CONNECT TO MORE THAN 25,000 PROFESSIONALS IN THE PLUMBING, HEATING, ELECTRICAL AND ALLIED TRADES
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1 MEDIA INFORMATION Tilmeld dig nyhedsbrevet på ERHVERVSMAGASINET JUNI 2016 / 52. årgang Erhvervsmedie om vvs, el & ventilation - Ny VVS-kampagne fra Silvan Minister lukker solcelleordning Universitet vil være grønnere Byggemarkedskæden Silvan vil med et nyt informationskoncept give sine private kunder mere mod på selv at klare VVS-arbejde. Langt flere end forventet har søgt om tilskud til 60/40-solcelleordningen. Det har fået energiministeren til at lukke ordningen. På Aalborg Universitet sparer man mange penge ved at vælge energi- og vandbesparende vandhaner fra armaturproducenten Oras. TEMA: INTELLIGENTE INSTALLATIONER INTELLIGENT STYRING TIL TOPMODERNE FORSKNINGSBYGNING Københavns Universitet opfører en ny bygning, hvor intelligente bygningskomponenter skal sikre energieffektivitet og optimalt indeklima. Vi har sørget for, at Niels Bohr Bygningen bliver styret af et intelligent system, der kan ændres og tilpasses løbende, når der er behov for det. Lars Hansen, regionschef i Schneider Electric Danmark INSTALLATØRPANELET Vi spørger paneldeltagerne om, hvilke kompetencer der er vigtige at have i fremtiden. INDSPARK Arbejdsgiverne: Svært at leve op til lovkravet om individuel måling af varme og vand. JURIDISKE SVAR Kan en virksomhed uden varsel bortvise en medarbejder, der har brugt sin arbejdstelefon privat? GRUNDFOS HINDRER OVERSVØMMELSER +++ BD VENDER MILLIONUNDERSKUD +++ GVD-AFLØSER PÅ VEJ CONNECT TO MORE THAN 25,000 PROFESSIONALS IN THE PLUMBING, HEATING, ELECTRICAL AND ALLIED TRADES ENERGY HEATING PLUMBING LIGHTING ELECTRICITY VENTILATION TOOLS
2 ERHVERVSMAGASINET Byggemarkedskæden Silvan vil med et nyt Langt flere end forventet har søgt om tilskud På Aalborg Universitet sparer man mange informationskoncept give sine private kunder til 60/40-solcelleordningen. Det har fået penge ved at vælge energi- og vandbesparende mere mod på selv at klare VVS-arbejde. energiministeren til at lukke ordningen. vandhaner fra armaturproducenten Oras. Lars Hansen, regionschef i Schneider Electric Danmark JUNI 2016 / 52. årgang GRUNDFOS HINDRER OVERSVØMMELSER +++ BD VENDER MILLIONUNDERSKUD +++ GVD-AFLØSER PÅ VEJ ERHVERVSMAGASINET INSTALLATØR A MAGAZINE, WEBSITE AND NEWSLETTER Erhvervsmagasinet Installatør s media universe is the only one in Denmark covering the plumbing, heating, electrical and ventilation trades. We have existed for more than 50 years and it has always been our goal to be the primary information source for managers and owners of businesses in these trades. We deliver a high editorial quality. In the magazine, by providing news, background stories, expert comment, cases and debate, we strive to equip the readership to deal with both the everyday and long-term challenges. On installator.dk the readership can find a stream of daily news about trades, products, people and courses. Erhvervsmagasinet Installatør s media universe connects you to by far the broadest and most influential target group in the sector the people making the key decisions. You can promote yourself to this audience through a broad range of advertising options covering both printed and web-based media. For installation contractors, running a business today is a complex task. Each month we therefore do our best to help them overcome both short-term and long-term challenges. We do this by providing objective and independent journalism. Joe Kristian Kipp, Editor Tilmeld dig nyhedsbrevet på Erhvervsmedie om vvs, el & ventilation - Ny VVS-kampagne fra Silvan Minister lukker solcelleordning Universitet vil være grønnere TEMA: INTELLIGENTE INSTALLATIONER INTELLIGENT STYRING TIL TOPMODERNE FORSKNINGSBYGNING Københavns Universitet opfører en ny bygning, hvor intelligente bygningskomponenter skal sikre energieffektivitet og optimalt indeklima. Vi har sørget for, at Niels Bohr Bygningen bliver styret af et intelligent system, der kan ændres og tilpasses løbende, når der er behov for det. INSTALLATØRPANELET INDSPARK JURIDISKE SVAR Vi