Contents. Introduction. Problems. Solutions. Platform features. Birdlanceblockchain in-depth. Coindistributiondetails. Team.

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Pernille Lauridsen
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1 F r eedom andpr ot ect i onf or f r eel ancephot ogr apher s A nex tl evelonl i nemar ket pl acef orpi ct ur es, i l l us t r at i ons and ar t wor k whi l e pr ovi di ng pr oofofaut hor s hi p Whi t epaper

2 Contents Introduction Problems Solutions Platform features Birdlanceblockchain in-depth Coindistributiondetails Team Legaldisclaimer 1

INTRODUCTION Stockimagesanddigitalimages,ingeneral,areanesentialsubsetof theinternetecosystemcompaniesusethem,aswelasindividualswho develop websites,bloggers,graphicdesigners,advertisingagencies,

3 INTRODUCTION Stockimagesanddigitalimages,ingeneral,areanesentialsubsetof theinternetecosystemcompaniesusethem,aswelasindividualswho develop websites,bloggers,graphicdesigners,advertisingagencies, newsagencies,andsomuchmore BirdlancehastheambitiontobecomeoneofthebestonlinemarketplacesforimagerycontentwhilealsoprotectingtheintelectualpropertyofPhotographersandGraphicDesignersbybeingabletoproveauthorship and reportcopyrightinfringementofanykindunsolicited usageofaphotographineitheritsoriginalasinitseditedform canbe detectedbybirdlanceandwilbereportedtotheoriginalauthorofthe content Often,the use ofhighly specialized language furthercomplicates things,ratherthandecipheringandanalyzingthem,wehaverefrained from usingthem wherewecanforthepurposesofclarity,herewepresentsometermsused,andtheirmeanings : AnArtistorcreatormeansanyindividual whoisastakeholderinapieceofmedia materialwhichcanbea photographer, editor,graphic designeroranyone else whoisduetobepaid apercentageof theprofitsofthatpieceofart Cryptocurency FIATCurency CryptocurencyinthiscontextreferstodecentralizeddigitalasetssuchasBitcoin, Ethereum,BLNC,etc FiatCurencyreferstotraditional,government-backed money,such as dolars, poundsandeuros Royalties Royaltiesmeananyprofitsduetoacreatorfrom thecommercialexploitationofa pieceorunitofimageart 2

Theartistsandcreatorswhoseltheircreativeworksontheplatform wil beproperlycompensated,andalcontentfeaturedontheplatform is soldwiththepermisionofthecopyrightholders

4 Theartistsandcreatorswhoseltheircreativeworksontheplatform wil beproperlycompensated,andalcontentfeaturedontheplatform is soldwiththepermisionofthecopyrightholders Birdlance,isplanningtoisueandselcryptographicutilitytokenstobe usedontheplatform Theconceptwhichistobetakenintoaccountisalaboutinfusingthe modeloftheblockchaintechnologywithinthemediaindustryineasier terms,itisalaboutreconfiguringhow creatorswilreceivefundsand addinganew dimensiontorightsmanagement Aswelassomeofthefinestblockchainconceptsontheplanet,we haveavariedselectionoffoundersandadvisorsalreadyworkingatthe highestlevelsofdiferentmediaindustriesthismeansweactualyunderstandthetechnologieswewishtodisruptandtheproblemswewish todisplace 3

PROBLEMS Curentlytherearen tmanyoptionsavailabletothemodern-dayartists (egphotographersorgraphicdesigners)lookingtomonetizetheirdigitalwork Thiscurentstructureisevenmoreworisomeforunderground

5 PROBLEMS Curentlytherearen tmanyoptionsavailabletothemodern-dayartists (egphotographersorgraphicdesigners)lookingtomonetizetheirdigitalwork Thiscurentstructureisevenmoreworisomeforunderground andupcomingartistswhoareyettoatainacertainleveloffameand notorietythatwouldhelpself-seltheirworksatafairmarketprice Thestructureinplace,suchasStockPhotographyplatformslikeShuterstockandAdobeStockavailablehasgonealongwaytohelpinmonetizationArtistsandPhotographerscanshowcasetheirdigitalworkson theseplatformsandearnapercentageofthesalehowever,thereare stilalotofloopholes,redundancies,andchalengesthatlimittheoverarchingobjectiveofprotectingandempoweringtheartistandhis/her workstheseproblemsinclude StringentRequirements PaymentSystem Thereisastrongdependencyoncertaindigitalpaymentplatformslike PayPal,whichhasprovidedfluidityforsomebuthavegrownredundant overtheyearspaypalisnotacceptedinalcountries,whichmeans photographersandartistsincertaincountriesarelimitedbyapayment system whichshouldnotbeaproblem intoday sfinancialagethisalso limitsthecreatorinsetinghisownpricingandterms Contentverification Theplatformsarecharacterizedbystringentrequirementsconcerning theconditionsofparticipationforselersduetothesechalengingconditions,theartistisobligedtopublishasubstantialnumberofimagesin thehopeofbeingabletocompeteagainsttheimmenselyhighlevels ofcompetition Longwaitingtimesforverificationofthecontentandalargenumberof rejectionsoftheworkbythephotostocksplatformsaresomeofthefactorsthatfrustratetheartist 4

