Koreanske Hyundai Green Food søger danske oplevelser!

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1 Hyundai Department Store i Gangnam, Seoul INVITATION Koreanske Hyundai Green Food søger danske oplevelser! Juni 2016 Primært danske fødevarer af høj kvalitet (detail & foodservice) samt nytænkende, smagfulde og spændende franchise koncepter

2 Koreanske Hyundai Green Food søger fødevarer til evt. testlancering i deres 14 stormagasiner Hyundai er en af Koreas absolut største virksomheder. De har udvist stor interesse for vores danske kvalitets fødevarer, og vi har derfor inviteret dem til Danmark. Hyundai Green Food stiller med bl.a. CEO og den alt afgørende indkøbschef. Vi har skræddersyet et program, hvor du som virksomhed får mulighed for dialog og præsentation samt evt. at vise dem din virksomhed og produktion. Programmet bliver mættet med fødevareoplevelser fordi Hyundai Green Food skal se, smage og opleve den danske fødevareklynge samt oplevelsesunivers fra den bedst mulige side. Målet er hyldeplads i form af en testlancering efteråret 2016 eller at Hyundai Green Food ønsker at åbne op og give plads til en franchise virksomhed i deres stormagasiner. Hyundai Green Food er ansvarlig for de mange højkvalitets fødevarer, der ligger og frister de tusindvis af kunder, der dagligt besøger supermarkederne i virksomhedens 14 stormagasiner i Korea. De er også ansvarlige for, på daglig basis, at tilberede ca retter på virksomhedens mange produktionsfaciliteter både i Korea, men også internationalt. Endeligt er det Hyundai Green Food, der beslutter hvilke nye fødevare-koncepter virksomheden introducerer i Korea et dansk eksempel som for nyligt er blevet introduceret med succes i Korea er Joe & the Juice. HYUNDAI GREEN FOOD Hyundai Green Food is the leading food service company and a subsidiary of Hyundai Department Store Group. They operate various business areas in the food industry such as caterings, food material distribution, restaurants, retail stores, food services and recently expanded business areas in overseas such as the Middle East, China, and the United States. They are leading high-class food cultures and a main operator of all 14 Hyundai Department stores food court. They always seek for high-end and premium food brands and materials for their customers and active in both B2B and B2C in the Korean food industry. They manages institutional catering in over 500 business branches (offices, hospitals, overseas, and industries) and import around types of different food products. They deal with more than 200 brands incl. industrial products and 22,000 SKU s. Synlighed giver ejerskab! Vi ved, at det giver et helt andet og større ejerskab, hvis en virksomhed som Hyundai selv får mulighed for at opdage og opleve de fødevarer, som de selv senere skal sælge og markedsføre. Et besøg i Danmark har netop dette formål for øje samt at styrke muligheden for at gennemføre et dansk fødevarefremstød i samarbejde med Hyundai senere på året. Her vil et testsalg kunne afsløre om dine produkter falder i de koreanske forbrugeres smag. Event område hos Hyundai som kunne danne rammerne om et kommende dansk fremstød Joe & the Juice i et af Hyundais 14 stormagasiner

3 Har det din interesse? Landbrug & Fødevarer tilbyder nu i samarbejde med Dansk Industri og den danske ambassade i Seoul at arrangere et besøg i Danmark for tre ledende repræsentanter fra virksomheden herunder virksomhedens CEO samt indkøbschef. Målgrupperne for dette besøg er danske fødevarevirksomheder, der ønsker at sælge deres produkter på det koreanske marked eller franchisevirksomheder, der ønsker at møde en særdeles professionel koreansk samarbejdspartner. HVAD INDEHOLDER INVITATIOEN Præsentation af produkter & virksomhed I en uformel atmosfære, hvor historien, smagen og mulighederne får tid og plads. Unik mulighed for at prøve kræfter med det lukrative koreanske marked på hjemmebane. Målet er, at Hyundai Green Food finder dine produkter interessante. Målet er en aftale om testlancering i efteråret 2016 med fuld opbakning og deltagelse af Ambassaden ved en officiel åbning og reception. Mijeong Jang fra den Danske Ambassade i Seoul deltager som tolk. PRIS Prisen for virksomhedsdeltagelse er DKK excl. moms Danske råvarer i koreansk indpakning Behov for mere info om deltagelsen eller om det koreanske marked? Har du behov for mere information bedes du kontakte enten Susanne Zwergius Teilmann, Landbrug & Fødevarer, Tlf / szt@lf.dk eller Jesper Vibe-Hansen, Ambassaden i Seoul jesvib@um.dk eller Søren Falck, DI Fødevarer Tlf / srfk@di.dk Prisen er forudsat, at vi opnår tilslutning fra minimum 10 virksomheder samt medfinansiering fra Eksportrådet. Du opnår mulighed for at præsentere din virksomhed, dine produkter og deltage i et afslappet arrangement med Hyundai Green Food s repræsentanter. Når vi kender lidt mere til den mulige virksomhedssammensætning, vil det endelig program falde på plads. Endelig dato i juni afventer svar fra Hyundai Green Food s top. Overordnet program for besøg i Danmark af Hyundai Green Food i juni 2016 Dag 1-5 København indkvartering og inspirationsbesøg i de københavnske madmekkaer og middag i Tivoli Virksomhedsbesøg Sjælland: præsentation af produkter/koncepter fra sjællandske virksomheder på egnet hotel/herregård Fælles middag med de deltagende virksomheder Fyn: præsentation af produkter/koncepter og frokost Virksomhedsbesøg Jylland: Introduktion til jyske virksomheder evt. på Henne Kirkeby Kro Afgang Billund mod Seoul FACTS OM KOREA Danske Naturfrisk har også fundet vej til Korea 50 mio. købedygtige koreanere heraf 25 mio. i hovedstadsområdet Frihandels- og økologi-aftale mellem EU og Korea Stor respekt om og interesse for danske og nordiske fødevarer

