Green IT Moving Beyond the 2% Solution. David Moschella, research director

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1 Green IT Moving Beyond the 2% Solution David Moschella, research director

2 The changing climate change climate Scientific Political Economic Security Business - VCs - Biomass - Ethanol - Solar - Wind, tidal - Batteries - Fuel cells - Hydrogen - Nanotech - New products - Smart grids - Cap & trade - Costs - Offsets - Subsidies - Brands - CSR

3 Green IT Seeing the whole picture IT Usage ~ 2% Electricity Emissions Recycling Chemicals Water IT Production ~ 4% Buildings Transportation Products/machines Industry Real-time 31% 27% 20% 16% Measurement IT Application >90%

4 What we know so far Total US server usage is 1.5% of total US electricity -- Koomey US data center, PC and TV energy use are also 1.5% US energy DOE. Desktop/laptop mfg energy is greater than usage Williams, Horvath Laptop energy usage is roughly 1/10 of desktop -- Horvath Cell phone energy mfg/usage ratio is 2:1 -- Nokia Chinese desktop mfg produces 3X US emissions Carnegie-Mellon US/EU emissions would be 20-25% more if imports included Carnegie Mellon, Chinese government, Stockholm Environmental Institute Where are the vendors?

5 Energy in IT production vs in IT usage Energy In Usage Data Centers Servers Desktops Laptops PDAs/iPods Memory sticks Energy in Production

6 Moore s Law -- the expanding downside Energy requirements -- Typical appliance Energy requirements -- Typical hi-tech product Usage, 3X Prod. 1X Long life cycles: Heating, cooling, lighting Refrigerators, ovens Washer, dryers, dishwashers Cars, motorcycles, SUVs TVs, stereos, phones Production 2X Usage 1X Short life cycles: PCs, power supplies, printers Cell phones, PDAs, MP3, chargers Routers, switches, set top boxes Video games, cameras, HD displays Disks, CDs/DVDs, memory sticks Energy-intensive mfg, high-toxins, weak recycling

7 Strategies for a truly green IT industry 2% Green Hygiene 98% Green Business Align financial incentives Motivated Green team Re-engineer data centers Less offices/more e-commerce Fresh air, warmer cooling More efficient buildings/products Fewer servers --Virtual, utility Reduced travel, flying Laptops, flat panels, thin clients Improved supply chain/logistics Green buying, PC power mgmt, Track chemicals, toxins, waste Recycling culture and oversight Measurement, compliance But behavior is changing slowly, not a top priority

8 Greenwashing temptations 1. Put marketing in charge 2. Get energy usage & emissions off of your books 3. Outsource your data center to another company or country 4. Use Web hosting, VPNs, SaaS, leased PCs, copiers, printers 5. Become more of a virtual organization 6. Source everything from China, and then blame them 7. Don t factor in supply/demand chain unless its helpful 8. Promote lots of high profile offsets 9. Publicize your dramatic carbon footprint reduction 10.Hope no one asks too many questions

9 A holistic, life cycle strategy process 1. Reduce Energy Usage 2. Improve Recycling 3. Green The Business 4. Measure & Comply

10 1. Reduce power consumption Key Questions Key questions: Do we have good data? How much energy do we use? Cost? Do we have broad business breakdowns? By data center and office equipment? What are we doing in DCs, for PCs? What energy risks do we face? What is the plan going forward? Current Strategic Position position: Knowledge Behavior Technology

11 2. Improve recycling Key Questions Key questions: Do we have a formal recycling plan? Who is responsible for it? Globally? What products does it cover? Are we aware of all major toxins? How supportive are our employees? How do we evaluate our recycling partners? What is our plan going forward? Recycling % Confirmed Checklist: Recycled % Servers, disks Desktops, laptops Phones, PDAs Network equipment Printers, copiers, fax Paper/cartridges Batteries/chargers Industry-specific equip Glass, plastic, metals Toxins, industrial waste Green IT Contribution Current Strategic Position position: Knowledge Behavior Benchmarks

12 3. Green the business Key Questions Key questions Do we have a holistic strategy? Do we have an effective Green team? Are we effectively using IT for: - More efficient buildings - Reduced office space - Reduced business travel - Energy-efficient products/services - Supply/demand chain efficiencies What is our plan going forward? Green IT Contribution Current Strategic Position Position: Knowledge Priorities Technology

