Strategic Enrolment Management

Transkript

1 Strategic Enrolment Management Morton J. Mendelson, PhD Deputy Provost (Student Life and Learning) Senate Presentation March 25, 2009

2 Aim of Presentation Raise awareness about SEM Very brief report on Fall 2008 enrolment Enrolment reports available to Senators Data: PIA analysis / comparisons: to be made available

3 What is SEM? Goal: optimize recruitment, admissions, retention, & graduation Optimize vis-à-vis McGill s mission, academic values, and strategic plan Comprehensive, data-driven approach Integrate planning, programs, policies, & practices Source: Educational Policy Institute (Swail & Wilkinson)

4 Pillars of EM Recruitment Admission Retention Graduation Alumni Relations

5 Essentials of EM Clear and realistic goals annual and strategic supporting academic mission Engage all stakeholders Adequate resources, including robust data analysis Effective processes Focus on enrolment funnel Relationships: prospective, new, continuing, and former students Source: Noel Levitz, November 2008

6 Other Considerations External factors Government policy & relations Market trends Economic factors Etc. Appropriate level of analysis University Faculty Department / School Program

7 SEM Action Checklist 1 Strategic framework: Mission, values, vision Overview of plan, goals, & institutional capacity Environmental scan Market trends Competition analysis Evaluation and assessment of position in market Enrolment goals, objectives & assessment criteria Marketing and communication plan

8 SEM Action Checklist 2 Recruitment plan Retention plan Student aid and scholarship funding Staff development and training Student / customer service philosophy Process improvements and technology enhancements Internal communication and data sharing plan Campus wide coordination of enrolment activities

9 Cycle of Planning & Action Desired Enrolment State Formulating Strategies for Long-Term Success Developing the Essentials Creating an Information- Driven Culture Source: Noel Levitz, Oct 2008

10 Enrolment Trends Headcount Enrolment Main Levels of Study New: 08 vs. 07 Overall: 08 vs. 07 Overall: 08 vs. 03 Bachelor s 4.0% 1.5% 9.2% Source: Planning and Institutional Analysis, McGill University Enrolment: Fall 2008 October 2008 Master s 8.5% 4.2% -9.7% Doctoral 27.6% 6.7% 21.5%

11 Distribution Trends Percentage Enrolment Main Levels of Study Source: Planning and Institutional Analysis, McGill University Enrolment: Fall 2008 October 2008

12 McGill s Share of QC System Percentage of Students in Quebec Universities who are Registered at McGill Bachelors Masters PhD Total Source: Planning and Institutional Analysis, McGill University Enrolment: Fall 2008 October 2008

13 Comparison: 3-Year Growth Percentage Change: Fall 2006 vs McGill G13 Bachelors Masters PhD Total Source: Planning and Institutional Analysis, McGill University Enrolment: Fall 2008 October 2008

14 Citizenship & Residency Country of Origin Enrolment Fall 2008 USA 2248 France 618 China 379 South Korea 248 India 223 Stable over 5 years Source: Enrolment Services, SZRFRGS8, October 27, 2008

15 AAU: International Enrolment 30% 25% 20% 15% Michigan UC - Los Angeles Rutgers UC - Berkeley McGill North Carolina at Chapel Hill Virginia 10% 5% 0% Undergraduate Professional Graduate Source: AAU Current Developments June 2007.

16 Enrolment Objectives % increase in UG enrolment Increase in research graduate enrolment (particularly PhD)

17 Some EM Activities Capacity indicators Shift from UG to graduate UG growth in selected areas Discussions with Deans Market analysis SEM Plan Fine-tuning funding (graduate and UG)

18 More EM Activities Focus on retention Enhancement of advising / supervision Integrated Services Service Excellence staff development Enhance student engagement Residence activities Graduate professional skills development Etc. Collaboration with Alumni Relations

19 Questions?