costume // Media kit 2012

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1 // Media kit 2012 costume FASHIONISTA fashionista designer Arina Worons favoritter indbefatter strik, læder og fin silke THEMES F ashion series Interviews T rends & Shopping Beauty circulation Dansk Oplagskontrol 2nd half-year 2011: 41,121 EDITORIAL PROFILE: COSTUME gives you inspiring fashion and the latest trends - every month! Here you will find fashion series, guides to shopping, interviews with the hottest designers and VIP s in the fashion industry - and lots of tips to create your own catwalk trends. The perfect balance between inspiring vs. useful and exclusive vs. good bargains have made Costume Denmark s biggest fashion magazine. Editor-in-chief Rikke Agnete Dam readership Index Danmark/Gallup 2nd half-year 2011: 129,000 contact us: Kjole fra Bruuns Bazaar kr. Den lille sorte, smokingjakken, den hvide skjorte kollektionen tager udgangspunkt i modens ikoner. En tilgængelig, tidløs og sexet kollektion med fokus på kvalitet, interiør, pasform og skrædderi. Stærke referencer fra klassisk herreskrædderi og sportswear, siger Rebekka Bay. Kjole fra kr. Signe Bindslev Henriksen, arkitekt og partner hos Space Architecture & Interior design: Buksedragt fra Bruuns Bazaar kr. Clutch fra 600 kr. Rebekka Bay, chefdesigner, Bruuns Bazaar: Skjorte fra Bruuns Bazaar 799 kr. Lidt mindre rock n roll og lidt mere af det feminine. Designer Arina Woron viser dig sine bedste design Kjole fra 900 kr. Bukser fra kr. Bukser fra kr. HÅR OG MAKEUP: LASSE PEDERSEN/AGENTUR/TRESEMMÉ HÅR- 0G MAKEUP-ASSISTENT: GITTE GULDHAMMER PRODUKTFOTO: MORTEN ANDERSEN OG THOMAS DAHL En hyldest til det uperfekte og upolerede. I denne kollektion har vi arbejdet på at blødgøre vores rå rock n roll-udtryk ved at arbejde med en mere feminin silhuet og farvepalet end hidtil. Nedvasket læder, oliebehandlet jersey og slidte jeans bliver forenet med feminine og farverige silkeprint, siger designer Arina Woron. Bluse fra 800 kr. Top fra 300 kr. Nederdel fra 700 kr. Elsebeth Gerner Nielsen, rektor, Designskolen Kolding: Skjorte fra Bruuns Bazaar kr. og bukser fra Bruuns Bazaar 999 kr. 60 COSTUME.DK COSTUME.DK 61 SKØN GUIDE NY SÆSON NY FOUNDATION Et absolut beauty-must denne sæson er den fejlfri hud. Få de bedste insidertips, så du kan få fløjlsblød og glødende hud alle kneb gælder TEKST LIV WINTHER Au naturel Husk din primer, hvis du ønsker silkemat hud som hos Stella McCartney D en nye sæson blev slået an med funklende og dukkeagtig hud. Den perfekte base for de mørke viftende vipper, feminine ttyggegummilæber yggegummilæber og blussende kinder, som præger beautybilledet lige nu. Backstage til flere shows blev der givet massage med olier for at klargøre huden, så den kunne vise sig fra sin bedste side og tage pænt imod den efterfølgende foundation. Plej din hud med milde peelinger, og husk, at afrensning og fugt er essentielt for at skabe den bedste base for din makeup. Ellers vil din foundation suge sig mere fast dér, hvor din hud er tør, og det vil være meget svært at opnå et ensartet resultat. 2 in 1 foundation + serum i natural 50 fra Max Factor 129 kr. Teint miracle i 05 fra Lancôme 325 kr. Effet miracle fra Lancôme 195 kr. Hos Stellla McCartney fik modellerne en håndopvarmet foundation og dagcreme blendet ind i ansigtet for at give varme og naturlig glød til ansigtet Feminin perlemor De skinnende elementer på øjne og kindben, som set hos Louis Vuitton, får du med perlemor, som skal smelte sammen med din foundation 112 COSTUME.DK Prep din hud, og start med en afrenset, blødgjort og gennemfugtet hud, inden du påfører din primer. Så er huden glødende og modtagelig for den efterfølgende foundation. Gå efter en foundation, der er en tone mørkere end din naturlige hudtone, og blend den i et tyndt lag på din hud det varmer dit ansigt op. De lette udgaver er nemme at styre og ofte er et lag nok, du kan eventuelt undlade at bruge foundation på dine kinder, og derimod blende en ferskenfarvet blush ind i huden i stedet det giver en naturlig effekt. Din finish må gerne være en anelse mat, så gå efter en medium-mat foundation. Uundværlige hjælpemidler er en primer, som kan agere bindeled mellem din hud og foundation. Ved at bruge en primer, kan du undgå at bruge pudder, for ikke at få et pudret resultat, men en naturlig mathed. Slut af med at varme dine kinder op med en rosa blush. Hvem vil ikke have ensartet og dewy hud som set backstage hos Chloé TIP: BRUG FOUNDATION PÅ LÆBERNE I STEDET FOR LÆBESTIFT Prep din hud med en lysreflekterende primer, der med sine små perlemorspartikler vil give din efterfølgende foundation en indre glød. Gå efter cremede foundations med høj dækkevne og silkemat finish. Du kan give den glødende perlemors-effekt, som du får fra primeren, ekstra hjælp til aftenbrug brug perlemor Perfection lumière i pudderform på kindben, amourbue og i 22 beige rosé fra øjenkrog med en blød øjenskyggepensel. Chanel 365 kr. Uundværlige hjælpemidler er en perlemorsbase på det øverste af dine kindben, øjenlåg og amorbue for et feminint og drømmende udtryk trickever matte skin et blev brugt backstage hos balancing foundablandt andet Louis Vuitton tion fra Clarins og Giorgio Armani. 295 kr. Fluid sheer i 2 fra Giorgio Armani 370 kr. FOR AT DÆMPE DET RØDE I LÆBERNE OG OPNÅ ET ENSARTET UDTRYK Fugtig effekt FOTO: SCANPIX PRODUKTFOTO: MORTEN ANDERSEN OG THOMAS DAHL ADVERTISER profile Clothing Personal care Soft drinks & food Pharmaceuticals Gadgets Agnes Karlsson, model og Bruuns Bazaars forår/ sommer 2012lookbookmodel: Med ny chefdesigner er Bruuns Bazaar gået minimalismens vej og har skabt en kollektion med udgangspunkt i klassiske items. Se den på chefdesigner Rebekka Bay og 3 af husets cool venner Strik fra 700 kr. STANDING ELEMENTS Life style Shopping How to get the style Health Travelling READER PROFILE W omen 91%, men 9 % M ajority years T rendsetters, enjoy life, independent, careerminded 5 5 % live in Copenhagen or larger cities (+50,000) Bruuns Bazaar Læderjakke fra kr. Bland lidt olie i din foundation, og opnå et dewy resultat som hos Balmain Prep din hud med en ansigtsolie, inden du påfører din foundation, så du skaber en gennemfugtet base, som kan arbejde sammen med din foundation. Gå efter fugtgivende og vandbaserede foundations den vil give din hud en frisk glød. Hvis du har tendens til tør hud, kan du roligt blande et par dråber olie i din foundation det vil gøre den mere plejende, og den vil blende bedre ind i din hud. Uundværlige hjælpemidler er Elizabeth Ardens Eight hour cream på kindben og øjenlåg for et fugtrigt udtryk. Du skal bruge ganske lidt. Varm en lille dråbe Eight hour og en dråbe foundation op mellem dine fingre, og blend ind i huden for at opnå en smuk dewy finish. _ Liquid foundation i natural fra Make Up Store 245 kr. Care blends essential oils fra Mac 180 kr. Matchmaster foundation i 1.5 fra Mac 280 kr. COSTUME.DK 113