SOLUTION Birdlancecomestothemarketwithdistinctadvantagesoverconventionalplatform tobothcustomersandartistscontributorsatbirdlance benefitfrom alow feeinselingprice,whilecreatorstakeupto90% of

Oursolutionstotheproblemshighlightedinthepreviouschaptersare : PriceControlandAutonomy Itisveryimportanttousthatonlytheartiststhemselvescandetermine

6 SOLUTION Birdlancecomestothemarketwithdistinctadvantagesoverconventionalplatform tobothcustomersandartistscontributorsatbirdlance benefitfrom alow feeinselingprice,whilecreatorstakeupto90% of theearningsa structurethatalowscreatorstokeepover90% ofthe finalsalepricealowsthem toofertheirworkcheaperandofermore purchasevalueforthecustomers Oursolutionstotheproblemshighlightedinthepreviouschaptersare : PriceControlandAutonomy Itisveryimportanttousthatonlytheartiststhemselvescandetermine thevalueoftheirworkandthattheyaregiventheopportunitytoofer theirworktolotsofpotentialbuyersourplatform providesthisopportunitywhichisrealized byusing synergiesfrom Blockchaintechnology andthecreativeindustry CryptoEconomy Birdlanceappealstoabroadaudience thatiscurentlystilfarfrom theblockchain and cryptocurency technologies ComputerVision An85% oftheimagesuploadedtothe internetare used withoutpermision OurreverseimagesearchandAImonitoryourpicturesand cantrace even derivedworksbacktoitsoriginalsend legaltakedownnoticesforimagesthat werenotdulypurchasedviatheplatform and used orre-purposed in any form 5

BIRDLANCEPLATFORM FEATURES TheBirdlanceplatform isaplatform onwhichartistshavetheopportunitytoseltheirworktoabroadaudienceatapricetheysetthemselves,

marketplaceforpictures,ilustrationsandartwork BuyandSel BuyandselyourBLNC forasmalfee,real-timepricesandfasttransactions ProofofAuthorship

7 BIRDLANCEPLATFORM FEATURES TheBirdlanceplatform isaplatform onwhichartistshavetheopportunitytoseltheirworktoabroadaudienceatapricetheysetthemselves, andwhereselersarealsofulyandsolelyliablefortheworkstheysel themselvesfeaturesoftheplatform include MarketPlace Birdlance wilhave itsmarketplace which wilserve asa real-time marketplaceforpictures,ilustrationsandartwork BuyandSel BuyandselyourBLNC forasmalfee,real-timepricesandfasttransactions ProofofAuthorship Protectyourpictures,ilustrationsorartworkwithauniquehashthatwil bestoredonthebirdlanceblockchain Monitor OurAIsearchesformatchesonlineandnotifiesyouwhenanew match isfound ProofofStake Stakecoinsandearnextracoinswhilehelpingtosecurethenetwork Advertisement Birdlancewilsupportpaidadvertisingspotsforproducts 6

BirdlancePoSBlockchain doesn'trequireanyminingbutrewardsare gainedbystakingmoreover,itisalotmore energyefficientandgreenthananyother ProofofWork(PoW)Blockchain

coinageconceptandisresistanttoso-calednothingatstakeatacks Inthegenesisblockatotalof1bilioncoinsweredistributed,divisibleto eightdecimalplaces Asthegenesisblock

BirdlancerunsitsownProofofStakeBlockchain(basedonNXT)Ourutilitycoin(BLNC)canbeusedforbuyingandselingphotographsonthe platform and buying variousbirdlance

Work(PoW)Blockchain Along with SHA256 hashing algorithms,curve25519 cryptography is usedtoprovideabalanceofsecurityandrequiredprocesingpower BLNC

