YOUR KEY TO 20 MILLION SCANDINAVIANS

Transkript

1 YOUR KEY TO 20 MILLION SCANDINAVIANS

2 THE GROUP B-TO-B THE GROUP B-TO-C HOW A well proved and strong partnership now working as one organisation offers you the complete marketing, advertising and customer service you need in Scandinavia. THE GROUP WHAT WE DO AND WHO WE ARE With a larger European Union, better communication is a must. We provide strong branding for your product to ensure that it will appeal to the Scandinavian consumer and give them more confidence to purchase a foreign property. bdirect - a marketing and advertising agency. Combining high levels of creative skills and strategic competence in communication, bdirect has created a Nordic platform which concentrates on bringing products and services to the Scandinavian market. Having created the EUROBOLIG brand, bdirect is responsible for the co-branding of partner projects to bring them to the Scandinavian market. bdirect has a detailed understanding of this market and, in addition, is part of a major media consortium including; media companies (Orkla, Aller, Colorprint), newspapers (more than 130), magazines (presently in excess of 45 lifestyle titles), international public relation houses (including Burson-Marsteller) and national radio and TV (DR, TV2, Viasat). This alliance of bdirect guarantees your product will reach a Scandinavian population of more than 20 million citizens. In 2006, the consortium s total turnover was more than 200,000,000. It presently employs 1500 people in three countries. EUROBOLIG - a universe creating physical contact and maintain relationships. EUROBOLIG is a European Registered Trade Mark and Scandinavian synonym for: Euro Homes home in Europe. EUROBOLIG is a recognized brand in Scandinavia and is well known as an excellent resource when searching for a new or second home in Europe. EUROBOLIG provides a perfect bridge between EUROPEAN property vendors and the Scandinavian consumer. EUROBOLIG prides itself on its transparency and has developed an independent commercial platform with one aim: to aid both vendors and buyers.

3 ...do they know you?

4 bdirect SERVICES WE KNOW HOW TO COMMUNICATE With our focus on the Scandinavian consumer, bdirect has developed a EUROBOLIG design style which can be applied across all media. This allows us to implement other brands from the lifestyle industry across the Scandinavian group of countries. Our know-how within analysis, development and implementation of marketing is used to help European companies become recognized, creating brand familiarity when prospective clients come across them. CLIENT ANALYSIS With specially developed forms we work with you, the property promoter, to identify your target client demographic. PRODUCT ANALYSIS We visit your properties and projects and prepare an evaluation report in relation to location, facilities, building quality and specifications. Based on this report, we describe and illustrate the properties and projects so that potential clients can easily identify unique selling points and be able to make the first important decisions in their home. DYNAMIC MARKETING PLAN From our client and product analysis we develop an action plan which forms the foundation for launching a dynamic marketing campaign. Brochures and other marketing literature, on-line marketing, advertisements in press and on TV, public relation events and more are all handled by bdirect providing 100 % security for a succesfull campaign Scandinavian buying property abroad over the next 5 years. Do you want them to see you? THE SCANDINAVIAN MARKET Skandinavia consists of Denmark, Norway and Sweden. These countries share the Scandinavian language and, to an extent, the same culture and history. Approx. 20 million citizens are distributed within the region and the number of people predicted to buy a property abroad over the next five years is more than

5 EUROBOLIG SERVICES CONTACT CENTER Our contact center handles all response and is central located in Scandinavia in the Danish capital Copenhagen. Our multi-lingual Scandinavian staffs ensure a positive first impression and provide a first point of contact for your new clients. The staffs are experts in European property and as such are well placed to answer any general questions regarding location, facilities and information on your projects, property types, costs and availability. All first contact is aimed at obtaining callers full personal details and convert anonymous callers and s into prospects. All details are entered into our database and prospect information sheets are printed and forwarded to you by mail. Finally, our contact center work to convert prospects into visitors using promotional offers put in place by promoters. OSLO STOCKHOLM COPENHAGEN WWW INTERNET WORLD, WEB PLATFORM AND LINKS The EUROBOLIG web presence is a dynamic, mobile and interactive forum for prospects, clients and promoters. Partner login offers direct access to Extranet EBx and has a fingerprint system related to each prospect registration. EXTRANET- EBX CONTROL CENTER The EUROBOLIG Extranet, EBx, is a specially designed Client Management System used to register, organize and manage all prospects. It securely controls the whole organization making it possible to instantly check on prospects, clients and partners. Each and every action is recorded so that at any time, histories can be reviewed and compared. ADVISORY Clever marketing creates a desire to know more. EUROBOLIG gives potential clients an understanding and actively encourages them to expand their lifestyle. With an active presence in both the vendor and seller s own country, EUROBOLIG ensure due diligence at every step of a property sale and purchase. Our guidance is undertaken in a professional manner and guarantees property purchase within a legal framework. PROPERTY INSPECTION BOLIGREJSER Through our marketing and communication efforts across the Scandinavian territory, EUROBOLIG creates an avid curiosity amongst prospects resulting in their wish to view, first hand, the properties offered and the areas in which they are situated. When prospects express an interest in viewing property, EUROBOLIG provides a flexible service where they can opt for a traditional inspection trip or require guidance on how best to get to their destination, car-hire, where to stay and who to meet once they arrive. CLIENT SERVICE More than Scandinavians are everyday looking for a foreign property. Data from property exhibition and our experience has shown that it takes a prospect between two to four years to decide on a foreign property purchase. EUROBOLIG ensures that from the first contact with a new prospect, communication is continual. Our local presence helps you to ensure that prospects are kept up to date with relevant information and shown new products to aid them in their property search. AT YOUR PROPERTY - SALES ON-SITE Your on-site sales office will receive well informed and prepared visitors. The visitors arrive seeking to confirm what they already know from our marketing and contact center. The visitors either arrive guided physically by us or they may choose to visit alone using our help. They will visit to see their choices first-hand and make comparisons in order to make further decisions. Unless otherwise specified, all our prospects can on-site be served in English.

