Getting your Agillic solution up-to-speed with your digital marketing ambitions

Transkript

1 Getting your Agillic solution up-to-speed with your digital marketing ambitions Tech talk Agillic Summit 2018 Bo Reenberg Tech lead, Responsive 1

2 The Reason???????

3 questionnaire Micro site Newsletter A Solution Modes solution sophistication vs. implementation focus. Camp. flow Trigger program A Long time-to-market High impact Trigger prg.c SMS Web Campaign pages web Campaign flow Promotion Advanced solution Short time-to-market Dynamic? content High impact Newsletter A SMS Campaign Promotion Newsletter B web site SMS Promotion Micro Trigger program A Perm. Form BtB site Dynamic content Perm. Form BtC Web Trigger program B app Questionnaire Perm. Trigger program C Campaign flow 1 Survey Form BtC Campaign flow 2 Survey Survey Trigger program B Perm. Form BtB Newsletter B Ad-hoc implementation Focused implementation Long time-to-market Low impact Short time-to-market Low impact Newsletter Campaign flow Perm. form Campaign flow Simple solution 3

4 Requirements + SKILLS HIGH + + AMBITIONS RESOURCES BUDGET PLAN/ ROADMAP + PROVEN SOLUTION ARCHITECTURE QA BEST PRACTICES AGILLIC TIPS & TRICKS = Newsletter A Newsletter B Trigger program A Trigger program B Short time-to-market High impact Campaign web site Micro site Web app SMS SMS Dynamic content Promotion Promotion Perm. Form BtB Perm. Form BtC Questionnaire AI ML Trigger program C Campaign flow 1 Campaign flow 2 Survey Survey 4

5 AI to fix "Decision Gap" 5

6 Solution Complexity (1) Rich campaign site 3 trigger programs Master template 10+ communications Extended datamodel Promotions Suppression/skip logic Send-time optimization Concept -> Go Live 5 weeks 6

7 Solution Complexity (2) Campaign site User generated content Advisor portal Prod -> Stag process Extension steps Promotions Master template 3 languages Concept -> Go Live 6 weeks 7

8 Hands-on Examples for Today Content management Master Templating Template Parameters Promotion Content Flow management Multiple Sub-Flows vs. Single Flow Target Group Hierarchy 8

9 Regular Master Template COMMUNICATION FRAMEWORK CODE BASE TEMPLATE Newsletter Campaign A Campaign B Welcome Prg Custom HTML Service mail... 9

10 FRAMEWORK Advanced Master Templating CODE BASE Building modules Layout Blocks Block groups Columns/panels Elements... CONFIGURATION Simple files Block parameters Block Combos Content References... BUILD TEMPLATE VARIANTS COMMUNICATION Newsletter Campaign A Campaign B Welcome Prg Custom HTML Service mail... 10

11 Quick Tip: Custom Styling in Editor 11

12 QUALITY ASSURANCE DEVELOPMENT Template Parameters: AGIGNORE BUILD PROCESS AGILLIC LIVE RECIPIENTS <agignore> AG LAYER AG LAYER AG LAYER CLEAN AGILLIC 12

13 (New) Template Parameters OPTIONS Block variant A ELEMENT TOGGLE Block variant B Block variant C Single block all variants => => 13

14 SPREADSHEET Creating Promotion using ETL Script XSLT SCRIPT AUTO CREATION OF PROPOSITIONS

15 Quick Tip: Testing Full Promotion in Context 15

16 Flow Management 16

17 Single, Static Flow in Agillic? 17

18 Multiple Sub-Flows Daily Execution SUB FLOW Sub-flow for Mail 1 Sub-flow for Mail 2 Sub-flow for Mail 2 TARGET GROUPS Eligible Recipient Today Split/variants Suppression Logic Days to Skip Interval/periods Send-time optimization

19 Target Group Hierarchy TARGET DATE IN FUTURE WAIT AFTER RELATED MAIL Benefits Seperation of concern PREVIOUS VERSION OF SAME MAIL Fine-tuning of business logic Safely enable/disable parts HIGHER PRIORITY PROGRAM Historical counts (day-to-day) Granular prediction 19

20 Agillic User Group join on LINKEDIN Forum to - Share knowledge & experience - Discuss issues/challenges - Network with peers Member-driven 35 members / 20+ brands 4 sessions/year Responsive (Cph) Free breakfast Next meeting: 19 th September 2018 (Matas presentation) 20

21 Agillic User Group "Et godt initiativ, som giver inspiration og ny viden om arbejdsprocesser og funktioner i Agillic" Pia Nørland, Head of Omnichannel Execution "Virkelig brugbar ERFA gruppe. Der findes fagpersoner fra forskellige brancher, så det er nemt at få relevant inspiration samt svar på konkrete problemstillinger, som man støder på i sit arbejde med Agillic" Jesper Lindeberg, e-crm Specialist "Når jeg går fra User Group-mødet, er der som minimum ét konkret tiltag, jeg skal hjem at implementere. Idé-listen får altid en række tilføjelser" Mike Dige Svendsen, CRM Manager "Gruppen giver et interessant forum, hvor vi som Agillic brugere kan dele både erfaringer og udfordringer og få gruppens hjælp samtidig med at Responsive deler ud af deres ekspertviden" Per Dyring Dahlberg, CRM Manager "Denne netværksgruppe skiller sig ud idet vi alle bruger samme kampagneplatform, hvilket er en kæmpe fordel. Jeg er meget positiv og forventer at få rigtig meget ud af at være i gruppen" Marlene Tolstrup, Senior CRM Specialist "Det er godt at mødes med andre, som arbejder med Agillic og CEM. Vi kan dele erfaringer og udfordringer og dermed inspirere hinanden til at komme videre med nye tiltag. Vi arbejder alle med kombinationen af systemer, data og kundeoplevelser - og de udfordringer, der følger med ambitionerne." Kirsten Lund Petersen, Customer Experience Manager 21