IBM Unica Optimize v 8 1.: b 5y 25O gkz!le
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- Philippa Laursen
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1 IBM Unica Optimize
2 , 145., IBM Unica Optimize 8, 6, 0. Copyright IBM Corporation 2003, 2012.
3 1 Optimize Optimize Optimize Campaign Campaign Optimize Optimize Optimize Optimize Optimize Optimize Optimize Optimize Optimize Optimize Optimize Optimize Optimize / / / / B A B A A B A B A B A B Optimize PCT 73 PCT Optimize Copyright IBM Corp. 2003, 2012 iii
4 Optimize Optimize PCT OCT ( ) ID Optimize A. Optimize Optimize Optimize Optimize Optimize Optimize (UNIX ) CustomerSampleSize Optimize B. Optimize Campaign unicaacolistener Campaign partitions partition[n] Optimize sessionrunmonitor Campaign partitions partition[n] Optimize MemoryTuning Campaign partitions partition[n] Optimize usertemplatetables Campaign partitions partition[n] Optimize AlgorithmTuning Campaign partitions partition[n] Optimize Debug Campaign partitions partition[n] Optimize logging Campaign unicaacooptadmin IBM Unica iv IBM Unica Optimize:
5 1 Optimize IBM Unica Optimize IBM Unica Campaign.. Optimize. v v v v (ROI) Optimize. ROI. Optimize Optimize. Optimize ( : )., Optimize. Optimize.... Campaign.. v. v v Copyright IBM Corp. 2003,
6 2 IBM Unica Optimize: v $45,000 v 90 v 30.. v -.,.. v -... v -. Optimize ,.,.. 15% 20%
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10 v v. Campaign.. v v v ( ) v.. ID( ID). Campaign. ( ).. Campaign..,. v v v v v. ID. Campaign... 6 IBM Unica Optimize:
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12 Optimize OCT. Optimize Optimize PCT(Campaign ). Optimize OCT. Campaign OCT. OCT PCT (, ).., PCT PCT.. Optimize PCT. Optimize Optimize. Optimize. UACO_PCTBASE PCT.. Campaign Optimize. OCT. OCT PCT. ( ),.. AccountTypes = "" " ". 8 IBM Unica Optimize:
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21 IBM Unica Campaign. PCT OCT.. Optimize. PCT OCT. v v UACO_OCTBASE v. v Optimize. CustomerID. v UACO_PCTBase., ScorePerOffer CostPerOffer Optimize UACO_PCTBase. Optimize ContactHistory. Optimize.., (A, C E B D ) A, B, C, D E... 2 Optimize 17
22 ID..., OptimizeProcess. PCT ScorePerOffer. Optimize. ScorePerOffer float.. Optimize.,. : 73 PCT : PCT OCT 1. Optimize. 2. Optimize. :. 3. Campaign partitions partitionn Optimize usertemplatetables tablenames. : Database1.UACO_UserTable,Database1.view1. :. : database_schema.table_name or database_schema.view_name. 18 IBM Unica Optimize:
23 : 17 8 Optimize Optimize Optimize... IBM Unica Campaign. 2 Optimize 19
24 20 IBM Unica Optimize:
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26 . Campaign. Optimize. Optimize Optimize. Campaign Optimize (PCT). Optimize. Optimize Campaign. Campaign. Optimize Optimize. Optimize. Optimize.. Optimize. Optimize Optimize Optimize., Optimize CustomerSampleSize 1000 Optimize Optimize. Optimize. Optimize,. Optimize. Optimize. Optimize. Optimize.. 22 IBM Unica Optimize:
27 : 133 Campaign partitions partition[n] Optimize AlgorithmTuning 138 Campaign partitions partition[n] Optimize logging 137 Campaign partitions partition[n] Optimize Debug Optimize. Optimize. v. v Optimize. Optimize. Optimize.. Optimize.. Optimize. Optimize Optimize. : 24 : 25 Optimize Optimize. 1. > Optimize 23