4 BINDENDE TILMELDING Besøg fra Hyundai Green Food Juni 2016 Vi tilmelder os hermed besøg fra Hyundai Green Food juni 2016 Prisen for virksomhedsdeltagelse er DKK excl. moms Virksomhed Adresse Postnummer By CVR-nummer Kontaktperson Titel Direkte telefonnr. Mobilnr. Dato & underskrift Seneste Hyundai stormagasin i Seoul forstaden Pangyohvor bl.a. Joe & the Juice nyderstor succes. Joe & the Juice i et af Hyundais 14 stormagasiner Send venligst den udfyldte tilmelding senest den 22. februar 2016 til Landbrug & Fødevarer, Eva Friis Mortensen - emo@lf.dk Tilmelding sker i henhold til Landbrug & Fødevarer terms of participation (vedhæftet)

5 Conditions for participation in export promotion events under the auspices of the Danish Agriculture & Food Council DAFC, 25 November Basis of the agreement/contract The contractual basis for participation in a collective export promotion event under the auspices of DAFC is comprised by: 1) a binding registration form filled in and signed by a duly authorised representative of the company, and 2) these present general conditions for participation. 2. Conditions for participation The extent and conditions of participation as well as the services to be provided by DAFC are laid out in the presentation material sent, which includes a description of the practical implementation of the export promotion event. By signing the binding registration form, participating companies give their approval of the presentation material sent and of the prices, conditions and provisions described therein. DAFC is under obligation to supply the services described in the presentation material. The participating companies are obligated to comply with the conditions for planning and implementing the export promotion event described in the material, including meeting the deadlines given for sending in material etc. to DAFC. DAFC s handling of services is conditional on not being delayed or prevented by force majeure, including but not limited to war, lockout, strikes, civil commotion, natural disasters or other circumstances beyond the control of DAFC. If an export promotion event is cancelled on one or more of the above grounds, the companies registered are under an obligation to pay their share of costs already defrayed during preparation, insofar as these costs cannot be covered by co-financing via export promotion funds. 3. Financial conditions By returning the binding registration form, the company commits itself to paying the cost indicated for participating in the export promotion event. DAFC cost calculations (see material sent) are based on a minimum number of participants. Should this minimum number of participants not register, DAFC reserves the right to cancel the event or send out revised material containing new prices, which will form the basis for the possible implementation of the promotion with a reduced number of participants. DAFC reserves the right to adjust the prices given to follow changes in exchange rates, in the event of increases in rental for the premises, and in the event of higher prices due to common decisions about changing and expanding the event relative to the original material sent out. 4. Invoicing Unless otherwise agreed, invoices will be issued as follows: 1) 100% on account with binding registration, 2) final invoice when the event is over and after all costs, such as any extra services agreed upon, are included. In the event that DAFC terms of payment are not met, DAFC reserves the right to consider the agreement repudiated in accordance with section 6. If the invoices issued are not paid by the deadlines set, DAFC is entitled to add interest to the amounts due at the prevailing rate for overdraft facilities as of the expiration of the deadline for payment. 5. Co-financing In the event that co-financing can be expected via general export promotion funds, the representation material sent will indicate that co-financing will be applied for by DAFC. Participating companies are obligated to pro-vide the necessary documentation and other information relevant to co-financing of the export promotion event. 6. Cancelling the agreement Registering for an export promotion event is binding once the registration form has been filled in and sent to DAFC. Thus DAFC has a claim on the price agreed regardless of whether the company subsequently cancels or reduces its participation. In cases of co-financed promotion, the company s registration is conditional on whether co-financing is granted. 7. Transport and insurance Unless otherwise agreed with DAFC, participating companies are charged with buying their own necessary insurance for their own employees and own goods, exhibition and information materials, covering damage incurred in transit or while the event is being held. 8. Venue In the event of any dispute or controversy between the parties regarding the interpretation or construction of the conditions for participation or an alleged breach of contract by either party to this Agreement, such dispute or controversy shall be settled by arbitration. Danish Agriculture & Food Council