Rethink Water International markedsføring og branding af dansk vandekspertise og vandteknologi
Ideen bag Gøre dansk vandekspertise og danske styrkepositioner internationalt kendte Udvikle dansk vandekspertise til et stærkt brand med stærke visioner Generere sales leads og facilitere matchmaking potentielle kunder En del af en vision om at udvikle Danmark til global water hub
Deltagere Consulting alectia.dk bonnerup.net cowi.dk envidan.com grontmij.dk moe.dk orbicon.dk niras.dk ramboll.dk ollgaard.dk Research dhigroup.com geus.dk teknologisk.dk Technology & Solutions adeptwatertech.com aquaporin.dk avkvalves.com billund-aqua.dk ecobeta.com freewater.dk grundfos.com hoh.dk i-gis.dk liqtech.dk mjk.com novflexibles.com novozymes.com oxyguard.com proagria.dk no-dig.dk silhorko.dk skytem.com stjernholm.dk ultraaqua.com wavin.com aarhusgeo.com aarsleff.com Utilities ke.dk nordvand.dk vcsdenmark.com aarhusvand.dk Organisations cphcleantech.com danva.dk danishwater.dk danishwaterforum.dk di.dk dk-water.dk waterinurbanareas.dk Public authorities um.dk/en/tradecouncil kk.dk mst.dk naturstyrelsen.dk
Finansiering de første to år In kind-bidrag (timer fra virksomhederne) Kontante bidrag (cash fra virksomhederne og andre sponsorer Fonden til Markedsføring af Danmark
The rethink water project: danishwaterforum.dk / rethinkwater Energy Waste Water Other
Monolog Public relations One thing you can t recycle is wasted time 1 3 5 2 4 R Forretningsfokus Brandingplatform Dialog Risiko
Temaer Water Resources Water Supply Wastewater Urban Water Island Water Recreational water Agricultural water Industrial water management Water treatment technologies Sensors, surveys og monitoring technologies Pipe and network rehabilitation
Dialog/matchmaking-portal der samler verden om problemer og muligheder
22-11-2012
PR-værktøjer: 8-10 mindre håndholdte tema/reportage-film Interessevækkere journalister, politikere, sektorrådgivere på ambassaderne Mere levende showroom
PR-værktøjer De gode fortællinger Italesættelse af flere historier end spildevand/havnebadet Historier alle husker og dem som politikere, sektorrådgivere, CEOs vil bruge igen og igen
Op i 5. gear: Biograf-event: Debatarrangement Arbejdstitel Vand i alliance med andre danske styrkepositioner København og evt. Aarhus I samarbejde med forsyningsselskaber og kommuner
Op i 5. gear: Vandudstilling/happening med vand-food som platform Noget der skaber opmærksomhed og fanger alle de internationale journalister som kommer De gode formidlere som standpersonale International og lokal presseomtale Video: http://vimeo.com/29488558 Skaber materiale til håndholdte film
Water efficiency in the Food and Beverage industry
Water efficiency in food and beverages White Paper team : ALECTIA A/S Adept Water Technologies A/S Grundfos A/S Novozymes A/S DHI..more to come?
» The F&B industry uses approx. 62 km3 water per year Product water footprints:» One kilogram of beef requires 15 thousand litres of water» 0.5 litre of softdrink requires 170 300 litres of water
Arguments for Water Efficiency Water scarcity Water is not always available when and where and in the quality that is needed!! Environmental protection Protecting water resources Growing awareness on inefficient waste water treatment that destroys natural water resources Corporate risk Reputational risks: Valuable brands are exposed because of there high water consumption Increased profitability Reduction of water costs Reduction of waste water treatment costs Energy recovery from waste water and waste streams Material recovery from waste streams
Market opportunities Capital expenditure on water technology by F&B companies with water consumption > 100 m3/d is estimated to grow from $3.3 billion in 2011 to $6 billion in 2020 GWI, 2012, Water for food and beverage, Opportunities in water efficiency and gaining value from wastewater Investments in?: Utillity and process water treatment to secure water supply and high water quality Technologies and process design for water reduction and reuse in the production processes Wastewater treatment and recycling Energy recovery from wastewater (through e.g. Anaerobic Digestion) Nutrient recovery?
Danish Approach Knowledge and Technologies Knowledge and technology based on decades of minimising the water use without compromising on the product quality Danish companies have been able to increase production and develop new products while in the same time fulfilling increasingly stricter regulation and water and waste water discharge prices Water Ratio Reduction, Danish Slaugther Houses Water Ratio Reduction, Beer Production
Examples: Water Intake, Royal Greenland, Poland Change from municipal to own water supply to secure supply and reduce costs Investigations on investments and legislative issues Water Reduction, CND Water Audit gained a yearly water saving on approx. 150.000 m3, using simple recycling technology ALECTIA A/S ALECTIA A/S
Examples Water Recycling, ARLA Reuse of Cow water for eg. cleaning purpose is secured by using the BacTerminator technology Annual savings: euro 40.000-50.000 Adept Water Technologies A/S Optimised Wastewater Treatment, Dairy, US Microorganism product that contains bacteria commonly found in dairies improves floc formation in biological WWTP was added Estimated savings: $110.000 per year Novozymes A/S
Water efficiency in food and beverages White Paper Content: Water-efficient design Water intake Water distribution Water reuse and recycling Wastewater Water quality management
Tak for opmærksomheden!! Kontakt: Karsten Nielsen, ksni@alectia.com, tel: 22 22 21 43