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1 () () (CS) ( ) () () () ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( )
2 The Management agement G nd Awards,
3 Table of Contents I. II.
4 1.? I.,. Focusing 1, 2 ERP, Web, CRM IT / / S&P , 12, ,793, (2000~2009), 5% HBR, Leading Company 4
5 1.? I.,,, % , , 3 4, CEO 5 Leading Company 5
6 1.? I., Trend. - Trend ( ) - imac, ipod, iphone,, ipad (, ),, 30% 1 Leading Company 6
7 2. I.,,. /R&D///,,, / / Leading Company 7
8 3., I. MB Model. 80 MB. MB Model 11 Core Value Leadership 3 3 Leading Company 8
9 4.. I. MB. (Driver), (System), (Result) 3,, 7. Driver System 1 Leadership (150 ) 3 4 System (120 ) People (120 ) 7 Results Result(250 ) 2 Strategy (120 ) 5 6 Activity (120 ) Process (120 ) Leading Company 9
10 1.,.,,, Best Practice Leading Company 10
11 2.,,. Case 1 : Case 2 : ( ) () () (),, Fortune JD Power ( ) KMAC () (Driver) () Tracking Leading Company 11
12 3.,,, 2000, TPM IE Leading Company 2000 () ,
13 4. Process,. Process : : : () : : : (/) : : () : ( ) : : : : : : Drive Leading Company 13
14 4.,,. Corporate Identity Service Identity VOC Leading Company 14
15 Trigger, Tool Outside-In Inside-Out Guideline A // E D B C 1 Leading Company 15
16 ,. Leading Company 16 Theme 1995 ~ ~ ~ ~ ~ ~ ~ 2004 (, ) 2004 ~ ~ 2000 SDI SDS 1996 ~ 1998 SDS 2005 ~ 2006 BP
17 5. 1 Total Quality,,,, , World First, World Best No Spec, No Work,,,, Leading Company 17
18 5. 2, CS Win-Win CS. (Best). (Better) (Change Driver) 2 9, ,000 ) 88.5 () CSI * 80.6 CS B2B SPC 5 CS CS Model / CS B2B Way CS(3.2 Way) 88.0 (CV) 2 ( ) Innovation Convergence (win-win ) CS CS Win-Win CS Leading Company 18
19 ,. 2000,,,, , 5,, Vision Global Player () 9 4 Design Sourcing Brand Marketing Retail - Design Network - CD / - Cost, Quality, Delivery Market-Driven -, Road shop -, 3,,,, 1 / (PI/SCM/CRM) -,, Global Operation Upgrade -,,,, Global Standard Leading Company 19
20 (). - Drop Curtain :, ( Line Stop ) - Off-Stage : Cast ( Stage, Cast ) - Cast Service Star ( ) / ES EVER LAND cast house () (team spirit) M/S 29.1% % ,581 17,421 1,760 6, CSI ESI : - :,,, Leading Company 20
21 , 2006 CS CS VOC 2009 / 2010 CS CS / 1993~1999 data CS 2000~2003 CS CRM E-biz CS ( /Push CS ) 2004~2007 VOC CS (/Pull CS ) 2008~ x365 - Anycar Lady Driving School - Win-Win Leading Company 21
22 ,,. 2009,, 27%, 5, % 22% % +15% Leading Company 22
23 6., /, ~ Leading Company 23
24 () CS, 3, 6%p. 2C 3S Simple :, Speed : / Clean : Communication : re-check : CVMS(Critical VOC Management System) : 11 Critical VOC, Hot-Line CS (2006 ) 6%p (2008 ) 6, M/S 33% 28% 29% 22% 17% % 23% 23% 2010 Step 1 : CS Step 2 : CS Step 3 : 2004 ~ ~ ~2013, CS Unmet Service,, (4 ) Leading Company 24
