Resultater fra gæsterundspørge på Scandlines færgen (Rødby- Puttgarden) den 5.-7. august 2013 Projekt Tourism Innovation Management Fehmarnbelt (TIM) For mere information kontakt Østdansk Turisme på 54861348
Hovedkonklusioner 1. De fleste rejste som par, især tyskere og svenskere. Flest danskere rejste som familie. 2. Mange danskere (ca. 67,4 %) var på vej til/fra shopping i Tyskland 3. Mange tyske, svenske og internationale rejsende var på vej tilkøbenhavn, Hamborg eller andre tyske regioner. 4. Der er ikke meget kendskab til attraktioner og besøgsmål på den anden side af Femern Bælt 5. Danskere kender mest til attraktionerne IiRegion Sjælland og mange har besøgt dem og kun få tyskere kender til de danske attraktioner. 6. Svenskerne kender mest til Lalandia, Hansa Park, Bon-Bon Land, Sommerland Sjælland og Vikingskibsmuseet, som er mest kendt hos de øvrige internationale turister. 7. De fleste ferierejsende var på gennemrejse til og fra deres sommerferierejsemål. Internationale rejsende var ofte på rundrejse med en gennemsnitlig rejselængde på 15,3 dage. Tyskerne var igennemsnit undervejs i10,3 dage. 8. Tysker og svenske ferierejsende foretrækker at bo på hotel (NB: mange par og undersøgelsen ikke gennemført på lørdag) 9. Vi mødte mange, der var taget af sted uden at booke. Næststørst var gruppen der bookede via online bookingportaler (flest danskere og svenskere). Tyskere kan dog bedre lide den personlige kontakt med udlejeren via telefon, brev og email. 10. Halvdelen af de adspurgte tyskerne er ikke bekymret angående tunnelbyggeriet, den anden halvdel frygter mest problemer med naturen. Der var dog overraskende mange danskere der frygter problemer med især trafikken.
Nationality and gender Nationality Percent of the responses German 32,6% Danish 29,3% Swedish 22,9% From other countries (mainly Italy, Holland, France) 15,1% Number of responses 1.329 Gender German Danish Swedish Other countries All respondents Men 62,5% 58,8% 63,0% 62,1% 61,4% Women 37,5% 41,2% 37,0% 37,9% 38,6% Number of responses 384 381 297 195 1.257
Who are you travelling with? Germans Danes Swedes Others All respondents With significant other (couples) 39,8% 30,7% 43,0% 35,4% 37,2% With friends 14,8% 17,2% 25,7% 15,4% 18,1% Family 27,7% 43,1% 18,0% 30,3% 30,4% Alone 11,2% 6,9% 6,7% 11,3% 8,9% With business associates 4,6% 2,1% 4,3% 4,6% 3,8% Travel group 1,9% 0,0% 0,3% 0,5% 0,8% Other reason 0,0% 0,0% 2,0% 2,6% 0,9% Questions answered 412 378 300 195 1.285
Where exactly are you travelling to today? Where exactly in Denmark are you Germans Swedes Others All respondents travelling to today? Copenhagen 31,0% 41,7% 61,2% 39,6% Rødby 21,4% 16,7% 0,0% 15,5% Region Sjælland 4,8% 16,7% 10,2% 7,0% Marielyst 3,2% 0,0% 2,0% 2,7% Møn 3,2% 0,0% 2,0% 2,7% Roskilde 2,4% 0,0% 4,1% 2,7% Lolland/Falster 2,4% 0,0% 2,0% 2,1% Where exactly in Germany are you Danes Swedes Others All respondents travelling to today? Bordershop 36,1% 9,4% 0,0% 24,3% Burg 20,4% 16,5% 1,9% 17,2% Puttgarden 10,9% 23,0% 7,4% 14,0% Other german destinations 7,7% 23,0% 22,2% 13,8% Hamburg 6,7% 8,6% 31,5% 10,0% Lübeck 0,7% 10,1% 14,8% 5,0% Ostseeholstein 3,5% 3,6% 3,7% 3,6%
