Joiningasa SubjectMatter. Expert. ForSpeakersand CourseProviders

Transkript

1 Jonngasa SubjecMa Exp ForSpeaksand CourseProvds

2 Jonngasa SubjecMaExp ForSpeaksandCourseProvds TheOpporunyforDsrupon 2 OurMssonsofaclaeheWorld s foremospe-o-peneworked BusnessCommuny,andwewanyou obeaparof. InInshor,wewanomakeeasyforourMembsoge a Sgnfcanand Susanable Compeve Advanage hroughbedecsons,srongcampagns,engaged eams,lowcossand bggprofs.thsdocumen oulneshowweplanoachevehs. Weseehreeconvgngsreamsofopporuny,each agrowhmarkensownrgh,andeachwhfarly sgnfcanchalengesforhencumbenplaysnhose markes: -Theonlnelearnngmarke -Thebusnesscoachngandconsulngmarke -Thebusnessobusnessneworkngmarke. Thsbrandoffsadsrupvemarkeenryoeachmarke -RoyT.Benne becausesolveshe chalengesfaced n alhree markesand consoldaeshesoluonsundone brand.

3 Sevalwelesablshedorgansaonshavealreadyprovenhesuccessfulmodelofapeope neworkformedum szedbusnesseswhaleas$1m nturnov; GoldmanSachshaveasuccessfulprogram, 1,000SmalBusnesses, whehey connecchosenbusnessownsandsupplyasupporededucaonprogram.they reporhow85% aredongbusnesswheachoh,whle69% ncreasedrevenues whn6monhsofcompleon YPO esablshedn1950boass25,000membsn130counres,anavageof373 membspyear,buonlyaccepssenorroleholdsund45yearsoldfrom companesexceedng$13m nurnov. Vsage,esablshedn1957boass21,000membsn20counres,anavageof 350pyear,whoenjoyax2.2begrowhraehannonmembs,bucossov $15,000pyearplusadd-ons. EO,esablshedn1987,boassacapacyof8,150membsn53counreswhan avageof270membsayear-buyoumusbeurnngovmorehan$1m o qualfyojon. CEOSpace,esablshedn1992boass70,000membsn140counres,hehghes avagea2,800membspyearandcossaround$7,500oaendhereven, buonlydoesconfences WWW INVENTED IN 1993 Theyalshare one common problem.tm BnsLee only nvenedheworldwdewebonaprl22nd,1993-soevysngle oneofhesebusnessmodelswhlesuccessful,areanchoredn andgrewupnaworldbeforehenne.theyhaveonlyadaped ohenne-nobeenbulfor. 3

4 Jonngasa SubjecMaExp ForSpeaksandCourseProvds ChalengesnheMarke Thecurenpe-o-pebusnessmodelsdonocaforhe vasmajoryofbusnessestheyhaveesablshedprocesses and nfrasrucureshahave ngraned,nsuonalcoss. Theycan effecvelycompeeonlnewhouslashngher margnsodoso. Chalengesforhe BusnessOwn Thewo hghlydesrucveforcescapableof desroyng anycompanyofanysze n any marke,arebohself-nflcedandprevenable. Thefrs,shefalureodealappropraelywhuncanyandrsk.Undnense shorm pressuresnhermarkes,busnessleadsendoreac,andmakehe besdecsonsheycan,onherown,usualywhouhelp,andmoslywhou denfyngandmgangheconsequencesofheracons. Thesecond,shenablyobuldandlevageasraegcneworkofrelaonshps. Busnessownsarencreasnglysolaedandcemenednoherownnarow pansofcommuncangwhpeople,evenualychokngoffhermovaono undsandohs.thsklsoffanyhopeofrecprocaonfrom anework. Ov50% ofalfrmsfalwhnhefrsfveyears,20% ofhem nhefrsyear Unlnowhehasbeennoonlne-o-offlneprogressonofneworkngandpe-o-pe advsorymeengs,n ed levelswhch do noexcludehesmaland medum szed enrepreneuralbusnessesfrom beng nvolved.wh Execuve Boardroom,busness ownsaccessafaclaedcaalysforchangeandresulsbybrngnghem ogehwh subjecmaexpsandcourseprovdsnooneonlnecommuny. 4

