-6pm Saturday 9am-6pm Sunday 9am-5pm Where? Bella Center Center Boulevard Copenhagen S Organiser Bella Center Website kids.dk Photographer Daniel Riera CIFF KIDS 97_

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3 New brands at CIFF KIDS Exhibition Manager Bettina Randazzo is pleased to present the many brands that have signed up for the CIFF KIDS The new brands include Noa Noa miniature, Armani, Guess, IKKS, Jean Bourget, PèPè, Milibe, Selena, Living Crafts, Ha linger, Engel, Hirsch, Pure Pure, Fuzzies, Merino Kids, Tildas AB, and Garcia. Under the theme of Jungle Boogie, CIFF KIDS will host a children's trend show in cooperation with Cover Kids, presenting the trends for Spring/Summer The children's trend show is on every day at 1pm during the fair. During CIFF KIDS, Noa Noa will present their SS13 collection at their own children's fashion show. In the afternoon and evening of Friday 10th of August CIFF KIDS opens up the hall doors and invite all exhibitors, buyers and press to an outside-get-together, for a couple hours of networking, good food and cool drinks. You can also follow CIFF KIDS on Facebook or at the blog kidsblog.dk. _100

4 Artikel/Article Spring & Summer 2013: Four CIFF KIDS trends Gaucho, Venice 79, Aunt August s Summer House and Jungle Explorer are the names of the trends for children s fashion in Spring and Summer Grunt Trend no. 1: Gaucho Equestrian / Burned / Leather / Dust / The Pampas / Matador / Tailoring The Gaucho kid is like the Sundance Kid: searching for a sunny lifestyle with beautiful horses, beautiful women and beautiful freedom. And just like the Kid is a gentleman and a criminal, our Gaucho trend is full of contradictions like lace and leather, bright and burned colours, Mexico and the Midwest, gringos and cowboys, high drama and a quiet, simple life. Not simple as in cheap, but as in quality: maroon leather ages with beauty, and the best wool will last forever. In Gaucho, men and women dress alike in felt hats and tuff belts, knitted vests and white shirts with rolled-up sleeves. No one leaves home without a scarf. The colour scheme stretches from light beige to dark mahogany combined with crisp white, dusty purple, denim blue and bright red and the atmosphere is a proud, honest and Silverado way of living in the land of the free and the home of the brave. Olé! Minymo Me Too CeLaVi Pippi Trend no. 2: Venice 79 Surf / Denim / Prints / Washed colours / Boardwalk / Pinball / Cruising Life is orange in Venice 79'. Love is in the air, and the surfer dudes are in the water, searching for the ultimate ride on the mavericks offshore. The shorts are short, the hair is long and the bubblegum tastes like watermelon. It is a high- ive way of living, the age of innocence and a never-ending California dream. It is hot, hot summer nights wearing soft yellow, minty green, and purple like the electric sky, and it is light blue like the light mornings and warm grey like melting asphalt on long, lazy Sunday afternoons. So put on a colourful viper and bring out the fun and games for a disco day with friends, waves and roller-skating on the boardwalk. Venice 79' is the days of our lives. _ _

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6 Fortsat Tappa Naki INNOVATIVE OUTERWEAR FOR ACTIVE KIDS IN MOTION > ncd Mikk-Line Oxford flyverdragt På førsteplads i stor test udført i 2012 af Bäst-i-test.se > Termoisolering ned til 15 C > Tapede sømme og coatede lynlåse > Cordura-forstærkning (knæ og bag) > Reflekser for større synlighed > Water Lock System > Fleksible, aftagelige fodstropper > Sikker, aftagelig hætte Trend no. 4: Jungle Explorer jackets and vests have numerous pockets Outdoors / Technical / Repellent / Hu- for holding extra knifes, band aid and the Trend no. 3: Aunt August s Summer House midity / Camou lage / Mangrove / Functionality It is hot and humid in the jungle. The Range antidote for poisonous snake bites. The jungle explorer knows his life depends on what he wears, so the materials are tough, WATERPROOF BREATHABLE INSULATING White shirts / Laid back / Garden play Rover has a spare wheel and the boots are the cuts practical, the colours low-key and / Jackets / Straw hats / Laced dresses / practical because you never know what to the prints