Antal adspurgte tyskere (N=370) Attractions and popular destinations: Germans Kendskabsgraden af udvalgte danske attraktioner 400 350 300 250 200 150 100 63 50 28 28 79 69 93 98 219 225 266 271 16 14 12 10 6 42 64 58 78 27 313 292 300 286 335 har besøgt har hørt om aldrig hørt om 50 0
Antal adspurgte danskere (N= 367) Attractions and popular destinations: Danes 400 350 300 250 200 150 100 50 0 Kendskabsgraden af danske attraktioner 5 38 7 38 6 6 16 26 69 90 102 93 72 102 133 122 160 330 328 158 294 275 251 208 148 131 95 aldrig hørt om har hørt om har besøgt
Attractions and popular destinations: Swedes Destinations Visited Know by name Never heard of it All respondents Lalandia 86 117 75 278 Møns Klint chalk cliffs 53 77 145 275 HANSA-PARK 46 155 74 275 Knuthenborg safari park 44 82 148 274 Bon-Bon Land 42 128 104 274 Roskilde Viking ships museum 30 91 151 272 Sommerland Sjælland 25 104 142 271 Trelleborg in West Zealand 23 36 211 270 Middelaldercenter Nykøbing F 14 53 203 270 Ostsee-Therme spa 10 42 221 273 Fehmarn marine centre 7 54 209 270 Dünenmeile Scharbeutz dunes 7 11 253 271 Surfcity Neustadt, Holstein 6 19 245 270 Lejre land of legends 5 14 252 271 Türmhügelburg Lütjenburg castle 0 14 257 271
Main reason for travelling and number of travelling days Germans Danes Swedes Others Holiday: Travelling to or from holiday resort 52,0% 25,9% 34,8% 44,1% Holiday: Round trip, several overnight stops 18,8% 7,2% 22,6% 35,0% Holiday: Day trip from holiday destination 13,2% 4,0% 6,1% 3,4% Personal day trip from home 4,4% 7,0% 4,7% 2,8% Day shopping ticket from home 0,2% 47,3% 20,4% 5,1% Business trip 12,5% 4,2% 11,5% 9,6% Questions answered 431 402 279 177 Number of days Germans Danes Swedes Others 0-7 days 19,0% 42,2% 49,7% 19,5% 8-14 days 43,3% 25,0% 29,7% 34,4% 15-21 days 25,3% 24,2% 10,3% 25,3% 22-28 days 6,6% 6,3% 1,8% 5,8% 29 days or more 5,9% 2,3% 8,5% 14,9% Average number of days 10,7 3,8 6,2 15,3 Questions answered 289 128 165 154 Only those who answered Holiday: travelling to or from holiday resort and Holiday: Round trip, several overnight stops answered this question.
Hvem laver hvilke slags rejser? Germans 60% 50% 40% 30% 20% Holiday: Travelling to or from holiday resort Holiday: Round trip, several overnight stops Others 10% 0% Danes Holiday: Day trip from holiday destination Personal day trip from home Day shopping ticket from home Business trip Swedes Only those who answered Holiday: travelling to or from holiday resort and Holiday: Round trip, several overnight stops answered this question.
What type of overnight stay are you mainly using on holiday? Germans Danes Swedes Others Hotel or similar 57,4% 36,4% 71,6% 41,8% Half-board, bed and breakfast 7,1% 5,5% 3,4% 8,2% Holiday let 3,2% 20,0% 1,4% 4,5% Holiday home 9,6% 6,4% 3,4% 14,2% Caravan or motor home 17,7% 20,0% 12,8% 21,6% Staying at friends or relatives 12,4% 11,8% 7,4% 9,7% Questions answered 282 110 148 134 Only those who answered Holiday: travelling to or from holiday resort and Holiday: Round trip, several overnight stops answered this question.
