UEFA U21-EM før, under og efter festen.. Christian Bordinggaard

Transkript

1 UEFA U21-EM før, under og efter festen.. Christian Bordinggaard

2 Inspiration?

3 Christian Bordinggaard DBU Turneringsdirektør, UEFA EURO 2020 Projektleder

4 12/16/ juni 011

5 Projektorganisation/-ledelse Hvordan sikrer man sig fuldt overblik over det hav af opgaver, der lander på ens bord, når man skal arrangere en mega-event? - for første gang. 12/16/2013

6 Værtsby, Version 1 STYREGRUPPE SEKRETARIAT Elo H. Christensen Johnny Frandsen??? Lars Krarup (fmd) Jan Møller Iversen (HK) Ole Haurum Jørgen Krogh (HK) Georg Sørensen/Mette Kier MCH Elo Haunstrup Christensen (sekr) FODBOLD Elo H. Christensen Anders Mosegaard (MCH) Jimmy Laursen (FCM) Dan Madsen (HF) Brian Pedersen (HF) Erik Riis (HK) TEKNIK Elo H. Christensen Teknik & Miljø BEK - Plan Beredskab Politi Jimmy Laursen, FCM Anders Mosegaard, MCH EVENTS Elo H. Christensen Visit Herning Hoteller Johnny Frandsen, MCH Gitte G. Hørstrup, MCH Cityforeningen Herning Centret SAMARBEJDE Kai Skou Hansen Viborg Chr. Bordinggaard DBU Finn Lyck Aarhus Søren Thorst Aalborg Elo H. Christensen Herning (Messecenter Herning) Klargøring Kampafvikling Sikkerhed Træningsfaciliteter Myndighedsgodkendelse Tekniske installationer Beregninger Markedsføring Kommunikation Fanzoner Byaktiviteter Koordinering

7 It starts with UEFA.

8 Afklaringsfasen

9 Hamburg 2010

10 Hvad skal vi lave?? Project name: UEFA European Under-21 Championship Final Tournament Denmark 2011 Short name: U Domain: Venue Operations Project Leaders: Marcello Alleca, UEFA Under-21 Event and Competition Manager Christian Bordinggaard, LOC Tournament Director Domain Leaders: Alexandre Huber, UEFA Troels Juhl Jensen, LOC Project charters Key milestones Tidslinie spidsbelastninger

11 No Nat. Assoc. Sponsor display on/around pitch Perimeter boards: UEFA partners only No Nat. Assoc. sponsor presence other than kit manufacturer No Nat. Assoc. sponsor products on display No distribution of publications No mention of brands No Nat. Assoc. sponsor presence other than kit manufacturer No branded equipment allowed Direct association between Nat. Assoc. sponsor and U-21 not allowed Third party association to U-21 not allowed If an official UEFA Press conference is held at Team Hotel, all conditions of the UEFA Press conferences apply Normal restrictions on usage of Under 21 logo adidas match balls only If Nat. Assoc. wishes to sell food & beverages at OTG, UEFA will provide contacts of UEFA partners Normal restriction on usage of Under 21 logo If official UEFA press conference is done at OTG, then all conditions of UEFA Press Conference apply Playing kit only UEFA backdrops only Only UEFA media activities and accredited media UEFA beverages in their normal packaging (and displayed on Press conf. table) Playing kit only adidas official match ball only Interviews only with UEFA backdrop UEFA provided beverages in original packaging or poured into UEFA drinking container Other beverages allowed if poured into UEFA drinking container UEFA accredited media activities only Distribution of team press kits/releases allowed at SMC only if non commercial and approved by UEFA Non commercial use of official marks allowed if graphic guidelines respected Nat. Assoc. Websites relating to U-21: allowed if no commercial presence of Nat. Assoc. sponsors. U-21 related publications allowed only if it does not create association between Nat. Assoc. Sponsors and U-21 Premiums as gifts: allowed if sourced through official licensee Any Kit allowed UEFA provided beverages can be used in original packaging Other brands of beverages can be used Team Press Conferences allowed with no restrictions Nat. Assoc. sponsor displays, products or backdrops allowed All media activities allowed No restriction on kit worn for regular training sessions Off pitch Nat. Assoc. press conference allowed if in separate room non visible from exterior. Nat. Assoc. sponsors, displays, products and backdrops allowed in this separate room All media activities allowed UEFA provided beverages can be used in original packaging or poured into UEFA drink container Spectator access allowed Any commercial activities linked only to Nat. Assoc.(with no association with U-21)

12 Transfer of knowledge.. Turneringsdirektør, Sverige 2009

13 Projektorganisation

14 Organisation DBU: Koordineringsgrupper (øst-vest) Værtsbyer: Koordineringsgruppe x 4

15 Projektledelse Ligeværdighed Placering af kampe, events mm. Åbenhed SEDK som ligeværdig partner Tillid Forventningsafstemning

16

17 LOC organisation (fuldtids) Tournament Director ( ) Project co-ordinator ( ) Webmaster ( ) TV & Media manager ( ) Promotion & Event manager ( ) Event co-ordinator ( ) Ticketing manager ( ) Video journalist ( ) Event co-ordinator II ( ) Hospitality manager ( ) IT manager ( )

18 Styreværktøjer. Microsoft xx Intranet Fælles kalender Koordinator

19 UEFA Site visits og møder One step ahead.. Egne Pre-UEFA Site Visits Udarbejd detaljerede agendaer Invitér fremtidige nøglepersoner Videomøder er vigtige!

20 Evalueringer

21 Evalueringer hvorfor? Nåede vi vore mål? Gode/dårlige erfaringer skal bruges. Udvikling af organisationen klubber (fodbold) Nye samarbejdspartnere/sponsorer KIA.. Værtsbyer.. Nye events

22 Evalueringer Behold viden i organisationen.. Eksterne/interne nøglepersoner Udnyt eksisterende administration Evalueringsrapporter UEFA, DBU, SEDK og værtsbyer

23 Implementeringer Økonomi Indgår i forhandlinger vedr. landskampe Billetstrategi Målgrupper, priser, kampkategorier etc. Frivillige Sociale medier Facebook, Twitter Drejebog

24 Hvad har DBU brugt U21-EM til?

25 Hvad har DBU brugt U21-EM til?

26

27 EURO 2020

28 - Der vil altid gå noget galt

29 - And it ends with UEFA

30 12/16/ juni 011