VibrantGujarat Start-upSummit 21-22October,2016
Vi br antguj ar atgl obalsummi ti sabi enni ali nv es t or s s ummi tor gani z edbyt hegov er nmentofguj ar atwi t h t hei ndus t r i alext ens i onbur eau( i DEXTb)ac t i ngasa nodalagenc yf ort hes ame. ORGANI ZATI ONNAME Gov er nmentofguj ar at L OCATI ON Gandhi nagar,i ndi a NO. OFATTENDEES 50, 000+
ABOUTTHEEVENT TheVibrantGujaratStartupSummitwasafirstofitskindeventinthestateof Gujaratandwasorganizedforthefirsttimein2016.Thiseventcomesunderthe umbrelaofthevibrantgujaratglobalinvestor ssummit.thevibrantgujarat Summitfirsttookplacein2003andhasbeentakingplacebiennialysincethen. VibrantGujaratwasstartedwithanaim tobringinvestorstoinvestinthevarious opportunitiesandpotentialtheparticularstateofgujarathastooffer. TheVibrantGujaratStartupSummitsimilarlywasorganizedtoencourageand developentrepreneurshipandstartupsinthestatebyconnectingthem withthe investors. Page3
Theprimeagendaoftheeventwastoenablethestudents, entrepreneursandstartupstocometogetheronasingle platform wheretheywereexposedtotheopportunitiesof networkingthroughforthem tobuildconnectionswith industrystalwarts,pitchinfrontofacceleratorsandincubators. Forthat,wethoughtanappwilbeabeneficialplatform as that swherethemilennialsare! Param JShah HeadFICCI-GujaratStateCouncil Theeventwasdesignedtoactasavenueforsuccessfulbusinessleadersandentrepreneurstocometogetherand benefitfrom theknowledgegainedbyconnectingwithlikemindedindividuals,inturncreatingthemostcompeling environmentforbusinessopportunities. Thiseventwasatendedbyvariousstudents,professionals,entrepreneurs,investorsandimportantfiguresfrom acrossthecountryandacrosstheworld. Page4
NEEDSANDCHALLENGES Whilethemanagementoftheeventwasalmostsetandtakencareof,therewereafew chalengestheorganizers faced.thechalengeswereasfolowing. Sincetheeventwastakingplaceforthefirsttime,managinganeventwithsuchalargeatendeegroupinits inceptionitselfwasabigchalenge. Thesuccessoftheeventcompletelydependedonthemanagementwhofacedvariouschalengesstartingfrom the registrationofsomanyatendeesitself. Effectivecommunicationwiththeatendeesandkeepingthem updatedandinformed. Createanopportunity/platform foratendeestonetwork. Encourageatendeeinteractionslikeproductivediscussions,sharingideasand relevantinformationgatheringwhilealsogatheringfeedback. Promotingthesponsors,mainlytheexhibitorstohelpthem reachouttoinvestors. Detailedanalyticsofeverystepoftheevent.
THESOLUTION Thesehurdleswerejumpedusingeventtechnologyasasolution.Thetechnologyusedherewasanevent managementsoftwarepackagedevelopedbyanativecompany,hubilo. Thesolutioncomprisedofaneventwebsite,eventapplicationanddata managementthroughhubilo. Registrationoftheatendeeswasmadepossibleonlinethroughthewebsite withonlinepaymentoptionsandabasiccustomizedquestionnairetofil duringregistrationaccordingtotheregisteringperson sdesignation.the detailscolectedcouldbeputtouselateronasrelevant. Altheotherproblemswereeffectivelyandsinglehandedlysolvedbythe eventappitself.inappprofileswereusedforinteractionsbytheatendees andforanalysisbytheorganizers. Page6
Theappfeaturedaverysimple,easytonavigateanduserfriendlyinterfacewithapopuplistcontainingalthefeature optionsoftheapp. Theeventappwasaneasy-to-usetoolthathelped uskeepouratendeesupdatedthroughouttheevent, promoteliveagendasandkeepouratendeesengaged throughpolsanddiscussionseventbeforetheeventbegan. Morethanus,ithelpedtheatendeesintermsof networking,discoveringnew people,fixingupmeetings andsetingtheirowneventschedule.overal, ithasbeenagreathelpinincreasingatendeeroi. Param JShah HeadFICCI-GujaratStateCouncil Page7
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THENETWORKINGPLATFORM Networking.Itwasanessentialfeaturefor peopletobuildconnectionsandmakethe mostoftheevent.andtheirengagement isourroi. Param JShah HeadFICCI-GujaratStateCouncil Thisfeaturehadalistofaltheatendeeswiththeirbasicinformationandanoptiontocontactthem.Thisfeature enablednetworkingamongaltheatendees. Anycontactestablishedwithanatendeecouldbeconvertedintoameetingthroughtheappitselfandcouldbe viewedandtrackedthroughthe Myappointments sectionwhichcamewithremindersforthesame.thisfeature fulfiledthemainobjectiveandchalengeoftheeventofbriningthestakeholderstogether. Page9
TIMELINE 1 Thefirstphaseinvolvedthegenerationofa multipagewebsitewithcustomizablecontent throughhubilo splatform.thewebsite featuredsocialmediaandmapsintegration. 3 Thisphaseinvolveddevelopinganinteractive communityforpeoplewhohaveregisteredfor theevent.thiswashostedontheeventsdomain andintegratedwiththemaineventwebsiteand themobileapp. 2 Oncethewebsitewasgenerated,thenext stepwastopromotetheeventthrough varioustoolssuchasemailcampaign,sms, promotion,socialmediachannelslike Facebook,Google+,Twiter,GoogleAdwords, andlinkedin. 4 Acustom appwascreatedfortheevent, thisappwasmadeavailableonboth, applesappstoreandtheandroid playstore. Page10
5 Multiplecustomizedregistrationformsbased onthetickettypewerecreatedforpreevent registrations.thiswasatachedwithaticketing moduleforpaymentbyatendeesduring registration. 7 Thisphaseinvolveddevelopinganinteractive communityforpeoplewhohaveregisteredfor theevent.thiswashostedontheeventsdomain andintegratedwiththemaineventwebsiteand themobileapp. 6 Livestreamingofparalelsessionswere embeddedonthemaineventwebsite alongwithadiscussionforum besideit forglobalaudienceengagement. 8 Hubiloalsoprovidedon-sitesupport duringtheeventthroughasmalteam ofvolunteerstohelpwithonspot registrations,promotiononsocialmedia, livestreamingthevideoetc. Page11
CONCLUSION Theoveralreview onthesuccessrateoftheeventwasseentobeadefinitepositivehavinga5000atendee presencefortheeventsdebutitself.theeventsaw ahighnumberofclicksreceivedbythesponsors. Thechalengesrightfrom theregistrationandmanagingtheatendeesweresuccessfulytakencareofbythe managementusinghubilo ssolution. Italsosaw manyconnectionsbeingmadeusingthenetworkingplatform,withalargenumberofatendeeside meetingsthattookplacethroughouttheeventandalsokepttheatendeesengaged. Iwouldrecommendaneventapptofelow event organizers.withminimalefforts,thesolution istimeandcosteffective.ourappwascompletely auto-generatedyetitwascustomizedbyhubiloasperour requirementsandwewereabletodeployitinnotime. Itshouldbeano-brainerforeveryeventorganizerifyouraim istoengageyouratendeesandprovidethem aplatform tointeractwithalthestakeholderspresentatanevent. VibrantGujaratStart-upSummit Organizer Page12