What kind of short trip are you especially interested in? Germans Danes Swedes Others citizens 2006 results Wellness 20,4% 28,2% 17,2% 7,5% 31,5% City trip 49,7% 51,8% 35,4% 55,9% 41,4% Shopping 9,7% 37,0% 42,3% 13,4% 48,4% Active holiday 41,1% 32,9% 28,9% 43,5% 32,5% Culture 26,4% 23,3% 19,2% 43,5% 24,3% Event 4,2% 8,8% 12,4% 9,1% 17,2% Culinary/gourmet travel 9,2% 14,2% 16,2% 8,6% 47,0% Questions answered 382 365 291 186
Where did you book your overnight stay? Where did you book your overnight stay? Germans Danes Swedes Others In person, phone, writing, or travel agent 15,7% 16,4% 13,8% 13,1% In person, by phone, or directly in writing with the owner 15,7% 14,7% 15,1% 4,6% In person, by phone, or in writing with a holiday home agent 2,6% 0,9% 0,0% 2,6% Online, directly with the owner 11,9% 20,7% 13,2% 12,4% Online, with a holiday home agent 8,2% 4,3% 2,6% 10,5% Online, on a booking platform 12,3% 31,9% 41,4% 34,0% Other (please name) 38,8% 21,6% 20,4% 30,7% Number of responses 268 116 152 153
Where did you book your overnight stay (general tendency)? In person, phone, writing, or travel agent In person, by phone, or directly in writing with the owner In person, by phone, or in writing with a holiday home agent Online, directly with the owner Online, with a holiday home agent Online, on a booking platform Other (please name) Other: folk der spontant kørte af sted uden at booke
Consequences of the tunnel and the construction The Fixed Fehmarnbelt Link, a tunnel between Puttgarden and Rødby, is set to open in 2021, which will shorten travel times by car by around fifty minutes. How will this affect how you travel between Germany and Denmark? Germans Danes Swedes Others I could imagine travelling more as a result 17,8% 36,6% 36,8% 16,9% Won't affect me, I'll still be using the ferry 20,0% 14,9% 11,4% 11,3% No effect too seldom in the region 30,0% 12,0% 14,0% 40,5% No effect wouldn't travel more often to save time 23,8% 19,6% 19,7% 8,7% Can't say 11,3% 16,8% 20,1% 23,6% 416 382 299 195 Are you afraid of problems in the region because of the tunnel construction site between Puttgarden and Rødby? Germans Danes Swedes Others Yes - 40,9% - - Yes, because of more traffic 26,6% 48,9% 18,9% 8,9% Yes, because of environmental and landscape impact 23,8% 16,1% 11,4% 7,3% Yes, because of of idyllic, peace and character 20,6% 7,3% 7,4% 6,3% No, it will be interesting to visit the construction site 5,3% 9,4% 15,8% 7,8% No 44,6% 24,2% 41,8% 47,9% I have never heard about the tunnel 9,5% 7,3% 19,2% 30,2% 399 372 297 192
If you're on a day trip: How much is your budget per person on a day trip? (a) Holiday: Day trip from Personal day trip Day shopping ticket from Germans holiday destination from home home All respondents Less that 20 14,9% 7,7% 0,0% 13,1% 20 27,7% 23,1% 0,0% 26,2% 30 51,1% 53,8% 0,0% 50,8% 50 6,4% 7,7% 0,0% 6,6% More than 50 0,0% 7,7% 100,0% 3,3% Questions answered 47 13 1 61 Holiday: Day trip from Personal day trip Day shopping ticket from Danes holiday destination from home home All respondents Less that 20 0,0% 11,1% 1,8% 2,9% 20 0,0% 0,0% 3,6% 2,9% 30 15,4% 11,1% 8,3% 9,1% 50 15,4% 29,6% 7,7% 11,0% More than 50 69,2% 48,1% 78,7% 74,2% Questions answered 13 27 169 209 Only those who answered Holiday: Day trip from holiday destination, Personal day trip from home and Day shopping ticket from home answered this question.
If you're on a day trip: How much is your budget per person on a day trip? (b) Holiday: Day trip from holiday Personal day trip Swedes destination from home Day shopping ticket from home All respondents Less that 20 0,0% 10,0% 0,0% 1,1% 20 16,7% 10,0% 0,0% 4,4% 30 16,7% 10,0% 11,3% 12,2% 50 5,6% 0,0% 0,0% 1,1% More than 50 61,1% 70,0% 88,7% 81,1% Questions answered 18 10 62 90 Holiday: Day trip from holiday Personal day trip Others destination from home Day shopping ticket from home All respondents Less that 20 0,0% 0,0% 0,0% 0,0% 20 33,3% 0,0% 0,0% 16,7% 30 33,3% 50,0% 25,0% 33,3% 50 0,0% 0,0% 0,0% 0,0% More than 50 33,3% 50,0% 75,0% 50,0% Questions answered 6 2 4 12 Only those who answered Holiday: Day trip from holiday destination, Personal day trip from home and Day shopping ticket from home answered this question.
