Read all about CIFF/CIFF KIDS, CPH kids, Gallery and VISION Spring&Summer 13: Women s Fashion, Men s Fashion and Kid s Fashion

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1 Buyer s Magazine No. 02 Jul/Aug 2012 Read all about Copenhagen Fashion Week Cover: Gustav Read all about CIFF/CIFF KIDS, CPH kids, Gallery and VISION Spring&Summer 13: Women s Fashion, Men s Fashion and Kid s Fashion People Fashion Market Business Brands Trade Fairs Showrooms Copenhagen City Guide

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3 VISIT OUR STAND AT GALLERY OR AT CIFF E-002

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5 VISIT US AT CPH VISION TERMINAL 2, STAND L 369 Scan and check Company profile

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7 Leder/editorial Copenhagen a must go fashion capital Fire unikke modemesser Four unique fashion fairs Bredt udbud af skandinavisk design og mode Wide range of Scandinavian design and fashion København åbner sig for dig Copenhagen opens up to you De ire modemesser CIFF/CIFF KIDS, CPH kids, Gallery og VISION byder tilsammen på en unik mulighed for at foretage det ultimative indkøb til Nordeuropas modebutikker. Magasinet NU giver dig et indblik i de ire forskellige modemessers koncepter. Du får samtidig praktisk info om messernes åbningstider, adresser og muligheder for gratis adgang via forudregistrering. Copenhagen Fashion Week den august 2012 byder på et væld af nye og etablerede brands og spændende nye kollektioner inden for både herremode, damemode og børnemode. NU giver på 196 sider et samlet overblik på nyhederne til modeugen i København praktisk og tydeligt inddelt i et afsnit om hver modemesse. NU giver dig også en fyldig intro til oplevelser i København. Indholdet er udarbejdet i samarbejde med Wonderful Copenhagen. På gensyn i København til august! kolofon/colophon Publisher: Mathiesen Media, Strøget 40, DK-7430 Ikast, t , / Editor in Chief: Helle Mathiesen, helle@modebranchen.nu, / Journalists: Jette Aaes, Helle Mathiesen, Anne Krøjgaard / Translator: Martin Skovgaard Lauritsen / Advertising: Dorte Knudsen, t , dorte@modebranchen.nu / Art Directors: Karsten Olsen and Jane Erving Lund, Happy & Co / Printer: I B XPress / Circulation / NU no : January 14, 2013 / Cover photo: Gustav A/S, Ballevej 118, DK-7182 Bredsten, t , Helle Mathiesen Editor in Chief NU gives you a total insight into the four fashion fairs The four fashion fairs CIFF/ CIFF KIDS, CPH kids, Gallery, and VISION altogether offer a unique chance to do the ultimate fashion purchasing for Northern Europe s fashion stores. NU gives you a total insight into the concepts of the four fashion fairs. Additionally, you will get practical information on the fairs opening hours, addresses, and the chance to gain free access by pre-registering. Copenhagen Fashion Week on August 9-12, 2012 offers a range of new and established fashion brands as well as a lot of new collections in both women's, men's and children's wear. NU gives you the full picture of the news at the fashion week in Copenhagen practically and clearly divided into sections for each fashion fair. NU also gives you a thorough introduction to what Copenhagen has to offer. The contents of this section are prepared in cooperation with Wonderful Copenhagen. See you in Copenhagen in August! Nör _12 13_

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9 Indhold/content Content Intro s/p. 12 CIFF KIDS s/p. 97 Gallery s/p. 129 DK Company s/p. 158 s/p. 12 _ editorial s/p. 16 _ deloitte fashion analysis CIFF s/p. 29 s/p. 32 _ the CIFF concept s/p. 36 _ fashion at CIFF s/p. 48 _ bruun&stengade s/p. 52 _ deluca s/p. 54 _ me&me s/p. 56 _ lindbergh s/p. 60 _ rosalykke/meinliebling s/p. 62 _ depeche s/p. 64 _ bag trends s/p. 68 _ stine goya for adax s/p. 70 _ tif&tiffy s/p. 72 _ jewellery trends s/p. 75 _ dyrberg/kern s/p. 76 _ intown s/p. 78 _ btx s/p. 84 _ gustav s/p. 88 _ pardon s/p. 90 _ luisa cerano s/p. 92 _ container/xo s/p. 94 _ bianca s/p. 95 _ news in brief s/p. 100 _ the CIFF KIDS concept s/p. 102 _ fashion at CIFF KIDS s/p. 108 _ aya naya s/p. 110 _ melton s/p. 112 _ brands4kids s/p. 114 _ name it s/p. 116 _ need s/p. 118 _ news in brief s/p. 120 _ brand list s/p. 122 _ martin p CPH kids s/p. 124 _ the CPH kids concept s/p. 126 _ småfolk s/p. 123 s/p. 130 _ the Gallery concept s/p. 132 _ fashion at Gallery s/p. 136 _ the little showroom VISION s/p. 142 _ the VISION concept s/p. 144 _ fashion at VISION s/p. 148 _ nü by staff s/p. 152 _ just female s/p. 154 _ tailored by solid s/p. 156 _ brand list s/p. 139 s/p. 158 _ the brand list s/p. 160 _ the group s/p. 162 _ the retail concepts s/p. 164 _ ichi_gestuz_ occupied_b.young_ blend s/p. 174 _ the show Showrooms s/p. 177 s/p. 178 _ oh! by kopenhagen fur s/p. 180 _ fashion at Øens Pakhus_birk&winther CPH City Guide s/p. 187 Mos Mosh s/p. 187 _ guide by wonderful copenhagen _16 17_