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29 : 23 : Optimize Optimize Optimize.... v (#) v v v v ($) (&) (<) ( ).. (PCT) (OCT).. Optimize Campaign. IBM Unica Campaign. ( ) PCT OCT.. ( ). ( ).. : 23 : Optimize 25
30 26 IBM Unica Optimize:
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32 "customera customera "..,.. Optimize AND. Optimize... Optimize. / Optimize.., 10,000 X PCT X 10,000. PCT 10,000 X. Optimize., 6. CustomerX 5. Optimize customerx.. v Optimize. v Optimize.. Optimize Campaign. Campaign. 28 IBM Unica Optimize:
33 ..,.. UA_ContactStatus.CountsAsContact Optimize. Optimize UA_ContactStatus.CountsAsContact 1. IBM Unica Campaign. IBM Unica Campaign. /, (FEC).. / Optimize.,.. v -.,. v -., 0.., X 7 1,000.. v / -., ,
34 /. v - ( )., " ". (FEC).,., Y Y.. v / -., v - ( ).,. v -., 6. v B A -., " $100 $10 " " $100 $20 ". v A B -., (CD). v A B - A B.,.,,,.. 30 IBM Unica Optimize:
35 1. / / PCT B / B B X X X X X X X / X X X X X X X X X X / FEC X X X X X X X X X X X X X X X X X B A A B X X X X X X X X X X X X X X X X A B X X X X X X X Campaign. Campaign... v ( ) v v.,. "DoNotCall". "DoNotCall". 4 31
36 . 2. v. v.,,..,. v. v. v. v Channel name. / v. v v /... / OptOutTable. OptOutTable. " / GoodCreditRating." GoodCreditRating. " / DoNotCall." DoNotCall. 32 IBM Unica Optimize:
37 /.. / HighCreditScores. HighCreditScores / PCT.,,,. Campaign... (PCT)., 10%.. ID.. 3. v. v
38 CustomerValue < 100 OfferValue > 10 =. (). " >= / /.,..,.. ( : 7 ). 7 Optimize., /. :.. ( : ). Optimize , IBM Unica Optimize:
39 : 65 / : 66 / /. 4. / v. v Channel name. v A time period you specify..., Optimize ( ) " ". v 0. Optimize., PCT / v. v v /
40 4. / () v. Optimize. :., 10,000 X.. PCT 10,000 PCT 10,000 ( : B A ) Optimize. v. Optimize / /. /,. v.... v.. v... v..... / "1 / 0 3,000. 3, IBM Unica Optimize:
41 30 / 0 50, , / Optimize ,000. "30 : =6/ " "30 : / v = v = Express ".. PCT.., Optimize. PCT CostPerOffer 10,000. $10,000.., APR 7. APR
42 5. v Optimize PCT. v Optimize PCT. PCT : PCT OCT. Optimize PCT. PCT ( ). PCT. 10. / v. v v /... v. v Channel name. "CostPerOffer / " ( ) $100,000. "RiskScore / 100.". "APR CreditOffers / 8.". "CostPerOffer : CampaignName = SpringSale / " CampaignName SpringSale $20,000. Campaign 38 IBM Unica Optimize:
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44 6. / () v. v Channel name. v A time period you specify..., Optimize ( ) " ". v 0. Optimize., PCT / v. v v /... v. Optimize. : FEC. v. : / 30 / IBM Unica Optimize:
45 30 / / = 1/30/07 / Campaign.. Optimize Campaign....., : Campaign..,. Campaign., 4 41
46 . "".. 7. v. v. v A time period you specify..., Optimize ( ) " ". v 0. Optimize., PCT v. v Channel name IBM Unica Optimize:
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53 " CreditLimitReduction / 90 CrossSellCreditCardInsurance /." 90. A B A B. Optimize A B. Optimize B. A B..., A B...,. A B A B. A A B B., B, A. Optimize. Offer1 Offer2 A B. Offer2 Offer1 Offer1 Offer2. Optimize. Optimize Offer1 Offer2. Optimize ( ).. A B., Optimize Optimize. Optimize A 4 49
54 B. Optimize A B. A. A B A B. 11. A B v. v. v. / v Channel name. v Optimize. v /. v. :.. v. v Channel name. 50 IBM Unica Optimize:
