Andre e-handelsmodeller og anvendelser

Transkript

1 Andre e-handelsmodeller og anvendelser Tidligere kapitlers koncepter holder stadig vand, hvor kapitler 10, 11 og 19 fokuserer på specifikke anvendelser. Udgangspunktet for anvendelsen af disse kapitler er et specifikt formål. Her digital publicering og m-handel Morten Rask Digital Publicering Distribution af nyheder, artikler, bøger, musik, video og anden information via nettet I dag primært brugt til udbredelse af interaktiv information og til at gennemføre salgstransaktioner I morgen inkludere mere kundetilpasset materiale som læseren vil modtage gratis eller mod betaling Morten Rask 2 1

2 Digitale Publiceringsmetoder E-bøger: specielle formater, print-on-demand, kontinuerlig opdatering, aktuelt indhold Online arkiver: digitale bibliotekskataloger og bibliografiske databaser Publiceringsmellemled: online indeks og nyhedsoversigter Dynamisk/JIT: skabelse af dynamisk indhold Morten Rask 3 Læresætninger fra musik-, film- og spil-industrien Det STORE problem er betaling og de intellektuelle rettigheder People-to-people (P2P) modellen - folk deler filer Tredje part overtræder måske copyright lovgivningen (Napster) Morten Rask 4 2

3 E-bogen: lav prioritet, lavt kendskab Medieform Antal sider når dokumentet udskrives Andet CD-rom E-books Kopier Alting <10 <20 Skærm Trykte Den første gang du introduceres til e-bogskonceptet 0% % 46% Ja Hørt før ikke relevant Bekendt ikke relevant Bekendt anvender 31% Morten Rask 5 E-bogens styrker E-bogens brugsværdiegenskaber > trykt bog 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% E-bog vil have en større brugsværdi Download Notefunktion Links Udskriv Lavere pris Ingen fysisk plads Kopier = lavere pris, egen sammensætning og kapitelvalg Kapitler Abonnement 33% 27% 40% Ja, i høj grad Ingen forskel Nej kopier Morten Rask 6 3

4 Køb af e-bog, når Køber e-bog pga leveringstid på en trykt bog 20% Hvor meget vil du betale for en e-bog i forhold til en trykt bog? 57% 23% Nej Uge Måneds ventetid Faglige e-bøger, der ikke var relateret til dit studie 10% 3% 10% 20% højere Samme 20% mindre 20% 50% mindre Ikke køb 60% 40% Ja Nej 57% Morten Rask 7 Location-Based Commerce Location-based commerce (L-commerce) applications are specific to user s location Global positioning systems satellite-based wireless system enables user to find their location anywhere on earth Geographical information systems (GIS) and GPS GPS on handsets Morten Rask 8 4

5 Location and Role-based M- commerce Segmentation Role-based Segmentation On Duty Off Duty Home 1 2 Locationbased Segmentation Office Elsewhere Plus hastigheden Morten Rask 9 Be close to your customers heart and wallet m-commerce One-to-Really-One Integrated M-Commerce Application M - p o C I P r t a l m-brochure (Short, precise, and highly customized information delivered at the right time and place) m-manual (Regardless of location or time, virtual guiding of the customer in using the marketer's products and services) m-store (Transaction possibilities that do not depend on the locations of the marketer or the customer and are based on the CIP device acting as a payment system and/or as a location-based provider of products and services) CIP = Communication, information and payment device Morten Rask

6 ISP WSP WSP Content providers FSP Phone SMS/ MMS Creditcards News Entertainment Employer CLIP functions Fax Voice Writings Text-based data Private information C L I MEU P Company IS PIM systems Geographical position Geo-coded data Stock trade Wireless data & voice flow Financial data Satellites M- banking Maps Banks Stockexchange Billing E-wallet Aggregation Map makers WSP Shops Source Morten Rask 11 Mobile Internet In Japan Map download service on mobile Name Zoom in/out Phone number Address Train station 1/ / / / Scroll Land mark Theme Longitude/Latitude Source: J-Phone Morten Rask

7 Mobile Internet In Japan NTT DoCoMo i-mode Access i-mode sites 41% 25% Voluntary web sites 34% i-menu sites breakdown 20 % Other entertainment 4% Database 9% Transaction 14% Information 18% Games / Horoscope 35% Ringtones / Screens The numbers represent the percentage to the total accesses made as Sep and mar % of each category out of total number of hits to i-menu sites as provided by content providers in Sep and Mar Source NTT DoCoMo May 2001 Morten Rask 13 Mobile Internet In Japan Downloading melody Downloading character main menu train timetable Playing game Fortune teller train route Sports news Dictionary Reading news Searching restaurants Check the bank account Getting map Concert Ticket resv. Search engine Air Ticket reservation Bank transfer Stock on-line trade Hotel reservation Getting stock info i-mode Users J-Sky Users Morten Rask

8 Mobile History In Japan Customers Hardware Vendors Content Providers Operator Software Vendors Network Integration Morten Rask 15 Mobile Portal Partnere Communication Location Information Payment Device Manufacturers Mobile Phones, PDAs, Pagers Mobile Phones, GPS receivers Mobile Phones, PDAs, Pagers Mobile Phones, PDAs Infrastructure Enablers ISP, FSP, WSP WSP, GPS Network Content aggregators, Internet portals WSP, Banks, Credit card firms Content Providers WSP Map makers News agencies. Travel firms, Entertainment firms, PIM firms, Employers Banks, Exchanges, WSP, Virtual and Physical businesses Morten Rask