10 Every woman deserves to feel luxurious... Vi ses på: Ciff Stand nr. B1-215 Nordlundvej Brande. Denmark

11 Artikel/Article Hver tredje tøjbutik i fare for konkurs Every third clothing store in imminent danger of bankruptcy Deloitte udgiver hvert år en rapport, der tager temperaturen på modebranchen, når det gælder økonomi. NU har interviewet Peter Mølkjær, der står bag analysen. Han giver her nogle gode råd til, hvordan indtjeningen kan optimeres gennem et mere professionelt indkøb. On a yearly basis Deloitte releases an industry report that takes stock of the fashion industry. NU has interviewed Peter Mølgaard, who is responsible for the analysis. In this article, he gives advice on optimizing earnings through more professional purchasing. Af Helle Mathiesen Knap hver tredje tøjbutik er i fare for at gå konkurs. Så barsk er virkeligheden. Tallene taler deres eget kedelige sprog, men kan modebranchen lære noget af at gå bagom de triste facts? NU har spurgt statsautoriseret revisor Peter Mølkjær, som helt klart mener, der er masser af brugbar lærdom gemt bag tallene. Det gælder ikke bare cifrene i revisionsselskabets brancheanalyse, men også i de tal, som butikkens egne kasseterminaler giver. - Tøjbutikkerne bør i det hele taget blive bedre til at analysere på de tilgængelige tal, før de disponerer til en ny sæson. Kassebonen indeholder værdifuld information, og moderne kasseterminaler kan bidrage med interessante oplysninger om blandt andet omsætningsfordeling og -hastighed på varekategorier, bestemte leverandører osv. Desværre mangler mange indkøbere tilsyneladende uddannelse i, hvordan informationerne kan systematiseres og bruges aktivt, konstaterer Peter Mølkjær. Almost every third clothing store is in danger of bankruptcy. Such is the harsh reality. The igures speak their own dull language, but is it possible for the fashion industry to learn something by approaching the bleak igures from a different perspective? NU has asked the state-authorized public accountant Peter Mølkjær, who believes that there is plenty to learn from the igures in both the industry report as well as in the accounts of the individual store. - Generally, the clothing stores need to be more ef icient in analysing accessible igures before making next season s purchases. Modern point-of-sale terminals can provide useful information such as revenue distribution and sale rate on the different product lines as well as supplier information etc. Unfortunately, many buyers lack training in organizing and utilizing this information properly, says Peter Mølkjær. Plejer skal dø Peter Mølkjær mener, modebranchen med fordel kan gentænke måden, der købes ind på. - Det er mit indtryk, at meget indkøb i branchen er domineret af, at man gør som man plejer. Mange i modebranchen køber ind med følelserne og måske også ud fra indkøberens personlig smag og stilmæssige præferencer, hvor man i stedet burde tage de kommercielle briller på. Indtjeningen vil endvidere kunne forbedres markant, hvis butikkerne blev mere professionelle i deres tilgang til, hvornår varer for eksempel skal mærkes ned, så man ikke binder pengene i et varelager, der ikke bevæger sig hurtigt nok. Det gælder grundlæggende om at få omsætningshastigheden op, siger han. - Modebranchen er i konkurrence med andre brancher, ikke mindst it-branchen. Forbrugerne prioriterer køb mobiltelefoni, tv-pakker og ipads på bekostning af nyt tøj og tilbehør, så modebutikkerne skal oppe sig for at fastholde interessen og fortsat være attraktive for kunderne. Faghandlen bliver også nødt til at tage stilling til, hvad man vil, når det gælder e-handel, og lægge en strategi her. I butikken kan man desuden med fordel tage en vurdering af, hvorvidt parametre som oplevelse, nærhed, faglighed, købmandskab, markedsføring osv. kører optimalt, siger Peter Mølkjær. Analysen kan rekvireres hos Deloitte. The usual way is not always the best way According to Peter Mølkjær, the fashion industry can bene it from rethinking the way they make purchases. It is my impression that purchasing within the industry is ruled by doing things the usual way. Many fashion buyers make purchases based on their emotions and their personal taste, even though it would be more bene icial to take on a more commercial approach to purchasing. Moreover, pro it performance would improve signi icantly if the stores were more alert to reducing storage costs, for example by lowering prices. Essentially, the important thing is to increase the turnover rate, he says. - The fashion industry is in competition with other industries, especially modern technologies. Consumers often prioritize mobile phones, TV, and ipads over new clothes and accessories, and that forces the fashion stores to make an effort to stay appealing and maintain the customers interest. Also, the industry needs to take a stand on e-commerce and prepare a strategy on this area. The individual store can also bene it from reassessing parameters such as customer experience, intimacy, professional competency, business acumen, marketing etc. and see if the best possible use are being made of them, says Peter Mølkjær. The publication can be ordered from Deloitte. Bliv ordentligt klædt på. Mange virksomheder i modebranchen kan optimere likviditeten ved eksport. Er din virksomhed en af dem? Hos Deloitte er vi specialiseret i modebranchen, og vi følger hele tiden udviklingen på tæt hold. Vores rådgivning bygger på denne indsigt. Læs mere på Kontakt Peter Mølkjær tlf eller Morten Gade Steinmetz tlf Medlem af Deloitte Touche Tohmatsu Limited _20 21_

