Holiday Marketing Guidefor2018

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1 Holiday Marketing Guidefor2018 CompleteHolidaySendingCalendarPlus Holiday Acquisition&EngagementTips firedrum marketing.com (877)

2 2 TableofContents pg3 pg12 KeyHolidays&SchedulingTips HolidayCampaignOverview -WhatCanBePromoted.4 October.5 November.6-9 December Why Marketing? Why Marketing?.13 pg13 pg15 AcquisitionTips-GetingNew s New CustomersDatavs.OldCustomersData.14 New Waysto StayintheLoop.14 IrresistibleIncentives AcquisitionTips.15 DoNOTPurchase Lists.15 EngagementTips-GenerateMoreLeads MakeItPersonal..16 Multi-Platform Marketing..16 SetupAutoSenders.17 DealsTheyCan tresist.17 OptimizeforMobileDevices.17 SubjectLinesthatStandOut.18 OpenBoostTechnology.18 pg18 Custom HolidayTemplates Custom HolidayTemplates?.19

3 TheUltimateSendingCalendar KeyHolidays&SchedulingTips firedrum marketing.com (877)

4 HolidayCampaignOverview -WhatCanBe 4 Theholidayseasonisthemostprofitabletimeoftheyearfor marketers.Decidingwhich holiday(s)youwanttomarketaroundisuptoyou-nooneknowsyourbrandandcompanyculture beter-butit simportantthatyoustartstrategizingandsending snow.choosetopromote holidaysthatcomplimentyourcompany sgoals,products,andservices.ifyoutrytoadvertisea holidayunrelatedtoyourbusiness,likealuxuryjewelrycompanyofferingdealsonnationaltacoday, youwon tseeareturn. Yourseriesof sbeforetheselectedholiday(s),shouldeitherpromotesalesofyourproductor Yourseriesof sbeforetheselectedholiday(s),shouldeitherpromotesalesofyourproductor service,orhelpyoustayinfrontofyouraudiencebyshowcasingyourbrand.everybusinessisunique, soit suptoyoutochoosethemosteffectivetype,voice,anddesignforyour s. NationalAmericanBeerDay October27th NationalInternetDay October29th Haloween October31st DiadelosMuertos DiadelosMuertos October31st-November1st SandwichDay November3rd NationalCandyDay November4th VeteransDay November11th November11th NationalEntrepreneursDay November20th Thanksgiving November22nd BlackFriday November23th SmalBusinessSaturday SmalBusinessSaturdayNovember24th CyberMonday November26th Hanukkah December2nd-10th NationalCookieDay December4th SuperSaturday December22rd ChristmasEve December24th ChristmasDay ChristmasDay December25th NationalBaconDay December30th New YearsEve&Day December31st& January1st

5 SendingScheduleforHaloween Wednesday,October31st,2018 SendyourfirstmessageatthebeginningofOctober.Giveyoursubscribersa preview ofupcomingdealsandsnapshotofnew Haloween-themedproducts. Sendyoursecondmessagemid-October.Letyoursubscribersknow that Haloweendecoratingison!Offeryourproductsorservicesatadiscount. Sendyourthirdmessageaweeklater.Remindyourcustomersthat Haloweenisapproaching.Giveyoursubscribersanexclusive -dealonly. SendyourlastmessageonHaloween.Sendafestivegreetingcardanda last-minutehaloweendeal.

6 SendingScheduleforDiadelosMuertos Wednesday,October31st-November2nd,2018 Sendyourfirstmessagetwoweeksbefore.HighlightthefactthatDiadelos Muertosisclose.Advertiseyourservicesorproducts. Sendyoursecondmessageaweekbefore.Remindyoursubscribersthatit s justaroundthecorner.displayyourfeaturedproductsorservices. SendyourlastmessageonDiadelosMuertos.Sendafestivegreetingcard andapersonalizednotetoalfamiliescelebratingtheirlovedones.remind