imitate the animals he is sear- Sophisticated / Gentleman sports expect in the forest of the unknown. When ching for. It is a hunt for fun and games and Like The Great Gatsby or the opening sce- exploring the jungle, looking for rare spe- it takes place in a danger zone of dark wa- ne in Alice in Wonderland, Aunt Augusta s cies of lowers and animals, the right gear ters and impassable tracks. We set our spe- Summer House is all about white dresses is of utmost importance. The backpacks cial watches: it is time to go and explore! and polo shirts, charlatans and secrets, are waterproof and camou laged, the khaki upstairs and downstairs, manners and misbehaving. The House is full of romantic memories, the furniture is kept in soft, sha- Jeff Rebus ded colours and it smells like rose leaves or bluebells or freshly ironed Egyptian cotton sheets. Outside in the garden, the girls are giggling and their soft hair is brushed Maybee BEDST I TEST every night with a hundred strokes. Today it is braided and topped with a silk bow or Aunt Augusta s infamous lower garlands. The ladies wear laced dresses and straw hats with white ribbons. The gentlemen wear jackets with a vest and a white shirt. It is the same procedure as last year at Aunt Augusta s Summer House with afternoon tea served in the garden, laid-back conversations and a game of croquet. Aunt Augusta s family is one of great fun and great _106 traditions.

7 Artikel/Article Aya Naya Aya Naya i nyt væksteventyr Aya Naya in new growth adventure Den relativt nyetablerede børnemodevirksomhed Aya Naya er i gang med et veritabelt væksteventyr. Flere nye eksportmarkeder er føjet til viften af lande, som det moderigtige børnetøj sælges i. The relatively newly established children s wear company Aya Naya is currently experiencing veritable growth. Several new export markets have been added to the list of countries in which the fashionable children s wear is sold. Danmark, Sverige, Norge, England, Tyskland, Holland, Frankrig og Schweiz glæder sig til at vise nyhederne til de primært skandinaviske og tyske kunder, som partnerships on the Asian market here, we are exhibiting at fashion fairs in Hong samt, som noget helt nyt, Asien. Det er de han forventer at møde på CIFF KIDS. Kong, Singapore, and Shanghai. Business markeder, som Aya Naya indtil videre er i De nye kollektioner til Spring 13 vises på is thriving, so we are quite busy, but that is fuld gang med at indtage. Virksomheden CIFF KIDS stand no. H-004. only a good thing, says Morten Jensen, who har eksisteret siden 2007, så det er gået Se også is looking forward to presenting the news stærkt. Flere nye markeder kommer hele Denmark, Sweden, Norway, England, Ger- for the Scandinavian and German custom- tiden til, idet Aya Naya nu er aktiv med agenter og repræsentation på de leste internationale børnemodemesser i Europa many, the Netherlands, France, and Switzerland and the recent addition to the list Asia. Those are the markets of Aya Naya. ers that he expects to meet at CIFF KIDS. The new Spring 13 collections are displayed at CIFF KIDS on stand no. H-004. About Aya Naya, Tappa Nakki and Frankie & Liberty og naturligvis også på hjemmemarkedets The company has excisted since 2007, so See also: The Aya Naya collection is for girls CIFF KIDS i Bella Center. things have moved very fast. New markets ages 3 to 12. The Aya Naya collection - Det er en markant vækst, vi oplever på Aya are added all the time as a result of profes- always presents an impressive pot Naya og det gælder alle vores brands. Vi har fået sammensat en rigtig god lille vifte sional agents and participation at the larger part of the international children s fash- Aya Naya pourrí of colourful and intense prints that match perfectly and thereby re- af mærker med Aya Naya til piger, Aya Naya ion fairs and naturally also at CIFFKIDS in lect an ideal peace and balance. In Mini for de små piger op til 2 år, teenmær- Bella Center. the Aya Naya universe children get to ket Frankie & Liberty og Tappa Nakki til - We are currently seeing a radical growth be children with strawberry juice on drenge, siger adm. direktør Morten Jensen. at Aya Naya across the boarder. We have their lips and tousled hair. - Senest er vi kommer rigtig godt i gang i put