12 Fortsat Kommentar af Helle Mathiesen / comment: Sæt modens konkursryttere på blackliste Blacklist the bankruptcy fraudsters of the fashion industry Nøgletalsanalyse for detailhandel med tøj Key performance indicators for clothing retailing De seneste års krise har medført, at mange modebutikker har måttet lukke og udviklingen ser desværre ikke ud til at standse lige med det samme. Nogen drejer nøglen på mere fair måde end andre. Ofte bliver leverandørerne tabere, og når det sker gang på gang, at den samme personkreds går konkurs for at etablere ny butik kort tid efter, så begynder man at tænke, om det mon sker helt bevidst Det er desværre et faktum, at det ikke er alle butiksejere, der er lige ine i kanten, når det gælder forretningsetik. I trykkeribranchen har man taget konsekvensen her har arbejdsgiverforeningen lavet en intern blackliste over dårlige betalere/konkursryttere. Gra isk Arbejdsgiverforening står således bag en Rødt Kort ordning, hvor medlemmer advarer hinanden om ekstremt dårlige betalere. Målet er at minimere antallet af leverancer til kunder, der alligevel ikke har intension om at betale for sine varer. Ideen er hermed givet videre til modebranchens organisationer. The recent years inancial crisis has forced many fashion stores to shut down their operations and the tendency does not seem to end just yet. Some are closing down more fairly than others. Often the suppliers end up losers, and when the same group of people go bankrupt time after time only to set up a new store shortly after, one begins to wonder if it is all up to chance Unfortunately, it is a fact that not all storeowners are completely honourable in terms of business ethics. In the publisher business action has been taken. Here, the employers' association has devised an internal blacklist of bad payers and bankruptcy fraudsters. The Graphic Association of Denmark is behind a red-card solution, in which members can warn each other about bad payers. The aim is to reduce the number of deliveries to customers, who have no intentions of paying for their products. The idea is hereby passed on to organizations within the fashion industry. 28% af tøjbutikkerne har haft overskud i de tre seneste regnskabsår / 28% of the clothing stores have made a pro it in the last three inancial years 33% af tøjbutikker med 2-9 ansatte er i farezone for konkurs (gennemsnitligt for alle butikker 30%) / 33% of the clothing stores with 2-9 employees are in danger of banktrupcy (average for all stores is 30 %) 39% af branchens butikker har et a kast på under 0% af den investerede kapital / 39% of the stores have a return on investment under 0% Den gennemsnitlige overskudsgrad i tøjdetailbranchen er negativ / The average pro it ratio in the clothing retailing industry is negative Source: Deloitte _22

13 NYT KØRETØJ? En unik bil fortjener en unik introduktion. Derfor blev Citroën DS5 i Danmark lanceret med en designkonkurrence for fem nyskabende danske tøjdesignere. Konkurrencen hed Design5, og udfordringen var at designe et sæt tøj, der matcher bilens markante formsprog og interiør. At Citroën DS5 er en inspirerende bil, fremgik tydeligt af de fem kreationer på cat- og carwalken i det store fi naleshow, hvor Vibe Lundemark med mærket Tabernacle Twins vandt. Citroën Danmark siger stor tak til de deltagende tøjdesignere og alle, der var med til at gøre danmarkspremieren på Citroën DS5 til en enestående begivenhed. SPON DIOGO BIBI GHOST TABERNACLE TWINS ANNE SOFIE MADSEN WACKERHAUS SE MERE OM DESIGN5-KONKURRENCEN, BOOK EN PRØVETUR OG VIND EN IPAD PÅ BLOG.DS5.DK Citroën DS5 og de fem kreationer kan ses i Lokomotivværkstedet, Otto Busses Vej 5A, 2450 Kbh. SV i forbindelse med modeugen. CRÉATIVE TECHNOLOGIE

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