spørger paneldeltagerne om, Arbejdsgiverne: Svært at leve op Kan en virksomhed uden varsel hvilke kompetencer der er vigtige til lovkravet om individuel måling bortvise en medarbejder, der har at have i fremtiden. af varme og vand. brugt sin arbejdstelefon privat? ERHVERVSMAGASINET INSTALLØR A STRONG MEDIA PLAYER: Member of Association of Danish Media. Erhvervsmagasinet Installatør is supplied by regular, rolling subscription. Well-defined, concentrated and focused niche target group => minimal contact wastage. Independent and objective editorship with high journalistic standard. Ideal advertising environment, high read time, read value and retention value. Concentrated and dominant target group coverage via multiple channels gives more creative options. Well known and respected in the target group. The magazine has existed for 50 years. GEOGRAPHICAL DISTRIBUTION OF RECIPIENTS/VISITS 23 % 11 % North Jylland MULTIMEDIA TARGET GROUP COVERAGE: MORE THAN 25,000 Installatør magazine Circulation: Total readership: % 16 % Central Jylland South Denmark 21 % 17 % 44 % 56 % Copenhagen/Sjælland Installatør newsletter Total recipients: Magazine circulation per issue: Web visits per month: Installatør web portal Visits per month: Page shows per month:
3 ERHVERVSMAGASINET MAGAZINE ADVERTISING Tilmeld dig nyhedsbrevet på JUNI 2016 / 52. årgang Erhvervsmedie om vvs, el & ventilation - The magazine is published 11 times a year in a circulation of The magazine dates back more than 50 years, so although we have added both a website and two weekly newsletters, each issue of the magazine still attracts a readership of 17,773. The magazine is printed in A4 format on good quality coated paper and typically consists of pages. The magazine is presented in a reader-friendly design that imparts inspiration and knowledge to the target group. Each edition includes a theme where we cover a topic in slightly greater depth than usual. Max. 50% of the magazine consists of advertising. Ny VVS-kampagne fra Silvan Byggemarkedskæden Silvan vil med et nyt informationskoncept give sine private kunder mere mod på selv at klare VVS-arbejde. Minister lukker solcelleordning Langt flere end forventet har søgt om tilskud til 60/40-solcelleordningen. Det har fået energiministeren til at lukke ordningen. TEMA: INTELLIGENTE INSTALLATIONER Københavns Universitet opfører en ny bygning, hvor intelligente bygningskomponenter skal sikre energieffektivitet og optimalt indeklima. Vi har sørget for, at Niels Bohr Bygningen bliver styret af et intelligent system, der kan ændres og tilpasses løbende, når der er behov for det. Lars Hansen, regionschef i Schneider Electric Danmark Universitet vil være grønnere På Aalborg Universitet sparer man mange penge ved at vælge energi- og vandbesparende vandhaner fra armaturproducenten Oras. INTELLIGENT STYRING TIL TOPMODERNE FORSKNINGSBYGNING INSTALLATØRPANELET INDSPARK JURIDISKE SVAR Vi spørger paneldeltagerne om, Arbejdsgiverne: Svært at leve op Kan en virksomhed uden varsel hvilke kompetencer der er vigtige til lovkravet om individuel måling bortvise en medarbejder, der har at have i fremtiden. af varme og vand. brugt sin arbejdstelefon privat? GRUNDFOS HINDRER OVERSVØMMELSER +++ BD VENDER MILLIONUNDERSKUD +++ GVD-AFLØSER PÅ VEJ DATOER OG OPLAG No. Year Publ. Deadline Theme Jan. 16 Dec Energy renovation Feb. 27 Jan. Sanitation Mar. 24 Feb. Ventilation and indoor climate Apr. 20 Mar. VVS 17 - fair May 24 Apr. Renewable energy Jun. 24 May Intelligent installations 7/ Aug. 21 Jul. Heating Systems and cooling Sep. 25 Aug. Management, business management and training Oct. 22 Sep. Security and surveillance Nov. 20 Oct. Lighting Dec. 17 Nov. Power supplies We reserve the right to make changes to publication dates and deadlines Circulation and distribution Plumbing and heating contractors: Electrical contractors: Consulting engineering firms: 515 Architects: 355 Ventilation and cooling contractors: 266 Electricity, gas and heating plants: 178 Total: AD PRICES AND FORMATS OTHER AD OPTIONS OTHER PRICES 2/1 page to edge Format: 420 x mm Price 4-c: DKK /1 side til kant