7 SendingScheduleforVeteransDay Sunday,November11th, Sendyourfirstmessageaweekbefore.Sendashort,personalizedmessage thankingourveteransfortheirservice.ifyouareofferingadealorpromoting aservice,displayyourproducts/services. SendingScheduleforThanksgivingDay Thursday,November22rd,2018 Sendyourfirst(andlast)messageonThanksgiving.Sendafestivegreeting cardthatincludesacal-to-actioninformingthem aboutyourblackfriday deals.besuretoaddresstheirfriendsandfamilyinthepersonalizednote SendyourlastmessageonVeteransDay.Sendapersonalizednote thankingourveterans.ifyouarerunningadealorpromotion,remind them thatit sstilavailable. 3

8 8 SendingScheduleforBlackFriday&CyberMonday Friday,November23rdand26th,2018 SendyourfirstmessagebeforeHaloween.Giveyoursubscribersasneak preview ofyourupcomingblackfridayandcybermondaydeals. Sendyoursecondmessageaweeklater.Startcategorizingyourproducts and/ororganizingyourservices.werecommenddisplayingtheproductswith thehighestoffervaluefirst.whilecreatingthese s,setuptrigger campaignsbasedonwhatproductstheyclickedthroughto. Sendyourthirdmessageaweeklater.Scheduleyourtriggercampaignstobe senttoday!dependingonwhatyoursubscribersclickedthroughto,they shouldreceive sfeaturingthosesameproducts/serviceswithsimilar itemsoritemsthatgotogetherwel.offeraspecialdealfortheproductthey clickedthroughtospecificaly. Sendyourfourthmessageaweeklater.SendagiftguidefeaturingyourBlack Fridaydeals.Offeranearlydiscountforyoursubscribers. SendyourfifthmessageadaybeforeBlackFriday.Remindyoursubscribers whatgreatproductsand/orservicesyouoffer,andtheirpotentialsavingsif theyshopwithyou.wishthem safeandhappyshopping! SendyoursixthmessageonBlackFriday(atmidnight!)Summarizealofyour dealsanddiscounts,andhighlightthemostpopularproductsthatyousel. RemindyoursubscribersthatthesedealscontinuethroughtoCyberMonday. SendyourseventhmessagethedayafterBlackFriday.Sendyoursubscribers lastminuteblackfridaydealsandupcomingcybermondaydeals. SendyourlastmessageonCyberMonday.Highlightyourdealsandoffer exclusive,additionalsavingsforyoursubscribers.

9 SendingScheduleforSmalBusinessSaturday Saturday,November24th, Ifyouareasmalbusiness,sendyourfirstmessageaweekbeforeSmal BusinessSaturday.Talkaboutyourstory,yourfounding,andyourcustomers. OfferanexclusivediscountforsubscribersonSmalBusinessSaturday. Ifyou reasmalbusiness,sendyourlastmessageonsmalbusiness Saturday.Sendathankyoucardtoyourcustomersthankingthem fortheir loyalty.remindthem ofyourexclusivediscountandfeaturesomeofyour mostpopularproducts

10 SendingScheduleforHanukkah Sunday,December2nd-10th, SendyourfirstmessageonthestartofHanukkah.Sendashort,personalized messageaddressingthefamilyandwishingthem a ChagSameach! ina greetingcard.ifyouareofferingadealorpromotingaservice,displayyour products/services. SendyourlastmessageonthelastdayofHanukkah.Sendashort, personalizedmessageaddressingthefamilyandwishingthem ahappyend totheirholiday.ifyouareofferingadealorpromotingaservice,remindyour subscribersthatit sstilavailable

11 11 SendingScheduleforSuperSaturday Saturday,December22nd,2018 SendyourfirstmessagetendaysbeforeSuperSaturday.Highlightyour shippingcapabilities,shippingdeals,andotherdiscountsyourmaybe offering. SendyournextmessageaweekbeforeSuperSaturday.Sendafew last-minutegiftideas.whilecreatingthese s,setuptriggercampaigns basedonwhatproductsorservicesyoudisplay. Sendyournextmessageafew daysbeforesupersaturday.remindyour subscribersthatthere slitletimeleftforon-timeshipping.include informationaboutyourshippingdealsanddiscounts. SendyourlastmessageonSuperSaturday.Scheduletoyourtrigger campaignstobesenttoday!dependingonwhatproductsyoursubscribers clickedthroughto,theyshouldreceive sfeaturingthosesame products/serviceswithalast-chanceshippingdeal.forthosewhodidn topen the atal,craftamessageremindingthem oftheirlast-chanceshipping optionsandfeatureyourtop-selingproducts.