together an excellent range of brands The MINI collection is based on the Holland, hvor vi har fået en rigtig dygtig consisting of Aya Naya for girls, Aya Naya prints from the standard Aya Naya col- agent og blandt andet har fået et team af mini for the smaller girls ages up to 2, the lection only consisting of styles care- sælgere, som er specialiseret i teen-marke- teen brand Frankie & Liberty and Tappa fully adjusted for babies. det og butikker, der matcher kollektionerne Nakki for boys, says CEO Morten Jensen. Tappa Nakki is a brand for boys ages 4 fra Tappa Nakki og Frankie & Liberty det - Most recently, we have had a good start in to 14. This brand appeals to boys who forventer vi os meget af. Vi har etableret the Netherlands, where we have a brilliant go for fashion with the right image and salgsorganisation i Frankrig med fem sæl- agent and an ef icient sales team that spe- a raw attitude and at the same time gere, vi har fået kontrakt med et anerkendt cializes in the teen market and stores that prefer to wear high fabric qualities of agentkontor i Schweiz, og så har vi i øvrigt match the collections from Tappa Nakki the best materials of nature. netop fået partnere på det asiatiske mar- and Frankie & Liberty so we have high Frankie & Liberty is for slightly older ked her udstiller vi derfor på modemesser hopes for our further endeavours on that girls (ages 8 to 14). This brand is meant i Hong Kong, Singapore og Shanghai. Det er market. We have also established a sales to address the cool and extrovert girls. virkelig gang i butikken, så vi har travlt, organization in France with ive salesmen, It emanates a raw and powerful look men det er kun positivt, når forretningen we have signed with an acclaimed agency combined with a feminine touch. har succes, konstaterer Morten Jensen, der in Switzerland, and entered into several _ _

8 Artikel/Article Mode og funktion mødes hos Melton Fashion and function meet at Melton Melton og Mikk-line præsenterer en bred vifte af nyheder på den store stand på CIFF KIDS. Læs med her. Melton and Mikk-line present a wide range of news at the large stand at CIFF KIDS. Read more about it here. Regntøj med højt vandsøjletryk, fodtøj til pre-walkers, PE letvægt, igursyet softshell, justerbare og dobbeltsikrede blebukser og PU-solhatte Det regner med modefaglige udtryk, da NU er på besøg hos Melton i Vejen. Børnetøjs- irmaet har tydeligvis haft succes med den fusion, der i 2011 fandt sted mellem Melton og Mikk-line. De to brands Melton og Mikk-Line kører videre med hver sine designmæssige pro iler og i produktudvikling, design, markedsføring, salg og produktion kører mærkerne fortsat hvert sit løb. Men bag kulisserne har begge brands haft stor glæde af samarbejdet. - Back of ice har vi selvfølgelig haft glæde af hinandens kompetencer, men udadtil er der i grunden fortsat fokus på at brande to forskellige mærker og universer, understreger adm. direktør Helle Ghodt. - På Melton er det meget kvaliteterne, farverne og mønstrene, der er helt specielle - på Mikk-Line er det farvekombinationerne, kvaliteterne og funktionerne, der er specielle. Så i hele designsproget er de to mærker langt fra hinanden - men har den gode kvalitet til fælles, forklarer direktøren. - I designarbejdet har begge mærker fokus på trenden og på børns behov, og i samarbejde med butikkerne sikrer vi de bedste produkter til den rigtige pris. I den forbindelse har vi meget fokus på priserne - vi skal sikre, at der er value for money og at den fornemmelse også indes hos forbrugeren; det gælder både Melton og Mikk-Line, siger Helle Ghodt. Skrappe kvalitetskrav - Hvad angår kvaliteterne, så har vi nogle skrappe krav til slidstyrke, peeling og farveholdbarhed på strømper, undertøj, tilbehør og sko. Alle Meltons strømper er for eksempel produceret af Øko Tex-garner. På Mikk-Line har vi netop vundet en stor test på lyverdragterne "Bedst i Test" i Sverige, fortæller direktøren. - Vi har lært utroligt meget af hinanden, så Mikk-line har fået tilført ekstra modeaktualitet. På Melton har vi fastholdt vort høje kvalitetsniveau, tilført nye produkter og tilføjet en bred vifte af nye farver og mønstre, siger Helle Ghodt. På hovedsædet i Vejen tager man sig af design, salg, markedsføring og administration, mens