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INDLEDNING Kommunikationens kunst En kommunikation der skaber oplevelser? DET TEORETISKE SPRINGBRÆT Et postmoderne kommunikationssyn Metodologi og videnskabsteori Hvad er en oplevelse PRÆSENTATION AF CASE TRASH:anycoloryoulike EMPIRISK METODE En pluralistisk tilgang OPLEVELSEN AF TRASH Fænomenet - kunstinstallationen Beskuerens æstetisk oplevelse Konteksten En samlet forståelse af oplevelsen Hvordan kan vi forstå den oplevelse, som interventionskunst i byrummet har potentiale for at skabe hos beskueren? KOMMUNIKATIONSPOTENTIALET At rykke menneskers tanker Planlægning af kommunikation En konkret kampagne Konklusion Og hvilke kommunikationsfaglige muligheder ligger der således i at integrere interventionskunst i byrummet med planlagt kommunikation? )
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