25 6. 2 3Heart(,, ) CS,., No.1 LEAN CS VOC ,, Heart MIDAS CS CS CS : 8 5 ( 45% ) 241 ( : 102 / : 139 ) ~ ~ Leading Company 25
26 7. / , Female Adult, ,000. Female Adult, 9 7! 1, , ,400 ~ ( ) - : (,,,, ) - : (2007 ) - : (SPA) CMT (2010) - : Way ( ) (2 ) SPA - Leading Company 26.,
27 7. / 2 3 CS CS E-CRM % 3 30% / 3 CS Full Care Service -, ,, CS VISION ,. Leading Company 27
28 8.,,, /. 30% 18% 7% 4% 8% 26% 27% 16% 4% 5% 11% 35% 36% 15% 5% 7% 10% 27% 35% 20% 3% 13% 3% 23% 37% 23% 3% 17% 6% 9% 31% 20% 3% 18% 10% 15% // IT// / Leading Company 28
29 8.,,,. 16% % 73% 71% 72% 63% 64% 31% 14% 15% 15% 18% 23% Leading Company 29
30 9.,,,. " " "GS ". GS ( ),. ( 2013 ),.. (2012 ). (2013 ) KB,. KB (2012 ).. (2012 ) Leading Company 30
31 9.,,,.. LG (2013 ),. LG (2013 ). LG (2012 ), Win-Win. (2013 ) Leading Company. (2012 ) 31. (CI). (2012 )
32 9.,,,..,. (2013 ). (2012 ),,. (2013 ) " SK (2012 ) Level - Up. (2013 ). (2013 ) Leading Company 32
33 IBK. 2011, Leading Company 33
34 Leading Company 34
35 4. =,,
36 The Management agement G nd Awards 2013
37 , Event. Guide
38 1., , () [ ] [] Leading Company 38
39 (Driver), (System), (Result) 3,, 7. Driver System 1 Leadership (150 ) 3 4 System (120 ) People (120 ) 7 Results Result(250 ) 2 Strategy (120 ) 5 6 Activity (120 ) Process (120 ) Leading Company 39
40 ,. Hardcopy 15 Softcopy 3~5 6/28( ) () ( ) 8/31 ( ) () 11/5 ( ) () 4 7/13( ) 9/6 ( ) Leading Company 40
41 4. Event ,. Direction 1 :,,, Direction 2 : Direction 3 : Boom-up As-Was 2013 To-Be Leading Company 41
42 4. Event () (). () 1. CFT Draft 4. Design CEO 5. () (CEO ) ( ) Checklist ( ) 1 Draft ( ) CEO ( ) Hardcopy 15 Softcopy (), 300page. Leading Company 42
43 4. Event () (). 2 1 Checklist, ( 3~4 ) Checklist Draft 3 Draft CEO 4 Leading Company 43
44 4. Event (), Checklist (),. 2. (150 ) ( ) # We Partner,,, # 2000, Jump21,Trust # * * * Needs Sample # CS CEO T/F # * ( 2000, Jump21,Trust2002) CS * ( We Partner ) CS * CS CS, # CS 3 * * * best Partner Leading Company 44
45 4. Event (). CEO, (). ~ 09:30 09:30 ~ 10:00 10:00 ~ 11:00 CEO CEO 11:00 ~ 12:00 12:00 ~ 13:00 13:00 ~ 16:00 - ( ) 16:00 ~ 16:20 16:20 ~ 17:00 CEO CEO () :, ( 2 ), Focusing ( ) () CFT 2 1 () Guide,, CEO (CEO ) Leading Company 45
46 4. Event %.,. 1 (,, ),, 2,, 3,, 4,,, Leading Company 46
47 4. Event Preview. CEO. VIP Room : ( ) / 09:00 ~ 11:00 : (VIP VIP Room Reception) : VIP 1,000 - VIP (KMA ) - CEO - - CEO (10 ), ( ) CEO (,, ) Leading Company 47
![3 92.8 91.7 92.1 91.9 93.5 93.6 93.1 10 1. [ ] 1.1 - - / 1. - 1.2 CEO -CEO -CEO / -CEO / [ ] 94.6 94.6 93.8 1 Copyright 2009 KM AC,Inc Allrights reserved.](/docs-images/97/133595318/images/48-3.jpg ", 4,,,,, CEO,,,, 11 CEO,, CEO Copyright 2009 KM AC,Inc Allrights reserved.")