Mikk-line fortsat har kontor i Ikast, hvor der primært fokuseres på produktion og udvikling af det funktionsrigtige overtøj. Til Spring/Summer 13 præsenterer Melton som sædvanligt en ny, bred kollektion i nye farver, print og designs til de 0-16 årige, men der lanceres også helt nye produkter blandt andet sneakers til de lidt større børn, naturligvis tilpasset strømper og overtøj, så farverne matcher. Nedenfor ses et udvalg af de mange nyheder, der præsenteres på den store fællesstand, der er opdelt i to halvdele, hvor nyhederne fra Mikk-line præsenteres på den ene del af standen og nyhederne fra Melton på den anden del. Resumé In 2011 Melton and Mikk-line merged. The two brands each continue its operations with regard to design and for what concerns product development, marketing, sales, and production, the two brands continue as two independent divisions. Behind the scenes the two brands bene it greatly from the merger. - Naturally, we have bene ited from each other s competences back of ice. We have learnt much from each other, and as a result, further fashion topicality has been added to Mikk-Line. At Melton we have sustained our high level of quality, added new products, and added a wide range of new colours and patterns. Externally, the focus is still on branding two different brands and worlds, CEO Helle Ghodt emphasizes. - With regard to the fabrics, we have strict requirements to durability, peeling, and colour durability on socks, underwear, accessories, and shoes. All Melton s socks are made from Eco-Tex yarn. At Mikk-Line we were recently placed irst in a big snowsuit test in Sweden, achieving the Best in Test - stamp, says the CEO. Selected news from Mikk-Line Spring/Summer 2013 Strengthening of the rainwear collection with new styles including raincoats for girls with a more fashionable expression. Rain parkas for older boys who no longer wish to wear traditional rainwear Lightweight ponchos with neat print pattern for girls Pram covers that come in a little bag with mosquito net, re lector, and zipper New wellingtons with shorter legs and a more simple look Hooded sweatshirt in leece, jacket and one-piece suit in beautiful graphical patterns Functional nylon series in a new design expression with contrast colours on buttons and the rib hem Soft-shell series in light and soft materials Sunblock Swimwear all styles are factor 50 Flip Flops with new stripes that match the swimwear Sunblock summer hats in factor 50 Selected news from Melton Spring/ Summer 2013 The collection consist of three different inspirational directions built around the themes Holidays in the 60 ties, Vacation at sea be a sailor, and Happy Bubble Gum New pre-walker series an enhancement of the existing soft-sole collection, where focus is on the child s irst step New denim shoe in a bleached look with embroidered star Disney series with new designs and inspiration from Vacation at Sea Girl styles with 2D Minnie-effect in the rim Functional sneakers in clear colours with elastic shoelaces and Velcro around the ankle, which eases the task of taking on and off the shoes. Also, the shoes maintain their cool look. More news in the bodywear and feetwear series For more information visit Mikk-line _ _

9 Artikel/Article Brands4kids sætter fuld fokus på fire brands Brands4kids brings four brands into focus Med sommerens opkøb af Minymo sætter Brands4kids fremtidigt fokus på de ire brands Pippi, Mala, CeLaVi og Minymo. After the acquisition of Minymo in the summer, Brands4kids will bring the four brands Pippi, Mala, CeLaVi, and Minymo into focus. CeLaVi Pippi Mala Minymo Af Helle Mathiesen Den danske børnetøjsvirksomhed Brands4kids overtog i juni 2012 dog ikke er et øjeblik i tvivl om, at det også fremover vil kræve masser af arbejde at be- Alle aktiviteterne er samlet i Herning, hvor Brand4kids har domicil og over kvm Brands4kids in Summer 2013 MALA: Once again, MALA presents a range of unique prints that create a new and ex- lours is dedicated to the little baby girl. The pastel coloured Pippi Newborn line in white, basis theme for both the girls and boys collection is the maritime trends, where Minymo & Tiny Minymo, hvilket betyder vare placeringen i førerfeltet. til rådighed. citing collection for Summer