Format: 210 x mm Price 4-c: DKK Film Inserts The magazine is filmwrapped, which means that loose leaves or brochures can be included (placed on top of back page of magazine): Price, max. 30 g: DKK Special placement: + 10% Agency commission: Security allowance: 1% Information allowance: 1% Agency commission: 3% Repeat discount: 3 insertions = 5% 5 insertions = 10% 1/1 side Format: 185 x 265 mm Price 4-c: DKK Bagside Format: 210 x mm Price 4-c: DKK /2 side bred+højformat Format Bred: 185 x 130 mm Format Høj: 90 x 265 mm Price 4-c: DKK Front page ad Ad format equal in area to two full pages, placed as a gatefolded opening below the editorial front page. Printed on 170 g coated paper. Price: DKK Gatefold Page 3 of the cover can be extended with an extra page, a gatefold, enabling an ad format spanning three full pages. Printed on 170 g coated paper. 11 insertions = 15% Year subscription: DKK 800,00 TECHNICAL INFORMATION Format: 210 mm x 297 mm Printing: Sheet offset, 4-col. Ad material: Printable - PDF Screen: 54-60# Paper: 80 g coated Cover paper. 170 g coated Print to edge: + 5 mm Price: DKK All prices are excl. 25% VAT
4 NEWSLETTER ADVERTISING USE THE NEWSLETTERS FOR BRIEF AND TARGETED NEWS Erhvervsmagasinet Installatør s newsletters are ed twice a week to more than readers who have actively subscribed for them. The content provides readers with an overview by combining the most topical news and tool-based articles with current events and news from Partners. FORMATS AND PRICES A Megaboard Price per issue: DKK C Sky banner Price per issue: DKK A Megaboard 580 x 121 B Centre banner D Megabox Price per issue: DKK Price per issue: DKK TECHNICAL INFORMATION Weight: JPG/GIF only: 45 kb Animation: 15 sec. Streaming: None Link: Include link to landing page PS We also publish monthly newsletters containing the most popular reading from the magazine. FREQUENCY AND RECIPIENTS B Centre banner 365 x 112 Issues: Wednesday and Friday Recipients: B Centre banner 365 x 112 Sky banner 160 x 480 C Our media comprise a universe of knowledge which is targeted at the professional installation contractor. My role is to provide advice to customers so that our platforms give them maximum business coverage. D Megabox 580 x 250 Per Christensen, Business Manager All prices are excl. 25% VAT
5 WEB ADVERTISING ON INSTALLATOR.DK USE THE NET FOR CAMPAIGNS AND NEWS With more than 13,000 monthly users and more than 25,400 page shows, installator.dk is a great medium for influencing decision-makers. There is a variety of advertising formats, placements, periods etc. that can be combined to provide optimal coverage for your business. FORMATS AND PRICES A Megaboard Price per month: DKK C Skyscraber Price per month: DKK A Megaboard 930 x 180 Placement: All pages Placering: Front page B Medium Price per month: DKK D Megabox Price per month: DKK Medium TOP 300x250 B Placement: All pages Placement: All pages TECHNICAL INFORMATION TECHNICAL INFORMATION Weight: JPG/GIF/FLASH/HTML: 30 Weight: JPG/GIF/FLASH/HTML: 30 kb/45 kb kb/45 kb Animation: 15 sec. Loops: Max. 6 Streaming: 60 sec. C Medium 300x250 B Loops: Max. 3 Streaming: 60 sec. Link: Include link to landing page Link: Include link to landing page For more technical informations, please go to website: Skyscraber 160 x 600 D Megabox 930 x 600 If you need help with preparation and production of your printed or web advertising we will be pleased to assist with creative exchange of ideas and to do the production for you. We do all the production work for Horisont Gruppen s magazines ourselves, and we have the experience, the ideas and the capacity to successfully overcome your challenges. Majbritt Refsgaard, Graphic Designer Alle priser er ekskl. 25% moms
