DIRF IR strategi og implementering. 15 Marts 2011, Michael von Bulow, IR, Danmark

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1 DIRF IR strategi og implementering 15 Marts 2011, Michael von Bulow, IR, Danmark

2 Agenda Vores værdier IR og organisationen Planning wheel IR politik Aktiviteter & Output & KPI Udfordringer 2

3 Our five values We create value We are innovative We build competencies We take responsibility We believe in dialogue Open and honest and intelligent dialogue with all our stakeholders at any time 24/7/360 3

4 IR Placering i organisation Bestyrelse Direktion Ledelsesteam IR/Communications 4

5 IR strategy Part of a bigger wheel Vision Mission Strategy Planning IR - Comm Strategy Planning Corp. governance 5

6 The IR strategy wheel Initial approval by CEO Adjustment of Final adjustment of strategy strategy Approval of strategy EC/CEO Implementation of strategy 6

7 IR - politik Daniscos mål er at fastholde et konstant og højt informationsniveau, der sikres gennem en aktiv og åben dialog med kapitalmarkederne. Vi arbejder for at videregive omfattende information til aktiemarkedet om vores økonomiske og driftsmæssige forhold samt om vores strategi og langsigtede finansielle mål. Gennem åben kommunikation vil vi sikre, at vurderingen af Danisco afspejler virksomhedens situation og forventninger. Danisco tilstræber gennem en aktiv informationspolitik at sikre en åben dialog med nuværende og potentielle aktionærer, og vi opfordrer derfor aktionærerne til at lade deres aktier navnenotere i selskabets aktiebog. 7

8 IR politik Purpose of Danisco s IR Authorised spokespersons Quiet period Conference call Company announcements Financial guidance Short term Long term Interactions with analysts Equity story IR policy The purpose of Danisco's IR policy is to ensure openness and transparency in our dialogue with the stock market. Objective Danisco aims to maintaina continuous and high levelof informationthrough an activeand open dialogue with the capital markets. We striveto providecomprehensiveand relevantinformationto the capital marketsabout our financialand operational performanceas well as our strategy and longer-termfinancial targets. Throuh open and honest communication, we aim to enable a valuation of the Danisco stock that reflectsthe company s situation and expectations. Organisationand responsibility Danisco s InvestorRelations (IR) functionis part of the Communicationsdepartmentwith direct reference to the ExecutiveBoard. IR has access to all relevantfinancial and strategic informationin the company and is responsible for maintainingcontact with investorsand analysts through regular informationmeetingsin Denmark and abroad. IR is also responsible for directing informationfromthe capital markets to the Executive Board. Authorised spokespersons The following individualsare authorised to communicate with the investmentcommunityunless otherwise agreed: Executive management Investor Relations Other guidelines Whenhosting investorevents, Danisco seeks to make them widely availableto the public, using the Internet in connection with results announcements and meetings for analysts, investorsand the press. Other prioritised activitiesinclude capital marketdays and other thematic presentations, which are made availableon the Internet in connectionwith the events. It is also possible to track planned IR activitiesand events viaour calendar. Furthermore, our web services allow all our stakeholders to view analyst recommendationsand consensus earnings estimates for Danisco. Capital market day(s) 8

9 Output IR policy The purpose of Danisco's IR policy is to ensure openness and transparency in our dialogue with the stock market. Objective Danisco aims to maintain a continuous and high level of information through an active and open dialogue with the capital markets. We strive to provide comprehensive and relevant information to the capital markets about our financial and operational performance as well as our strategy and longer-term financial targets. Throuh open and honest communication, we aim to enable a valuation of the Danisco stock that reflects the company s situation and expectations. Organisation and responsibility Danisco s Investor Relations (IR) function is part of the Communications department with direct reference to the Executive Board. IR has access to all relevant financial and strategic information in the company and is responsible for maintaining contact with investors and analysts through regular information meetings in Denmark and abroad. IR is also responsible for directing information from the capital markets to the Executive Board. Authorised spokespersons The following individuals are authorised to communicate with the investment community unless otherwise agreed: Executive management Investor Relations Other guidelines When hosting investor events, Danisco seeks to make them widely available to the public, using the Internet in connection with results announcements and meetings for analysts, investors and the press. Other prioritised activities include capital market days and other thematic presentations, which are made available on the Internet in connection with the events. It is also possible to track planned IR activities and events via our calendar. Furthermore, our web services allow all our stakeholders to view analyst recommendations and consensus earnings estimates for Danisco. 9

10 Output video 10

11 Eksempler på KPI Udenlandsk ejerandel Antal, relevans og kvalitet af investormøder Perception Equity story Kvartalsmeddelelser Årsregnskabet Udvikling af IR-website; usability, transparency osv, der understøtter værdier Holistisk perspektiv integreret kommunikation med andre komm.platforme, målgrupper osv. 11

12 IR Udfordringer Proof of value creation Getting the ratios right Cost value Information value A pure cost center Definere de rigtige succes parametre Equity historie eksternt og internt Være på forkant med kapitalmarkedet Valg af kanaler Fastholde troværdigheden i en meget volatil verden 12

13 Aktiekursen 13

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