Focus is pink, and light blue gets an exclusive look the classic navy and white stripes are es- nye, ambitiøse mål for virksomheden og strategien er nu at sætte fuld fokus på at Dækker tre områder Résumé on the different shades of coral and purple for the girls as well as a fresh lime green with the consistent, cool sand colour. The motifs consist of small lambs and soft-look- sential in combination with a selection of red tones. Minymo travels further with a ekspandere med de ire største brands. - Modsat tidligere opkøb har vi denne gang The Danish children s wear company that lays a great foundation for combining ing skies with a single stripe on the tops. globetrotter-theme for the boys that intro- - Det handler grundlæggende om at skabe fokuseret på, at vi får tilført ny viden, ny Brands4kids acquired Minymo & Tiny Min- different items. Prints in slightly more de- duces a fresh play of colours with spring endnu større volumen til gavn for konkur- målgruppe og nye markeder. Minymo ymo in June 2012, which means a new, am- licate colours on viscose provide a sum- CeLaVi: In the Summer 2013 collection yellow and green. In the girls collection the rencedygtigheden hos vores kunder. Efter har de seneste år været gennem en turn- bitious mission for the company and the mery expression that is further supported CeLaVi can again present a wide range of lood of colours that meet in a confetti print vores overbevisning er det derfor klogest around, og vi ser mærket som værende strategy is now an extraordinary focus on by the feminine styles. The boys collection functional and children-friendly outerwear and imaginative Japanese inspired front nu at koncentrere os om de ire største stærkt hos forbrugerne og med store mu- expanding with the four largest brands. is characterized by large, clear prints with and footwear of high quality. The collec- prints revolves around the same green co- af vores brands, siger adm. direktør Erik ligheder for vækst hos både eksisterende - As a contrast to previous acquisitions, we MALA s recognisable graphical line. Here, tion consists of PU-rainwear with match- lour. The leading elements in the collection A n d r e æ. og nye kunder. Vi er selv stærke på basis- have now focused on gaining new skills, a lime green is also an essential colour and it ing wellingtons in natural rubber as well include light jersey dresses and multi stripe Det er ikke det første opkøb, Brands4kids og funktionstøjet, og med Minymo styrker new target group, and new markets. In re- is combined with turquoise tones. For the as soft-shell jackets and one-piece suits T-shirts with graphical prints with apples har foretaget. I 2009 tog børnetøjsvirk- vi vores fashion division og rammer den del cent years, Minymo has undergone a turna- little brothers and little sisters, MALA s among other things. and butter lies as motifs. The jungle and somheden navneforandring for netop at af markedet, som fortsat vil have smart tøj round, and what we see now is a well-estab- Baby collection is colourful and cool, and This season, the source of inspiration is reggae jam on Jamaica sets the scene for understrege, at man ønskede at udvikle en til fornuftige priser, fortæller salgsdirektør lished brand that is popular and has plenty the same prints and colours as in the Junior- the 80s, where the multi-coloured geome- the boys with a palette of turquoise tones vifte af stærke børnetøjsmærker og der- Michael Nederby. of growth potential for both existing and collection recur, which creates a fresh and trical prints direct one s attention to disco and orange. The classic milk boy stripes re- med høste de mulige synergier, der lå i den- Med det nye set-up er Brands4kids stærk new customers. We already did well with retro-inspired look for the smaller ones. and neon lights. The colours are clear and cur in both the boys and girls collections ne strategi. Både Mala og CeLaVi er således på såvel basistøj, funktionel beklædning og the basic clothing and functional wear, and happy and the sour yellow is particularly as well as for the smaller ones, where it is tilkøbte mærker, mens Pippi har eksisteret modetøj til børn. with Minymo our fashion division has been Pippi: This season, new contrast colours, highlighted in the