Age Age interval Germans Danes Swedes Others All respondents 0-10 år 0,0% 0,3% 0,4% 0,0% 0,2% 11-20 år 6,1% 6,1% 2,2% 9,7% 5,7% 21-30 år 11,1% 9,4% 10,1% 15,1% 11,0% 31-40 år 15,0% 21,8% 12,6% 16,8% 16,8% 41-50 år 24,7% 29,3% 25,3% 28,1% 26,7% 51-60 år 20,5% 17,7% 21,3% 16,8% 19,3% 61-70 år 16,6% 12,4% 22,0% 11,9% 15,9% 71-80 år 5,5% 3,0% 5,8% 1,1% 4,2% 81-90 år 0,5% 0,0% 0,4% 0,5% 0,3% Mere end 90 år 0,0% 0,0% 0,0% 0,0% 0,0% Questions answered 380 362 277 185 1.204
What mode of transport are you using to get around today? Germans Danes Swedes Others Car 64,5% 89,1% 84,9% 55,0% Motor home or car with caravan 11,8% 4,7% 8,2% 17,8% Motorbike 1,7% 0,3% 0,7% 1,5% Bicycle 0,7% 1,0% 1,0% 1,0% Rail 5,2% 2,1% 4,3% 22,8% Bus 10,6% 0,8% On foot 8,0% 2,1% 1,0% 2,0% Questions answered 423 387 305 202
Which country are you traveling to today? Danes Germans Swedes Others All respondents Austria 0,3% 0,0% 1,0% 0,0% 0,3% Belgium 0,0% 0,0% 0,3% 1,0% 0,2% Czech Republic 0,0% 0,0% 1,0% 1,0% 0,4% Denmark 16,8% 28,8% 4,4% 25,5% 19,2% DK / DE 0,0% 0,5% 0,0% 0,0% 0,2% France 1,9% 0,0% 1,4% 1,0% 1,0% Germany 76,2% 32,4% 49,8% 28,6% 48,7% Hungary 0,5% 0,0% 0,0% 0,0% 0,2% Italy 2,7% 0,0% 0,0% 0,0% 0,8% Latvia 0,0% 0,2% 0,0% 0,0% 0,1% Maccedonia 0,0% 0,0% 0,3% 0,0% 0,1% Netherlands 1,1% 0,2% 2,4% 16,7% 3,5% Norway 0,0% 6,3% 0,0% 5,2% 2,8% Polen 0,3% 0,0% 0,0% 0,5% 0,2% Scandinavia 0,0% 1,2% 0,0% 1,0% 0,5% South Korea 0,0% 0,0% 0,0% 0,5% 0,1% Spain 0,0% 0,0% 0,3% 0,0% 0,1% Sweden 0,0% 30,3% 39,0% 13,5% 20,9% Switzerland 0,0% 0,0% 0,0% 3,1% 0,5% UK 0,3% 0,0% 0,0% 2,1% 0,4% Questions answered 374 413 295 192 1274
Where exactly in Denmark are you travelling to today? Germans Swedes Others All respondents Bornholm 2,4% 0,0% 0,0% 1,6% Copenhagen 31,0% 41,7% 61,2% 39,6% Knuthenborg 0,8% 0,0% 0,0% 0,5% Lolland/Falster 2,4% 0,0% 2,0% 2,1% Maribo 0,0% 0,0% 4,1% 1,1% Marielyst 3,2% 0,0% 2,0% 2,7% Møn 3,2% 0,0% 2,0% 2,7% NV Sjælland 1,6% 0,0% 0,0% 1,1% Nykøbing F. 1,6% 0,0% 0,0% 1,1% Nykøbing Sj. 0,8% 0,0% 0,0% 0,5% Næstved 0,0% 8,3% 4,1% 1,6% Region Sjælland 4,8% 16,7% 10,2% 7,0% Roskilde 2,4% 0,0% 4,1% 2,7% Rødby 21,4% 16,7% 0,0% 15,5% Slagelse 0,0% 8,3% 2,0% 1,1% Vordingborg 0,8% 0,0% 0,0% 0,5% Other danish distinations 1,6% 8,3% 0,0% 1,6% Without answer 22,2% 0,0% 8,2% 17,1% Questions answered 126 12 49 187
Attractions and popular destinations: Other country citizens Others Visited Know by name Never heard of it All respondents Roskilde Viking ships museum 27 56 101 184 Møns Klint chalk cliffs 27 31 123 181 Knuthenborg safari park 8 36 139 183 Sommerland Sjælland 7 30 143 180 Lejre land of legends 7 11 162 180 Trelleborg in West Zealand 6 24 151 181 HANSA-PARK 5 19 161 185 Bon-Bon Land 5 50 127 182 Middelaldercenter Nykøbing F 5 25 151 181 Fehmarn marine centre 4 17 161 182 Lalandia 4 29 148 181 Ostsee-Therme spa 1 19 163 183 Surfcity Neustadt, Holstein 1 11 170 182 Dünenmeile Scharbeutz dunes 1 4 177 182 Türmhügelburg Lütjenburg castle 0 3 178 181