6 Costa del sol De som besøger Costa del Sol, bliver uden tvivl fanget og betaget af denne del af Spanien, specielt dem der bor langt fra kysten i deres eget hjemland. En gennemsnitstemperatur på 18 grader, et klima der er karakteriseret ved sine lange dejlige somre og korte milde vintre, med flest solskinstimer om året i hele Europa. Omkring 50 forskellige golfbaner, en kysttrækning på 160 kilometer, forlystelses centre, kultur, gastronomi, by og landliv. Denne drømmeagtige spanske region tildrager både nationale og udenlandske turister, som søger mod solen og havet, men Solkysten har meget mere at byde på. Costa del Sol har alt hvad hjertet begærer, hvilket gør det muligt for alle og enhver, at finde sin drømmebolig, det værende ved travle og festlige havnebyer, i nærheden af bølgernes brusen eller langt væk fra det hele i landlige omgivelser. Eurobolig Tlf Alamar 212 lejligheder med 1 og 2 soveværelser bygget i høj standard. Priser fra Euro med minimum bebygget areal på 61 m 2. Arcadia 12 lejligheder med 2 soveværelser bygget i høj standard. Priser fra Euro med minimum bebygget areal på 100 m 2. Cala Azul 218 lejligheder med 2 og 3 soveværelser bygget i høj standard. Priser fra Euro med minimum bebygget areal på 76 m 2. S p a n i Barcelona Madrid Alicante Málaga PARAT, START, REJS VI ARRANGERER REJSEN FOR DIG Med daglige afgange til Málaga, Barcelona eller Alicante kan det altid arrangeres, indenfor kort tid. Du betaler for flybilletterne samt din egen fortæring. VI VISER DIG RUNDT Vi arrangerer dit ophold på et godt hotel og viser dig rundt til et udvalg af boliger, der passer til dine ønsker og behov. VI RÅDGIVER DIG OM KØBET Vi kan vejlede dig om valg af bolig samt henvise dig til rådgivning vedrørende eks. jura- og finansieringsspørgsmål. * Prisen er inkl. 2 dages ophold og rundvisning af Euroboligs lokale medarbejer. Rejsens fulde beløb refunderes ved køb af bolig. Boligpriser fra 1,5 mill. ddk Eurobolig Tlf e n GOLF: BO TÆT PÅ DIN PASSION STRAND: ET LIV I SOLEN BYLIV: OPLEV KULTUREN Der findes et utal af golfbaner i Spanien, og næsten alle har boliger på eller i området af banerne. Kom på en tur, med mulighed for at spille 18 huller på en PGA bane, der ligger i naturskønt område. Drømmer du om at købe en bolig ud til middelhavet, er byerne langs kysten det perfekte sted. Der er altid mulighed for at slappe af på de lækre sandstrande og områderne omkring byerne byder på bjerg områder og fantastisk natur. Er du til pulserende storbyer eller små hyggelige landsbyer? Spanien byder på begge dele. De mange regioner gør, at der er mange særprægede skikke og kulturforskelle, som er specifikke for de enkelte regioner. Barcelona, Alicante og Málaga er blot nogle af de byer, hvor man kan opleve den fascinerende spanske kultur. Ét klik fra din drømmebolig... MARKETING HOW WE DO IT THE GROUP offers a comprehensive range of marketing services and implement a marketing plan that guarantee to generate contacts from the Scandinavian market. Assisted by a service and consumer focus we work to convert contacts to visitors and ultimately into buyers. EUROBOLIG visualizes and illustrates for people in different and distant markets how simple it is to own homes in various places. We work to finally creating ambassadors representing a better European lifestyle. These ambassadors in return start a positive chain reaction of promoting your company and products within their peer group which brings second wave visitors. We promote your company and adapt your commercial offer to the Scandinavian market. The co-branding and actions we take are coordinated and efficient. We control accumulated knowledge which we make accessible anywhere through our branded universe and provide a comprehensive report system providing vital information to your company. Illustrated below are samples of our actions. Boligrejse til Spanien bdirect/06 Tæt på din passion 1958,- * bdirect/06 Udsigt kræver indsigt bdirect/07 bdirect/06 MARKET ANALYSIS AND PLANNING 1/1 PAGE AD ADAPTED PROMOTERS AD BANNER AD WEB - PERMANENT VIRTUAL EXHIBITION NEWSPAPER AND MAGASINE DISTRIBUTION CONTACT CENTER

7 MARKETING UNIQUE ACTIVITY AND ACTION PLAN JAN FEB MAR APR MAY JUN JUL AUG SEP OKT NOV DEC REPORTS ADS EUROBOLIG NEWSPAPER DIRECT MAIL FAIR STAND BROCHURE CONTACT CENTER Vind et weekendophold på Costa del Sol EXTRANET EBX CONTROL CENTER ADVISORY CONSUMER INFO DIRECT MAIL FAIR STAND EVENT/COMPETITION TV-CAMPAIGN REPORT ANALYSIS AND PLANNING

8 bdirect/07 Kontakt: bdirect A/S Anders Bovall, CEO Borgergade 2, Cph Denmark Tel: Fax: Mobile: Mail: Eurobolig Contact Center Borgergade 2, Cph Denmark Tel: Fax: Mail: Eurobolig S.L / Eurobolig International A/S Michael Foltinger, CEO Centro Plaza - Oficina 20 E Nueva Andalucía, Marbella Spain Tel.: Fax: Mobile: Mail: mfo@eurobolig.com