girls collection. For the combined with soft jersey styles in a funny helt fra virksomhedens oprindelse. - Detailhandlen er presset, og vi tror des- strengthened and we are now able to reach stripes, and print combinations have added cool boys the green shades including mint and imaginative animal theme. - Det har siden etableringen af Brand4kids værre, at krisen i butikslivet vil fortsætte the customer segment that desires stylish a breath of fresh air to the maritime theme. green once again take one back to the 80s. været vores klare ambition at blive blandt nogle år endnu. Med ire stærke børne- clothes at affordable prices, says sales di- The atmosphere is taken from the Riviera Orange is the consistent colour throughout See all the news from Brands4kids at de førende inden for baby- og børnetøj i tøjsmærker under ét tag giver vi kunderne rector Michael Nederby. and the south coast of England where both the boys collection. CIFF KIDS in Hal H at stand 047 and 048. Skandinavien. Med overtagelsen af Miny- mulighed for at samle sine indkøb og opnå With the new setup, Brands4kids is excel- boys and girls use the navy blue colour. mo har vi nået vores mål to år før planlagt, store fordele ved at handle ét sted, fastslår lent in basic garments, functional wear, and Tricolour gives a modern classic look, and Minymo: The Summer 2013 season offers konstaterer en tilfreds Erik Andreæ, der Erik Andreæ. fashion wear for children. the print with dots in two sizes and two co- clear colours and prints from Minymo. The _ _

10 PROPER CLOTHING! THIS IS LIFE 5 statements skal signalere name it Happy Caring People. That is the essence of the Danish kid s wear brand name it. The message will be communicated to the consumers through ive strong statements that will permeate the brand in all its future communication. The ive statements are: be active - be green - be caring - be a good friend - be creative Når name it igen udstiller på CIFF KIDS bliver det med samme standplace- børn skal have lov til at være børn. Det skal f.eks. være behageligt at lege, klatre i træer, name it-universet, før vi går i gang med et egentligt samarbejde. Man kan derfor ikke ring som sidst. Til august vil standen dog sjippe, kravle og bevæge sig i tøjet og det komme lige ind fra gaden og lægge en or- som noget nyt være domineret visuelt af skal kunne tåle at blive beskidt. Der skal dre. Det er lidt specielt for vores koncern et gra isk univers, som understøttes af fem være nogle glade historier, farver og fan- i forhold til øvrige leverandører. Men det statements, som fremover bliver et tyde- tasifulde motiver knyttet til det gra iske skal bestemt ikke a holde messens besø- ligt omdrejningspunkt for name it. De fem univers, og motiverne skal i det hele taget gende fra at komme ind på vores stand; vi statements hedder: Be active, be green, be caring, be a good friend, be creative. Grundig analyse De fem statements, som name it præsenterer visuelt på messestanden er ikke grebet ud af den blå luft som resultat af et par løsrevne, kreative tanker. Sætningerne er afspejle barnets verden og tænkemåde, siger Lykke Borreskov Juulsen, der er PRansvarlig for name it. - De fem budskaber danner ramme om al vores kommunikation og er helt grundlæggende for vores tankegang og medtænkes i alt, hvad vi siger og gør. Vi har 26 års erfaring inden for børnemode, og det viser vi både vil naturligvis meget gerne introducere brandet og sæsonens nyheder for potentielt nye kunder, pointerer hun. name it byder velkommen og præsenterer sine nyheder på sin stand på CIFF KIDS i Bella Center. Résumé Made with Love derimod konsekvensen af en stor analyse, gennem vores stærke kollektioner samt vo- When name it once again exhibits at CIFF SINCE som bureauet Openminded står bag. De har res kommunikation, hvor vi gerne vil tæt på KIDS it will be at the same location as last lavet en grundig markedsundersøgelse og børnenes og deres forældres ønsker, behov time. In August, however, the stand will be blandt andet testet det nye univers i en fo- og hverdag, konstaterer Lykke Borreskov visually dominated by a graphical universe, kusgruppe med internationale familier for Juulsen, der fortæller, at name it faktisk pri- which will be supported by ive statements at inde ud af hvilke værdier, der er vigtige mært bruger messen som en service for eksi- that are the essence of the name it brand. i børns hverdag sammen med familie og sterende kunder og til pro ilering af brandet. The ive statements are: Be active, be green, kammerater. - Vi vil naturligvis meget gerne præsentere be caring, be a good friend, and be creative. - Undersøgelsen bekræfter name it i, at nye danske og internationale kunder for _114 MEET US AT CIFF KIDS: H-047 & H-048