12 12 SendingScheduleforChristmasEve&Day MondayandTuesday,December24thand25th,2018 SendyoursubscribersamessageonChristmasEveorChristmasDay.Senda festivegreetingcardaddressedtothem specificaly,wishingthem amerry Christmas.Wedonotrecommendaddinganypromotionalitemsorlisting anyproductsinthismessage. Ifyouareofferingextendeddealsanddiscounts,sendyoursubscribersa messageondecember26th.mentionthatyoustilhavepreviousdeals runningorintroduceyournew promotions. SendingScheduleforNew YearsDay Tuesday,January1st,2018 SendyoursubscribersamessageonNew Year'sEveorNew YearsDay.Send afestivegreetingcardthatfeaturesupcomingsalesandstart-of-the-year deals.

13 So,Why Marketing? $289 AverageBlackFriday ShopperSpends -DalasNews x 25.1% PotentialPurchases Drivenby Marketing =$7,200or144,300% ROI WithBlackFriday salone,youhavethepotentialtogenerate$7,225+ minus$5forthemonthof marketing=$7,200ora 144,300% ROI. So,why marketing?Itisacheap,fast,andaneffectivemarketingchannel duringtheholidaysandthroughouttheyear.notsurewheretostart,orneedhelp optimizingyourholiday campaigns?connectwithour marketingspecialists,today.

14 New CustomersDatavs.OldCustomersData Ingeneral,itcosts4to10xmoreinmarketingdolarstoacquireanewcustomerthanitistoretainaloyalone.Yikes! Whenwetalkaboutacquiringnew s,itdoesn tmeanyouhavetotrackdownnewcustomers.infact,we encourageourclientstofocusonmonetizingtheirexistingdatabase.doyouhavealistof addressesfrom previousclientsales? slinkedtoonlineordersorsubscriptionaccounts?haveyoucheckedanddownloaded yourcustomerlistfrom yourpossystem?ecommercesalesprocessingsystem?usethese stoconnectwith yourclientsinanon-intrusiveway.onceyouuploadthem toyourfiredrum account,sendthem awelcome ththatinvitesthem topurchasemoreofyourproducts.letthem knowwhatyou replanningtosendovertimeand givethem anoptiontounsubscribe. Ifyou reanewbusinessorarestartingfreshwithno addresses,werecommendsetingupyourpossystem and/orecommercesoftwaretodisplayasubscribebutonduringcustomercheckout.ifyouuseasystem thatdoes notsupport subscriptions,wesuggestaddingasimplepen&papersignupsheetnearcheckout.these methodswilsaveyoumoneyandprotectfilteroutthosewhoaretrulyinterestedinyourbusiness. New Waysto StayintheLoop Useothermarketingchannels(likeFacebookandTwiter)toadvertiseyournewsleter.Advocatesof yourbusinessandwanttostayconnectedwithyoueverywaypossible.show them apreview ofyour newsleterandofferaspecialholidaydiscountwhentheysignupfor s. IrresistibleIncentives Wenormalydiscourageourclientsfrom offeringsign-up incentives(unsubscriberateincreasesafterclientsreceive theincentive),butofferingadealthroughouttheholidaysis worthwhile.putupsignsaroundyourstoreandcta s throughoutyourwebsiteofferingfreeshippingora-% off fornew sign-ups.thesesign-upswilboostsalesthroughout theholidayseasonifexecutedandoptimizedcorrectly.to nurturethesenew incentive-sign-ups,makesuretoinclude thefolowing.

