CleanCharge TCO EV Energistyrelsen April 30, 2013
Transformation takes time "We re talking about a transformation here. And transformation takes time. It takes a long time to change an industry, to change habits, and to change a way of life. I believe, and we at GM believe that the public will accept and embrace electric vehicles; some people already have. Mark Reuss, President GM North America, January 18 th 2013 2
2. Presentation of CleanCharge 3
CleanCharge s Eco-system? ENERGY PROVIDER CAR INDUSTRY CUSTOMERS CleanCharge TECHNOLOGY- & SERVICEPARTNERS KNOWLEDGE & DEVELOPMENT CENTRES During the last three years CleanCharge has invested considerable efforts in establishing a customer base and a strong relationship with all relevant stakeholders in the e-mobility marketplace. 4
The CleanCharge Design Principles since 2009 CleanCharge is based upon the following design principles : Don t invent the wheel it probably already exists! CleanCharge will bring the most innovative and reliable technologies and business models to the market Be as lean and mean as possible achieve a flexible cost structure by taking maximum advantage of collaboration and outsourcing Use automobile dealers and importers as sales channel for charging products for the consumer market and avoid competing with them Be a part of any professional Industry Network encompassing relevant interests and yield influence where possible Initiate further capitalisation when the business models and the technology focus seem right 5
Income generation Projects & Solutions (B2B) Advisory services & Pre-inspection Products sales Installation services Maintenance & support Consumer Sales (B2C) Product sales Installations services Public Infrastructure - TBA Smart Grid Services - Future option when: volumes of EV s justifies opportunity, and national policy framework terms are established 6
What else make s CleanCharge unique? CleanCharge has positioned itself in the Danish marketplace as one of 3 service providers but with a significantly lower cash burn-rate Our message to market has consistently been different we ve focused our efforts around smart charging and grid integration Our close collaboration with Mercedes-Benz has given us early access to EV s which support the future integration of EV s in energy market place (smart grid integration) First Mover in European Hubject roaming project possible with RWE, we offer customers access to the largest European network of public infrastructure Public funding granted for two smart grid integration projects: Høje Taastrup 15118 and Smart City Kalundborg Through its partnership with RWE, CleanCharge is currently the only real option for customers preferring solutions prepared for intelligent charging 7
3. Market description & Analysis 8
eline smart eline Market Evolution next phase Drivers for growth going forward /1 Government strategy and incentives Evolution in charging technology Danish Government decided an allotment of 40 mdkk to support the expansion of public charging infrastructure 2013 & 2014. GRID Connection fee: 50% reduction in price for Charging Service Providers Process Energy Status has been granted for public charging = kwh on a tax-free basis (*1 No registration tax on electric vehicles at least until 2015 General expectation that the current car tax will be amended to favor emission free vehicles. By 2020 50% of all energy production from wind power and by 2050 the goal is 100%. European Commission expectation of 5.000 charging outlets available in Denmark by 2020. Normal (3,7-11 kw) AC, 120 min. Fast (11/22/44 kw) AC, 60 min. Ultra-fast (50-100 kw) DC, 15 min. CC ebox CC ebox smart CC estation combi CC estation CC estation smart Charging time related to the max. output power, an average battery capacity of 20kWh and the corresponding charger in the car. Source: *1) Danish Tax Authorities (Skatteråds afgørelse) d. 27/4/2010. 9
Market Evolution next phase Drivers for growth going forward /2 Series e-vehicles (selection) Improvement in technology 2011 Mitsubishi imiev Peugeot ion Citroen C-Zero Tesla Roadster 2012 Renault Kangoo Renault Fluence Opel Ampera Nissa n Leaf Fisker Karma 2013 Smart ED Renault Twizzy Ford e-focus Ford e-transit Tesla Model S Toyota Prius Plug-in 2014 VW e-up VW e-golf Audi A3 plug-in BMW i3 Renault Zoe Mercedes B-Class Ford C-Max Plug-in Auto makers are systematically integrating the electric power unit into their product line Next generation of EV s from the leading European auto manufacturers, like BMW, Mercedes, VW, Renault, Fiat and others will be launched during 2013 & 2014 These cars will have new charging standards based on 11/22/44 kw AC Quick-charge technology (leveraging 15118 communication) which will enable much shorter charging times Simultaneously battery technology is evolving thus improving range and longevity and likely the battery prices will decrease significantly EV prices will still be on the high side; however, in comparison with the known petrol/diesel alternative, cost of ownership will continue to evolve favorably The technological development will increase EV usability (almost 24*7*365) Government strategy and financial incentives, combined with Improvement in technology and increased demand from Public Fleet Owners, will eventually drive overall higher sales towards 2020 10
4. CleanCharge Products & Services 11