11 Artikel/Article Ncd får følgeskab af Grunt Need acquires the tween brand Grunt Børnetøjsvirksomheden Need købte tidligere på året tweenmærket Grunt fra Kabooki. På CIFF KIDS kan Need derfor præsentere de nye kollektioner fra både ncd og Grunt. Earlier this year, the children s wear company Need acquired the tween brand Grunt from Kabooki. At CIFF KIDS, Need can now present the new collections from both ncd and Grunt. Af Helle Mathiesen Résumé In April 2012, Need ApS took ownership of the tween brand Grunt from Kabooki, which is now fully focusing its business on the Lego Wear brand. As a result of the acquisition, Need now has two strong brands aimed at children in its product portfolio. Besides Grunt, the company owns the brands ncd aimed at chubby children. At CIFF KIDS, Need will present the two brands at a large joint stand divided into two sections. - When all comes to all, our business is about lowering prices and strengthen the product quality for the retailers and thereby for the customers, says owner and CEO Heinrich Gustafson, who adds that both brands from now on will develop six collections yearly as well as a range of express series. ncd I april 2012 overtog Need ApS tweenmærket Grunt fra Kabooki, der ønskede salgspriser og er i det hele taget en forudsætning for at skabe en sund forretning i har tidligere arbejdet med brands som Monday, Hound og Koin. Grunt at sætte fuld fokus på brandet Lego Wear. den nuværende markedssituation. I sidste - Med dette designteam på plads kan vi Med overtagelsen har Need dermed to ende handler det om at skaffe bedre priser trimme stil og udtryk, så kollektionerne stærke brands målrettet børn i sin porte- og produkter til detaillisterne og dermed kommer til at afspejle børnenes behov og følje. Ud over Grunt har irmaet i forvejen også til forbrugerne, siger ejer og direktør ønsker til tøjet, siger Heinrich Gustafson, brandet ncd målrettet buttede børn. Heinrich Gustafson, der tilføjer, at begge der ser frem til at møde Grunt- og ncd- På CIFF KIDS vil Need præsentere de to mærker fremover vil udvikle seks årlige kunderne på CIFF KIDS sammen med kol- brands på en stor fællesstand opdelt i to kollektioner samt en række ekspresserier. legerne Bo Plet-Hansen, der er sælger på afdelinger. Han pointerer i øvrigt, at Need leverer tøjet Sjælland for ncd og Grunt, Bill Bentsen Jep- - Vi har hele tiden haft lyst til at prøve tæt på sæsonen af hensyn til butikkernes pesen, der er ansvarlig for salget af Grunt kræfter med et mærke i normale størrel- lager og likviditet. på Jylland, Fyn, Grønland og Færøerne, og ser, fordi vi kunne se synergien i at eje to brands ét til børn i normale størrelser og Holdet på plads Jane Holm Jacobsen, sælger på ncd Jylland og Fyn. ét til kraftige børn. Det har vi opnået nu, og Den 1. august 2012 tiltræder Tina Funch Need udvidede i foråret lokalerne på Ham- så kan vi få den ønskede volumen på pro- Olsen, der tidligere har designet Hound, mershusvej i Herning, hvor ncd og Grunt duktionen. Det åbner nye muligheder for som designer for Grunt. I forvejen er Anne har til huse. samarbejde med agenter, det giver bedre Mette Jensen en del af designteamet hun _ _