5 ChalengesforheBusnessCoaches, ExpsandTrans Themajoryofheglobalcorporaeranngbudgeslgoesonspendng forn-houseranng,yeelearnngand Onlne Tranngsgrowng rapdlyeachyearwhmorebudgealocaedohanevbefore, becausesbevalueformoneywhabereurnonnvesmena alowcos.theopporunyforhepeoplewhogerghsgeng evensrongevyyear. Howev,heranngandcoachngmarkeshghlyfragmenedandvasly ovsubscrbedwhsnglerans,expsandcourseprovds.onlne courseprovdsarefacngncreasngcompeonforaenon,and he vasmajoryofndependenprovdsdon undsand how o ncreasehervsbly,credbly,orvsorraffcohercourse. Theyalsohaveoupgradehelook,hefeel,andheconssencyofhe ranngmaalandcoursewaredesgnjusoevenbeconsded. Evenweheyoovcomehosechalenges,heneedsandlearnng journeysofhesudensorussofcoursewareschangngoo,and coursecompleonraesarecommonlyonlyreachng5% orlessfor manycoursesonpublcplaformsbecausesudenscannomanan hernrnscmovaonwhenlefodoonherown.ussneedobe able o colaborae,communcae,and pform whn herlearnng journeynordohavesck.theyalsowanoconsumehecoursesn herownlearnngmodales-lsenng,readng,wachng,andengagng. AfCourseDesgn,hesnglebggesproblem hesoluonprovds have,shernablyomarkehemselveseffecvely,whchmeanshey can reach hebusnessownsohelp hem.busnesscoaches, ExpsandTransypcalydon havesuffcensrenghanddephn markenghercoursesonlne,noranyechncalsklsbeyondhebascs, o nfluence he onlne delvy.theyhave noyeadaped o he dsruponofechnologynhersvcedelvybecauseheyehdon knowhowodo,orarenomakngenoughmoneybecauseofherlow vsblypredcamen,andcan fundhechangesrequred. 5

6 Jonngasa SubjecMaExp ForSpeaksandCourseProvds MarkeValdaon 43.7m Companes nheunedsaes whoemploylesshan 50 People 50% Frms nheusa falwhn 5 Years Companes npe Programsgrow 80% More Than Compe ors Black Ruby Damond Pla num Gold Purple Green 7sOfMembshpProgresson Subjec Exps Onlne Mee ngs Offlne Mee ngs Evens 6

7 Lve Semnars PUBLIC SPEAKING $1bn. $777m. PERSONAL DEVELOPMENT $822m. PERSONAL COACHING Psonal Coachng/Neworkng $900m. SELF IMPROVEMENT Neworkng Mee ng SOCIAL NETWORKING $18bn. NETWORKING MARKETING $36bn. E LEARNING $150bn. LveOnlne Tranng LveOnlne Mee ngs $60bn. ONLINE TRAINING $359bn. GLOBALCORPORATE TRAINING SocalNework Group Corporae TranngLve E-Learnng Courses SelfImprovemen Producs LIVE SEMINARS $500m. 7

8 Jonngasa SubjecMaExp ForSpeaksandCourseProvds FlngTheGap Wha srealyneededsaplacewhemembs candscuss,debae,andrefneplans,among ruly qualfed and compeen pes.ths Masmndsolveshsbybrngngcany, confdence and rus o evy acvy.i elmnaesheworsofbaddecsonmakng, becausepesgeconsuledandmembsdo noacnsolaon-smulangprovenand esedgrowhsraeges Course provds and speaks ge o communcae wh membs as qualfed prospecs,peoplewhoarehappyohearhem, engage wh hem,and ulmaelybuyfrom hem. You wl also benef from he colecve recrumenofnew membsbyhemulple channelsandpeople -soyouwon haveorely on onlyyourown markeng efforso fnd cusoms because evyone else wlbe brngnghem rghoyou. Execuve Boardroom has been specfcaly desgnedandbulforheonlneworld,whch meanspoenalforgreaeconomesofscale, lownfrasrucure coss,whch alows for hgh earnngs, be margns and a sgnfcanlywdglobalreach. R LIVE MEETING Suppow FBLIVE SME Invews FBGROUP Themed Topcs REGISTRATION R LIVE WORKSHOPS Blueprn LIVE WORKSHOP Induc on R MembsChar LIVE WORKSHOP Your Poen al R COURSE Ul mae Blueprn R 8

9 TheOnlneMasmnd TheMasmndopaesparly,hroughmulple,welesablshedsocalmedaandbroadcasng plaforms,whchlevageshepowofeachone,whoubecomngdependenonanyparcularone, husproecngheexpenceagansanyplaform falngouoffashon When Membsjon forfree,hemembsareaspropreary,noa3rd paryplaform.ther psonalsedproflepagewlgudehem oherscheduleofevens wha sbengdscussed,by whom,andwhen.thesearefaclaedsubjec-specfcdscussons,debaes,mnworkshopsand meengs,alofdffenszesandadffenmeswlbeheldna1,000seacapacyonlne MeengRoom whopenmcandpenaconforhesmalmeengs.thepurposeofgvngso muchsoearlyandforfreesomaxmseheurnforpadadvsngbudges,andolevage recprocaon asasraegy. ThemodaonofheOnlneMasmndevenssdonebyanOnlne Char or Faclaor ofhe SubjecorheGroup.MeengswlalsofeaureSpeaksandExpswhowluseheMasmndme obuldarepuaon,profleandrusamongshemembs 9

