PERSONALIZED,LOCALIZEDCONTENT. Problem.Solved.
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1 WEATHERGROUPSTORMSINTO PERSONALIZED,LOCALIZEDCONTENT
2 WeatherGroupStormsintoPersonalized, LocalizedContent ServiceandContentProvidersareracingtoatract customerswithimmersivevideo,customizedtouchpoints andinteractiveinformationforatrulypersonalizeduser experience.thisdeeperlevelofengagementisawin/win forserviceprovidersandconsumersalike,especialyas traditionalpassivewebsearchescontinuetheirdecline. AccordingtoEverything.me,passivewebsearchesare onthedeclinewithandroidcustomersusingaweb browseronly1.25timesperday¹infavorofcreatinga mosaicofinformationontheirmobilescreens. WeatherGrouprecognizedthatthosewhocanprofitably deliverqualitycontentwhen,whereandhow consumers wantitwilemergeasthemarket snextpioneer.itsmission istoofferthemostaccurate,personalizeddatatomilions ofconsumerssotheycanmakeinformeddecisions and takeaction inthefaceofweather.recently,however,the company sleadershiprecognizedthatitscustomersare interestedinmorethanweatherdata. TheARRISsolution includes: ActiveVideoStreamCastsoftware Aneviapackagingandorigin serversoftware ARRISCustom HTML5software development ARRISE2ESystemsIntegration ARRISGlobalServicescustom softwaredevelopment ARRISManifestDeliveryControler (MDC) ARRISME-7000Converged CompressionPlatform ARRISStream Controlerand VideoProductControlersoftware ARRISsupportservices Third-partyhardwarepurchasing support WeatherGrouphassetouttogobeyondthecore businessofweatherandtakepersonalizedcontenttothe nextlevel.weathergroupdecidedtodeliveralocalizedservice,muchlikeacustomizedsocial mediafeed,toletcustomersview personalized,localizedinformationthattheyroutinelyaccess throughouttheday.theservicewouldincludetraffic,news,sportsandofcourse,weather.the servicewouldalsoincludetheabilitytopreempttheprogrammingwithaweatherchannellive Feedduringperiodsofsevereweatherinaspecificmarket. TheProblem:Theblueprintforapersonalizedchanneldidn texist-yet Thenew servicethatweathergroupwantedtoofferrequiredthem toembarkonacomplex systemsintegrationprojectthathadtobebuiltfrom scratch.thenew serviceneededtoprovide detailedandlocalizedweatherinformation,butalsocombinedigitalandbroadcasttoinclude contentfrom third-partieswithwhom WeatherGrouphasdistributionrelationships. 1
3 Geographic-basedcontentandgraphicsforweather,news,sportsandtrafficwouldneedtobe processedandintegratedtocreatecustomerspecificover-the-top(ott)streams.therefore,the projectrequiredtheintegrationofmultiplethird-partyhardwareandsoftwaresystemsandwould needtouniquelyusehtml5asanautomatedvideoproductcreationengine.theprojectposed anexcitingchalengethatwasfurtheramplifiedbyalaunchdateonlysixmonthsaway. ARRISSolution:Theenginethat senablingthenew customerexperience WithinoneweekofdiscussingWeatherGroup sobjectives,arrisdeliveredacomprehensivedesign andimmediatelykickedofftheproject.ourteam ofsystemsintegrationexpertswenttowork seamlesslytyinginthemultiplethird-partyvendors.withcorecompetenciesacrossabroad spectrum oftechnologiesandprojectdisciplines,aswelasstrongvendorrelationships,arris helpeddeliveracompletelyuniqueandinnovativeservicetomarket. Inordertoensuretheproject ssuccessandwidespreadadoption,weathergroupemployeda phasedapproachthatwouldfirstofferasetofnew localizedchannelsdrivenbythesubscriber s location.caledlocalnow,it sstreamedasonechannelsoconsumersnolongerneedtodownload variousappstogetthecustom informationtheywant. ARRIS Personalized ChannelEngine LOCAL NOW ThispersonalizedOTTexperienceisnow availablefor228localmarketsthroughslingtv,fubotv andxumo,inadditiontoastand-aloneapp.arrisleverageditsottvideoexperiencetodesign afirst-of-its-kindsolution-achannelthatdeliversrelevantinformationtoeachsubscriberincluding nationalnews,localnews,severeweather,localweather,trafficandlocalsports. 2
4 Theinformationissourcedseparatelyandcombinedforeachmarketwithrenderingforalscreen typesincludingtv.thearris engine takescontentfrom bothweathergroupandthird-partiesand wrapsitintoanhtml5webapp,stitchesittogether,transcodesit,packagesitand sendsitoutintoalinearstream foreachmarket.ourstrategicpartnershipwithactivevideowasa keypartofthesolution,streamliningthehtml5appdevelopmentanditsconversionintompeg streams. National Production Feeds Uplink Produced VODContent DataMux MPEG-DPID Stream /HLS/DASH/MediaPath API/Manifest/ControlPath OTTStream Controler -Start/StopLocal WeatherStream VODProduct Controler (VPC) Information/ DataSources Experience Sequencingand ControlSystem ActiveVideo CloudTV & StreamCast HTML5->MPEG ARRIS ME-7000 (Transcoding) ANEVIA Segment and Publish (HLS/DASH) C A C H E CDNs Apps/Web Tablets,Smartsphones, PC/MAC,CCTVs, Consoles,. ManifestDelivery Controler(MDC) Figure1:ThearchitecturebehindWeatherGroup spersonalizationengine. Wereliedonourextensivelabfacilitiesandcapabilitiestotesttheend-to-endflowsandensurea highlevelofqualityandperformance.ourlabprofessionalsalsoprovidedpostlaunchsupportfor alcomponentsofthesolution,workingwiththeweathergroupteam toensureatimelyand successfullaunch.thisinitialphasewasimplementedwiththenew extensiblearchitecture,which wilultimatelyenablesubscriberstopersonalizetheirexperiencesonadeeperlevelandcreatea sphereofinformationaltheirown. TheResult:Thesuccessfuljointventurepavesthewayforanew frontier Withitsnew ecosystem inplace,weathergroup slatestofferingincreasesbrandloyaltyfor strongercustomerretentionandexpandsitspresencebygetingthebrandinfrontofanew audience.inthenearfuture,new advertisingandsubscriptionopportunitieswilfurtherextend therevenuestreamsthatstem from thisnew,personalizedcontent. 3 ARRISdesignedWeatherGroup snew architecturetoenablethefuturedeliveryofpersonalized andlocalizedinformation.thenextphasewastotakeitbeyondpassivelinearstreamsand
5 makeitinteractive,alowingsubscriberstorequestspecificcontenton-demand.contentcan alsobedeliveredbasedoncustomerpreference,viewinghistoryandcontentmetadata.asit evolves,oursoftwarewilcontinuetopowerthepersonalizedportal,ensuringthatanyvod contentrequestedbyconsumersisdeliveredflawlessly. ARRISalsoleveragesitsManifestDeliveryControler(MDC)tostitchVODcontenttogether,and inthefuture,wilinsertadsinaseamless,continuousstream.withthisnew architecture,service providerswilhavetheopportunitytodelivertargetedadvertisingdowntotheindividual consumerlevelforevenstrongerconsumerloyaltyandnew monetizationopportunities. 1 SmartphonePersonalizationServicesAreReducingtheNeedtoSearchOnMobile ARRIS Formoreinformationonhow thearrisprofessionalservicesteam canhelpyou, visit:htp:/ 4 Copyright2018 ARRISEnterprises,Inc.Alrightsreserved-5Nov18.
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