13 4. Measurement, governance & CSR Key questions: Can we measure our carbon footprint? Globally? Are we prepared for emerging global regulations? Can we compare our efforts to our competitors? Could we withstand an environmental audit? Are there risks that we haven t fully addressed? Are we living up to our own company values? Are we contributing to our customers & industry? Main stakeholders Customers, prospects employees, recruits suppliers, partners investors, regulators Strategic Position: Knowledge Priorities Effectiveness

14 Next phase of LEF green IT research We are working with Yale School of Environmental Studies to develop peer reviewed research in advanced environmental applications of IT in areas such as: Facilities and building control systems Enterprise environmental information systems New technologies for telecommuting, videoconferencing Traffic, congestion, and logistical systems Sustaining employee/customer co-operation Use of sensors, monitors, mesh networks Grid, utility, CPU sharing systems Systems for tracking toxins, pollutants The role of the Internet and e-commerce Regulation vs self-regulation Environmental measurement, auditing and reporting If you would like to participate, contact at

15 Thank you!

16 The emergence of extreme data Volume Things Machines, Objects Individuals Interactions, Multi-media Complexity Enterprise Documents, Messages 10 6 IT Dept. Time Records, Transactions 10 3 Control

17 Mobile systems extreme technologies Portable Devices -- PDAs, smart phones, USB drives, cameras, smart cards, MP3 players, implants, wearable, embedded, thin clients Location -- GPS, RFID, mapping, cellular, sensors, cameras, satellites, mesh, virtualization, cloud, telecommuting, biometrics, tracking Interactions -- messaging, conferencing, text-voice-video IM, wikis, blogs, RSS, podcasting, VoIP, Bluetooth, e-commerce, peer-to-peer, workspaces, communities Understanding -- Image-audio-video-text search, XML, RDF, metadata, Semantic Web, taxonomies, AI, pattern recognition, mapping, visualization, measurement, expert systems, logistics

18 Grøn IT Ideologi eller vilkår Koncern IT - Jan Kold

19 Grøn IT i flere perspektiver Grøn IT for klimaets skyld Bevidst anvendelse af nyere teknologier understøtter en reducering af miljøbelastningen Markant lavere C02 udledning og reduktion af forbrug Grøn IT for Regionens skyld Øget IT anvendelse udfordrer de fysiske rammer. Flere og flere servere = øget behov for plads, strøm og køl = udfordring for maskinstuerne i Regionen Grøn IT af hensyn til skatteyderne Med Regionens tilgang opnås mere og bedre IT indenfor den samme økonomi Kræver bevidst og vedholdende fokus på såvel direkte som indirekte omkostninger og ROI ved anskaffelser og omlægninger.

20 Målinger og opfølgning sikrer fokus Den overordnede målsætning er at halvere CO2-forbruget i Koncern IT og DONG Energy har udarbejdet en plan, der løbende følger udviklingen i strømforbruget. Baseline: I efteråret 2008 blev forbruget på Region Hovedstadens 11 maskinstuer målt Fremover sikre løbende målinger, at resultaterne af de enkelte initiativer kan følges

21 Vision om CO2 neutralitet Koncern IT arbejder på, at en del af energiforbruget fremover skal komme fra CO2-neutrale energikilder DONG Energy og Regionen vil udarbejde en plan for CO2- neutral drift af hospitalernes it-systemer ROI skal vurderes i sammenhæng med evt. politiske ønsker om CO2 neutralitet Et led i arbejdet er at genanvende varmen fra kølingen til den øvrige hospitalsdrift

22 Maskinstue kapaciteten i forhold til behovet Gevinst 60% reduktion i strømbehov Svarende til mere end 600 parcelhuse Kapacitet i Region Hovedstaden og forventede resultater af strategien Behov forkapacitet resultat af strategien Kapacitet med 3 maskinstuer Kapacitet i dag Behov for øget plads i 2013 Skal lede over til 2 højteknologiske driftscentre

23 Fra strategi til mål - Handling Kombination at pragmatiske, veldefinerede og selvstændige projekter Parallelle spor sikrer robusthed Ex. På selvstændige projekter: flytning/lukning af serverrum, 2 eksterne og 1 intern leverandør virtualisere samtidig storage-modernisering Synlige gevinster gennem høj dynamik Kompetenceudvikling af medarbejderne undervejs