IMODDIGITAL DIGITALMARKETING AGENCY

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1 IMODDIGITAL DIGITALMARKETING AGENCY

2 01 ABOUTIMOD DIGITAL

3 INTRODUCTION Thiswasatatimewhere"influencers"and"influencemarketing"was unknownandcompanieswereonlyjuststartingtoworkwithpopular In1998,thesameyearthatGooglewasfoundedbyLaryPageand SergeyBrin,Christopherhadavisiontocreateaplatform thatwould alow him tocommunicatewiththeworldandactasalaunchpadfor hisideas.christopherlaunchedthebrandimod,shortfor"imodify", whichwastostartasablogaboutmarketingandtechnologyforthose whowantedtousetheworldwidewebasamarketingchannelfortheir websitestoboostvisibility.workingwiththesecompanies,christopherran manyexcitingandsuccessfulonlinecampaignstohelplocalbrandsstand out.christopherhassomeamazingstoriesthatinvolvebeingserenadedby abanddressedaslemons,drivingaminicooperaroundcampsbayina wig,drinkingsteristumpieonthemainroadinabeachcabanaandmany othermemorablemomentsovertheyears.feelfreetoaskhim aboutthem! businessesandtojustbecomemorefamiliarwithwhatthefutureheld. ChristopherhadalwaysenvisionedgrowingsomethingoutofiModbut buthedidn'trealisethatitwouldbecomethefirebehindimoddigital (Pty)Ltd. Atthepeakoftheblog'ssuccessandinundatedwithofers,Christopher decidedthatitwastimetocombinehisexpertiseinsearchengine Optimisation(SEO),PayPerClick(PPC)MarketingandContentMarketing withhisexperienceatvariousleadingagencies,inordertostarthisown Atthispointintime,WordPressdidnotexistandChristopherwrotethe codeforthefirstversionofimodhimself.in2005theblogwasoficialy registeredandby2008thebloghadwonmultipleawards,including agency.insteadofusingimodsolelyasaplatform forvisibility,christopher startedworkingatthesecompanies,assistingthem withhow todoit themselves. "SouthAfrica'sBestScienceandTechnologyBlog".FormanyyearsiMod wasthetopvisitedbloginafricaandthisresultedinitbeingfeaturedin anumberofpublications,includingmagazines,newspapersand internationalwebsites.throughalofthis,companiessuchasstandard Bank,MiniCooper,Microsoft,GoogleandSavannatonameafew,took noticeofhisonlinesuccess. Christopherusedonlinemarketingtogrow hisblogandtransform itintoa marketingagency.he'sdoneitforhimself,andtrustus,christopherandhis team candoitforyou,too! imoddigitalbecamealegalentityin201andimod,thebrand,was registeredasatrademark.imoddigitalwouldbeseenasafulservice onlinemarketingagencyandwouldgoontoworkwithsomeincredible Thesecompaniesalsowantedtoachievesuccessinthedigitalsphere andstartedworkingwithimodtogettheirproductsandservicesinfront ofconsumers. companiessuchasbidvest,sygnia,thefoschinigroup,mrdelivery, CelucityandagoodlistofloyalSMMEs.iModDigitalistailoredtoprovide yourcompanywithauniquesolutiontoensurethatyourdigitalsuccess

4 RECENTCLIENTS

5 OUREXPERTISE Ourexpertisespansacrossabroadrangeofdigitalmarketingservices,oferedto bothlocalandinternationalclientele. Throughouryearsofexperience,we vebeenfortunateenoughtoworkacrossa numberofindustries,positioningusasaflexible,seasonedagency. BUSINESSSOLUTIONS HOSPITALITY COMMUNITYSERVICE FINANCE ECOMMERCE EDUCATION TECHNOLOGY TRAVEL&LEISURE HUMAN RESOURCES MEDICAL LOCKSMITHING ENGINEERING &CONSTRUCTION HEALTH &BEAUTY RETAIL FOOD

6 02 SERVICES

7 OURSERVICES Weoferthefolowingcoreservices: SEARCHENGINE SEARCHENGINE SOCIALMEDIA DATA OPTIMISATION MARKETING MARKETING ANALYTICS Inadditiontoourcoreservices,wealsobuildalargenumberofwebsitesrangingfrom simplesitesalthewaytofulyfledgedecommercestores. Pleasecontactustodiscussyourneeds,andletusassistwithatailor-madesolution designedtomeetyourrequirements.