Slow CleanCharge offers a full range of charging equipment and services Modular hardware solutions Individual services simple & easy intelligent Customer authentication, RFID, Plug&Charge, SMS or direct payment Ultra fast estation combi estation smart/ ebox smart Data management/ system operation Integration Smart Grid/ load management Billing estation/ ebox Consulting services, Installation and maintenance 12
CleanCharge services are based on RWE leading technology and standards GSM EU Type 2 standard plug Data centre System management Billing Roaming Communication PLC Internationally recognized technology leader with about 30 patent applications Fast charging on alternating current (AC) 3-phase, 400V, up to 64 A, up to 44kW Automatic customer identification via smart charging cable (Plug & Charge) Alternatively RFID module (international) Automatic clearing Bidirectional communication for optimized, battery-friendly charging (V2G, Vehicle-2-Grid) Management of charging power at station depending on grid loading and power availability (Smart Grid-Capability) and spot market integration based on price signals Preparation of information-based value-added services, e.g. downloads from the Internet in vehicle infotainment 13
Possibility of integrating charging infrastructure into big companies (Q3/2013) E-Mobility Renewable energies FCC (Fleet Charge Control) DEM (Demand- & Energymanagement) ICON Charging infrastructure Weather data central local Reservation system FCM (Fleet- & Chargemanagement) FCU (Fleet Control Unit) Photovoltaic Micro-wind turbine 14
The European perspective CleanCharge offer customers access to the biggest smart charging network in Europe currently covering 16 countries Germany The Netherlands 1,450 395 DK(122) Denmark 122 NL(395) UK(14) 2,150 smart charging points in Europe: BE(10) LU(18) DE(1.450) CZ(2) PL(33) SK(8) > 1,675 public charging points FR(2) CH(41) AT(99) SL(2) HU(23) > Operating 475 charging points for companies HR(3) SRB(4) BG(2) TR(6) > eroaming and partnerships with 44 utility partners allow use of all charging stations As of December 2012 15
Public charging infrastructure Customer authentication & payment on Public Infrastructure Authentication (with ID) Automatic via ecable smart (Plug & Charge) Smartphone- App Payment (Pay as you go) Mobile payment (SMS) Public charging infrastructure Hotline RFID Voucher/ Coupon (2013) Link to point of sale (2013) Highly flexible operation system offers variety of business models 16
CleanCharge support charging without barriers through Hubject (an emobility platform for data exchange) Aims > Creation of an overarching interface between all those involved in providing electromobility > Promotion of a standard for data exchange to meet the requirements of e-mobility (inc. "compatibility logo"). > Open B2B platform for data transport and data provision for interoperable added-value services > Setting up of hubject as a stand-alone operating company, to allow for the integration of other partners Core features Scope of the platform Charging infrastructure Value-added services Charging network infrastructure Charging post status Parking place situation at the charging post Booking/reservation Open IT platform Anonymous collection and passing on of data Open platform, integration of other shareholders and distribution partners 17
CleanCharge TCO EV
Vito & Vito Vito E-Cell Total Vito 110 CDI standard Total Leasing pr måned i 48 mdr 7995 383760 Leasing pr måned i 48 mdr 4400 211200 Ejerafgift pr halvår 0 Ejerafgift pr halvår 4420 35360 Forsikring 0 Forsikring 0 Kørselsforbrug pr år 20000 KM/L (206 g pr km) 12,8 kwh pr km 0,27 Liter i perioden 6250 kwh totalt 21600 Diesel efter rabt 10,35 kwh pr time 1 Energi forbrug 21600 Energi forbrug 64687,5 Omkostninger totalt 405360 Omkostninger totalt 311247,5 pr km 5,067 pr km 3,89059375 Mer udgift pr km -1,17640625 Ens udstyrede biler Forsikring sat til 0,- idet biler er ens 19
Smart & Smart Smart ED2 Total Smart CDI standard Total Leasing pr måned i 48 mdr 6500 312000 Leasing pr måned i 48 mdr 1500 72000 Ejerafgift pr halvår 0 Ejerafgift pr halvår 370 2960 Forsikring 0 Forsikring 0 Kørselsforbrug pr år 20000 KM/L (89 g pr km) 30 kwh pr km 0,20 Liter i perioden 2667 kwh totalt 21600 Diesel efter rabt 10,35 kwh pr time 1 Energi forbrug 21600kWh Energi forbrug 27613,8 ltr Omkostninger totalt 405360,- Omkostninger totalt 102563,5,- pr km (kr) 5,07,- pr km (kr) 1,28,- Mer udgift pr km -3,82,- Ens udstyrede biler Forsikring sat til 0,- idet biler er ens 20
Nøgterne tal (1.000 DKK) E-bil COC-5 B-bil COC-5 DKK/kWh 2,- 315.000,- 12,- 300.000,- Km/kWh 5 12 Årligt kørebehov km 15.000 15.000 Omkostning/km (DKK) 6.000,- 15.000,- Eneste sammenlignings grundlag, der er reelt lige pt. Derefter er alt en kapitaliseringsmodel og en fysisk model (størrelse, præstanda, osv.) Vedligeholdelses omkostningerne er væsentligt lavere for elbil 30% vs 100% Forsikrings omkostninger de samme over tid fordelagtig I begyndelsen Væsentlige barrierer I fht prisen på elbiler Væsentlige barrierer I fht offentlig offentlig (branche term) opladning I DK Væsentlige barrierer I fht rækkevidde Væsentlige frihedsbarrierer I fht transport kulturen 21
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Take Home messsage Ebiler er ikke sammenlignelige med Benzin/Diesel Elbiler har sine funktioner og det er derfor elbiler er og vil komme fremover Offentlige Rammebetingelser afgør hvorvidt elbiler I Danmark har en fremtid Afgiftsfritagelse udgør ikke en fordel for elbiler I Danmark I fht udlandet Alternative drivmidler skal forenes (EU Kommissionen) Offentlig tilgængelig infrastruktur på offentlig vej skal være offentlig! 23