2 , deadlines & themes // MediA kit 2012 costume Size b x h Rate 1 2/1 page bleed 420 x ,300 DKK 22 1/1 page bleed 210 x ,400 DKK 39 1/2 page bleed, horizontal 210 x ,500 DKK 40 1/2 page bleed, vertical 102 x ,500 DKK Special formats and positions* 199 Back cover (full page) 210 x ,300 DKK 198 Page 2 & x ,000 DKK 204 Page 4 & x ,300 DKK All rates are excl. VAT and reproduction. *) Rates for special formats can be changed half-yearly. Deadlines No. Published Week Order date Deadline Subscribers may receive the magazine 5 days prior to publishing date. AD MATERIAL: Please upload pdf file to no later than 10 a.m. on date of deadline. Trimming for bleed ads +5 mm. Double page ads must be uploaded as two full pages. CONTACT US: DK_2000 Frederiksberg Phone THEMES No. Editorial themes (preliminary) 118 New season: beauty and fashion trends, supplement: Catwalk - International and Danish Spring/Summer trends, 119 Fashion issue! Spring shopping 120 Supplement: Accessories - shoes, bags, boots, jewellery, watches 121 Ready for summer, beach, bikinies, swimwear, beauty, sun products, health, budget-fashion with the best highstreet products 122 Costume celebrates 10 years! Extra shopping section 123 Summer party summer dresses, party shoes 124 New season, fashion and beauty trends, supplement: Catwalk - International and Danish Autumn/Winter trends 125 Major fashion issue: Autumn shopping 126 Accessories shoes, bags, boots, jewellery, watches 127 The best Autumn/Winter accessories: boots, bags, jewellery etc. 128 Party: dresses, ready to party, beauty, fashion, lingerie.