55 11. A B () / v Optimize. v /... v. :.. A B / /.. " =, FreeNightAtDisney /."....,,.,. v v v 10% 4 51
56 .. v - ID, (FEC) /,,,, B A, A B A B. v -, /,, /, /,,, B A, A B A B. v -, /,, /,,, B A, A B A B... Campaign Optimize. ID ( ).,. 3 $1000., 3. :.. v Campaign. v. IBM Unica Campaign. 52 IBM Unica Optimize:
57 IBM Unica Interact Optimize. : : / B A 47 A B 50 A B / Optimize. 4 53
58 : 52 : / B A 47 A B 50 A B.. Campaign Optimize.. v.. v.... Optimize. Optimize. Campaign..., ( ) Optimize. Optimize. Optimize. 54 IBM Unica Optimize:
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60 . Optimize Optimize. : 54 : / / B A 47 A B 50 A B.., "go_to_interest" " ". " " "go_to_interest".., go_to_interest < 5...., " " " " "". 0% 2.9% 18.9% 21.9% % 18.9% 0% 21.9% 2.9% 18.9% 56 IBM Unica Optimize:
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62 ,... Optimize.,,., Campaign.,,, SKU SKU TV. Optimize,., Campaign IBM Unica Campaign.,.. ( ),. : Expiration Date = 12/31/08 Expiration Date, =, 12/31/ IBM Unica Optimize:
63 Optimize Campaign. Campaign = >., > 12/31/ >=., >= 12/31/ <., < 12/31/ <=., <= 12/31/ <> "any" "all". all any. v all -., $ all AND. (Grouping) AND (Grouping)... AND (Grouping) Grouping = (Condition) AND (Condition)... AND (Condition) v any -.,. any OR. 4 59
64 (Grouping) OR (Grouping)... OR (Grouping) Grouping = (Condition) OR (Condition)... OR (Condition).. v v $10 v all. v v v. ( ) any all any. 3.. a.. b.. c IBM Unica Optimize:
65 Effective Date <= 1/1/07 Item type = Clothing Cost per offer >= ( ). a... b.,. c... d. all any. all any all any Optimize Optimize. : 56 : / / B A 47 A B 50 A B
66 Campaign..,.. $1 ( <1)...,. IBM Unica Campaign..., $1.. $1 Optimize $1 Optimize IBM Unica Optimize:
67 :. IBM Unica Campaign / 1 $12 $7 Y $5 N 3 $9 $10 Y - $10.. Optimize Optimize $10. Optimize $9 $10. Campaign Optimize. ().,.. Optimize.. Optimize
68 IBM Unica Campaign. Optimize,.. ( )....,. 1. Optimize. rule type Optimize. Optimize. Optimize. Optimize. Optimize. Optimize.. 64 IBM Unica Optimize:
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76 72 IBM Unica Optimize:
77 5 IBM Unica Optimize.. Optimize OCT... Optimize.. (,,,, ). Optimize. Optimize. v Optimize. Optimize. v..,,, : 100, ~ 99,999-50,000 ~ 50, ,000 Optimize. PCT. (PCT).. Copyright IBM Corp. 2003,
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84 80 IBM Unica Optimize:
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97 v v PCT. PCT... : : 94.., - "MyOfferScore". - "Offer1Score", "Offer2Score" "Offer3Score" Shift+ Ctrl
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101 7 IBM Unica Optimize. IBM Unica Campaign Optimize..... : Campaign. Optimize.. v. v (PCT) (OCT).,. ContactDate. v. Optimize Optimize.,. Copyright IBM Corp. 2003,
102 ID.,. IBM Unica Campaign. : ID., ID. ID. Optimize Campaign. IBM Unica Campaign UO. 5.. UO. Optimize IBM Unica Optimize:
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122 118 IBM Unica Optimize:
123 A. Optimize IBM Unica Optimize. Optimize. Optimize Optimize Optimize. Optimize. cron Microsoft Windows Marketing Platform. Optimize. Optimize Optimize. v Campaign Marketing Platform. v Optimize Campaign HTTP(S). v Optimize Java. v OPTIMIZE_HOME Optimize Optimize. v JAVA_HOME Optimize Java. Optimize ACOOptAdmin Optimize. Optimize /tools/bin. ACOOptAdmin -sn session -u [password] [-async] [-locale localecode] [-stop] ACOOptAdmin. Copyright IBM Corp. 2003,