48 . 100% : % 4. Event , (Driver). Direction 1 : : 1. () Innovation Leadership Feedback Report No part of this publication may be circulated, quoted, or reproduced for distribution outside the client organization without prior written approval from KMAC. This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion. : 92.7% (1,000 ), 92.7%,, Copyright 2009 KM AC,Inc Allrights reserved [ ] / CEO -CEO -CEO / -CEO / [ ] Copyright 2009 KM AC,Inc Allrights reserved., 4,,,,, CEO,,,, 11 CEO,, CEO Copyright 2009 KM AC,Inc Allrights reserved., Focus, Matrix,, CEO HR (, ) e-hr, M/S,, -, HRD 18 : ( ) : (CEO),, -, - KMAC Data ( ) Leading Company 48
49 4. Event , ( ),. Direction 2 : : KMAC - : // / - : //(8p), /(1p) - : TV MBN TV - : 3~5 - : KMAC Webzine - ( ) KTX,,, - -, Leading Company 49
![[2012 ] (// ) (/](/docs-images/97/133595318/images/50-1.jpg ") 17 [2012 ]")
50 4. Event () (). [2012 ] (// ) (/ ) 17 [2012 ] Leading Company 50
51 4. Event (),. [2012 ] (// ) (/ ) Leading Company 51
52 4. Event () KMAC (), STX, STX , " ` STX, KMAC, ' ' CS WOWTV , , , , , , , ' CS' , 4 ` ` , ' ' [] " " , , '2012 ' [2012 ] Leading Company 52
53 4. Event ( ).,. [2012 ] - TV : 2 (30 ), 2 - ( ) - - Leading Company 53
![] [ ]](/docs-images/97/133595318/images/54-2.jpg "[VIP")
54 4. Event ,000,. [ ] [ ] [ ] [ ] [VIP ] [ ] Leading Company 54
55 4. Event , KTX. [2012 ] - : KTX ( ) - : (30 ), 1 Daily - - -, 4,526 - KTX : 11,096 = (76) X 1 (146 ) - [KTX ()] Leading Company 55
![[2012 ] [](/docs-images/97/133595318/images/56-1.jpg "()] - : - :")
56 4. Event [2012 ] [ ()] - : - : 10 (, 3,,,,,,,, ) PSD(Platform Screen Door) (1 ) % (10 1, 5,000 ) Leading Company 56
![[ ] CS, 57](/docs-images/97/133595318/images/57-4.jpg "[ ] [] []")
57 4. Event ( ). ( ),. ( ), [] 5 1, Leading Company [ ] [ ] CS, 57 [ ] [] [] KAC Story
![: 7 8 :,, : Cross-Field [ ] 11/18( ) 11/19( )](/docs-images/97/133595318/images/58-1.jpg "11/20( ) 11/21( ) 11/22( ) 11/23( ) 11/24( ) 11/25(")
58 4. Event ,. Direction 3 : : [2012 ] 11/17( ) : Sample : Global : 7 8 :,, : Cross-Field [ ] 11/18( ) 11/19( ) 11/20( ) 11/21( ) 11/22( ) 11/23( ) 11/24( ) 11/25( ) CF(Cross Field) - (, ) I ( ) Louis Vuitton () ) Air France ( ) (, TGV ) CF(Cross Field) ( ) ( ) UBS (, ) -, ) BMW -, : Leading Company 58
59 2012, 2013, ,....
60 ...? ()..?.,... H2C,
61 . Guide ,. 1. A4,, : // : : 100 ~ 150 * ( ),. 7. Hard Copy() 15 Soft Copy 6 28 ( ). 8. CEO. Leading Company 61
62 . Guide ,. 1, 2,, ( ),,, 3, ( ),, 4,, ( ) Leading Company 62
63 . Guide (1) CEO CEO / , Leading Company 63
64 . Guide (2) CEO 1.2 CEO HR ,000 Leading Company 64
65 . Guide (3) CS CEO 1.2 CEO 2.1 CS 2.2 CS CS 4.1 CS 4.2 CS , Leading Company 65
66 . Guide (4) CEO CEO ,000 Leading Company 66
67 . Guide (5) CEO CEO / , Leading Company 67
68 . Guide (6) CEO CEO / , Leading Company 68
69 . Guide (7) CEO CEO ( ) , Leading Company 69
70 . Guide (8) CEO 1.2 CEO ( ) ( ) ( ) ( ) ( ) ( ) ( ) ( ) ,000 Leading Company 70
71 . Guide (Leadership)? CEO ( ), 1.1 CEO CEO - CEO, ( ) ( ) CEO - CEO,? 1.2 CEO CEO (, ) CEO - /,, / / /? / /,, /, CEO,,, ) :,,,,,, Leading Company 71
72 . Guide (Strategy)?,, 2.1 / / / / / / /? 2.2 (, ) / / / ( ) ( :,, ) /? /,, Leading Company 72
73 . Guide (System)? ( ),, /? , / (CRM, VOC, ERP, KM, e-hr ) (,,,, ) ( ) (, )?, / ) :,,,,, Leading Company 73
74 . Guide (People)?,,? / ( ) / (,,, ), / ( ) / ( ) -,,,,, -, (, ) /?,,, Leading Company 74
75 . Guide (Process)? / 5.1 / Key Process (// ) Key Process ( TFT ), / (,, )? 5.2 / /,,,,,? /,, / Leading Company 75
76 . Guide (Activity)?? ( )? ( : CSI, ), Leading Company 76
77 . Guide (Result)?,,,? ,, : ( ), ( ),,,, / () ( ) (,, ),?,, Leading Company 77
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