8 BirdlancePoSBlockchain doesn'trequireanyminingbutrewardsare gainedbystakingmoreover,itisalotmore energyefficientandgreenthananyother ProofofWork(PoW)Blockchain BIRDLANCEBLOCKCHAININ-DEPTH Birdlance sblnc isa 100% ProofofStake(PoS)cryptocurencyThe ProofofWorkalgorithm doesnotdependonanimplementationofthe coinageconceptandisresistanttoso-calednothingatstakeatacks Inthegenesisblockatotalof1bilioncoinsweredistributed,divisibleto eightdecimalplaces Asthegenesisblock hasaninitialnegativebalanceof1bilionblnc, anycoinssenttothegenesisaccountareefectivelydestroyed,since thataccount snegativebalancewilcancelthem out BirdlancerunsitsownProofofStakeBlockchain(basedonNXT)Ourutilitycoin(BLNC)canbeusedforbuyingandselingphotographsonthe platform and buying variousbirdlance servicessince the Birdlance Blockchaindoesn'trequireanyminingbutrewardsaregainedbystaking,itisalotmoreenergyefficientandgreenthananyotherProofof Work(PoW)Blockchain Along with SHA256 hashing algorithms,curve25519 cryptography is usedtoprovideabalanceofsecurityandrequiredprocesingpower BLNC isredistributedthroughtheinclusionoftransactionfeeswhichare awardedtoanaccountwhenitsuccesfulycreatesablockonaverageblocksaregenerated every60secondsbyunlocked accounts ThisprocesiscaledforgingAfter10blockconfirmationstransactions aredeemedsafe 7

COINDISTRIBUTIONDETAILS Birdlancewilstartdoingairdropstothecommunityinthethirdquarter of2019toatractuserstotheplatform everynew userthatsignsupwil

9 COINDISTRIBUTIONDETAILS Birdlancewilstartdoingairdropstothecommunityinthethirdquarter of2019toatractuserstotheplatform everynew userthatsignsupwil receiveawelcomebonusofcoinstokick-starttheirbirdlanceexperience Birdlanceaimstoreachtheonemilionimagesmarkoneyearafter launchto achieve this,a bonustiersystem wilbe implemented to rewardphotographerswithextrablncthesystem wilbeevaluatedby Birdlancewiththeutmostcareandwilbere-adjustedwhenneededto bestachievethegoalofonemilionimagesinoneyear BirdlanceisplanningtodoanICO/IEO intheforthquarterof2019al unsoldcoinswilbeburnedandtorebalancetheteam scoinalocation,apartofthesewilbeburnedtooinrelationtotheburnedunsold coins : arejuvenatethestockphotographyand visualcreativemedia industrywithour rangeofsolutions bestablishvalueforbirdlance cestablishtrueuseofutilitycoinonthe platform Alocation: 10% fornxtholders 40% forblnc holdersteam 1% forairdropcommunitymembers 40% IEO/ICO stage 9% rewardsystem 8

asanerpsoftwareconsultantand ERPsoftwaredeveloperNextto that,heisalsotheco-founderofanonprofitwebapplicationusedby

10 TEAM MathiasVanHeule-Co-founder Afterseveralyearsofexperiencewithresourcemanagementandplanninginthemanufacturingindustry,MathiasvanHeulestartedworking asanerpsoftwareconsultantand ERPsoftwaredeveloperNextto that,heisalsotheco-founderofanonprofitwebapplicationusedby hunderdsofrealestateagentsinbelgium GlennBoudaer-Co-founder AfterhisComputerSciencestudies,GlennBoudaerstartedworkingas anerpandwmssoftwaredeveloperinhissparetimehedevelopssoftwareapplicationsusingartificialinteligence,machinelearning,computervisionoraugmentedreality 9

11 LEGALDISCLAIMER ThispresentationandalofitscontentsarepurelyinformationalProspectiveparticipantsshouldobtainalnecesaryinformationandconsideralrisksbeforemakinganyinvestmentdecisionNoneoftheinformationoranalysespresentedisintendedtoform thebasisforanyinvestmentdecision,and nospecificrecommendationsareintendedthis presentationdoesnotnecesarilyidentify,orpurporttoidentify,althe riskfactorsasociated withbirdlance sprospectiveparticipantsmust maketheirownindependentasesment,aftermakingsuchinvestigationsastheyconsidernecesary,ofthemeritsofpurchasingbirdlance s There isno asurance thatbirdlance sinvestmenttargetswilbe achievedandfundperformancemayvarysubstantialyovertime 10

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