Sports journalism in the sporting landscape

Transkript

1 Sports journalism in the sporting landscape - Blind spots of the journalists Foto: Bjørn Giesenbauer/Flickr Play the Game 2013 Aarhus, 30 October 2013 Ditte Toft Danish Institute for Sports Studies/Play the Game ditte.toft@idan.dk

2 How is sport covered in general in Denmark? - Focus on newspapers Foto: Jacob Bøtter/Flickr

3 Soccer Cycling Team handball Tennis Ice hockey Other sports Track and field Other motor sports Boxing Equestrian sports (all kinds) Golf Badminton Formula 1 Sports in general Basketball Sailing (all kinds of yachting without use of engines) Bodybuilding and fitness Dancing (all kinds) Swimming and other indoor water sports Gymnastics Beach volleyball Martial arts and wrestling Rugby Table tennis Volleyball Percent Top 5 sports make up over 3/4 of all sports mentioned in papers

4 Primary content in the articles 35 % 30 % 32 % 27 % 25 % 20 % 18 % 15 % 10 % 5% 5% 4% 1% 3% 3% 1% 1% 1% 1%

5 Journalists use athletes and coaches as sources 40 % 37 % 35 % 30 % 25 % 23 % 20 % 15 % 13 % 10 % 5% 5% 5% 4% 3% 2% 2% 2% 1% 1% 2%

6 Three main tendencies 1. The big tv sports are also the most covered sports in newspapers 2. Entertainment journalism focusing on performance and results 3. Sports journalism is dominated by men Foto: Ian Joyce/Flickr

7 So how does the field of sport look in Denmark? Foto: Marc Samson/Flickr

8 The traditional understanding of sport The pyramid model Source: European Commission 1999

9 Sport in reality The church model Source: Scheerder et al. 2011

10 % Participation is very different from the coverage Not active in sports club % 25 Active in sports club Almost one third of the adult Danes run Many activities take place outside the clubs % Source: Sport Parcipation in Denmark 2011

11 A sports sector developing at a fast pace From athletics to running schools From athletics to cross fit From weightlifting to Power Energy From shooting to paintball/e-sport/laser Foto: JoeShlabotnik/Flickr From cycling to spinning From swimming to aqua fitness From football to GOALs and football fitness The understanding of sport among journalists still rests on an outdated version of the field of sport!

12 A problem or an opportunity for sport? Foto: Håkan Dahlström/Flickr

13 Finding the way to traditional media Find Vej i Danmark (orienteering) is a good example of how to reach the traditional media: Local events are the starting point for making interesting stories for the local media Focus on The local event New knowledge/experiences Good pictures Make use of the exercise trends Foto: Dansk Orienterings-Forbund Source: Martin Hedal, Danish Orienteering Federation

14 The biggest media event in Sweden

15 Some are taking advantage of new opportunities

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17 Using social media Interacting with the ones who find interest in the specific type of sport Facebook dominated social media in Denmark! (Facebook in Denmark has one of the highest shares in Europe)

18 Summary LET S FACE IT: The national team in football, Champions League and gold at the Olympics is on the radar of the sports journalists. BUT: Journalism about sport and exercise can be found outside the sport section and outside the national traditional media The media development opens opportunities to become a media yourself

19 Thank you! Sports journalism in the sporting landscape - Blind spots of the journalists Foto: Bjørn Giesenbauer/Flickr Play the Game 2013 Aarhus, 20 October 2013 Ditte Toft Danish Institute for Sports Studies/Play the Game ditte.toft@idan.dk