15 15 AcquisitionTipsContinued AskforReferrals.Youmaynothavetolookfarfornew subscribers. Customerswhoarehappywithyourserviceand/orproductswilreferfriends andfamilyifyouask.don tbeshy!craftamessagethatinvitesyourcurrent subscriberstosharetheirpositiveexperiencewiththeirpeersandoffersa holiday-themedreward.toacquirethemost sbeforeyoustartsending yourholidaycampaigns,werecommendaskingforreferralsfrom existing clientsinoctober. OngoingIncentives.Whatongoingspecialoffersdoyouhavefornew members?peoplewhowereinitialyatractedtoyourdealareexpecting ongoingincentives.worldmarket,ahomedecorandartisanfurniturestore, offers15% offeverystorevisitforactive subscribers. 3 PhsycialSign-Ups.Capture sin-storeoroutonthefield.Peoplewho normalyshopatyourlocationmaynotknow aboutyour newsleters andwouldbeinterestedinsigningup.leaveasign-uplistatyourcash register,set-upanopt-infeatureinyourpossystem,orcarryanotebookand pentocolectnew s. 4 OptimizeWebsiteForms.Giveyourwebsitevisitorsvariousopportuntiestosign-up foryournewsleters,butdon tletyourformsinterupttheirscroling.werecommed addingatleast7formsthroughoutthefooter,sidebars,andcontentinyourwebsite. DoNOTPurchase Lists Don tletyoursubscribersforgetyouexist!beconsistentwithyoursendingbutnotannoying;2-4 spermonthisthemagicnumber!

16 16 EngagementTips-GenerateMoreLeads MakeItPersonal Onaverage,companiesexperiencea10-14% increasedclickthroughandconversionratewith personalized messages.bypersonalizingyoursubjectline, content,andproductstofiteach subscribersegment,youcanexpectmoresalesthroughouttheholidayseason.withtheholidays approaching,recommendorganizingyourlistsintotheseseparatecategories: Zipcode.Byorganizinglistsperzipcodeorcity,you regivingsubscriberstheopportunityshop productsthatshipquicklyisavailableforsame-daypickup. Demographic(ageandgender).Promoteproductsthatappealtoeachagegroupandsex. Holidaygiftguideopportunity? Engagementrate.Whohasopenedrecentlyandwhohasn t?activesubscriberswanttobethe firsttoknow aboutupcomingsalesandnew products.givethem whatthey recravingby sendingexclusiveholidaydealsandnew product peeks. Inactivesubscribers,ontheother hand,needtobewonbackorremovedfrom your list. Pastpurchases.Ifyourunanonlinestore,optimizeyourpastpurchasescategoriesandimport sintoseparatesegments. Purchaseamounts.Who sspendinglessthan$50,ormorethan$500pervisit? products thatfitintoyoursubscriber scomfortrangeandappealtotheirholidayspendingbudget.etsy,a popularonlinehandmade-boutique,doesagreatjobofsegmentingtheirsubscribersinto purchaseamounts. Tofurtherthepersonalizationofyour s,takeadvantageofourmergetagfeatures.Withmerge tags,youwilbeabletoaddresssubscribersbynameinthesubjectlineandthroughoutthe . Multi-Platform Marketing Keepyourloyalcustomersandnew subscribersengagedthisseasonbypublishingrelevantandoriginal contenttoalofyourmarketingplatforms.ifyou renotstayingactiveonalpertinentchannels,youwil belostinthecrowdof s,socialposts,andpaidads.don tgiveyourcustomerstheopportunityto forgetaboutyou-helpthem feelconnectedbysharingcompanynews,featured/new products,and exclusivediscounts. Tohelpminimizeyourtimespentoncreatingcontent,tryour auto-posttosocialmedia tool.thistool automaticalysharesyourcampaigntofacebook,twiter,andlinkedinonceyour launches.you canupdateyoursocialmessages titleandtextdirectlyinthefiredrum editor.