10 Jonngasa SubjecMaExp ForSpeaksandCourseProvds MasBadge WebnarBadge RangBadge MasBadge WebnarBadge RangBadge TheOnlneAcademy TheAcademysbulonhelaesresearchnOnlneE-Learnng andtranngcoursesrucuresogvewardsomembsfor akngmcro-acons.thsshousednacusom madepropreary LearnngManagemenSysem (LMS). WhenMembswachavdeo,lsenoanaudo,downloadapdf, uploadavdeo,akeaquzoracfcaones,heyearnpons foreachmcro-acon.whenamembengagesnsocalsharng ofconen,commenng on conen,rang conen-the algorhm alocaeevenmoreponsohamembasareward. Themoremembsengage,hemoreponsheyearn,unlhe MembsawardedBadges. QuzBadge QuzBadge SocalBadge SocalBadge CommenBadge CommenBadge AudoBadge AudoBadge VdeoBadge VdeoBadge Badgesofaanmenareasraghforwardwayodelvvsual proofofpeopevalue.thearedffencolecblebadges andcfcaons.thesaleadboardforheovalacademy andhearealsocompeonleadboardsfrom meomeformoney,fun,andbraggngrghs. Course provdsare nolefalone o work ouhow o delvhermaal.eachsassgnedaprojecmanagwho wlhelphem adapandupgradeherexsngcoursewareof he plaform -mulpurposng, course desgn,packagng, posonngandmarkeng. Emalnghemembswlbedoneforhem.sengupheonlne lnksand alcommuncaon wh bedoneforhem,creang demand,nesandengagemenwlbedonewhhem. Sorngoupaymens,colecngfees,payngaxes,runnng roubleshoong,andcusomsvcewlalbedonefor hem whhesupporofherprojecmanag-evenpayng afflaessaworryakencareof. TheSpeaksandCourseProvdsneed o jusshow up, engage,andpform oabrlansandardforbohherown repuaonwhmembs,andbydongsoconssenly,creae herowndemandwhnhemembshp. GREEN LEVEL PURPLELEVEL 10

11 TheOf fl nemas m nd Th smas m nd snoex c l us v el yonl ne hough.i oo,w l les abl s hc y bas ed Chap s,l v e Sem nar s, Conf enc es, Re r ea sandne wor k ngmee ngs, wh c hspeak sandcour s epr ov d ss hal l be nv ed oa end. We s hal les abl s h a Speak sbur eau f orbo h onl ne and of fl ne appo n men sw hv e ed and appr ov ed Speak s and Ex p s nv ed by he Chap Cha r o a end Chap mee ngs as appr opr a e. 1 1

12 BecomngaCourseProvd/SubjecMaExp ApplcaonsarenvednowobecomeaCourseProvd(CP)andSubjecMaExp(SMX)ojon hefaculyeam. IsancpaedhaCP sandsmx sshalhaveherowncourses,workshops,andtranng avalableforsaleomembs. IsexpecedhaheCP sandsmx sshalparcpaenhemasmndlevelsousdeherown specfccourses,whgenalnvolvemennhoseas,meengs,andevensunrelaedoher Faculyopc. IsexpecedhaCP sandsmx sshalparcpaenbusnessdevelopmenforhercourse, ncludngbengavalableforcreangpublcyasseslkelvesreamng,vdeos,blogs,invews, PR,andshalbefulysupporedbyheEBOpaonaleam odoso. The Advsory Board ofexecuve Boardroom wlwave reanedearnngsonalcpmaalunlhecourseseup FeehasbeenfulyreparaedoheCourseOwn,af whchnormalmsandcondonsapply. CommssonSrucureRecap 5% ($250)onalRefalSubscrpons from ohcourseshanown. 50% onalnon-afflaesalesofher CoursesaPurplelevelandabove 25% on alafflae sales (because Afflaeswlbeakngupo50%,and hemanng25% wlrecycleback nomarkengformembsandnew membs) So,areyoun? 26SubbsMoorRoad,Farnborough,Hampshre,UnedKngdom,GU148RJ