6 BECOME A PARTNER AND BECOME A PART OF INSTALLATOR.DK THE MEETING PLACE FOR YOUR TRADE As a Partner on installator.dk you are guaranteed exclusive coverage in the leading advertising medium for your trade. You also get entirely new and atraditional marketing possibilities that maximise your visibility in the magazine, on installator.dk and in the weekly newsletters. YOUR CONTENT IS JUST AS IMPORTANT AS OURS The difference between installator.dk and other media is that we take your content just as seriously as we take our own. As a Partner you get free and unlimited access to publish content in Denmark s largest universe for the plumbing, heating, electricity and ventilation trades. View the possibilities here: PROFILE AND DIRECT CONTACT BOOST EVENT PARTICIPATION Customise your company or Input courses, conferences, organisation s very own profile seminars etc. and get more page with relevant information participants. Detail the benefits, and contact data. insert pictures and attach files so you ensure a high attendance. NEWS, CASES, RESULTS Put your content directly on the front of SCM.dk and get a unique placement in our newsletters at the same time. STATISTICS HOW INTERESTING IS YOUR CONTENT? Our statistics module gives you detailed overview of how your content is performing. Multiple graph and display options mean you have full control of your communication. View cumulative data or view from day to day and follow the click rate for your news, events, job ads, name news and much more. RELEVANT NAMES Input names of relevant persons who can advise on your competencies, services, etc. NEW NAMES Inform about new appointments, promotions, anniversaries and other information that can help increase the visibility of your organisation and people. GET QUALIFIED PEOPLE Attract new people who have their finger on the pulse. Insert your job advert in a targeted environment dedicated to plumbing, heating, sanitation, ventilation and allied trades.
7 A PARTNER SUBSCRIPTION CREATES LASTING VALUE SUBSCRIPTION As a Partner you have a rolling subscription which is invoiced for one year at a time. Your subscription gives you free and unlimited access to publish a wide range of information see possibilities over page. Publishing assistance and support are free within reason. The subscription can be terminated at 30 days notice to the end of a subscription period. The price for a year s subscription is DKK 11,995. ATTENTION GUARANTEE With more than 13,000 visits each month, installator.dk is Denmark s leading news medium dedicated to plumbing, heating, sanitation, ventilation and allied trades. As a network Partner we can guarantee you attention: installator.dk delivers more than 25,400 page shows every month Average time spent on the site is 2.25 minutes Partners last year published more than news items and articles 72% of readers click on content from Partners in the newsletter TIPS & TRICKS Good content marketing is about relationships and dialogue with customers. This creates engagement and builds loyalty for your company. Write news and articles that help your customers. Save time and create log-ins for several people. This ensures high activity and increases your visibility. Create an unlimited number of job ads these are automatically included in the newsletter. Take trouble with your company profile and choose the correct areas of competency this ensures you get relevant exposure in journalistic content produced by us. Remember you can measure the impact of all content. Statistics give you an insight into how your content is performing. As a Partner you can keep the market up to date on what s new in your business. Information about new products and services, appointments, events, customer cases etc. can be published entirely free of charge. And if you need technical help or are pressed for time, we are there to provide you with support and exchange of ideas. It s all part of your Partnership agreement. Mette Pedersen, Project Manager SELECTED PARTNERS Fenster Vent ApS Brand- og Komfortventilation TM
8 CONTACT Sales: Per Christensen Business Manager Editorship: Joe Kristian Kipp Editor Design: Majbritt Refsgaard Graphic Designer Partner Support: Mette Pedersen Project Manager Partnerships: Ulrik Hjorth-Andersen Sales Manager Tel.: Tel.: Tel.: Tel: Telefon: Horisont Gruppen a/s Strandlodsvej 44 DK 2300 København S Tel.: Reg.No.: info@horisontgruppen.dk communities that growth and value
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