17 17 SetupAutoSenders EngagementTipsContinued Withtheincursionofnew subscribers,customers,andordersyou lbeprocessingthisholidayseason,it wouldbewisetosetupautosenders. Welcome s.Engageyournew subscribersimmediatelybyconfiguringawelcome campaign.thesecampaignscanfeatureyourlatestproductsandletyoursubscribersknow why theyshouldchooseyourproductsoverothercompanies.sendone,two,ortwentywelcome campaignsatseparateintervals. Incentivesignup .Ifyougainednew subscribersbyadvertisinga specialdiscountor incentive,don twaittosendthem theirdeal!withfiredrum,youcanschedule stosend automaticalywhennew subscriberssignupforyournewsleterorforaparticularcategory. Trigger s.Trigger s,or sthataresentbasedoncertaincustomeractions,area greatwaytostayconnectedwith on-the-edge buyers.sendpersonalized stailoredto theirtastewithafew clicksinfiredrum.tocapturethoseholidaypriceshoppers,we recommendcreating swithspecialdealsbasedonproductsthey clickedthroughtosee. DealsTheyCan tresist Theholidaysarefulofdealsdiscounts areyouofferingthebestone?discountsdon talwaysmean youhavetoofferyourproductsat50% off.shoppersaroundtheholidaysaretypicalylookingforthe bestshippingdealanddiscountsonproductsthatgotogether.werecommendofferingfree,two-day shippingonordersover$25to$75,andexclusivesubscriberdiscountsongiftsets. BUY NOW OptimizeforMobileDevices In2016reports,20% ofalholidaypurchases originatedfrom an .meaning,oneoutofevery fivesubscriberswilpurchasesomethingtheyseein your s.ifyourcampaignsaren tmobilefriendly, that20% wildramaticalydecreaseandyourholiday saleswon treachyourprojectedsales.withfiredrum Studio,youdon thavetoworryaboutyour beingmobilefriendly.ourdraganddropbuilding blocksbreakaremobileresponsiveandwil automaticalybreakdowninsmalerdevices.totest theflow ofyourcontent,takeadvantageofourinbox Preview Assistanttool.

18 18 EngagementTipsContinued SubjectLinesthatStandOut Youdon twantyour tobelostintheinundationof sduringtheholidayseason,andneither dowe!grabyourreader'satentionfrom thefirstplacepossible-yoursubjectline.makeyourholiday subjectlinesmerry,personal,andirresistibletoopen.whenyou recreatingyoursubjectlines,tryto keepthesetipsinmind: Trynottosoundtooseriousorstraightforward.Becheerfulfortheholidayseason!Punsarea funwaytobringhumortoyour andatractsubscriberstotakeapeek.sleighwithyour New HolidayHairstyle.10% offalhaircuts. Addourmergetagstomakeyoursubjectlinesmorepersonal,addressingsubscribersbytheir firstname.anna,wehavetheperfectgiftforyourlittleone. Letthem know youcareaboutthem andnotjusttheirmoneybywishingthem amerry ChristmasorHappyHanukkah.HaveyourselfaMerryChristmas,James.Wehaveagiftforyou! Hittheemotional,lovey-doveysideofyoursubscribers.Theholidayseasonisalaboutfamily andfriends-speaktothat!it shardwhentheonesyoulovelivefaraway.don tfeelsofarthis seasonwithlatestappandshow them how muchyoucare. Wintheinboxbyofferinggiftstoeachofyoursubscribers.Theseasonisn tjustaboutgiving-it s a timetorelax,spendtimewithfriendsandfamily,andtotreatyourself.eric,takeabreakfrom shoppingwithafreemassage. Re-sparkyourcustomer sholidayspiritbyadvertisingquick&easygiftguidesandshoppingtips. Strugglingtofindtherightgiftsforyourin-laws?Shopourholidaygiftguide. OpenBoostTechnology Didsomeofyoursubscribersmissyourgiftguidethatyousent?Notopenyourlatestdeal?Stayahead ofyourcompetitorsandin-frontofyoursubscribersthisseasonbyutilizingouropenboosttechnology. Thistoolsalowsyoutoschedulethemessagetobere-senttopeoplewhodidn topenthem beforehand.youareabletochangethesubjectlineandpreheadertextduringtheschedulingprocess.

19 Custom,Branded Templates&More Lookingforaspecificdesignorstyleforyourholiday templates?reachouttothefiredrum team 9903EBelRd,Ste120-Scotsdale,Arizona85260 (877) firedrum marketing.com