8 03 SEARCH ENGINEOPTIMISATION

9 SEARCH ENGINE OPTIMISATION WeliveandbreatheSEO.It'swhatgetsusupinthemorningandit'swhathas enabledustoworkwithsomeincrediblecompanieswithinindustriesranging from hospitality,sport,engineering,retail,technologyandfinance.our commitmentandpassionareshownthroughour95% retentionrate. OurjourneyinSEO beganmanyyearsago.whenwerealisedthatit'snotjust aboutrankingorhow muchtraficawebsitegets,butactualyaboutgeting qualitytraficthatleadstosalesandenquiries,ouragencystartedtogrow. See,welookatabusinessandwedeterminewhatmakesthatbusinessgrow. Thisalowsustotrulytargettheccorectconsumers,includingthosewith purchasingpowerthatafectbotom lineofabusiness.it'srealyquitesimple: ifwegettherightpeopletoyourwebsitethenyourbusinesswilgrow andwe'l grow withyou. SEO ISA MARATHON,NOTA SPRINT.

10 SEARCH ENGI NEOPTI MI SATI ON SUCCESSSTORI ES

11 IMPORTINGCOMPANY Icannotbelievethegrowth. -NRDirector Weweregiventheexcitingopportunitytoworkwithoneofthelargestcompaniesthatimports productsfrom aroundtheworldintosouthafrica.ouroperativewastoincreasethewebsite's visibilityingoogleanddrivemoreconsumerstothewebsite.westartedwithadeepanalysisof thewebsiteandpresentedagameplan,whichwehavebeenexecutinginlinewiththe company sdevelopmentteam eversince. Thewebsitehadstagnatedandreceived16000visitorspermonthbeforewestarted. Implementationcommencedinthefirstquarterof2017andasofAugust2017,thewebsitenow receivesover275000permonth. Thegraphbelow telsthestorybest.thisisthenumberofpeoplearivingatthewebsitefrom searchengines:

12 FINANCIAL INVESTMENT COMPANY Wewereretainedbyaglobalinvestmentfirm toassistthem ingrowingtheirbusinessthrough searchwithalong-term outlook. WefocusedonSearchEngineOptimisationandwereabletoassistthem ingrowingtheir audiencemonthonmonth,endingwiththetraficbeing400% upafterayear. 400% INCREASEIN TRAFFICAFTER AYEAR 67 RANKINGPOSITIONS GAINEDINSEARCH ENGINERESULTS

13 04 SEARCH ENGINEMARKETING

14 SEARCH ENGINE MARKETING WithourstrongexperienceandknowledgeinSEO,itwasanaturalmovetooferPPC asacoreservice.the fundamentalsofppc arebasedonthefoundationsthatfuelasuccessfulseo campaign.weapproachppc from thegroundup,startingwithtopicresearch,advertcreationandthecorectgroupingstoensurehigh QualityScores. Eachaccountwesetupgetscarefulynurtured.Werunsplittestsandprovide recommendationsforon-siteadjustmentstocreateabeautifulrelationship $ betweeneachkeyword,advertandthelandingpage.thisdrivesthequality ScoreandAdRank,andinturnleadstolowercosts,morevisibilityandhigher conversionrates. Italstartswithastrongfoundation.

15 SEARCH ENGI NEMARKETI NG SUCCESSSTORI ES

16 5STARLUXURYHOTELGROUP R4.34 AVERAGECOST PERCLICK Havingredesignedandrebuiltasuiteofwebsitesfortheluxuryhotelgroup,we werecontractedtoassistwithincreasingthenumberofbookingsonthe website.weoptedforsearchenginemarketingasthetimelinewasshort. Weachievedthefolowingmetrics: 1.AverageCostPerClick:R AverageCostPerBooking:R430 3.Theclick-throughratewas21.35% 4.Ouradvertsaveragepositionwas1.3 R430 AVERAGECOST PERBOOKING WehavealsoincreasedtheirwebsitevisitorsmonthonmonthsinceJune2017 withsearchengineoptimisationstrategies. Ultimately,whatthismeansisthatit sonlycostingr4.34togetsomeonetothe websiteand1in5peoplearechoosingouradvertsoverotherestablishments. EachbookingiscostingonlyR430andmostbookingsareworththousandsof Rands Greatreturnoninvestment! 21.35% CLICK THROUGH RATE