3 guide ADS // MediA kit 2012 costume RATE Size b x h Rate 247 1/2 page vertical 91,5 x 265,0 16,500 DKK 248 1/2 page horizontal 196 x 128,5 16,500 DKK 246 1/4 page 91,5 x 128,5 10,100 DKK All rates are excl. of VAT and reproduction. AD material: Ad material must be mailed to ads@benjamin.dk no later than 10 a.m. on date for material deadline. Call us for details. Deadlines No. Published Week Order date Deadline Subscribers may received the magazine 5 days prior to publishing date. CONTACT Us:

4 online // MediA kit 2012 Costume site profile Costume.dk is Denmark s biggest fashion site. The site hass focus on the latest trends both from the catwalk and the street scene. Join us back-stage at the many international shows and Costume s cover shoots. We give inspiration to shopping and styling! costume.dk Size/info Rate Megaboard 930 x CPM Article banner 300 x CPM Overlay 1024 x CPM Newsletters receivers/week: 43, CPM CPM: DKK/1000 exposures Material specifications Size Weight GIF/JPEG/ Animation Loops Streaming HTML/Flash 930 x kb 15 sec sec. 300 x kb 15 sec sec x kb 15 sec sec. Permissions/leads Buy leads of high quality and get in contact with precisely those customers who are interested in your product. We can find your customers both via geographic and demographic segmentation, interest etc. We deliver contact info. on each customer who has given permission to be contacted by mail and/or phone. Behavioural Targeting Make use of our sites welldefined target groups with Behavioural Targeting and make your marketing even more precise. Print + online = increased attention: Advertisers have with great creativity made use of both print and online to create even more attention to the message. We focus on individual solutions to optimize your exposure in our attractive target groups. Megaboard Article banner AD MATERIALE: Ad material to our sites must apply with FDIM s specifications. Please mail your ad material to adon@benjamin.dk at least 48 hours prior to campaign start. CONTACT Us:

5 ADVERTISING Material & TERMS // MediA kit 2012 Advertising material must be uploaded as pdf files: TECHNICAL SPECIFICATIONS Formats: Pdf-files must have the correct size (bleed) as well as trim marks. Half and quarter page advertisements must fit the magazine format. Double page ads must be delivered as two full pages. Regarding double page ads, the image must be located 2 mm from the spine on each side for spine compensation. All sizes are bleed formats, text, logo etc. must be placed a min. of 9 mm from trim. Images and colours: All grey-tones and 4-colour pictures must have a resolution of 300 DPI and Bitmap images must have a minimum image resolution of at least 600 DPI. All images can be JPEG compressed in highest quality. All images and colours must be defined as CMYK with a max. total colouring of 310 % for heatset rotation and 340 % for printing sheets (no spot colour). To ensure that colours are reproduced correctly, it is necessary to use our ICC profile. Please find this on technical specifications. Fonts: All fonts, logos, eps-files must be embedded in the ready pdf-file. Printing quality: To ensure colours are reproduced correctly, we require a colour proof of the advertising prior to deadline. If proof is not received in due time, the Publisher cannot be responsible for any variations in the reproduction colour. Further questions - please contact: Therese Gunni, phone: or mail: thereseg@benjamin.dk Nina Bøg Madsen, phone: or mail: ninabm@benjamin.dk. ONLINE AD MATERIAL Advertising material must comply with FDIM s specifications. Please refer to Material must be delivered to adon@benjamin.dk. INSERTIONS We can offer the following insert possibilities: loose insert, stapled and glued insert, product sample (loose or glued). Rates are based on weight (min. 10 g) and circulation figures. Postage applies on the subscription part according to rates from the Danish post. ADVERTISING CONTROL Advertisements resembling editorial content will be printed with the word Annonce (advertisement) in the upper corner. We reserve the right to refuse an undesirable advertisement. ERRORS & CORRECTIONS Corrections to the original material must take place on material deadline date at the latest. Publisher is not responsible for any corrections given by phone. We offer no price reduction in cases where we cannot be held liable or in connection with changing material. If ready material is forwarded, we offer no reduction in the ad rate if the material does not apply with our above specifications. Any claims must be forwarded to us 2 weeks after insertion at the latest. CONTACT US: GUARANTEE ONLINE We cannot guarantee a certain number of exposures or permissions. If delivery is not as agreed, a credit note will be forwarded. CANCELLATION Cancellation date is 2 weeks prior to date of material deadline. Cancellation of reserved or booked ads after cancellation date is debited with 50 % of the agreed net rate. COMPLIMENTARY COPIES 1 complimentary magazine is supplied for each advertisement inserted. Addtional copies will be charged. Advertisements are charged the valid rate on day of insertion. In order to obtain discounts, all booked advertisements must be inserted. If deviations from the discount agreement occur, any discount already invoiced will be retracted. ALLOWANCE Print: 1,5 % information allowance, 1 % when offering security for payment or prepayment. Online: 4 % technical allowance, 2 % information allowance, 1 % when offering security for payment. STIPULATION OF VENUE Any dispute shall be settled in accordance with Danish law. Legal proceedings arising of contractual relations must always be instituted at The Copenhagen City Court (Københavns Byret). This venue stipulation shall apply regardsless of the provisions contained in the Danish Administration of Justice Act (Retsplejeloven) concerning venue. NB! We make reservations for any mistakes occuring in this price list.