124 v -sn session - Optimize.., HolidayFundRaiser. ACOOptAdmin -sn HolidayFundRaiser (/) (\). : ACOOptAdmin -sn MktFolder/HolidayFundRaiser. : ACOOptAdmin -sn "Holiday Mailing" v -u username - Optimize.. v -p password -.. v -async - Optimize.. Optimize Optimize. v -locale localecode - Optimize.. en_us. v -stop Optimize Optimize. Optimize /bin. ACOServer -start stop Windows ACOServer.bat UNIX ACOServer.sh. ACOServer. v -start - Optimize. v -stop - Optimize. 120 IBM Unica Optimize:
125 ACOServer. IBM Unica Optimize. Optimize. Optimize. IBM Unica Campaign. v Oracle Optimize Optimize. set NLS_LANG=AMERICAN_AMERICA.UTF8 v Campaign/ddl/unicode. Microsoft SQL Server aco_systab_sqsvr.sql IBM DB2 Server aco_systab_db2.sql Oracle aco_systab_ora.sql Optimize PCT OCT. Optimize. Optimize Campaign. Campaign Optimize. Optimize Campaign. Campaign /Campaign Optimize /Optimize. Campaign PCT. Optimize Optimize. v PCT - MinReqForLoaderCommand MinReqForLoaderCommandForAppend Optimize. A. Optimize 121
126 v POA - Optimize MinReqForLoaderCommand MinReqForLoaderCommandForAppend. v OCT - Optimize MinReqForLoaderCommand MinReqForLoaderCommandForAppend. v RC - Optimize MinReqForLoaderCommand MinReqForLoaderCommandForAppend. Optimize. v Campaign Campaign. v Optimize Campaign. Campaign Optimize Campaign Partitions PartitionN DataSources DataSourceName LoaderCommand., LoaderCommand /app/unica/campaign/partitions/partition1/ scripts/load.sh load.sh Optimize /app/unica/ Optimize/partitions/partition1/scripts. v Optimize Campaign. Campaign Partitions PartitionN DataSources DataSourceName LoaderControlFileTemplate Campaign Optimize.. Campaign /Campaign ( : /Campaign/ partitions/partition1/scripts). Optimize /Optimize ( : /Optimize/partitions/partition1/scripts). UNIX Optimize., /Optimize/partitions/ partition1/scripts. ln s /Campaign/partitions/partition1/scripts/load.ctr load.ctr 122 IBM Unica Optimize:
127 (UNIX ) Optimize. /bin/acoserver.sh ulimit. Optimize ulimit 1Gb( ). Optimize ulimit. ulimit. ulimit ACOServer.sh. idatamin= ulimit. Windows ulimit.... Optimize. Campaign partitions partition[n] Optimize AlgorithmTuning. Optimize Optimize..,. Optimize. Optimize. Optimize. EnableMultithreading true. : ( ) Optimize. IBM Unica. A. Optimize 123
128 Optimize.. v v v I/O v Optimize.. v.. 1. (PCT) (OCT). PCT OCT. v. Optimize. v.., RAM. ( ) I/O. MaxCustomerSampleProcessingThreads. RAM. 124 IBM Unica Optimize:
129 v CustomerSampleSize RAM... v. ProcessingThreadQueueSize. PostProcessingThreadQueueSize. Optimize IBM Unica. CustomerSampleSize Optimize CustomerSampleSize. CustomerSampleSize "" Optimize ("" )......, Optimize 1000 A. Optimize A. CustomerSampleSize... 10, ,000. Optimize... CustomerSampleSize.. A. Optimize 125
130 CustomerSampleSize. 20 1,000 /. 100,000 10, Optimize (1,000) (10).. ( : ) , (20 1,000 )., 2% 1 98% 0. Optimize %. 1 1%. 10 Optimize ,000 ( ) 10, Optimize Optimize. : Optimize.. ( : UA_ContactHistory ).. : CREATE INDEX IndexName ON TableName ( ColumnName ). Campaign. 126 IBM Unica Optimize:
131 30. Optimize audience_segmembership v Audience ID Campaign Optimize. v SegmentID.. UACO_PCTsessionID v OptimizeID v ContactDateTime v Audience ID Audience ID Campaign ID. Optimize Optimize. v v v ContactID TempOfferHistID OfferID Optimize UACO_PCTsessionID session ACOSessionID. ACOSessionID UACO_OptSession Optimize ID. UACO_POAsessionID v OptimizeID v TempOfferHistID UACO_RCsessionID v RandomIndex v Audience ID Audience ID Campaign ID. Optimize Optimize. Optimize UACO_POAsessionID session ACOSessionID. ACOSessionID UACO_OptSession Optimize ID. Optimize Optimize. Optimize UACO_RCsessionID session ACOSessionID. ACOSessionID UACO_OptSession Optimize ID. Audience ID Campaign ID. A. Optimize 127
132 30. Optimize () audience_contacthistory v PackageID PackageID CellID Campaign v Audience ID UA_ContactHistory. v CellID v ContactDateTime Audience ID Campaign ID. audience_dtlcontacthist v Audience ID Audience ID Campaign ID. v ContactDateTime v TreatmentInstID. Optimize, /.. 0 Optimize. UseFutureContacts Optimize Optimize. UseFutureContacts false Optimize. Optimize. UseFutureContacts true Optimize IBM Unica Optimize:
133 B. Optimize IBM Unica Optimize. Campaign Partitions partition[n] datasources Optimize UOSQLOnConnect. UOSQLOnConnect IBM Unica Campaign. Campaign unicaacolistener Optimize. serverhost Optimize. localhost serverport Optimize. usessl SSL Marketing Platform True. False. False True False Copyright IBM Corp. 2003,
134 keepalive ACOListener Campaign ( ). keepalive. 0. keepalive Java keepalive. 0 logprocessid Optimize (Optimize_installation_directory/logs/ unica_acolsnr.log) Optimize ID.. logginglevels Optimize. Optimize_installation_directory/logs/ unica_acolsnr.log. MEDIUM LOW MEDIUM HIGH ALL logmaxfilesize 130 IBM Unica Optimize:
135 (). Optimize. Optimize_installation_directory/logs/unica_acolsnr.log enablelogging True. False. Optimize_installation_directory/logs/ unica_acolsnr.log. True True False logmaxbackupindex. Optimize_installation_directory/logs/unica_acolsnr.log. 5 loggingcategories. Optimize_installation_directory/logs/unica_acolsnr.log. B. Optimize 131
136 all bad_order cell_access commands config data_errors dbload file_access general memory procrun query sort sysquery table_access table_io table_mapping webproc defaultfilepermissions(unix ).,, ( ) Campaign partitions partition[n] Optimize sessionrunmonitor. progressfetchdelay (). 250 Campaign partitions partition[n] Optimize MemoryTuning. MaxRamUsage (MB) Campaign partitions partition[n] Optimize usertemplatetables PCT OCT. 132 IBM Unica Optimize:
137 tablenames Optimize ( ). (PCT) (OCT). UACO_UserTable Campaign partitions partition[n] Optimize AlgorithmTuning. MaxAlternativesPerCustomerEvaluated Optimize., true. v (PCT) A, B, C, D A=8, B=4, C=2, D=1 v MaxAlternativesPerCustomerEvaluated 5 v =3. v ABC =14 v ABD =13 v AB =12 v ACD =11 v AC =10 Optimize PCT CustomerSampleSize B. Optimize 133
138 CustomerSampleSize Optimize CustomerSampleSize... CustomerSampleSize.. Optimize CustomerRandomSeed CustomerSampleSize Optimize. CustomerSampleSize MaxIterationsPerCustomerSample Optimize. Optimize MaxIterationsPerCustomerSample. MaxIterationsPerCustomerSample. v, v, 134 IBM Unica Optimize:
139 v, v 1000 MaxCustomerSampleProcessingThreads Optimize. MaxCustomerSampleProcessingThreads.. Optimize IBM Unica. 1 ProcessingThreadQueueSize PCT Optimize. Optimize. Optimize IBM Unica. 1 PostProcessingThreadQueueSize OCT Optimize. Optimize. Optimize IBM Unica. B. Optimize 135
140 1 136 IBM Unica Optimize: EnableMultithreading true Optimize. MaxCustomerSampleProcessingThreads, ProcessingThreadQueueSize PostProcessingThreadQueueSize. false Optimize. true true false EnableBufferingHistoryTransactions true Optimize Optimize. false Optimize Campaign UA_ContactHistory. false Optimize Optimize UA_ContactHistory.. true Optimize. false true false MinImprovementPercent. MinImprovmentPercent
141 ( ) UseFutureContacts Optimize. UseFutureContacts. UseFutureContacts false Optimize Optimize. Optimize. Optimize. UseFutureContacts true.,. UseFutureContacts true Optimize. False True False : 22 Optimize Campaign partitions partition[n] Optimize Debug PCT. ExtraVerbose... B. Optimize 137
142 : 22 Optimize Campaign partitions partition[n] Optimize logging Optimize. enablebailoutlogging True Optimize MaxAlternativesPerCustomerEvaluated Optimize. True Optimize (CSV).. ID Optimize. unprocessables_sessionid.csv OptimizeInstallationDirectory/ partitions/partition[n]/logs. False True False logprocessid Optimize (Optimize_installation_directory/partitions/ partition[n]/logs/unica_acosvr_sessionid.log) Optimize ID True. False. False 138 IBM Unica Optimize:
143 True False logginglevels. Optimize (Optimize_installation_directory/ partitions/partition[n]/logs/unica_acosvr_sessionid.log). MEDIUM LOW MEDIUM HIGH ALL logmaxfilesize ( ). Optimize. Optimize (Optimize_installation_directory/partitions/partition[n]/logs/ unica_acosvr_sessionid.log) enablelogging True. False. Optimize (Optimize_installation_directory/partitions/partition[n]/logs/ unica_acosvr_sessionid.log). True True False logmaxbackupindex B. Optimize 139
144 . Optimize (Optimize_installation_directory/partitions/partition[n]/logs/ unica_acosvr_sessionid.log). 5 loggingcategories. Optimize (Optimize_installation_directory/partitions/ partition[n]/logs/unica_acosvr_sessionid.log). all bad_order cell_access commands config data_errors dbload file_access general memory procrun query sort sysquery table_access table_io table_mapping webproc defaultfilepermissions(unix ).,, ( ) : 22 Optimize Campaign unicaacooptadmin unicaacooptadmin. getprogresscmd IBM Unica Optimize:
145 optimize/ext_optimizesessionprogress.do optimize/ext_optimizesessionprogress.do runsessioncmd.. optimize/ext_runoptimizesession.do optimize/ext_runoptimizesession.do logginglevels logginglevels Optimize. LOW, MEDIUM, HIGH ALL LOW (, ). ALL. HIGH LOW MEDIUM HIGH ALL cancelsessioncmd.. optimize/ext_stopoptimizesessionrun.do optimize/ext_stopoptimizesessionrun.do logoutcmd.. B. Optimize 141
146 optimize/ext_dologout.do optimize/ext_dologout.do getprogresswaitms (, ). getprogresscmd IBM Unica Optimize:
147 IBM Unica, IBM Unica.. IBM Unica. IBM Unica. v v v v,, v " " IBM Unica., IBM Unica. >. version.txt IBM Unica. IBM Unica IBM Unica IBM Unica ( Copyright IBM Corp. 2003,
148 144 IBM Unica Optimize:
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151 IBM IBM...,,.. :. (API),,,.. IBM,. " ". IBM. IBM, IBM ibm.com IBM Corp.. IBM. IBM ( 147
152
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