Experience. Knowledge. Business. Across media and regions.

Transkript

1 Experience. Knowledge. Business. Across media and regions. 1

2 SPOT Music. Film. Interactive. Velkommen. Program. - Introduktion - Formål og muligheder - Målgruppen - Udfordringerne vi har identificeret - Festivalområdet - Workshop, netværk og partnerskaber - Next Step og pitch 2

3 SPOT Music. Film. Interactive.

4 SPOT Music. Film. Interactive. Først. Introduktion. Lokalet rundt: - Hvem er I? - Hvad laver I? 4

5 SPOT Music. Film. Interactive. Spilleregler. Dagen i dag. 1. Vi har en platform at præsentere. Og midler til at supportere. 2. Vi spiller med åbne kort og I deltager på lige fod. 3. Nogle har bagage med andre ikke. 4. I dag er om samarbejde og igangsætning af idéer 5. Efter i dag skal I tage teten vi håber. Og sparrer. 6. Ikke alle vinder, men alle har muligheden. 5

6 SPOT Music. Film. Interactive. Samarbejde. Videnudvikling. Udvikling. Samarbejde. PoC. Brugere. Support. Sparring og videnopsamling. 6

7 SPOT Interactive 2014 Next. Step. Pitch inden den 20. kl Vi udsender link! 7

8 SPOT Interactive. _En platform. Baggrund. 8

9 Background - Since 1994 the SPOT Festival has been an annual music festival in Aarhus in May, where upcoming music talents from Denmark and the rest of the Scandinavian countries have been showcased for up to people, including people within the music industry more than 300 of them coming from abroad. - In 2013 the SPOT Festival teamed up with Filmby Aarhus, Shareplay and Promus with the objective of creating Scandinavia's strongest and most significant festival focusing on music, film and interactive. - That meant the launch of SPOT Film - a 2-day filmfestival - and SPOT Interactive a sold-out conference, that focused on reaching new target audiences and establishing new sources of revenue through interactive media experiences.

10 Background SPOT Interactive SPOT Music SPOT Film 1.maj 2.maj 3.maj 4.maj

11 SPOT Interactive 2014 Conference. Workshops. Events. 11

12 Background How do you design and develop interactive media experiences that reach new audiences and create new branding opportunities with new ways of earning money in mind?

13 SPOT Interactive Workshops Konference 1.maj 2.maj 3.maj 4.maj

14 SPOT Music. Film. Interactive SPOT Interactive Brugerinvolverende installationer SPOT Music & events SPOT Film 1.maj 2.maj 3.maj 4.maj

15 Tre udfordringer. To målgrupper. 15

16 End users vs. Industry - SPOT Music, Film & Interactive is quite unique as it is a one of a kind international festival that works across media sectors with both industry and end users as target group/stakeholders of the festival. - The entertainment industry and the end users share a common interest in tomorrow s rising stars within the music, film- and media industry.

17 Facts. Festival. Audience. - Primarily young people between 18-34, most between A small overrepresentation of women (55%) - Most of our guests are either in the middle of a medium/long education or have just finished it. But also a large number of people are attending the Gymnasium. Compared to the Danish population our guests are significantly over represented by people with long educations. - 60% of our guests come from Aarhus, but we also attract people from the rest of the region and Copenhagen as well. - Openminded to new music, new products and services. Firstmovers you can call many of them.

18 Facts. Conference. Audience.

19 Facts. Conference. Audience. - Digital content creators, people within advertising/communication/ marketing, brand managers, innovation managers, developers and the like - Primarily from Aarhus, but we aim to attract people from all of Denmark and beyond. - Openminded to new products and services - Interested in the design and development of interactive media experiences that reach new audiences.

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21 Tre udfordringer Interaktiv Konferenceoplevelse Interaktiv Koncertoplevelse Interaktiv Event / Installation 21

22 Interaktiv Konference oplevelse Undersøgelsesspørgsmål: Undersøgelsesspørgsmål: Hvordan kan en målgruppe fastholdes og aktiveres op til en event ved at gøre brug af de kompetencer der findes i den audiovisuelle branche og de teknologier, målgruppen anvender? 22

23 Undersøgelsesspørgsmål: Hvordan engageres publikum i koncertoplevelser på nye interaktive måder, hvor musik, film og interaktive medier forbindes? Interaktiv Koncertoplevelse 23

24 Interaktiv Event / Installation Undersøgelsesspørgsmål: Hvordan skabes der bemærkelsesværdige og interaktive installationer, som bidrager med at binde aktiviteterne og publikum til en mediefestival sammen? 24

25 Workshop. _Idéer. Netværk. 25

26 SPOT Interactive 2014 Workshop. - Formål: At få hjernerne i gang. - 3 udfordringer på bordet - Silent brainstorm min 26

27 Next. Step. _Idéer. Ansøgning. 27

28 SPOT Interactive 2014 Next. Step. Hvad vi forventer af jer nu: - Vurdér potentiale og samarbejdskonstallationer - Brug os til sparring - I skal dog selv tage teten 28

29 SPOT Interactive 2014 Next. Step. Hvad I kan forvente af os: - Sparring på og hjælp til samarbejdspartnere og setup - Handlingsplan og budget sætter vi op - Sparring på og hjælp til kontakt til virksomheder - Som minimum til innovationsprojekter (vi sikrer medfinansiering hos andre partnere) 29

30 SPOT Interactive 2014 Next. Step. Pitch inden den 20. kl Vi udsender link! 30

31 SPOT Interactive 2014 Vurdering. De pitches der kommer ind vuderes af Shareplays forretningsudvalg og vuderes ud fra de hovedkriterier som normalt anvendes inden for vækst potentiale, innovationsniveau og tværgående samarbejder. 31

32 Experience. Knowledge. Business. Across media and regions Shareplay Filmbyen 23, 1. sal 8000 Århus C [email protected] Blog: ohthatsnew.wordpress.com Twitter: ohthatsnew