12 Artikel/Article Kort nyt NEWS IN BRIEF Legesyg og retrospektiv sæson fra Hummel Kids Passero rykker til CIFF KIDS Smykkevirksomheden Passero får en selvstændig stand på CIFF KIDS, hvor de viser moderigtige smykker til tweens. - Vi glæder os til at udstille sammen med de modebrands, der henvender sig til samme målgruppe som os, nemlig de store børn, der spejler sig i teenagegruppen, siger Alex Hulgaard, salgsansvarlig hos Passero A/S. Passero har i øvrigt også en stand i C-hallen, hvor virksomheden præsenterer brandet Punk Birds målrettet yngre kvinder. Mere info på Spring/summer-kollektionen 2013 fra Hummel Kids er en legesyg og retro-cool kollektion med ine detaljer. I denne sæson har Hummel taget det ikoniske bi-logo et skridt længere ind i et modern street-smart univers af trendy design for energiske og aktive børn. Det sporty, komfortable og stadig moderne tøj samt de livlige farver giver drengenes look en charmerende coolness. Sweats er funky med enten retro colourblocking eller striber med stort print af hummellogoet og nummeret 23 et tal, der refererer til året, hvor Hummel blev grundlagt. Pigernes look giver det søde udtryk en sporty kant med masser af attitude. Der er sølv- og glimmerdetaljer, og materialestrukturer bestående af candy loss, popcorn og bolsjestriber. De legesyge børn får masser af frihed til at bevæge sig i Hummels kollektioner af op indsomt og funktionelt børnetøj. The Spring/Summer 2013 collection from Hummel Kids is a playful and retro-cool collection with neat details. This season, Hummel has taken the iconic bee-logo one step further into a modern street-smart universe of trendy designs for the energetic and active children. The accessories company Passero gets an independent stand at CIFF KIDS, at which they display fashionable jewellery and accessories for tweens. Hummel kids Passero Noa Noa Miniature Noa Noa Miniature holder show Fredag den 10. august 2012 kl. 12 holder Noa Noa Miniature modeshow på showscenen i hal H. De nye kollektioner fra Noa Noa Miniature har omdrejningspunkt i temaet I en lille malers fodspor med blandt andet en etnisk folklore-stil med vilde blomster og en piget stil, en kunstnerisk linje med et stort udvalg af farver og print samt en linje inspireret af minderne om blåmalet porcelæn i bedstemors køkkenskab. De blå print og kalligra iske tegninger er et gennemgående træk i materialerne. Noa Noa Miniature hosts a fashion show on the show scene in Hall H on Friday, August 10, 2012 at 12 pm. _ _

13 PRESENTING SPRING / SUMMER 2013 CIFFKIDS.DK TWITTER.COM/CIFF_DK REBUS VISIT US AT: H-066 CIFFKIDS m be

14 Artikel/Article Martin P fashion and craftsmanship combined In recent years, Martin P has evolved into a fashion house rich in traditions with a range of brands aimed at children. The range of products includes Funch, MP, Footzy, and Hempels. During the fashion week, Martin P will present its Spring/Summer 2013 news at Copenhagen Star Hotel. Martin P springs from Martin Pedersens Strømpefabrik, which was founded in Since then the factory has become a fashion house with a range of brands, including socks and stockings for children under the MP brand as well as the children s wear brand Funch with the subtitle Made With Love. And it is precisely the love for the products, the expertise in and focus on quality that characterizes the company s DNA. - MP and Funch follow each other from the design process to the middleman, which is bene icial for both the stores as well as the end-users because the brands complement each other really well, says Henriette Funch, who in Spring 2012 was appointed CEO. In the beginning of 2011 her own brand Funch merged with Martin P giving her a part of the ownership of the company. Henriette Funch is looking forward to presenting the exciting news from Martin P during the fashion week. Martin P during the fashion week This season Martin P will not attend any fairs. Nonetheless, the company will present its Spring 13 news during the fashion week at Copenhagen Start Hotel, Colbjørnsgade 13 in the centre of Copenhagen on Wednesday, August 8 and Thursday, August 9 from 10 am to 9 pm. Those interested can book a presentation via phone: / paa@martinp.com About Martin P Martin P is a company of passionate people who value quality, craftsmanship, design and the customer s experience with the products. Martin P has a long history as a trustworthy partner and an innovative carrier of socks, tights, knit accessories and children s wear. Past and present, all steps within the process of making these products are carried out by enthusiastic employees, who focus on teamwork to everyone s advantage. Martin Pedersen Strømpefabrik was founded in Herning, Denmark, in Today the product range includes MP, Hempels, Footzy and Funch made with love - four brands that share professional knowhow and the love for quality and design. _122