17 ONLI NELOANSSERVI CE Thel oanbusi nessi soneoft hemostcompet i t i vemar ket s.wewer et asked wi t ht aki ngoveragoogl eadwor dsaccountt hatwasn' tper f or mi ngas wel lasi tcoul dbe. Weconduct edaf ul laccountr evi ew andendedupcompl et el yr ebui l di ng t heaccountduet oani ncor r ectst r uct ur et hatpr ohi bi t edspl i tt est i ngand ex pansi on. Af t erl aunchi ngt henew accountandnur t ur i ngi tf oraf ew mont hs, we managedt or educet hecostperconver si onbyawhoppi ng35%. Thr ought hepr ocessweal sor educedt heaver agecostpercl i ckby20%. Att heendoft heday, t hecompanyhad35% mor ebudgett opushback i nt ot hecampai gns, whi chl eadt omanymor esuccessf ulconver si ons. 35% REDUCTI ON I N COSTPER CONVERSI ON 20% REDUCTI ON I N COSTPER CLI CK

18 05 DATAANALYTICS

19 DATAANALYTICS Oneofthemostcommonproblemswecomeacrosswhenworkingwithbusinessesofalshapesandsizesisalackof trackinginplace.ontopofthis,alargenumberofthosewhodohavetrackingdonotunderstandhow itworksorhow to interpretthedata. Whenyouthinkaboutwebsitesthesedays,youimaginemanydiferentmarketingchannelsdirectingtraficfrom consumers.thisincludessearchengines,payperclickplatforms,newsleters,socialmediaandcountlessotherchannels. Ifyou'renottrackingthisoryou'retrackingitbutnotinterpretingit,it'simpossibletoknow whichmarketingchannelis workingbestandthereforeit'simpossibletoknow whereyourbudgetshouldbespent. Wesaw thisasagapinthemarketandwewentafterit.notonlydoweensurethattrackingisinplaceandthatit'sbeing interpreted,wegoastepfurtherandworkwiththisdatatogetyoumoreforyourmoney. Theprocessisrealystraightforward.Youspendyourmoneywithus,wefine-tuneourmarketingwithdataandwiththat comesgreaterresults.thegreatertheresultsareforyou,themorelikelywe'regoingtobebuildingalong-term relationshipwithyouandthat'sexactlywhatwewant.it'sawinwin!

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21 imoddigitalwastaskedwithcraftingandexecutingasocialstrategyforthebrandnew UNLOCKED.ME website -anedbankinitiative.thecatchwasthatwewerenotalowedtoleveragenedbankinourmarketing. Thisinvolveddefiningtheirsocialpresenceacrossavarietyofnetworks,thestrategy behindeachnetwork,andtheexecutionacrossmultiplenetworkstailoredtoaspecific demographic.wewereresponsibleforeveryaspectoftheirsocialpresence,which includeddesigningcreative,managingpaidmedia,supportqueries,content 12407FOLLOWERS REACH 12280LIKES 29401VIDEO VIEWS calendars,audiencesegmentsaswelasbrandpositioning. Wetailoredourapproachforeachnetworkandaudience, craftinguniquecontentfordiferentdealsindiferentpartsofthecountry, withcarefulaudiencetargetingtoensurethatahighmediaspendroi Wehadtoworkinanextremelyagilemannertoensurethat REACH ZAR3.12COSTPERCLICK wemetexpectationsandverytightdeadlines.wewereextremelyhappyto achieveareachofalmost10milionimpressions, whilestilstayingwiththe budgetrequirements UNIQUESITEVISITS 1580+SITEREGISTRATIONS

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24 WANTTO KNOW MORE? VISITOURWEBSITE.